Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). About 3 in 5 consumers check their email on the go and 75% of Americans say they use their smartphones most often to check email. Fluent) Not optimizing emails for mobile is simply no longer an option.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

KoMarketing Associates

DECEMBER 7, 2017

According to 2017 data gathered by Wordstream , email is the third most influential source of information for B2B audiences, behind recommendations and industry-specific thought leaders. Additionally, CTRs are 47 percent higher for B2B email campaigns than B2C email campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Marketing Insider Group

JULY 29, 2020

According to a survey by eMarketer, the goals of lead generation aren’t just to improve the quality and quantity of leads; you also want to find ways to automate the marketing process and reduce costs. So which metrics will tell you if your lead generation strategies are taking your business closer to its goals than before?

Lead Generation 139

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 139

Porch Group Media

OCTOBER 1, 2020

Today, email is as strong as ever, even more so as brands have shifted to digital channels and communications with the rise of the Covid19 pandemic. More than 55% of marketers have reported receiving the best ROI from email campaigns. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

GreenRope

MARCH 9, 2020

Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin. According to an eMarketer study , the median email marketing ROI sits at 122%! Use the right system.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Porch Group Media

JANUARY 29, 2019

. – Campaign Monitor. Marketers have noted a 760% increase in revenue from segmented campaigns. Campaign Monitor. To personalize your email campaigns, you need data in order to understand your customers. B2C marketers who connect with customers through automated emails see conversion rates as high as 50%.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Outbound Engine

MARCH 20, 2020

Did you know that roughly 69 percent of email recipients report email as spam based solely on the subject line? In fact, personalized email campaigns improve click-through rates by about 14 percent , so embrace personalization when you can. Keep this in mind as you create your posts.

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

distribion

NOVEMBER 9, 2016

The importance of email marketing as part of the distributed marketing mix. What the next 25 years holds for email marketing. Email send-time and device strategy. Nearly half of all brands are testing for the best time to deliver their email campaigns. – eMarketer. Nearly half! – Econsultancy.

Stats 79

Stats Email Marketing Trends Work Management 79

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. . eMarketer. . How are they doing that?

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Marketing Insider Group

JULY 6, 2010

Another reason these 2 tactics are complimentary is that email can produce additional followers for your company’s social channels or newsletters through “Follow Us” functionality and subscriptions. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Porch Group Media

NOVEMBER 14, 2019

When done well, re-engagement emails can boost significantly boost subscriber rates. In fact, 80% of retail professionals indicate that email marketing is their greatest driver of customer retention. eMarketer) Additionally: For every $1 you spend on email marketing, you can expect an average return of $38.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Case Study Case Studies 40

LEADership

OCTOBER 16, 2013

For almost any organization, creating compelling content for an email campaign is still the biggest challenge. An eMarketer survey shows 55% of B2B and 52% of B2C respondents citing content as the hardest tactic to execute. The post Why You Can’t Write Off Email Marketing—It Beats Social Media appeared first on LEADership.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

ClearVoice

JUNE 11, 2019

Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019. If calculating semi-complicated math equations isn’t your strong suit, a bevy of tools exist to help you calculate ROI with your email campaigns. What does this mean?

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Content Standard

SEPTEMBER 14, 2015

Five years ago, 45 percent of consumers said they didn’t pay attention to online reviews at all or didn’t let them influence them, eMarketer reports. Brands can highlight glowing reviews in other marketing tactics—in an email campaign or on social media. The high levels of trust represent a significant shift.

Emarketing 40

Emarketing User-Generated Content Mobile Marketing Click Rate 40

Sprout Social

NOVEMBER 21, 2019

Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers. Keeping track of brand emails is a good idea for any brand looking to stand out in their audience’s inbox. Keeping your ear to the ground on new trends and technologies is a smart move for any business.

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Delivra

OCTOBER 2, 2018

The statistics are just as impressive among B2C retailers, with 80% indicating that email marketing is the greatest driver of customer retention, according to a report in eMarketing. But even with those type of results, you’re likely settling for a decent email strategy when it actually could be great. Ask questions.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

distribion

NOVEMBER 2, 2016

eMarketer estimates that overall retail sales grew by 3.5% Netta Kivilis, head of marketing at Custora, describes how to be successful this holiday season: “The key to winning this season, at least as far as online shopping goes, is using email marketing effectively. Is your brand ready for the holiday season madness?

Email Marketing 57

Email Marketing Planning Tips Multi-Channel 57

Industrial Marketing Today

DECEMBER 7, 2010

Neither is it sending out a “one size fits all” drip email campaign to your entire database of contacts. and the author of eMarketing Strategies for the Complex Sale , in one of her blog posts wrote, “Sending an Email Is NOT Nurturing.” Ardath Albee, CEO of Marketing Interactions, Inc.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Martech

MAY 15, 2023

I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll McDonald’s UK: ‘Sign up and get more,’ ‘Grab it on our app,’ ‘Unlock on our app’ Many of McDonald’s UK’s emails promote their mobile app.

