Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Convince & Convert

DECEMBER 24, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location Is Everything.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. SEO teams do things like keyword research, SERP rankings management, optimizing new and old content to drive traffic, and website analysis. Leveraging the PR and SEO Relationship.

PR 305

PR SEO Lead Scoring Lead Ranking 305

The Lead Agency

APRIL 2, 2024

Here, we will delve into the changes in search and offer insights into proven techniques that will elevate your content in the SERPs, strike a chord with your readers and edge you closer to every B2B marketing goal: leads, relationships and sales. Keyword-stuffed titles do not equal quality.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

MAY 28, 2024

Sitting high up on the search engine results page (SERP) gives you a larger slice of that traffic. However, SERP volatility can be an issue. You’ll have to dance with Google to avoid significant SERP fluctuations. Quick Takeaways Learning how and why fluctuations in SERPs occur is vital.

SERP 198

SERP Google Keywords Intent 198

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Here are a few metrics that will help you understand which companies are more likely to buy from you: Keyword searches. competitor websites, target keywords, review sites). Engagement rates.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

Marketing Insider Group

MAY 15, 2023

This means that your digital presence is essential to educating prospects and securing conversions. SEO will help your website appear at the top of SERPs and generate an impressive amount of organic traffic. In fact, 70% of marketing technology buyers look for content on vendor websites.

B2B Marketing 296

B2B Marketing B2B Buyer Personas Mobile Advertising 296

Contently

APRIL 4, 2023

Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand. Level Up for Free One of the first cuts to content marketing resources is often the budget for education or the opportunity for your team to gain new skills by attending workshops at tradeshows and conferences.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. Additionally, it educates a client on the work you have done as an SEO consultant and why you chose specific methods. Not only does it not add any value for the visitors, but different pages will end up competing in the SERPs with one another.

SEO 105

SEO Template SERP Keywords 105

Marketing Insider Group

JANUARY 30, 2023

Doing so provides a number of benefits, such as brand awareness, educated audiences and increased credibility in your community. Google’s algorithm is looking for content that both uses keywords and provides genuine value to human readers. Hiring a content marketing agency guarantees you can share high quality content consistently.

CMO 204

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 204

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

Convert

JULY 28, 2021

Exact-Match Keywords Are Going Obsolete. One of the biggest changes in Google’s algorithm has been its lessening dependence on exact match keywords. Back then, SEO was mostly about identifying those keywords, ensuring their high density on the page, and then building backlinks (with those keywords in the link text).

SEO 145

SEO SERP Trends Keywords 145

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). For instance, you’re likely aware that the use of keywords can help you attract new visitors. However, the use of keywords isn’t the only factor that determines SEO rankings.

SEO 131

SEO Optimization Tips Lead Scoring 131

Directive Agency

APRIL 15, 2022

In addition, SEO is a very technical process which requires a deep understanding of complex issues and continued education as SEO is a constantly changing landscape such as Google’s ever-changing algorithm, ranking fluctuations, etc. Google bids on the best performing keywords first and lower performing keywords last.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. By improving your website’s visibility on search engine result pages (SERPs), you can attract more organic traffic and potential customers.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Marketing Insider Group

DECEMBER 20, 2022

Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. If you need to create content – research the top trending keywords, article titles and customer pain points. Step 4: Identify or create valuable content and offers. This is the trickiest part.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

MARCH 2, 2021

Do you have content for website visitors in the awareness stage—like emails, social posts, ebooks, and educational blog posts? Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR). Take note of their top-performing pages and keywords. Source: Hotjar.

