Exo B2B
JUNE 18, 2019
What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.
Convince & Convert
MARCH 6, 2017
It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Contently
OCTOBER 24, 2017
Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. So while smartphones are great for scrolling through social media and looking up directions, desktops still play a huge role in research. ” At first glance, the narrative makes sense.
Martech
OCTOBER 19, 2022
billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network?
Biznology
SEPTEMBER 22, 2016
97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). Social Media Examiner). eMarketer ). Forrester ). Forrester ). FINDING YOUR AUDIENCE. Conductor ). State of Procurement Study ). Interbrand ).
Marketing Insider Group
JUNE 11, 2010
The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy.
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?
Expert insights. Personalized for you.
53 
Let's personalize your content