Sat.Apr 25, 2020 - Fri.May 01, 2020

I’ve Seen the Future of Marketing and It’s Full-Funnel


Marketing earned its seat at the executive table by partnering directly with sales and signing up to own a number. 15 years ago, with the birth of marketing automation, it was all about leads. Then, with the shift to marketing as a revenue-driver, it was opportunities, then pipeline. Those are all variations of the same theme: owning the top of the funnel. The world is changing again, and rapidly. CEOs are now looking to CMOs in a whole new way.

Choosing the Best Content to Share on Social Media: 4 Tips for Businesses

Outbound Engine

Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? There’s more to sourcing content than just randomly posting links or retweeting articles. You have to determine which content is appropriate for your audience, brand, and chosen social networks. Want to improve your strategy?


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The yin and yang of martech


30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership.

6 Ways Marketers Can Adapt in Times of Uncertainty


Change is nothing new, especially for marketers. But we’re living in especially volatile times, leading to new professional realities that are requiring us to adapt. We recently gathered our expert content strategist for a panel discussion about the ways B2B marketers are adapting their content to adjust to changing circumstances. The conversation included actionable tips and real examples from clients in a range of industries. If you missed the webcast, you can watch it on demand here.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

How to Shift Your Marketing Strategy For a Pandemic


The following is a sponsored article from our partner, GaggleAMP. The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. It may be directly, or indirectly, but the coronavirus does touch your business in some way. You’ll need to adjust your marketing strategy by shifting your brand messaging. You cannot continue the same sales pitch you’ve been using. You need to possibly be more empathetic than you have ever been before.

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COVID-19 and B2B Marketing: How Plans Have Changed in 30 Days


The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24. On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns. Image credit: Erik Mclean on Unsplash.

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10 Expert Tips for Marketing During a Crisis


A crisis can turn things upside down for everyone. It can put many people and businesses into tough spots where they have to prioritize and concentrate on what’s really important and what will help them pull through a period of anxiety and uncertainty. During such a time, marketers can keep marketing, but effective messaging tries to be human, helpful, and mindful.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


SEO is a key Digital Marketing strategy. After all, who wouldn’t want to show up within the top organic search results on Google? It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for. And having a good SEO strategy can get you there!

Email Marketing Data Permission and Acquisition


Email marketing data permission and acquisition can catapult your outbound communications, resulting in better engagement rates and a major spike in ROI. Email Marketing

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Marketing in Difficult Times: Focus on Content that Reaches and Converts New Customers

Marketing Insider Group

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. So does marketing in these difficult times make any sense at all? Some businesses have responded to this threat by reducing expenditure wherever possible.

8 Email Marketing Improvements to Make During Slow Periods


When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during slow periods like the one that some businesses are experiencing now because of the coronavirus.

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8 Digital Marketing courses to boost your career


Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly. After all, to survive and thrive in the modern world, marketers need to keep updated , and that’s how you can do that. Fortunately, the internet is full of good alternatives for those seeking to study and evolve.

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Report: 28% of Marketers Suspect their Data and Analytics are Inaccurate in Some Way

KoMarketing Associates

Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information. Experian recently published its “2020 Global Data Management Research” report, and statistics showed that 51% of marketers consider the current state of their CRM data to be clean, and they are able to fully leverage it. However, 28% of current customer/prospect data is suspected to be inaccurate in some way, according to the respondents.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Much Should a Blog Post Cost?

Marketing Insider Group

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. But you just don’t have time – you have a business to run. You wonder about hiring a content marketing agency , but you don’t have a clue how much to pay. So maybe you are asking: How much should a blog post cost?

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5 Leadership Articles For CMOs During These Uncertain Times


These are, of course, very different times we all find ourselves in. And while I continue to struggle with what to write at this moment, I am not a loss for what to read, for there are some truly fantastic pieces being written about topics such as crisis management and leadership. Here are excerpts linking to five recent articles I think CMO s (and anyone else for that matter) will find useful right now: Crisis Management: The Overlooked Leadership Skill.

