SalesIntel

MARCH 23, 2023

Account-based marketing (ABM) is an increasingly popular concept, placing an emphasis on personalizing an organization’s marketing efforts to reach highly sought-after target accounts. As business goals have shown a need for greater personalization, AI software has proven instrumental in optimizing ABM strategies. With an AI marketing platform, businesses can quickly understand customer buying behaviors, generate highly accurate insights, and create individualized campaigns with ease.

Account Based Marketing 52

Account Based Marketing ABM Software Marketing 52

Engagio

MARCH 22, 2023

Here are five specific suggestions for sales and marketing professionals looking to “recession-proof” their organizations. The post Recession-Proofing Your B2B Business: 5 Tips for Surviving and Thriving in a Downturn appeared first on Demandbase.

DemandBase 126

DemandBase B2B B2B Sales Tips 126

Marketing Insider Group

MARCH 22, 2023

Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand. A time just before technology really took over. Life was a little slower (and some would argue less stressful) without social media feeds to scroll every time we were just a little bit bored. And in the absence of new tweets and TikTok trends to keep up with all the time, we turned elsewhere for entertainment.

Content Marketing 228

Content Marketing Content Marketing Marketing Strategy 228

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Content 165

Content Multi-Touch Attribution Interactive Marketing Landing Pages 165

Advertisement

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Marketers rely on them heavily as they are the fifth most commonly used type of content. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 75

Case Study Case Studies B2B Studies 75

Valasys

MARCH 21, 2023

What is Lead Nurturing? B2B lead nurturing builds relationships with potential customers and guides them through the sales funnel to ultimately become paying customers. However, there can be several bottlenecks that can hinder the lead nurturing process. This blog post will discuss the common bottlenecks in B2B lead nurturing and ways to overcome them.

Lead Nurturing 52

Lead Nurturing B2B Leads Lead 52

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience.

Marketing Report 228

Marketing Report Marketing Forrester Custom Publishing 228

Content Marketing Institute

MARCH 23, 2023

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.

Thought Leadership 101

Thought Leadership Tips Generation Examples 101

DivvyHQ

MARCH 20, 2023

If you've ever had a poor user experience with a website or an application, there's a good chance that it was missing a key ingredient: good microcopy. But what is microcopy? Well, for starters, it's everywhere. It's also overlooked by many product and marketing teams. Let's break down its main purpose, when to use it, and how to implement it in your content production process.

Content 87

Content Marketing Websites Marketing Product 87

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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

Industrial Marketing Today

MARCH 23, 2023

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical professionals are two key audiences that manufacturers need to focus on. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

Marketing Strategy 339

Marketing Strategy Marketing Business Companies 339

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given?

Content Marketing 277

Content Marketing Content Marketing Viral Marketing 277

Vision Edge Marketing

MARCH 21, 2023

Scaling a business is the focus of this episode of What’s Your Edge? Scaling, regardless of the company stage, has been a recurring topic in many of our customer, partner, and prospect conversations of late. We too have been exploring how to scale which is why we launched our online store. Scaling a business is often compared to climbing a mountain, and for good reason.

Business 158

Business Contingency Planning Marketing Strategy Marketing Prospects 158

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. CRO isn’t a new concept, but traditionally has been more often the province of Web teams and SEO specialists. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels.

Demand 130

Demand Landing Pages Conversion Rate User-Generated Content 130

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Zoominfo

MARCH 21, 2023

From increasing competition to unpredictable markets, revenue operations leaders face new hurdles seemingly every day. Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Limited automation means many RevOps tasks are still done manually. Inaccurate data means leads aren’t routed properly to sales.

Account Based Marketing 130

Account Based Marketing Zoominfo CRM Contact Marketing 130

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Not exactly.

Search Marketing 204

Search Marketing Organization SERP Marketing 204

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. The company is making a slew of product announcements across its portfolio, but for the core Adobe Marketo Engage and Measure product lines, the announcements focused on three key areas: Dynamic Chat Interactive Webinar Management Advanced Analytics The company also announced some strong new customer wins and solid momentum for the Adobe Market

Marketing Automation 130

Marketing Automation Automation Account Based Marketing Marketo 130

Search Engine Journal

MARCH 23, 2023

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

Google 143

Google SEO 143

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

Optinmonster

MARCH 22, 2023

Do you want to learn how to upsell and are looking for upselling tips? Upselling is a simple method to increase your average order value and boost your bottom line. If you’re not upselling to your customers, you’re missing out on a lot of revenue. In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%.

Examples 135

Examples Tips Cross-Selling Urgency Marketing 135

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right? But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 129

Copywriting Tools Best Practices Social Media 129

Envy

MARCH 22, 2023

The market for cyber security products has never been more buoyant but neither has the level of competition. Depending on which stats you read, there are anywhere north of 3,500 cyber security vendors active globally.

PPC 118

PPC Advertising Benchmark Stats Media 118

Search Engine Journal

MARCH 21, 2023

Should you be worried that ChatGPT taking over your SEO job? Here's what to expect about the hot topic in this week's Ask An SEO. The post Will AI Kill SEO? We Asked ChatGPT appeared first on Search Engine Journal.

SEO 137

SEO 137

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. How did the output contribute to the overall customer experience and journey? How can we calculate the value it brings to the business? The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here.

Multi-Touch Attribution 110

Multi-Touch Attribution Content Multi-Channel Digital Marketing Funnels 110

Buffer

MARCH 23, 2023

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.

Content 120

Content Marketing Strategy Newsletter High Quality Lead 120

Heinz Marketing

MARCH 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. It can be challenging to craft messaging that resonates with your target audience, but with the right approach, you can create messaging that converts leads into customers. Here are some tips for creating effective messaging for the SaaS Industry. 1.Understand your target audience The first step in creating effective messaging is to under

B2B 119

B2B Effectiveness Tips B2B Marketing 119

Search Engine Journal

MARCH 23, 2023

Mozilla announced an open source counterweight against profit-focused AI companies. Will create an open source challenger to ChatGPT and Bard The post Mozilla Open Source AI To Challenge ChatGPT & Bard appeared first on Search Engine Journal.

Companies 132

Companies SEO 132

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do

B2B 118

B2B Brand Identity Branding B2B Marketing 118

Content Marketing Institute

MARCH 22, 2023

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.

Content Marketing 115

Content Marketing Peer-to-peer Content Marketing 115

Seismic

MARCH 23, 2023

In periods of economic uncertainty, many organizations are proactively investing in enablement. Enablement is a critical function for organizations that are determined to achieve more revenue, sales efficiencies, and higher employee efficiency and morale. In the 2023 Value of Sales Enablement Report , 71% of respondents reported that their company plans to increase its investment in enablement technology in 2023.

Organic Leads 112

Organic Leads Optimization Consulting Process 112