Rules 132

Rules Emarketing Top of Funnel Newsletter 132

Hubspot

SEPTEMBER 6, 2011

New data from market research firm Lab42 , as reported by eMarketer , shows that 24.8% This applies not only to your Promoted Tweets, but also to things like your Facebook Ads , Google Ads , and even your blog content and email campaigns. Things look promising for Promoted Tweets, Twitter's advertising platform.

Relevance 28

Relevance Promotion Twitter Emarketing 28

Directive Agency

AUGUST 8, 2017

Launch a Paid Search Campaign. A search for “email campaign software” turns up four ads almost immediately. Sure, you have Zoho and Campaigner in there, some of the top-rated ones in the business. Then you can track down those individual journalists writing each piece to pitch your next great campaign.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Anything Goes Marketing

AUGUST 19, 2006

What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? Technorati tags: e-marketing , emarketing , online marketing , business blog , paid search , email marketing.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

markempa

APRIL 18, 2007

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment."

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Hubspot

JULY 29, 2010

Just because social media may be a new addition to your marketing mix doesn't mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts. Without social media, the limit of your email marketing campaigns depends on the size of your email list.

Social Media 28

Social Media Email Marketing Social Marketing Planning 28

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JULY 11, 2005

Relying on just on the tactics that are easy to measure such as tele-prospecting , webinars , website logs , email campaigns while not measuring ROI for public relations and branding is not being fully accountable. Marketers must remember that were in charge of controlling what is measured.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Vidyard

DECEMBER 17, 2020

of internet users ( eMarketer, 2019 ). Digital video’s share of time spent in relation to TV is higher in Canada than in any other country in eMarketer’s global forecast ( eMarketer, 2019 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). Video Email Statistics. There are 235.1 People are 1.5x

Statistics 157

Statistics Video Marketing Planning Business 157

Marketing Insider Group

JANUARY 26, 2021

A standard among most companies, features like personalization and automation make email a staple for most marketing budgets. Experiment with email workflows to capture leads and incorporate responsive elements to heighten engagement metrics. Either way, web design is 100% worth the investment every time. Social Media Advertising.

Marketing Budget Creation 315

Marketing Budget Creation Marketing Budget Planning Budget Programs 315

Hubspot

MAY 31, 2012

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? That's just begging for an online review email campaign! So what about you -- what other ways can you think of to segment your email lists?

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Porch Group Media

JANUARY 19, 2021

Only 40% of companies describe their strategy for optimizing email on different devices as basic, with a further 10% describing it as non-existent. Twenty four percent of respondents say that ‘a lack of time to make it happen’ is the main barrier to success when it comes to effectively optimizing email campaigns for different devices.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Marketing Insider Group

FEBRUARY 5, 2024

Ruler Analytics) Email campaigns convert at an average rate of 2.6%. eMarketer) Image Source: Nexcess The U.S. (Ruler Analytics) Paid search has an average conversion rate of 3.2%. Ruler Analytics) Referral traffic converts at an average rate of 2.9%. Ruler Analytics) Organic search has an average conversion rate of 2.7%.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

ClearVoice

MARCH 13, 2019

eMarketer forecasts that digital ad spend will top traditional in 2019. A report from eMarketer forecasts that 2019 will be the first year in which marketers spend more on digital ads than on traditional ads. The report discusses audiences, video marketing, email campaigns, content spending, and more.

Studies 111

Studies Content Marketing Emarketing Mobile Advertising 111

Vidyard

MARCH 23, 2021

Get the Report Online Video Statistics Millennials watch online videos for 2.4 hours per day while Gen Z averages 3.4 hours ( HubSpot, 2020 ) 51.7% of global internet users aged 16 to 64 say that watching videos, TV shows and movies is their primary reason for using the internet ( Hootsuite, 2021 ) There are 235.1 million video viewers in the U.S.,

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Porch Group Media

DECEMBER 9, 2019

Only 40% of companies describe their strategy for optimizing email on different devices as basic, with a further 10% describing it as non-existent. Twenty four percent of respondents say that ‘a lack of time to make it happen’ is the main barrier to success when it comes to effectively optimizing email campaigns for different devices.

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Hubspot

JULY 9, 2012

In fact, emails sent to segmented lists result in better open rates for 39% of marketers, lower opt-out and unsubscribe rates for 28% of marketers, and increased sales leads and revenue for 24% of marketers , according to eMarketer. And if you decide to set up an entire automated email campaign , not just do one email send, rejoice!

Landing Pages 28

Landing Pages Bundling Inbound Marketing Allocation 28

Porch Group Media

FEBRUARY 9, 2021

Furthermore, 45% cited ROI measurement of email marketing efforts as poor, very poor, or non-existent. 4) – According to 80% of professionals, email marketing drives customer acquisition and retention. eMarketer ). 7) – One study found that the ROI on email was 28.5% Mobile Email. Campaign Monitor ).

Statistics 52

Statistics Mobile Advertising Open Rate Click Rate 52

Strategic-IC

SEPTEMBER 27, 2018

eMarketer predicts that by 2019, 65% of the global population will be on messenger apps. Marketers are optimising video for mobile consumption, and using it to drive engagement across social platforms, email campaigns, to kickstart sales conversations and more.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76