8 Indispensible Tools to Improve Your Social Media Efficiency

grow - Practical Marketing Solutions

Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? If you’re organized enough using Google Reader you can get through a lot of content quite quickly.

How to Drive Sales Effectiveness with Automation


A successful sales consultant recently told me a story about an organization that held a webinar that attracted 400 participants. When the two departments are well-aligned in this manner, marketing can substantially support sales effectiveness. What is sales effectiveness?

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How to Write Marketing Content More Efficiently


How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. What’s an organization to do with new social and information sharing platforms popping up one week to the next?

4 Helpful Tools for Organizing Your Social Media Calendar


By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms.

The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work


I researched a bit into some of the psychology and underpinnings of the most efficient, most happy team setups. Conscientiousness : High scorers for conscientiousness are generally organized and dependable. Be willing to go the extra distance for the organization.

7 Quotes From 7 CMOs About Building a Modern Marketing Organization

Modern Marketing

Regardless of where you fall on the Lucky 7 scale, it is by complete happenstance that I present to you today 7 Quotes From 7 CMOs About Building a Modern Marketing Organization. Align the top 25 people in your organization with that and have them talk consistently about it.

Don’t Drop the Ball: 4 Ways The Marketing Juggler Stays Organized

Modern Marketing

She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. . By staying organized. Staying organized while planning modern marketing campaigns is not as simple as it sounds. When it comes down to it, investing in organization is the same thing as planning for success.

A 3-Step Data-Oriented Approach to Effective Influencer Marketing

Modern B2B Marketing

By leveraging it wisely, audience data can be your secret weapon to discovering and activating the right influencer for your organization and campaigns. In fact, you may find that activating 10 or 20 similar, but smaller influencers is a more effective strategy.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

How to Run Marketing Better with Effective Budgeting and Planning

Modern Marketing

But, how well organized are you to run marketing? Marketers as a whole are increasingly asked to demonstrate their value to their organization. Now that she is a running and doing marketing expert, she has efficiently condensed that process to 3-4 hours!

Are Efficiency and Creativity at Odds With One Another?


The push-and-pull between creativity and efficiency is a delicate tango. A deeper look reveals that some of the core principles and habits of creativity and efficiency are actually quite similar. To achieve efficiency in creativity is possible. Efficiency is working creatively.

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

Then, they turn to marketing automation platforms and CRM to organize these activities, but struggle to optimize them for maximum impact. Building a marketing plan is likely the least sophisticated activity marketing organizations perform.

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Your Content Strategy Should Include Your Entire Organization: Part II — Collaborating with the Social Media Team is Vital

Content Standard

Sure, we’ve improved efficiency, thrown in a little vulcanized rubber here and some suspension systems there. Your Organization as a System. Whether in a complex organism or in a simple lever-and-pulley machine, if one component of the system changes, it impacts everything else.

How storytelling can shape the corporate brand and culture


Instead, the brain more effectively files and retrieves information when there is a context, as in the form of a story.

Lean Manufacturing & Lean Marketing: How to Increase Process Efficiency


Marketing programs can only truly succeed if they’re organized, consistent, and well-thought out. While ROI doesn’t always paint the full picture of the value of particular strategies, it is a useful way to standardize effectiveness and allows for easy comparison. The post Lean Manufacturing & Lean Marketing: How to Increase Process Efficiency appeared first on Fathom.

Insider Tips for a Pain Free Efficient Marketing Workflow


Want to know the key to efficient marketing workflow? How can your organization get there? How does this contribute or take away from making marketing workflow more efficient? 91% of B2B marketers claim to use content marketing, but only 42% say they are effective at it.

Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools

Modern Marketing

Sales people can match contacts by domain, LinkedIn and email, increasing the overall efficiency of prospecting. The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects.

5 Tips for Creating Effective B2B Marketing Videos

Modern Marketing

Now, that’s efficiency! A short video embedded in a landing page as an intermediate step to an article or white paper can an effective way to drive conversions. It helps to create advocates within a target organization.

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Topics Over Keywords: A Simple Framework for More Effective Content Creation


Considering the advancements in the ways that both the search engines are evolving and the way that searchers are communicating with them, there needs to be a shift in the way we align our content strategies -- especially if organic search is a channel you’re focused on.

