Litmus

SEPTEMBER 20, 2024

The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey , monitoring their deliverability rates hit the top five.

Deliverability 106

Deliverability CAN-SPAM Domain Lead Scoring 106

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Explained.

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Deliverability CAN-SPAM Opt-in Opt-out 300

SendX

MARCH 7, 2024

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.

Advertising Benchmark 391

Advertising Benchmark Email Marketing Deliverability Domain 391

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. It also integrates seamlessly with all the major website builders.

Work Management 367

Work Management Marketing Management Email Marketing Planning 367

Salesforce Marketing Cloud

AUGUST 15, 2024

From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Expert Advice From Trailblazers Email opens were down an average of 4.9% Specifically, does sending more emails bring in enough revenue to offset the cost, both monetary and reputation-related (more on that below).

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Email Marketing Planning CAN-SPAM Deliverability 115

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

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Deliverability Top of Funnel Best Practices CAN-SPAM 244

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? According to research , the number of email users worldwide reached 2.9

Marketing Management 370

Marketing Management Budget Programs Email Marketing B2B Marketing 370

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. Source: @david_perell According to research , the number of email users worldwide reached 2.9 So, we know that emails are here to stay. billion in 2019.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. But email still converts better.

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SMS Advertising Benchmark Email Marketing eCommerce 316

SendX

OCTOBER 11, 2024

Learn how to send bulk emails without spamming, boost delivery rates, and optimize your campaigns. Start improving your email marketing today!

Deliverability 356

Deliverability Email Marketing Optimization Campaigns 356

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. The deliverability landscape will continue to evolve. Processing.

Advertising Channels 126

Advertising Channels Email Marketing Deliverability Privacy 126

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. Looking for more foundational information on email deliverability? Check out The Best Email Deliverability Guide Ever.

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Deliverability Phishing Guidelines CAN-SPAM 239

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Marketing AI 113

Marketing AI Email Marketing Deliverability Click Rate 113

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. But as every marketer can attest, this is something that’s hard to predict. Industries.

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Deliverability Zoominfo Top of Funnel Buyer Personas 233

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. As with email marketing, the more legitimate SMS subscribers you have, the better.

SMS 114

SMS Email Marketing Ad Frequency Opt-out 114

SendX

NOVEMBER 22, 2024

In email marketing, getting your message into recipients' inboxes is half the battle – and often the toughest half. Savvy marketers know that deliverability isn't just important; it's the bedrock upon which successful email campaigns are built.

Deliverability 221

Deliverability Google Email Campaigns Email Marketing 221

Benchmark Email

JULY 10, 2024

Email marketing is a powerful, but its effectiveness hinges on ensuring that emails reach their intended recipients. You may not know it, but there are two critical factors that play a significant role in email deliverability. They are domain verification and email verification.

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Deliverability Domain Advertising Benchmark Email Marketing 98

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. Most email clients don’t display the address until the recipient opens the email.

Email Marketing 245

Email Marketing Practices Deliverability Best Practices 245

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Image Source However, CRM and marketing integration isnt without its challenges.

Paid Search Agency 311

Paid Search Agency Advertising Agencies Ad Agencies CRM 311

SendX

NOVEMBER 20, 2024

Believe it or not, email deliverability can make or break your marketing success. Think of domain warm-up tools as the key to building trust with email service providers. Email warm-up is not just a nice-to-have. It’s essential for ensuring your messages reach the intended recipients.

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Domain Deliverability Tools Trust Marketing 221

SendX

DECEMBER 2, 2024

Email remains one of the most powerful tools in a marketer’s arsenal. But its effectiveness hinges on one crucial factor: deliverability. You may craft the perfect email campaign, but if your messages don’t reach the inbox, all that effort goes to waste.

Deliverability 221

Deliverability Domain Email Campaigns Email Marketing 221

SendX

OCTOBER 30, 2024

Email marketing demands precision and expertise, particularly when navigating the complexities of deliverability about your emails ending up in the dreaded blacklist. This challenge confronts marketers across all levels of expertise, underscoring the need for advanced strategies seasoned marketers.

Deliverability 195

Deliverability Demand Email Marketing Marketing & Strategy 195

Vision6

SEPTEMBER 23, 2024

Email marketing remains one of the most powerful tools for businesses to communicate with their audience, whether it’s driving engagement, nurturing leads or boosting conversions. But the success of an email marketing campaign hinges on one crucial factor: deliverability.

Deliverability 52

Deliverability Practices CAN-SPAM Best Practices 52

Litmus

OCTOBER 18, 2024

In theory, email signup is a simple formality before you get to the good stuff of email marketing. What seems like a straightforward action comes with decisions that can impact your email deliverability and performance, though. You set up a double opt-in process in your email service provider ( ESP ).

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Opt-in Deliverability Opt-out CAN-SPAM 111

Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Their emails only show up in the inboxes of people already engaging with the brand.

Email Campaigns 130

Email Campaigns CAN-SPAM Campaigns Privacy Protection 130

Trade Press Services

FEBRUARY 17, 2025

Email open rates are a key metric for measuring email marketing successthey signal whether your campaign has captured your audiences attention or fallen flat. To accomplish these goals, here are some tips for improving email open rates and achieving better marketing results. Timing is everything in email marketing.

Marketing AI 84

Marketing AI Email Marketing Optimization B2B Marketing 84

SendX

MARCH 23, 2021

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. To understand how powerful it is, know this—Email gets more conversions than any other marketing channel.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Management 195

Webbiquity

MAY 28, 2019

A major culprit of the inbound marketing time-suck is email marketing. When doing email marketing , it’s easy to lift your head up from your computer and discover that you’ve reached the end of the day, but not the end of your work. Seven Tactics to Delete From Your Email Marketing NOW.

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Tactics Email Marketing Template Newsletter 230

SendX

DECEMBER 5, 2019

Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control. This is why email marketing has become so popular. Well, at least it used to be just an email marketing tool.

Email Marketing 259

Email Marketing Planning Campaigns Paid Search Agency 259

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 246

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 246

ClickDimensions

APRIL 14, 2025

So, youve decided on the content of your next email campaign. Youve written, edited, rewritten, deleted, started again, tried Chat GPT, suffered from imposter syndrome for a while, and finally crafted THE perfect email. Why Does Deliverability Matter? What Affects Email Deliverability?

Deliverability 59

Deliverability Data Hygiene CAN-SPAM Phishing 59

SendX

MARCH 3, 2021

Marketing is best when it feels genuine. This is especially true in email marketing. Unlike social media posts or blog content, customers see their email inbox as a private space. Yet, many marketers use no-reply email addresses in various ways, from automating contact form responses to full email marketing campaigns.

Autoresponders 369

Autoresponders CAN-SPAM Deliverability Customer Satisfaction 369

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Approximately 19% of marketers said that they will “definitely” use email signatures as an additional marketing channel in 2020.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. We’ve all been there.

Deliverability 117

Deliverability Email Marketing Open Rate Marketing & Strategy 117

Webbiquity

JANUARY 28, 2025

According to recent research from Litmus, 62% of email marketers spend two weeksor even longercrafting a single email campaign. And 23% of teams manage up to five emails in production at any given time. Put another way: email production is anything but fast. What Are Modular Email Templates?

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Template Product Lock-In Email Campaigns 141