ClearVoice

DECEMBER 15, 2021

Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. Digital Content Marketing Studies and Research. More than one-third of marketers plan to increase email marketing budgets in 2022. B2B Content Marketing Studies and Research.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

The Point

JUNE 27, 2018

As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? Take the invitation below from the folks at eMarketer. Sell the Event. Webinars are a dime a dozen. Here’s what works: 1.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Click To Tweet. percent (2020) and 40.8 percent (2021).

Studies 124

Studies Research Emarketing SMS 124

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year’s event, which takes place in Scottsdale, Ariz., Let’s peek into this year’s agenda and see what’s in store.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. Online shoppers are accustomed to finding the best deals, and the holiday season is known for its endless sales events. Tip #1 – Lend shoppers a hand with Gift Guides.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Choozle

FEBRUARY 12, 2021

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. CTV opportunities for special events. It allows us to tap into multiple pools of inventory and execute campaigns around these types of events at scale.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Marketing Insider Group

DECEMBER 8, 2021

While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. Make video a core part of your marketing strategy, if you haven’t yet. And according to Emarketer, 66.6 Prioritize Video Content.

Practices 277

Practices Tips Business Emarketing 277

Liveintent

DECEMBER 8, 2020

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. ” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. Event tracking. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Marketing Attribution 103

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 103

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. B2B digital marketers have an opportunity to directly engage with their audience through these channels. Incorporate Influencer Marketing for Social Media. Influencer marketing isn’t going away in 2020.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Local SEO for B2B marketing can also tie into link building, especially when it comes to local pages. Content Marketing and Local SEO. Local Pages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Hubspot

MAY 1, 2020

Aside from smaller Q&As and tutorials, some brands have even created entire virtual events that rely on live streams. 25 Live Video Stats That Marketers Need to Know. The video streaming market is projected to hit 184.3 More than 35% of marketers use live video as part of their social media strategy. eMarketer ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Contently

MARCH 26, 2021

Want to feel depressed about marketing? According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. So why are marketers still pumping nearly $100 million in display ads this year? Display is an incredibly low-effort way to spend your marketing budget.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Regardless of where you live (or do business), these events are worth traveling for.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Marketer to marketer, here are some of the highlights of this year’s expo. Instead, the narrative focused on how we, as marketers, can use AI to enhance our jobs, not replace them.

CMO 59

CMO Emarketing Work Management Buzz 59

DemandBase

APRIL 12, 2020

“A full 54% of marketers say multi-touch attribution is one of the biggest gaps in their marketing research.” There are a number of ways to skin the marketing attribution cat—most of them arbitrary. Indeed, most marketers consider it a flawed approach. More importantly, should we? Those who innovate faster win the day.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

Liveintent

MARCH 5, 2020

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. Publishers are going through an identity crisis. ” Solution: Branded content. prison system.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

illumin

NOVEMBER 10, 2023

For example, Meta is currently testing keyword search on Threads in the Australian and New Zealand markets. According to eMarketer , Treads users are continuing to climb steadily, in pact with new Instagram users. Follow @illuminHQ Made for marketers Learn how illumin unlocks the power of journey advertising for Meta Book a demo

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

ViewPoint

FEBRUARY 11, 2014

The amount of data available to marketers today can be overwhelming. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis. A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

Launch Marketing

MARCH 25, 2020

As the coronavirus pandemic has completely upended business as usual, many companies have struggled in adjusting the marketing plans and activities they had in play to remain engaged with their prospects and customers in the right ways. Don’t lose your marketing momentum.

Planning 54

Planning Terms and Conditions Paid Search Agency Bandwidth 54

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. Digital audio advertising allows for highly targeted and personalized marketing campaigns, reaching specific audiences based on their listening preferences and behaviors. percent market share in 2022.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Hubspot

OCTOBER 10, 2018

Market Dominance Could Take Time. Source: eMarketer. As per the chart above, eMarketer’s predicts that through 2020, Amazon will see its ad revenue growing by about 50% per year, growing its market share from 4% to 7%. Source: eMarketer. Even if Amazon does take the lead in U.S.

Amazon 72

Amazon Paid Search Agency Ads Emarketing 72

Cintell

OCTOBER 29, 2015

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Porch Group Media

APRIL 22, 2021

We get our news from social, interact with friends, find community events and the list goes on. As with all marketing channels, social media is continually evolving. Among marketers, Instagram takes second place to Facebook with 83% of them using the platform. According to recent research by Emarketer, 90.4%

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

ClickZ

JULY 19, 2019

Amazon’s Prime Day wasn’t successful only for retailers but also for advertisers who tapped into the online shopping event’s success. Amazon’s Prime Day was their ‘biggest shopping event’ up to now with members buying more than 175 million items worldwide in two days. According to eMarketer, Amazon will claim 8.8%

Amazon 96

Amazon Advertisements Advertising Funnel Advertising 96

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110