4 Ways To Organically Capture Attention and Leads from SEO

Modern Marketing

Few tactics are as effective and efficient as the website. If you are using organic search to strategically build awareness and lead generation , here are 4 things you can do today: 1. 4 Ways To Organically Capture Attention and Leads from SEO is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency b2b marketing blogging Content Marketing Demand Generation lead generation website optimization

How to Focus Your Marketing Messaging on What People Really Want

Modern Marketing

He frequently writes about using content effectively and getting the most from it. This is an adaptation from the book “The Seven Habits of Highly Effective People”. He purchases marketing automation software so he can balance his marriage and work more effectively.

3 Simple & Effective Email Marketing Tips for the New Year

Vertical Response

We’re a few weeks into a fresh new year and with that comes resolutions to do things better, more efficiently or maybe even keep up the good work you’ve been doing. For instance many folks resolve to get more organized, lose weight or be more efficient.

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How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms

Hinge Marketing

There are essentially two kinds of growth—organic and inorganic. Organic growth is the “Holy Grail” of professional services marketing. Organic versus inorganic. Organic growth is created by adding new clients or more business from existing clients.

A+ for Effective Marketing Content, Not Just Effort

KoMarketing Associates

Their most effective digital marketing channel is email.”. Example: “Marketers are certainly using social media strategies to target customers effectively and efficiently.” As I kid, I spent a lot of time in my “reading nook” (i.e.,

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)


The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers.

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How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x


Take Energy University , for example, our free, award-winning online education program that had experts from around the world developing courses about topics like data centers and energy efficiency. More than 70 percent of readers who land on our blog come through non-branded organic searches.

7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization


Here are seven talking points to convince your team that your organization needs to adopt inbound marketing. When information is accessible to constituents, they'll be far more trusting of your organization and its ability to allocate resources honestly.

Increase the Efficiency of Prospecting with B2B Cross-Channel Marketing Sales Tools

Modern Marketing

Marketing teams spend time creating awesome and effective content only to have the salesperson unable to locate it and often times just recreating it. Salespeople can match contacts by domain, LinkedIn and email, thereby increasing the overall efficiency of prospecting.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. It is limited, but with respect to efficiency, my first choice.

3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness

Modern Marketing

The success and efficiency of automation tools, as well as your programs and campaigns, hinges on effective lead scoring. A sound lead scoring program should enable your organization to make decisions based on facts and data — not just assumptions or hunches.

Why That Bargain Contact List You Bought is a Sales Dead End


Anti-spam organizations create fake email accounts (their own Trojan horse strategy) that notifies ISPs and other anti-spam organizations that the sender is spam. Our data is verified by trained professionals to ensure that every data point our clients receive provides a legitimate and efficient link to strategic buyers. If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately.

15 Effective Ways to Reduce Cost Per Acquisition


They begin a project by thinking about how they can make more money, often neglecting cost optimization until many resources have been effectively wasted. Effective Strategies to Reduce CPA. Video has to be one of the most effective content types to drive engagement and ROI.

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What Is “Sales Enablement”?

Aberdeen CMO Essentials

What organization can say no to “sales enablement”? Enabling sales is something every organization should do. Specifically, it calls for anyone doing “sales enablement” to answer two questions: What resources do effective sales operations require?

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5 Tips for Creating Amazingly Effective Email

Marketing Action

Email marketing provides a dependable way to deliver a wide variety of cost-effective marketing messages. So whether your organization is big or small, email is a great way to ensure strong ROI. Email is also an efficient way to create leads.

The Most Untapped Leverage Point For B2B Growth


Compelling messaging is best produced using effective segmentation. Direct mail is hot in B2B right now, for good reason: it can be extremely effective. Reporting structures and details on individual roles within prospect organizations can be elusive.


Study: Video Marketing Most Effective When Measured with Advanced Analytics


Organizations embracing video as part of account-based marketing and personalization strategies. KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Amplifying the effectiveness of video through personalization and ABM is a natural progression, Demand Metric found.

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Face-to-Face Selling Is Still Effective


While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. Oxford Economics studied the effectiveness of virtual meetings (phone, video, chat, etc.)

10 Industries That Make Marketing Eventful [CHART]

Modern Marketing

The part was inexpensive to manufacture and quite useless on its own, but it appeared that allowing the buyer to actually touch the product increased marketing effectiveness significantly.

4 Ways to Manage Change Management For Successful Demand Generation

Modern Marketing

9% of marketers state that they are very effective at Content Marketing, according to Content Marketing Institute. Change management is the missing element in B2B marketing organizations. Change the DNA of the Organization. Marketing Efficiency