Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. At this year’s INBOUND conference , I attended ZoomInfo’s session “GTM for All: Unlocking Playbooks for Every Company,” which provided valuable insights into how companies can connect these disparate thre

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Rules Paid Search Agency 130

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. It’s how you make sure your message is shown to the right people — and only the right people. Let’s explore what B2B audience segmentation is, some common challenges marketers face when segmenting, and how to overcome those challenges.

B2B Marketing 99

B2B Marketing Segmentation Planning B2B 99

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. But it needs to be. Think about it. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 192

Deliverability Top of Funnel CAN-SPAM Best Practices 192

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

B2B 135

B2B B2B Marketing B2B Sales Paid Search Agency 135

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

B2B Marketing Directions

NOVEMBER 5, 2023

Many marketing pundits argue that companies should make environmental and social "purpose" an integral part of marketing communications. Read on to learn why you should approach purpose marketing cautiously. Purpose marketing can be defined as the use of messaging in external communications that expresses a company or brand's core mission and values.

B2B Marketing 71

B2B Marketing Paid Search Agency Marketing & Strategy Marketing 71

Zoominfo

NOVEMBER 6, 2023

Keeping pace with today’s customer demands and competitive pressures requires an adaptable toolset and a compelling vision. By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. When we decided to launch our ABM platform just under two years ago, we heard that buyers were frequently frustrated with existing ABM offerings, feeling they over-promised and under-delivered.

Account Based Marketing 147

Account Based Marketing ABM Marketing Analytics Tools Planning 147

chiefmartech

NOVEMBER 7, 2023

Want to know what 2024 has in store for martech? I’m not talking about wild-eyed, hand-wavy, link-baity prognostications that proliferate in every year-end prediction season like that one Mariah Carey Christmas tune. I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months.

Webinar Metrics 108

Webinar Metrics Aggregators Paid Search Agency Marketing Report 108

Martech

NOVEMBER 6, 2023

Marketing automation allows marketers to speed up processes and increase efficiency. Many of these solutions take time and planning to implement. However, there are some quick wins your marketing organization can achieve by making small changes to your existing marketing automation program. They don’t take much effort to get going and they can bring good value to your business.

Marketing Automation 119

Marketing Automation Planning Automation Marketing Management 119

Navigate the Channel

NOVEMBER 8, 2023

Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. Lead generation is a crucial numbers game in marketing.

Lead Gen 65

Lead Gen B2B Marketing Planning B2B 65

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant.

Paid Search Agency 242

Paid Search Agency Marketing & Strategy Marketing Strategy Planning 242

Vision Edge Marketing

NOVEMBER 7, 2023

Whether you call it the Age of the Customer or the Engagement Economy, where customer have more power and choices than ever before, one thing is abundantly clear, an organization must be customer-centric to succeed. Placing the customer at the heart of your strategy is essential for creating and improving customer value and delivering an exceptional customer experience (CX).

Design 239

Design Best Practices Lead Ranking Multi-Channel 239

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media? We know that less than half of us do. 34% of us, to be exact.

Social Media 185

Social Media Top of Funnel Content Media 185

Zoominfo

NOVEMBER 8, 2023

When a new lead enters your CRM system, the sales team should be primed to act. But one contact is just the starting point — to execute a modern go-to-market motion that embraces the entire account, sellers need the full context of everyone involved in making decisions. This is where traditional CRM systems, which often contain a patchwork of inaccurate or incomplete data, can fall short.

Buy 130

Buy Marketing Analytics Tools Ideal Customer Profiles B2B Sales 130

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? Then the internet came along and changed the game. In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. They’re having full-blown conversations across various online platforms. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute.

Marketing Budget 180

Marketing Budget Marketing Analytics Tools Paid Search Agency Budget Programs 180

Engagio

NOVEMBER 6, 2023

One of your most important jobs as a senior marketer is communicating the impact of marketing investment on business results. Without showing this clearly, it’s difficult to justify and defend the budget you need to be successful. The language, metrics, and reports you use matter. Choose the wrong ones, and you diminish marketing’s credibility across the organization.

CMO 126

CMO DemandBase Marketing Report Marketing 126

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop.

Branding 123

Branding Brand Identity Tips Social Media 123

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable.

Email Marketing 124

Email Marketing Outreach Optimization Marketing & Strategy 124

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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer personas, and why are they such a big deal? Well, you’re in the right place. In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively.

Buyer Personas 114

Buyer Personas Lead Ranking Startups Lead Scoring 114

Salesforce Marketing Cloud

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. How do they balance those business demands while also keeping patients’ and members’ well-being as their top priority? It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Planning 116

Planning Marketing & Strategy Marketing Strategy Webinar Metrics 116

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. There’s no question that SEO delivers a return on investment. That’s been proven over and over again. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature.

Lead Ranking 115

Lead Ranking Lead Scoring SEO Paid Search Agency 115

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Understanding and leveraging customer profitability Every company has a finite number of target customers who hear their value proposition better, need it faster, will pay more money for it and will stay longer.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling B2B Marketing B2B Sales 120

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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Content Marketing Institute

NOVEMBER 8, 2023

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

Video Marketing 113

Video Marketing Content Research Content Marketing 113

Industrial Marketing Today

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

SEO 96

SEO Marketing & Strategy Effectiveness Paid Search Agency 96

Salesforce Marketing Cloud

NOVEMBER 6, 2023

As a strategic account executive at Salesforce, I spend my days advising companies on how to use emerging technology to grow their business. I can tell you this: C-suite leaders are nervous about generative AI in business. They know they need to do something but don’t have clarity on what, or how. I’ll tell you what I tell them. But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re

Generation 111

Generation Work Management Sales Qualified Leads High Quality Lead 111

Martech

NOVEMBER 8, 2023

Is your marketing team communicating effectively? Everything in marketing is built upon communication. Being able to have a powerful message and present it clear and memorable way is critical. Without communication, there would be no marketing. It turns out internal communication is equally, if not more, important than communication with your customers.

Effectiveness 120

Effectiveness Work Management Marketing Management Email Marketing 120

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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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RebelMouse

NOVEMBER 9, 2023

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. This article explores the critical aspects of this update and how it may affect your website's rankings. Google's November 2023 Core Update Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed.

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands.

Work Management 107

Work Management Marketing Management Customer Satisfaction Analysis 107

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden. When it comes to deciding where to source your intent data, it is worth considering that first-party data, second and third-party data all give different outlooks, provide different benefits and have their ow

Intent Data 105

Intent Data Intent B2B Marketing Demand Generation 105