Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. With a detailed feedback report, you can accurately calculate the cost-benefit ratio, account for each campaign’s budget, and continually test and improve all elements of your campaigns.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Tiecas

OCTOBER 30, 2023

That’s where you can dive deeper into the technical topic, provide links to download white papers, read case studies, etc. Nearly three out of four [Manufacturing Marketers] use email newsletters to distribute content. If you are ready to take your industrial email marketing to new heights, don’t hesitate to reach out to me.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Opt Intelligence

OCTOBER 25, 2020

Don’t fall victim to these common subject line mistakes, or your email campaign could turn into a horror show. Have you ever received an email addressed to <NAME> or “Smith,” when it clearly should have been “Joe?” A lot of research has been done on the words and phrases that get more email opens.

CAN-SPAM 52

CAN-SPAM Validation eCommerce Guidelines 52

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

The ABM Agency

MAY 16, 2023

Email campaigns: Create personalized email campaigns that address specific pain points or interests of your target audience, using insights gathered from the relationship health assessment scoring model. Email open rates: Measure how many recipients opened emails sent as part of your ABM campaign.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

New North

MAY 8, 2023

, and irresistible calls to action Produce engaging downloadable content in exchange for a potential buyer’s email address (for example: can we interest you in our B2B Lead Generation Playbook ? Establish an effective cadence: don’t be that clothing retailer that sends multiple emails every day.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

DealSignal

MAY 8, 2023

Table of Contents [Open] [Close] It’s go time. This can include targeted emails, social media ads, personalized content, and other tactics that are designed to resonate with your target personas. Use personalization and automation: Use personalization tools and automation software to customize your emails for each recipient.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Litmus

JULY 24, 2020

Delivering is brought to you by Litmus—the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster.? ?Head The next step is looking at your competitors.

Work Management 70

Work Management Marketing Management B2B Thought Leadership Top of Funnel 70

Litmus

MAY 18, 2020

Like so much in email marketing, it all depends…. For us, we look at things like: Click-to-open rate. Where email content is driving people. Jason: I hate saying it but—once again—it all depends on the type of email, what the team needs to see, and the business itself. Overall goal of the email campaign.

Webinar Metrics 46

Webinar Metrics Email Marketing Planning Budget Programs 46

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. Virtual Event Marketing Timeline – Event week and Intra-Event communications such as: – ‘On the Day’ email reminders.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. However, there really wasn’t a good way for him to track site activity after each email campaign went out.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

WebMarketCentral

AUGUST 14, 2007

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

Act-On

NOVEMBER 27, 2023

Using marketing automation, the organization automated email campaigns and improved segmentation efforts. As a result, they experienced a 300% increase in open rates on follow-up emails. This includes white papers, videos, blog posts, articles, use cases, guest blogs, etc.

Sales Qualified Leads 182

Sales Qualified Leads Practices Marketing Automation Services Campaigns 182

LeadSquared

NOVEMBER 24, 2015

So think of e-books, white paper downloads, a free trial, perhaps a free consultation or a discount – something that encourages the visitor to take the effort to sign up. How can we improve open rate in E-mail marketing? We send out 2 emails every month with offers. However email open rate is still an issue.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Trade Press Services

APRIL 8, 2024

Overlooking A/B Testing Testing goes hand in hand with timing, length, and other email variables that can impact open rates and engagement. A/B testing helps marketers clarify which elements of their emails are effective and resonate with clients. Collaborate on webinars and podcasts to reach new audiences.

Email Marketing 90

Email Marketing Work Management Marketing Management Planning 90

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Here are my takeaways from the session: 5 Tips for email marketing best practices from Salesforce.com’s Robin Daniels : Targeted Lists - Segment your audience to get more out of your email campaigns. Sending one generic email to everyone doesn’t work. You want to make it personal to them.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Anything Goes Marketing

JUNE 29, 2009

I use this technique as part of an automated customer education nurturing program that I created and am seeing greater than 50% open rates when emails have the sender name of the account representative. Personalized email/direct mail content.

Tactics 100

Tactics Automation Personalization Planning 100

Only B2B

JANUARY 25, 2023

Using this data, you may execute campaigns to develop those leads until they are prepared to make a purchase. Email marketing initiatives are among the most effective methods to do this. Your lead nurturing efforts may suffer if you run a single nurturing campaign for all prospects.