Analysis 302

Analysis Top of Funnel Work Management Lead Scoring 302

RebelMouse

AUGUST 2, 2023

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. Leveraging AI for Keyword Research and Optimization Is AI-generated content good for SEO? As of right now, we know how Google feels about using AI.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Conductor

JULY 8, 2022

Spending time educating and surfacing use cases relevant to each department or team member is helpful in showing them how a particular platform can impact and enhance their job specifically. Hold your teams accountable to education. The most successful adopters are the ones who invest in their team’s education.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. In the past, content marketers could claim both the featured snippet and a SERP entry. Here are some ideas: Prove you understand your clients’ needs by empathizing with them. Keep content current.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Conductor

OCTOBER 20, 2020

When specific terms rank high on search results, that gives you the opportunity to double down on them and take up more SERP real estate using paid search. When you start ranking well organically for that keyword or phrase, you can then reallocate your paid budget elsewhere. Reason 2: SERP Real Estate. With more than 90% of U.S.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

Hubspot

SEPTEMBER 17, 2020

Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. The customer journey — the one we write about at HubSpot quite a bit — includes a Consideration stage, where customers attempt to educate themselves about the available solutions on the market, and perhaps the pros and cons of each.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Stevens & Tate

FEBRUARY 8, 2022

The idea behind this stage is to educate visitors and earn their trust using high-quality content. Additionally, by creating informative and educational content, you’ll engage your leads and build trust, which will make it easier to convert them. However, keyword usage isn’t the only SEO tactic in the book.

Inbound Marketing 128

Inbound Marketing Planning Lead Scoring Lead Ranking 128

seo.co

JANUARY 3, 2023

Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). This means having the correct address, phone number etc.,

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Marketing Strategy Best Practices 98

Adobe Experience Cloud Blog

AUGUST 10, 2018

The goal of content marketing is to educate, engage (not sell), and create brand awareness by providing value to digital audiences. Figure out Those Keywords. Keywords are the words people type into search engines to find something. Business owners and marketers can then aim to rank for those keywords. Great question!

SEO 113

SEO Marketing & Strategy Marketing Strategy Content Marketing 113

CoSchedule

AUGUST 4, 2022

Here are some signs when you should consider historical content optimization: You keep seeing more competitors in SERP (?Search Find missing high intent keywords to complete an SEO silo. Your goal is to identify the pages that have performed well historically and push them back up in SERP. It’s still a good foundation.

Traffic 62

Traffic Tactics Optimization Organization 62

Marketing Insider Group

JANUARY 16, 2023

Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services. Be sure that your employees are educated, motivated and rewarded to ensure they remain courteous, content and respectful when working with customers. Find Your Niche. Excel in Customer Service.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Convince & Convert

OCTOBER 8, 2015

“SERP”). At first blush, there did not seem to be much of a story here: Total SERPs with Wikipedia in the top 10 peaked in May, but the difference from April to August did not appear that significant, with Wikipedia seeing less than a four percent drop of its presence in the SERPs overall. That’s 7.33

Wikipedia 147

Wikipedia Google SERP Business 147

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). When someone utilizes voice search, they tend to say more conversational keywords compared to desktop. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Why is that?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages). So What Should I Do?

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

seo.co

SEPTEMBER 13, 2021

Unlike PPC, where you can lose out to competitors if they bid higher for particular keywords, SEO allows you to hold your position longer than ads. In addition, bidding for keywords can be costly, so SEO is cheaper than paid listings in most cases. SEO also gives you more coverage than paid ads.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Brightedge

MARCH 1, 2024

Google is showing SGE results on more keywords. However, this decline is not uniform across all keyword categories. At the start of February, 40% of the keywords we monitored offered an opt-in SGE experience; by the end of the month, this figure rose to 45%. This is true particularly in certain sectors.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous.

SEO 168

SEO Long Tail Marketing CMS Development SERP 168

seo.co

JANUARY 3, 2022

Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). This means having the correct address, phone number etc.,

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Marketing Strategy Best Practices 105

ClearVoice

APRIL 30, 2021

Google’s algorithm for its search engine results page (SERP) ranking is notoriously intricate and secretive. Create content that educates your target audience, explaining how your product or service is valuable to them. Include keywords: Keywords directly related to your industry are how your target audience finds you.

Domain 80

Domain Keywords SERP Comparison 80