Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. However, its value cannot be overstated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Scoop.it

MAY 4, 2023

With that said, if you wish to improve the footfall on your digital channels, it is crucial to know how to get users to generate content for your brand and leverage that content to increase traffic. User-generated content can thus be exceedingly beneficial for your brand when leveraged effectively. What is User Generated Content?

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” What Makes SaaS Unique? In fact, there isn’t another type of marketing that’s similar.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Navigate the Channel

JUNE 19, 2023

It used loss aversion to draw attention, which can be effective because people often want to avoid loss because the pain of losing is greater than the satisfaction of an equivalent gain. Let your audience know about your valuable content to generate interest and drive traffic. See Upworthy’s take on effective headlines today.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

SmartBug Media

APRIL 23, 2021

If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

SmartBug Media

JANUARY 11, 2021

As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. HubSpot Reporting is one of our favorite tools to use at SmartBug Media, and with HubSpot’s recent updates to these tools, we’re excited to help you get the most out of your marketing.

Hubspot 72

Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. Besides the amount of traffic you generate, you’ll want to consider your conversion rate. Segment Your Site Effectively. Final Thoughts on Traffic vs. Conversions. Click To Tweet.

Traffic 73

Traffic SEO Generation Conversion Rate 73

KoMarketing Associates

SEPTEMBER 8, 2022

HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022. Additionally, social (16%) was cited as the top website traffic source by respondents. Content marketing (47%) and email (41%) were also cited by respondents.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. But HubSpot is hoping to shortcut that experience and save time by keeping it all in one spot.

Marketing AI 108

Marketing AI Budget Programs Thought Leadership Landing Pages 108

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. Content marketing is likely a big part of your HubSpot SEO strategy, and in addition to creating new content, you need to manage your existing content.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Optinmonster

OCTOBER 12, 2021

Then this HubSpot review is for you. One popular email marketing software is HubSpot. Also, HubSpot features email marketing capabilities that make designing an email campaign quick and easy, all without the need for specialized design knowledge. That’s why, in today’s post, we’ll do a full HubSpot review.

Hubspot 70

Hubspot Budget Programs Enterprise Management Email Marketing 70

SmartBug Media

DECEMBER 8, 2020

Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. These plugins allow server caching, file minification, image lazy loading, and other features that are not inherent in the HubSpot ecosystem. Post Editing.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Traffic analysis.

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. For example, take a look at the blog published by marketing and CRM software company, HubSpot. HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience.

Ad Building 336

Ad Building Content Marketing Brand Identity Branding 336

Albacross

APRIL 23, 2019

Image Source: HubSpot. With that said, you cannot get anything in return without investing your time setting up a system and implementing effective inbound marketing strategies. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. It will help you setup the system.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

KoMarketing Associates

SEPTEMBER 28, 2022

Most marketers (72%) measure the impact of influencer marketing with increased engagement, while 55% look to their rise in social media traffic. HubSpot published its “State of Inbound Marketing Trends” report, and data suggested that social media (44%) has become the top marketing channel in 2022.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

Kaon

SEPTEMBER 17, 2015

Branded organic search, referral traffic, and social media traffic are among the most impacted audiences with regard to effective PR. “If you don’t understand the past and make changes in the present, the future is out of your control.”

Hubspot 100

Hubspot Conference PR Public Relations 100

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). So is social media an effective digital marketing strategy or not?

Social Media 360

Social Media Media Business Custom Publishing 360

Sharpspring

JULY 8, 2020

Discover how one business resurrected lost deals & increased site traffic more than 200%. Resurrecting previously cold leads and boosting site traffic significantly. An Effective Approach. It was effective and efficient – everything they’d been looking for! A Quick Overview. Onboarding. Improved Marketing Insights.

Traffic 62

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 62

KoMarketing Associates

OCTOBER 12, 2022

HubSpot conducted its “State of Inbound Marketing Trends” report, and data suggested that social media (44%) has become the top marketing channel this year, followed by website/blog (36%). About 16% of respondents claimed that social media has been a top website traffic source. Discovering the Marketing Potential of Social Media.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Kaon

SEPTEMBER 24, 2015

Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Set goals for your social media on Google Analytics so you can see if your actions are improving or declining efforts.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. 5 Ways to Stay Creative Under Pressure.

Hubspot 94

Hubspot Creativity Work Management Marketing & Strategy 94

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. One easy method is to figure out average value per lead.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Hubspot

JULY 23, 2020

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot's Co-marketing Campaign.

Hubspot 83

Hubspot Campaigns Advertising Agencies Work Management 83

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. It’d be like a chorus effect (one might even say a “surround sound” effect). Ahrefs vs SEMRush”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These can be as short as 20 seconds, but generate a lot of traffic to your web page.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

seo.co

OCTOBER 27, 2020

The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + A Reverse Sandbox Effect? If you’ve recently launched a new website, but you don’t seem to be making progress in search engine rankings, there’s a chance you’re suffering from a Google Sandbox Penalty—otherwise known as the Google Sandbox Effect.

Google 116

Google Effectiveness Domain CAN-SPAM 116

SmartBug Media

JUNE 6, 2024

Before "artificial intelligence" became the trending topic of 2023, HubSpot was already leading the charge in its adoption. Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes. So, what can you achieve with HubSpot's AI-powered tools?

Marketing AI 59

Marketing AI Enterprise Management Tools Data Hygiene 59

Marketing Insider Group

NOVEMBER 8, 2022

Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Avoid content marketing mistakes by understanding the importance of building an effective strategy.

Marketing Budget Creation 293

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 293

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Hubspot

JUNE 23, 2020

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Not all virtual events look the same and your audience likely wants more details on what they will get," says Juliana Nicholson, the program manager of HubSpot User Groups. Here are their five go-to tips. Set expectations!

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Hubspot

AUGUST 22, 2019

Additionally, in the last few years we've seen a rise of live video as an effective marketing channel. Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. And for good reason -- live video is watched 8.1 times longer than video-on-demand.

Youtube 76

Youtube Hubspot Facebook Broadcasting 76

Stevens & Tate

DECEMBER 7, 2020

In reality, many cost-effective marketing strategies require little investment. Blogging is among the simplest yet most effective ways you can market. According to HubSpot , there is a positive correlation between blogging frequency and visitor traffic. Read about Effective Marketing Strategies for a Changing Economy].

Cost 59

Cost Marketing Strategy Marketing & Strategy Effectiveness 59

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns.

Social Media 315

Social Media Social Marketing Planning Tips 315