Lead Ranking 117

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 117

Only B2B

MARCH 13, 2020

Every action taken on the website (for example, visiting, downloading a white paper etc) should be given a score. Email campaigns Automated emails Educational content Calls-to-Action And potentially even phone calls from a Marketing team member. It also got 75% to 80% open rate for nurturing emails.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Sage Marketing

APRIL 11, 2023

Afterwards, the SDR team would use this list to focus on their ‘hot leads’ and then their ‘cold leads’. It was excellent. We spent 2 years with SAGE’s HubSpot support. Usually requests were handled immediately, and if we had issues, we were always able to hop on zoom calls and get to the root cause.We

Hubspot 52

Hubspot Work Management Marketing Management Marketing Automation Services 52

Sage Marketing

OCTOBER 18, 2023

Content is powerful; you can establish your startup as an authority in your industry by producing high-quality and relevant content, such as blog posts, videos, infographics, white papers, articles, and eBooks. Email Marketing Build an email list and send targeted, personalized emails to your subscribers.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

ClearVoice

AUGUST 14, 2023

This led it to employ a social media marketing campaign that: Promoted its video, blog, case study, and white paper content on YouTube, Twitter, and LinkedIn. Email marketing platforms track click-through rates, open rates, and other engagement metrics. Community engagement. Measurable results.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

Valasys

AUGUST 20, 2019

According to a report by Yes Lifecycle Marketing, Emails with personalized subject lines have 50% higher open rates. Personalized emails are characterized by the following features: They stand-out within the inboxes of prospects & the audiences as a highly relevant tailor-made piece of information.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Outgrow

FEBRUARY 5, 2021

There are a variety of other methods one can use to boost engagement besides inbound marketing such as advertising, email campaigns, events, public relations, etc. Use blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and various other types of content to attract and retain customers.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Delivra

APRIL 9, 2021

Marketing automation has been shown to produce a nearly 71% higher open rate , according to the Epsilon Email Institute. Marketing automation also boosts conversions by enabling you to build brand authority—a critical factor at the beginning stages of any Awareness campaign. Click here for a demo. Consideration.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Top of Funnel Automation 59

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hinge Marketing

JUNE 8, 2016

For example, if you’re a federal government contractor you are less interested in email open rates than a firm working within the commercial space. That is because the government enforces strict email filters. An open rate would not give you a realistic understanding of your visibility. Email open rate.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketing Proposals Thought Leadership 48

Delivra

NOVEMBER 27, 2018

Marketing automation has been shown to produce a nearly 71% higher open rate , according to the Epsilon Email Institute. Marketing automation also boosts conversions by enabling you to build brand authority—a critical factor at the beginning stages of any Awareness campaign. Click here for a demo. Consideration.

Marketing Automation Services 73

Marketing Automation Services Marketing Automation Automation Conversion 73

SpotMe Blog

OCTOBER 23, 2023

In the realm of omnichannel, benchmarks such as open rates, CXQ, reach, and impact have become life science industry standards. Everybody knows what’s a good open rate, what’s a good CXQ, what’s good reach, what’s good impact according to your country and therapeutical area.

Advertising Benchmark 52

Advertising Benchmark Activities Conversion Webinar Metrics 52

Optinmonster

FEBRUARY 10, 2020

They Segmented Their Email Campaigns by Location: Email campaigns are one of the cornerstones of content marketing. But when it comes to inbound marketing, email campaigns take it a step further. Uber personalizes and segments its emails based on location. Click-through rates. Open rates.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Valasys

SEPTEMBER 27, 2018

Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016). billion by 2019.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Delivra

NOVEMBER 27, 2018

Marketing automation has been shown to produce a nearly 71% higher open rate , according to the Epsilon Email Institute. Marketing automation also boosts conversions by enabling you to build brand authority—a critical factor at the beginning stages of any Awareness campaign. Click here for a demo. Consideration.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Conversion 49

Albacross

APRIL 24, 2019

This applies to not just websites and landing pages, but also PPC ads and email campaigns. Conversion Rate. Your conversion rate tells you how many of your visitors are performing an action such as filling out a form, or making a purchase. Wherever you have a CTA button present, you should be measuring its CTR.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101