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The beginner’s guide to Marketing Automation


Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. Through the strategy, it’s possible to attract people who fit the brand’s target audience and start a long-lasting and profitable relationship. However, it’s wrong to think it’s enough to idealize the approach and expect the results to come naturally. Success in online marketing efforts depends on the qualification of employees and the strategic decisions made by managers.

Report: Marketers See Challenges Ahead as a Result of the COVID-19 Crisis

KoMarketing Associates

In addition to the everyday challenges that have come with the COVID-19 crisis, marketers are anticipating their jobs to be more difficult as the economy turns downward, according to new research. Conductor recently published “The Impact of COVID-19 on Marketing” report, and statistics showed that 65% of marketers are anticipating a decrease in their budget, and 86% believe their marketing goals will be more difficult to reach.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

You Can Avert Disaster! It’s Your Customers Who Will Show You the Way

Marketing Insider Group

Companies in all industries were struggling with the incredible rate of change brought on by the digital revolution even before the more recent crisis. And, we’re not done yet. In fact, fast-paced change appears to be the new normal. We operate in a business environment where every day brings new innovations, new mergers, new expectations, and new software solutions to help us keep up. While all this newness is useful, there’s still only one master of the business universe. The customer.

Four Tips to Improve Your Data Democratization and Get the ROI Everyone Wants


Is your company’s data analytics practice up to snuff, or are there things you could improve? During Adobe’s recent virtual Summit, two analytics experts teamed up to offer tips and tricks on bringing a “data-driven, decision-making culture” to your organization, starting with democratizing your data. Marketing Analytics Marketing Automation Marketing Personalization Data Visualization marketing data Marketing Performance marketing strategy marketing

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Email marketing guide: how to build a solid strategy for 2020


Technology has evolved so much and so fast in the last decade that it changed over and over how we think about Digital Marketing. Today, data and automation are at the center of any strategy that aims to convert more and spend less. It is all about optimizing costs and engaging the right people at the right time.

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5 Logistical Tips That’ll Help You Pull Off a Great Webinar


I’m no Winston Churchill. That much was clear from kindergarten. When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. I turned around so my back faced the crowd… the entire time. To this day, that sums up how I feel about public speaking. It turns out Churchill felt similarly growing up. He wasn’t born a natural orator. (In In fact, he stuttered and had a lisp.)

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How Agile Marketing Boosts Morale and Employee Satisfaction

Marketing Insider Group

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. “It’s It’s faster!”. “We We get more done!”. “We’re We’re saving money!”. The faster pace, clearer priorities, and higher levels of productivity are always the first benefits of Agile that teams notice. But they’re definitely not the only benefits.

A Simple Guide to B2B Marketing | Top Strategies and Real Examples


B2B marketing is a high-stakes game. Get it right and you can scale your company exponentially. Miss the mark and you’ll have a bored and hungry sales team breathing down your neck. But just because it’s a high-stakes game doesn’t mean that it’s a gamble. Featured B2B Marketing

What is remarketing, how can you use it and 3 tips to improve the results


It’s easy to know what remarketing is. This strategy’s focus is showing through ads what leads and consumers are interested in. Through browsing data, companies can make personalized offers that can generate more conversions. That is a common goal for any company establishing a Dig i tal Marketing strategy. . To do this, understanding what is remarketing turns into a fundamental point. The reason is simple: that strategy is one of the best methods to generate sales from ads.

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This is What B2B Buyers Want from Content. Are You Delivering?

KoMarketing Associates

Content influences B2B buyers. A lot. And it’s influencing them now more than ever: “67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions” according to a recent survey of B2B buyers from DemandGen. Of course, content has been influencing B2B buyers for a while. Vendor content, for better or for worse, is one of the primary sources of information buyers use to evaluate products and services.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.