SendX

NOVEMBER 16, 2023

Are you looking to refine your current marketing strategy? These suggestions will give your email campaigns the clarity and direction they deserve.

Email Campaigns 396

Email Campaigns Campaigns Conversion Optimization 396

Martech

JULY 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns.

Email Campaigns 107

Email Campaigns Segmentation Campaigns Psychographics 107

Martech

AUGUST 22, 2024

Are you tired of your email campaigns falling short? Join us for our upcoming webinar, Mastering Email Campaign Execution , where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. The post Mastering email campaign execution appeared first on MarTech.

Email Campaigns 113

Email Campaigns Campaigns Webinar Metrics Email Marketing 113

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. It takes time to build up reputation.”

Deliverability 117

Deliverability Tactics Email Marketing Work Management 117

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 132

Email Marketing Planning Tips Paid Search Agency 132

SendX

OCTOBER 25, 2024

And when I am talking about selecting the best font for email marketing, it is the Typeface and not the Font. What is the right font for your email marketing campaigns? After that, you will be able to choose the best font for your emails. Where to Find Free Fonts for Your Email Marketing?

Best Practices 312

Best Practices FAQ Terms and Conditions Opt-out 312

SendX

DECEMBER 7, 2023

Step right up to learn how to hit the jackpot with your casino email marketing strategy! With more than 50% of players returning to casinos because of being emailed about promotions, it's a sure bet for engaging with your audience.

Email Marketing 391

Email Marketing Marketing & Strategy Marketing Strategy Email Campaigns 391

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. SEO Digital Marketing Checklist Image Source 1.

Paid Content 303

Paid Content Planning Work Management PPC 303

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. Buckle up, email geeks.

Email Marketing 103

Email Marketing Practices Personalization Best Practices 103

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge.

Content Marketing 315

Content Marketing Marketing Analytics Tools Click Rate Content 315

Martech

NOVEMBER 15, 2024

Organization develops professionalism and that professional glow rubs off on your email program. It persuades others that email should be respected. Email has always been perceived as a lightweight operation that anybody can do. It’s just knocking out campaigns and collecting the money. “I have to go look.”

Email Marketing 129

Email Marketing Organization Marketing Analytics Tools Tips 129

SendX

FEBRUARY 11, 2021

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 397

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 397

SendX

MARCH 6, 2024

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

CTR 394

CTR Advertising Benchmark Email Marketing Click Rate 394

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. As with email marketing, the more legitimate SMS subscribers you have, the better.

SMS 110

SMS Email Marketing Ad Frequency Opt-out 110

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns.

Marketing AI 129

Marketing AI Email Marketing Work Management Marketing Management 129

SendX

JUNE 21, 2024

Affiliate marketing is familiar to most people who spend part of their lives online. It’s the basic term for digital marketers, while affiliate programs have probably targeted every casual Internet surfer.

Email Campaigns 221

Email Campaigns Campaigns Email Marketing Blogger 221

Martech

MARCH 17, 2025

Now is not the time to be an email marketing Luddite. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. Email: Business email address Sign me up! Dig deeper: Email marketing strategy: A marketers guide 2.

Email Marketing 118

Email Marketing Phishing CAN-SPAM Domain 118

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

Marketing AI 309

Marketing AI Marketing Automation Services Marketing Automation Work Management 309

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 298

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 298

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Marketing AI 108

Marketing AI Email Marketing Deliverability Click Rate 108

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. However, 72% of marketers don’t track the return they’re gaining through this channel.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 348

Email Marketing Personalization Psychographics Marketing & Strategy 348

Webbiquity

JANUARY 28, 2025

According to recent research from Litmus, 62% of email marketers spend two weeksor even longercrafting a single email campaign. And 23% of teams manage up to five emails in production at any given time. Put another way: email production is anything but fast. What Are Modular Email Templates?

Template 141

Template Product Lock-In Email Campaigns 141

Optinmonster

JULY 10, 2024

You’ve built an email list and have started sending out campaigns to promote your brand. But if you haven’t started using email A/B testing, you’re missing a golden opportunity to optimize your campaigns and boost your results. What Is Email Split Testing? What Email Elements Can You Split Test?

Email Campaigns 77

Email Campaigns Campaigns Click Rate Open Rate 77

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. So, let’s dive in.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Having an actionable plan with clearly defined goals is key to sending emails on time. How do you structure an email marketing campaign? Does that sound familiar?

Email Campaigns 64

Email Campaigns Webinar Metrics Top of Funnel Campaigns 64

Marketing Insider Group

JULY 22, 2024

Tracking where engaged users come from—organic search, social media, email campaigns, or paid ads— helps you identify high-quality traffic sources. This data lets you focus your marketing efforts and resources on channels that drive meaningful engagement and conversions. Reach out to learn more or book your free consultation.

High Quality Lead 306

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 306

Optinmonster

NOVEMBER 3, 2024

That’s a question that travel marketers have to wrestle with every day. With a lot of competition, and a large potential market, it’s essential to find effective ways to reach new customers, retain existing ones, and make your business stand out. One of the best ways to do that is with travel industry email marketing.

Email Marketing 80

Email Marketing Planning Work Management Marketing Management 80

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Amplify your posts through email campaigns, social media platforms, and collaborations with industry influencers. Marketing Insider Group can help you build a successful blog content strategy. Dont know where to start?

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

SendX

APRIL 24, 2024

In digital marketing, maintaining engagement and driving conversions through email campaigns can be overwhelming. Yet, there's a promising solution: the evergreen email sequence.

Conversion 378

Conversion Email Campaigns Email Marketing Campaigns 378

Martech

AUGUST 14, 2024

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. I wasn’t just talking with someone who understands the advantages email can bring to their organization. I wasn’t just talking with someone who understands the advantages email can bring to their organization.

Paid Search Agency 126

Paid Search Agency Budget Programs Advertising Agencies Marketing Proposals 126

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Transformative Role of AI in B2B Email Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction Email marketing remains one of the most effective communication channels for B2B businesses. This highlights the growing importance of AI in email marketing.

Email Marketing 52

Email Marketing B2B Marketing Enterprise Management Work Management 52

Marketing Insider Group

DECEMBER 17, 2024

Sales, marketing, and customer support teams can generate detailed performance metrics, track progress toward goals, and identify areas for improvement. Streamlined reporting helps leadership make informed decisions, ensuring the business stays agile in a competitive market. Use engagement data to refine email marketing campaigns.

Marketing Management 246

Marketing Management CRM Business Paid Search Agency 246

Marketing Insider Group

DECEMBER 4, 2024

Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market. Use Content in Email Marketing Campaigns Email marketing can reach a targeted audience directly, offering an effective way to repurpose blog content.

Content 189

Content Lead Ranking Lead Scoring Statistics 189