KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. More in the B2B Demand Generation Benchmark Report.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

DECEMBER 4, 2019

CallRail recently conducted the “Attribution Report: How Today’s Marketers Measure Campaign Performance,” and statistics showed that 36% of marketers still lack insights about the effectiveness of their tactics. About 76% have attribution capabilities set up for online form submissions, while 71% have them in place for email.

Marketing Report 156

Marketing Report Tactics Effectiveness Statistics 156

Marketing Insider Group

JULY 26, 2016

Demand Gen Report recently released new data on the current state of lead scoring, which spotlighted some important insights marketers need to know. The post 3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing) appeared first on Marketing Insider Group.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Report Customer Surveys 100

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. By efficiently handling routine inquiries, chatbots free up human agents to focus on more complex issues, optimizing overall customer service effectiveness.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. The post How to Leverage Usage Intelligence Data for an Effective Content Strategy appeared first on B2B Marketing Blog | Webbiquity.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Team alignment is a consistent priority across all GTM departments surveyed. This report looks at the current tools used by GTM teams. Key findings highlighted: Room for improvement. AI makes an impact.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

ANNUITAS

APRIL 20, 2020

When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. But being able to measure content effectiveness is still a challenge for many marketers. . The post How to Measure Your Content’s Effectiveness appeared first on Annuitas.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Only B2B

JUNE 21, 2023

According to a survey conducted by Evergage, an astonishing 98% of marketers believe that personalization enhances customer relationships. In the same study, 74% of marketers reported improved customer engagement through personalized ABM, further underlining the effectiveness of this strategy.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. However the key question is how to bridge the gap between effective content development and impactful marketing results. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

ClickZ

SEPTEMBER 14, 2020

The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. The survey includes marketing and design leaders at a variety of large, mid-sized, and small companies in both B2B and B2C sectors and five global markets including the U.S., Source: Ceros. Source: Ceros.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. Determine your KPIs.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

EveryoneSocial

FEBRUARY 2, 2023

A key factor in the success of such programs beyond content distribution at scale is the network effect. What is the Network Effect? A classic example of the network effect is the internet. What are some other examples of the network effect? How Does the Network Effect Work?

Social Media 98

Social Media Effectiveness Media Work Management 98

Martech

MAY 4, 2022

” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. These activities serve the purpose of pinpointing accounts with a high potential to convert and developing more effective marketing strategies targeted toward them.

Account Based Marketing 112

Account Based Marketing ABM Webinar Metrics Effectiveness 112

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

chiefmartech

JUNE 15, 2023

HubSpot , Partnerships Leaders , and Pavilion just released a joint report on The State of Partner Led Growth , surveying over 200 marketing and sales leaders about how they leverage partnerships in their go-to-market and the performance impact they see from it. The results are pretty eye-opening.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Sword and the Script | B2B

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. The two businesses teamed up to field the survey for the third year in a row and polled 3,275 business executives around the world.

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership B2B Marketing Effectiveness 124

SpotMe Blog

SEPTEMBER 8, 2023

Discover how to run a highly effective pharmaceutical advisory board with event technology and best practices from pharma event experts who work with 10 out of the top 20 leading life science and pharma companies worldwide. Then share a summary report with all advisors on your event platform after the meeting to validate the key findings.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. No respondents reported being unaware of them. Meanwhile, 7% deem it less effective, and 8% were unsure.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.

Lead Generation 146

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 146

Brandpoint

SEPTEMBER 28, 2022

According to a Wyzowl State of Video Marketing Survey , 92% of marketers who use videos report that it’s an important part of their marketing strategy, and 86% of video marketers say video has been effective for generating leads (up 2% from 2021 and 5% since 2019). Video content is trending, in a big way.

Video Marketing 93

Video Marketing Effectiveness Tips Paid Search Agency 93

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. This was the highest increase among all marketing strategies surveyed. Get MarTech!

Allocation 134

Allocation Marketing Report B2B Marketing B2B 134

Salesforce Marketing Cloud

FEBRUARY 7, 2022

Here are five simple and effective small business leadership tactics you can use to lead your SMB with compassion, and help you sustain real customer relationships both now and in the future. Read research from our free Small and Medium Business Trends Report. We surveyed 2500 growing businesses around the globe. Get it now.

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

B2B Marketing Directions

JULY 11, 2021

Within the last few weeks, two research reports have been published that provide several important insights about how marketers are managing content-related activities and processes. One report is by the Content Marketing Institute ("CMI"), and the second is by Altimeter.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Effectiveness 52

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

ClickZ

AUGUST 21, 2019

According to Seismic’s newly-released report, entitled The State of Enterprise Sales Enablement, 2019, providing a personalized customer experience is both the biggest challenge – and the biggest opportunity – for effective sales enablement. Currently, just one in five organizations effectively personalize their content at scale.

Organization 105

Organization Personalization Effectiveness Forrester 105

Salesforce Marketing Cloud

MARCH 12, 2019

And the effects of personalized experiences are well documented. A report from Business Insider found that 49% of consumers surveyed said they have purchased a product they weren't planning to buy after receiving a personalized recommendation, and 40% of shoppers have spent more on [ ]

Product 87

Product Effectiveness Tips Customer Surveys 87

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. 1% have no opinion on AI’s effectiveness in this context. Personalization.

Marketing AI 124

Marketing AI Media Paid Search Agency Privacy 124

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech

FEBRUARY 22, 2024

Of the 250 marketers surveyed, 55% indicated their companies are looking to simplify their stack in the next 12 months. The report is based on a survey of 250 marketers in the U.S., Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based

Marketing Automation Services 119

Marketing Automation Services Paid Search Agency Marketing Management Tools 119

Ledger Bennett

SEPTEMBER 26, 2020

Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and Canada. Of those who have invested in data quality, 100% of those surveyed said they’d seen an increase in marketing performance.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

Seismic

JUNE 13, 2023

At Seismic, we’ve seen firsthand how personalization empowers our customers to engage effectively. A new report, The Personalization Payoff , highlights the notable increases in content personalization we’ve seen from our customers. Empowering customer-facing teams to engage effectively Meetings are central to the B2B sales cycle.

Effectiveness 52

Effectiveness Marketing Analytics Tools API Verticals 52

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. The survey was conducted November 30 - December 14, 2023, and included respondents from the United States, Canada, the United Kingdom, Germany, Singapore, Australia, and India.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63