Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Marketing Insider Group

JUNE 26, 2023

Also, sharp marketers and sales representatives will still be necessary to convince educated buyers who are on the fence. For example, content can’t just have keywords. You need long-tail keywords with natural and strategic placement. Unfortunately, AI can’t yet deliver on that.

Marketing AI 260

Marketing AI Ethics Long Tail Marketing Opt-out 260

Adobe Experience Cloud Blog

JANUARY 9, 2020

When someone utilizes voice search, they tend to say more conversational keywords compared to desktop. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research. Google is a free keyword research tool in itself.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

ClearVoice

JUNE 6, 2024

Best suited for educating, informing, and establishing the author as an expert. SEO and Keywords Are you looking to rank in long-term traffic, or is your strategy with your topic a more specific approach? Article Targets broader and more competitive keywords to rank well in search engine results.

Comparison 52

Comparison Long Tail Marketing Keywords Analysis 52

Content4Demand

JULY 23, 2020

Search engines are smarter than ever and becoming smarter, so trying to game them by cramming keywords or phrases into content doesn’t make sense. Machine learning has already pushed the bar for SEO way above a list of words or even long-tail phrases, and this is especially true for B2B marketing. It’s a good experience.

Keywords 72

Keywords SEO Long Tail Marketing Buying Cycle 72

Televerde

MAY 13, 2024

Target Long-Tail Keywords The success of your content strategy will hinge largely on how well you rank on search engines. One of the best ways to build visibility on this channel is by targeting long tail keywords—those that are specific and even niche to your audience. B2B buyers are no exception.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Here are a few metrics that will help you understand which companies are more likely to buy from you: Keyword searches. competitor websites, target keywords, review sites). Engagement rates.

Buyer Intent 352

Buyer Intent Intent Work Management Marketing Management 352

Sprout Social

APRIL 7, 2021

For example, Sprout’s Listening Tool reveals your brand’s reach, impressions and popular keywords for topics relevant to your business. This insight can help you tailor your social posts to ensure you’re using the hashtags and keywords that are most likely to draw the highest number of impressions. Keyword-informed content.

Social Media 131

Social Media Long Tail Marketing Media CTR 131

Brightedge

JANUARY 25, 2024

Here at BrightEdge, we've monitored 10,000 keywords over the last three years using our SearchIQ technology. These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Hubspot

APRIL 2, 2015

Focusing hours of hard work on keywords and metadata likely isn’t any small business owner’s idea of money or time well-spent. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. The Long-Tail Theory. SEO can be tough.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Brightedge

MARCH 1, 2024

Google is showing SGE results on more keywords. However, this decline is not uniform across all keyword categories. At the start of February, 40% of the keywords we monitored offered an opt-in SGE experience; by the end of the month, this figure rose to 45%. This is true particularly in certain sectors.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Convince & Convert

DECEMBER 24, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location Is Everything.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

Exo B2B

MARCH 19, 2024

But we can’t pass up the opportunity to use it for educational purposes! So, a superficial definition of an SEO keyword topic won’t be enough; we’ll need to delve deeper into the reasons why they’re searching. This means : Privilégier les «long tail keywords» (mot-clé longue traîne).

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 43

SEM Education Campaigns Long Tail Marketing 43

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 40

SEM Education Campaigns Long Tail Marketing 40

Only B2B

MARCH 10, 2022

To educate and overcome objections, include a live chat option on your page. A one-of-a-kind, high-level education. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Binary Demand

JUNE 10, 2024

Focusing on frequently used long-tail keywords can be a secret hack to lead generation. Also, try to optimize blog posts for these keywords to boost rankings, improve user engagement, and create additional lead-generating content. Begin your keyword research by using topics relevant to your ideal customers.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. Top-of-funnel content is created for these users, in effort to educate them and help them determine the solution to their problem. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Choozle

OCTOBER 24, 2019

Most marketers equate keywords solely with paid search campaigns. Thanks to contextual keyword targeting, marketers can expand the success they’ve had on paid search to their programmatic advertising strategies. Keywords help you connect your campaigns to likely buyers based on what they are reading or browsing.

Keywords 40

Keywords Paid Search Agency Advertising Agencies Adwords 40

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. As long as people use words to communicate with search engines, keywords will never die. The first step to a modern keyword strategy is understanding the user intent behind target keywords. Keywords Rely on “User Intent”.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

accelerate agency

MAY 17, 2022

Understanding your customer will help you define what content to create and which keywords to target. Now, you need to start finding more specific topics based around keywords people search for that will interest them. You need to take those topics and use them to generate keywords to incorporate into your content.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Understanding your customer will help you define what content to create and which keywords to target. Now, you need to start finding more specific topics based around keywords people search for that will interest them. You need to take those topics and use them to generate keywords to incorporate into your content.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

SmartBug Media

JULY 6, 2021

Using your SEO tool of choice, export all of your non-branded keywords and corresponding URLs. When exporting your keyword research data, you'll find tens to thousands of long-tail keywords with low-traffic-volume potential. Keyword/Topic Difficulty. Educational vs. Transactional Pages.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. Because those articles got long-tail love, my team wasn’t asked to write things like “Rick and Morty Co-Creator Tweets…Whatever.”

SEO 168

SEO Long Tail Marketing CMS Development SERP 168

Stevens & Tate

DECEMBER 2, 2022

Keywords and SEO. Your blog is the destination you want all prospective buyers to land on during their awareness stage, and keywords and SEO may as well be the road map to get them there. Keywords themselves will only get you so far, so let’s take a look at how to tie your target keywords into meaningful content via blogs.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. That way, you demonstrate that you’re not just trying to sell them something but educating them so they can make the right choice for them.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Navigate the Channel

NOVEMBER 21, 2023

It can be adapted to suit various marketing objectives, whether it’s brand awareness, product promotion, or customer education. They can evoke emotions, share values, and create memorable experiences that resonate with viewers long after they’ve watched the video. Highlight their benefits to consumers.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

ClearVoice

AUGUST 7, 2023

The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building. Instead, it offers insight and education into the problem the consumer is having. That’s the pinnacle.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

seo.co

OCTOBER 25, 2023

Research target bankruptcy-related keywords Next, do some keyword research. For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. So do blog posts.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. The Niche Keyword Challenge: Traditional keyword tools might suggest broad terms like “conveyor belt” for a conveyor belt manufacturer, missing out on valuable, targeted searches.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Brightedge

JULY 1, 2020

In order to improve your organic ranking, consider the basics of SEO which includes keywords, keyword strategy, long-tail keywords, meta data, headings and H1 tags, and more. Both SEO and PPC ads focus heavily around optimizing for specific keywords. Why use SEO and PPC together? Reputation management.

SERP 128

SERP PPC Top of Funnel SEO 128

accelerate agency

NOVEMBER 3, 2020

Understanding your customer will help you define what content to create and which keywords to target. Now, you need to start finding more specific topics based around keywords people search for that will interest them. How to Choose Your Keywords. Keyword research is a crucial part of content marketing and SEO.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords.

SEO 119

SEO Top of Funnel Buyer Personas B2B 119

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

Scoop.it

DECEMBER 29, 2022

Instead, it should educate, entertain, or inform. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

ClearVoice

SEPTEMBER 22, 2023

Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content. And educate your audience on the latest in eco-technology through informative pieces. Easily narrate the story of your brand’s journey toward sustainability in your content.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90