Sat.Apr 25, 2020 - Fri.May 01, 2020

I’ve Seen the Future of Marketing and It’s Full-Funnel


Marketing earned its seat at the executive table by partnering directly with sales and signing up to own a number. 15 years ago, with the birth of marketing automation, it was all about leads. Then, with the shift to marketing as a revenue-driver, it was opportunities, then pipeline.

Choosing the Best Content to Share on Social Media: 4 Tips for Businesses

Outbound Engine

Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media?

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The yin and yang of martech


30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation.

6 Ways Marketers Can Adapt in Times of Uncertainty


Change is nothing new, especially for marketers. But we’re living in especially volatile times, leading to new professional realities that are requiring us to adapt.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Shift Your Marketing Strategy For a Pandemic


The following is a sponsored article from our partner, GaggleAMP. The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. It may be directly, or indirectly, but the coronavirus does touch your business in some way.

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COVID-19 and B2B Marketing: How Plans Have Changed in 30 Days


The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24.

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10 Expert Tips for Marketing During a Crisis

Modern Marketing

A crisis can turn things upside down for everyone. It can put many people and businesses into tough spots where they have to prioritize and concentrate on what’s really important and what will help them pull through a period of anxiety and uncertainty.

Tips 278

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


SEO is a key Digital Marketing strategy. After all, who wouldn’t want to show up within the top organic search results on Google?

Email Marketing Data Permission and Acquisition


Email marketing data permission and acquisition can catapult your outbound communications, resulting in better engagement rates and a major spike in ROI. Email Marketing

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Marketing in Difficult Times: Focus on Content that Reaches and Converts New Customers

Marketing Insider Group

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many.

Eight Tools to Grow on Instagram During the COVID-19 Outbreak


Guest post by Tom Siani. The COVID-19 pandemic is causing severe damage to both physical and economic well being. It’s vital to do all we can to keep our businesses as well as our bodies healthy in this challenging environment. Image credit: Patrick Tomasso on Unsplash.

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8 Digital Marketing courses to boost your career


Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly.

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Report: 28% of Marketers Suspect their Data and Analytics are Inaccurate in Some Way

KoMarketing Associates

Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How Much Should a Blog Post Cost?

Marketing Insider Group

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy.

Cost 258

8 Email Marketing Improvements to Make During Slow Periods

Modern Marketing

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door.

Email 217

The beginner’s guide to Marketing Automation


Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. Through the strategy, it’s possible to attract people who fit the brand’s target audience and start a long-lasting and profitable relationship.

Report: Marketers See Challenges Ahead as a Result of the COVID-19 Crisis

KoMarketing Associates

In addition to the everyday challenges that have come with the COVID-19 crisis, marketers are anticipating their jobs to be more difficult as the economy turns downward, according to new research.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

You Can Avert Disaster! It’s Your Customers Who Will Show You the Way

Marketing Insider Group

Companies in all industries were struggling with the incredible rate of change brought on by the digital revolution even before the more recent crisis. And, we’re not done yet. In fact, fast-paced change appears to be the new normal.

Four Tips to Improve Your Data Democratization and Get the ROI Everyone Wants


Is your company’s data analytics practice up to snuff, or are there things you could improve?

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Email marketing guide: how to build a solid strategy for 2020


Technology has evolved so much and so fast in the last decade that it changed over and over how we think about Digital Marketing. Today, data and automation are at the center of any strategy that aims to convert more and spend less.

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A Simple Guide to B2B Marketing | Top Strategies and Real Examples


B2B marketing is a high-stakes game. Get it right and you can scale your company exponentially. Miss the mark and you’ll have a bored and hungry sales team breathing down your neck. But just because it’s a high-stakes game doesn’t mean that it’s a gamble. Featured B2B Marketing

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How Agile Marketing Boosts Morale and Employee Satisfaction

Marketing Insider Group

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. “It’s It’s faster!”. “We We get more done!”. “We’re

Stop Guessing About Who’s Ready To Buy. Infer Gives You The Answer.

Ignite Tech

Today, it’s more difficult to sell than ever before. The sales cycle is longer and it’s a challenge to get the attention of your prospects. Even worse, sales reps struggle to know where leads are in the pipeline and who they should reach out to.

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What is remarketing, how can you use it and 3 tips to improve the results


It’s easy to know what remarketing is. This strategy’s focus is showing through ads what leads and consumers are interested in. Through browsing data, companies can make personalized offers that can generate more conversions.

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Here's a Game about Building Your Martech Stack

Customer Experience Matrix

I’ve recently been running workshops to help companies plan deployment of their Customer Data Platforms. Much of the discussion revolves around defining use cases and, in particular, deciding which to deliver first.

Build 186

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!