SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 359

Email Marketing Planning Tips Paid Search Agency 359

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. At the same time, repetitive tasks can take 10 or more hours per week. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.

Email Marketing 285

Email Marketing Campaigns Autoresponders CAN-SPAM 285

Martech

FEBRUARY 23, 2024

Contestants watch each other’s every move, trying to identify a weakness they can exploit. But what does this have to do with email marketing? Google and Yahoo established new restrictions for bulk email senders effective Feb. They won’t tolerate a flood of irrelevant or low-quality emails.

Email Marketing 97

Email Marketing CAN-SPAM Work Management Advertising Agencies 97

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? Another key factor: for many email users, bulk emails are a frustration.

Email Marketing 94

Email Marketing Google CAN-SPAM Validation 94

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Let’s explore how we mastered this and how you can apply our insights to your strategy.

Outreach 119

Outreach Email Marketing Optimization Lead Scoring 119

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

The Point

APRIL 29, 2021

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Is this something you’d recommend? ”.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

Email Marketing 126

Email Marketing Planning CAN-SPAM eCommerce 126

Litmus

OCTOBER 31, 2023

We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Plus—you can now draft an email in Google Docs. Users can draft responses, collaborate, and track changes until they’re ready to send it from Gmail.

Email Marketing 86

Email Marketing Phishing CAN-SPAM Communities 86

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. You’re probably wondering, “What can I do now to grow my program? 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Stop sending so many emails Yeah, I know. More spam complaints.

Email Marketing 136

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 136

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. Guest post by Stuart Cooke.

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.

Email Marketing 115

Email Marketing Planning Work Management Paid Search Agency 115

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Explained.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They can be financial or contractual.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Benchmark Email

AUGUST 30, 2022

So how can you get the number of conversions from your email marketing campaigns up? Here’s the bad news: Prospects are already jaded about emails because they receive a bunch of useless spam. But even if… The post Top 11 Reasons Email Marketing Fails appeared first on Benchmark Email.

Email Marketing 111

Email Marketing CAN-SPAM Advertising Benchmark Marketing 111

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. There are also steps you can take to ensure that any risk is minimized. Do the new Google/Yahoo deliverability rules make using a third-party list too risky?

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

eDataSource

FEBRUARY 14, 2019

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Are there now additional email activities or practices that should be considered violations? We can see both sides. The truth though is that the CAN-SPAM Act does set a pretty low bar for email senders. .

CAN-SPAM 54

CAN-SPAM Opt-out Opt-in Act-On 54

Schubert B2B

FEBRUARY 22, 2022

Email campaigns are critical to any effective marketing strategy because they keep you in touch with current or prospective customers throughout their buying journey. Recent statistics have shown that 4 billion people around the world use email, and that over 300 billion emails are sent every day!

Email Marketing 116

Email Marketing CAN-SPAM Email Campaigns Segmentation 116

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. Advanced techniques to reduce spam. A lack of domain authentication.

CAN-SPAM 92

CAN-SPAM Data Hygiene Domain Privacy 92

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. This is an automatic reply sent to anyone who sends email to a specific address.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Sometimes even in the dreaded spam folder.

Deliverability 95

Deliverability Email Marketing Optimization Work Management 95

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? And then, you will be able to answer this question and confidently roll out your email marketing campaign. Track Your Email List.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Litmus

AUGUST 23, 2022

Email marketers are responsible for protecting their subscribers’ data. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program. Here’s a brief overview of each lesson: Lesson 1: Laws That Affect Email Marketing. Opting out.

Privacy 90

Privacy Email Marketing CAN-SPAM Work Management 90

Litmus

AUGUST 14, 2023

At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. The release of the iPhone years ago transformed email marketing forever.

Email Marketing 78

Email Marketing Work Management Planning Marketing Management 78