50 Facts about online consumer behavior not to ignore


eMarketer ). Forrester ). Forrester ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.

Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Above, the maturity according to CMI and below, according to Forrester.

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Why Your B2B Team Is Investing Too Much in Mobile


Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey.

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Why You Should Question Most Video Marketing Stats You See


That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. Nevertheless, given the nature of the study and caliber of Forrester, it’s safe to assume that the 1.8 Brands Voices data eMarketer facebook video

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. eCommerce Optimization Personalization CMOs Customer Experience ecommerce Forrester

87.7% of US Native Advertising will be Purchased Programmatically by 2020


A report, recently published by eMarketer , presents its predictions by juxtaposing 2018 numbers with 2020 estimates. pieces of content before making a purchasing decision (Forrester). eMarketer’s study predicts gracile growth in the channel overall heading into 2021.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

Modern Marketing

Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). 60% of Google’s ad revenue comes from the mobile web ( eMarketer ).

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Forbes BrandVoice Veteran Joins inPowered as CRO to Scale its AI Platform for Content Marketing


According to eMarketer, over $10 billion was spent on sponsored content with nearly all of it spent with publishers or networks. Forrester reports that CMOs moved over $2.9 inPowered, the AI platform for content marketing, has announced that Ann Marinovich has joined as Chief Revenue Officer (CRO) to scale the company’s Software as a Service (SaaS) offering.

You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

Marketing Insider Group

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016.

What does Ricky Bobby know about SEO? 31 stats


source: eMarketer ). source: Forrester ). “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines.

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What is: audio advertising?


According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S.

How Technology Is Revolutionizing B2B Events


In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table


For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale.

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11 Must-Subscribe Marketing News Blogs and Websites


eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources.

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Do you think you really know your customers?

V12 Data

eMarketer reports that 90.7% eMarketer also reports that 92.3% Forrester) To deliver on their customer experience management goals, 55% of marketers are prioritizing more effective audience segmentation and targeting. The relationship between brands and customers has changed radically over the past few decades. Not long ago, consumers cared more about price and quality than any other factor.

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Who are the top B2B Marketing influencers on twitter?

Continued Growth of Native Advertising Budgets Predicted Moving into 2020


This year, eMarketer is predicting US spend to hit nearly $33 billion. According to Forrester, half of all US online adults actively avoid [interruptive] ads on websites. According to Adyoulike, brands will spend over $85 billion on native advertising globally by the year 2020.

5 Marketing Stats for New Business in 2014


population, or 143 million mobile Internet users (eMarketer 2013). 89% of marketers say email is their primary channel for lead-generation (Forrester Research). OK, so I’m a liar.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Forrester ). eMarketer ). eMarketer ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it.

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10 Amazing Email Marketing Statistics for 2014

Marketing Action

Mobile is making up a lot of that volume: A whopping 72% of US online adults send or receive personal emails via smartphone at least weekly, says Forrester. According to recent figures from eMarketer on mobile usage, by the end of 2014, 1.76

4 Steps to Choose an Enterprise Content Personalization Tool


According to eMarketer, 85% of internet users specifically expect and accept personalization as a part of their online retail experience. They actually respond positively to it in many ways: Forrester reports that 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience.

17 Compelling And Highly Usable B2B Marketing Statistics


Source : eMarketer. Source : Forrester Research. Source : eMarketer. Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics.

9 Highly Reputable Resources for Compelling Marketing Stats


Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 7) eMarketer.

Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.

Modern Marketing

eMarketer , Adweek , and eC onsultancy publish regular mobile-friendly articles. According to Forrester, 85% of marketers find it hard to connect content marketing to its actual business value. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one.

4 Exciting Ways Influencers Can Turbocharge Your Marketing


According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.”

How to Achieve ABM Personalization at Scale


77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). 85% of internet users specifically expect and accept personalization as a part of their online experience (eMarketer).

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls.

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Blockchain, chatbots & AI : we aren’t (quite) there yet

Exo B2B

This is corroborated by other figures recently published by eMarketer:: Authors say: One factor holding back adoption rates for new technologies is that many marketers aren’t ready for them. Five to ten years, according to Gartner, in opposition to Forrester.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

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Why Video is the Key to Happier Customers


According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. Which of your customers are the happiest? The answer is simple: it’s the successful ones.

Mobility and why it matters


Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Forrester. Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now.

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Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014


eMarketing Paris (April 8-10) – Paris, France. Forrester’s Forum for Marketing Leaders EMEA (May 13) – London, UK. Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone.

Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale.

45 Essential Social Media Marketing Statistics for 2019


Emarketer ). eMarketer ). Forrester ). Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included.

11 Ways to Jumpstart Your Instagram Branding

Sprout Social

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. Starting your Instagram branding from scratch can seem like a tall order task.

Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms).

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