KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well. is invested in email marketing. About 8.5%

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 359

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 359

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.”

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

Social Media 243

Social Media Creativity Social Marketing Media 243

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. The challenge now is to keep up – and going into 2022 – stay ahead of the game.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

KoMarketing Associates

SEPTEMBER 28, 2022

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected. About 80% of marketers claim that influencer marketing pays off for them when the influencer develops content that showcases their organization.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Top 10 most popular email clients.

Privacy Protection 130

Privacy Protection Email Marketing Planning Privacy 130

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. The good news?

Resources 210

Resources Content Marketing Lead Gen Course 210

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 307

Social Media Advertisements Advertising Spyware 307

Martech

MAY 16, 2024

As of 2022, 93% of U.S. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024. Email: Business email address Sign up now Processing. households.

Marketing Budget 107

Marketing Budget Video Marketing Ad Exchange Multi-Channel 107

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. Permanent COVID-19. The trusted relationship. Buyers are more risk averse than ever.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. They hate excessive emails, particularly if not personalized to their needs. For marketers, that means making the business case, from multiple perspectives, is even more important today for web copy. No surprise there.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Litmus

JULY 14, 2022

Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent.

Hubspot 103

Hubspot Trends Privacy Protection Advertising Agencies 103

Martech

NOVEMBER 28, 2023

For instance, discounts on electronics peaked at 31% off the listed price (versus 25% in 2022). Discounts for toys, conversely, came in under last year’s discounts — 27% this year versus 34% in 2022. Dig deeper: What is ecommerce and which trends are shaping its future? Business email address Subscribe Processing.

Spending 109

Spending eCommerce Merchandising Pricing 109

ClickDimensions

DECEMBER 19, 2022

2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. 2023 Marketing Trends: Which B2B trends are here to stay next year? .

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. Trend 1: Content!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

FEBRUARY 16, 2022

According to Emma, 2021 proved to be an all time high for email send volume, with over 10 billion emails being sent. 2022 shows no signs of slowing down either—it’s predicted that this year will bring an additional 14 billion more sends than last year. What trends might there be around Dark Mode? Lily : I agree.

Design 89

Design Webinar Metrics Trends Lock-In 89

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? When’s the best time to send an email campaign based on your unique audience? Read on for a preview of what’s happening in email engagement.

Trends 90

Trends Privacy Protection Privacy Analytics 90

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Martech

OCTOBER 27, 2023

So, clearly, the platform has a lot of potential for B2B marketers. more likely to know about products and trends before their peers. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. Business email address Subscribe Processing. hours on the app every day.

Lead Gen 120

Lead Gen Hubspot CRM Peer-to-peer 120

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. To live stream effectively, consider the following.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. 2022 has been no different. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. TikTok and short-form video. TikTok and short-form video.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

TowerData

JANUARY 3, 2023

Congratulations for surviving the ups and downs of 2022! In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? Manage workflows and processes ahead of time.

Trends 157

Trends Planning Work Management Contingency Planning 157

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Marketing AI 107

Martech

OCTOBER 31, 2023

The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Does your marketing plan include post-holiday sales? Last year’s trends back up the high expectations for this year’s post-holiday shopping. Business email address Subscribe Processing. Why we care.

Planning 116

Planning Video Marketing Hubspot Mobile Marketing 116

ClearVoice

JANUARY 3, 2022

A new year has come, and along with it, new opportunities, new lessons, and new content marketing trends and examples. So, let’s get on with learning together about how to make our 2022 marketing efforts stellar. Digital marketing trends: Forever 21 jumps into the metaverse with virtual fashion stores on Roblox.

Trends 116

Trends Campaigns Advertising Agencies Sample 116

Benchmark Email

JANUARY 5, 2022

Will 2022 be the year that you level up your social media strategy? Marketing trends come and go, but social media serving as a major determining factor of success definitely isn’t going anywhere any time soon. … The post 6 Best Social Media Tools for Your 2022 Strategy appeared first on Benchmark Email. .…

Social Media 118

Social Media Tools Media Marketing & Strategy 118

Contently

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Weaving Local Keywords Into Your Website and Content : Tailor your content to include keywords that reflect local tastes, trends, and lingo.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Top Digital Marketing Trends in 2023 1.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Litmus

JUNE 10, 2022

What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients. With that, the top 3 most popular email clients for May 2022 are Apple, Gmail, and Outlook. Want more data and trends?

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

Martech

JULY 13, 2023

from 2022, according to Adobe Analytics. In 2022, Prime Day sales reached $11.9 Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. For some perspective, the discount rate for Cyber Week 2022 was 30%. Business email address Subscribe Processing.

eCommerce 94

eCommerce Pricing Price Amazon 94

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116