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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?”

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How to Automate Every Facet of Your Email Marketing Campaign

Marketing Insider Group

There are plenty of ways that marketing campaigns can be automated. Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. Abandoned cart emails. Referral incentive emails. the customer’s name.

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Drip Marketing Campaigns: Mastering Automated Email Flows

Valasys

However, the chief strategy, drip marketing campaign, has over the time recorded essential success through that. Drip marketing campaigns, also known as automated email sequences, offer a systematic way to communicate with your audience. Drip marketing campaigns are automated series of emails strategically delivered over time.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments.

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[Expert Insight] Planning is Critical Step for Email Marketing Campaigns

KoMarketing Associates

The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? This kind of positive behavior is a sign of the growing maturity of email marketing programs.”. How dedicated are marketers to future planning?

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Squarespace Email Campaigns vs. Mailchimp vs. OptinMonster

Optinmonster

Squarespace and Mailchimp are both services that offer email optin forms as a secondary product, with their primary focus being something else. Squarespace is primarily a website builder, and Mailchimp is an established (and popular) email service provider (ESP). Designing Your Campaigns. Targeting Your Audience . 2) Mailchimp.