Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Fount Media

DECEMBER 27, 2022

Email marketing is sending commercial messages, typically to a group of people, using email. Every email sent to a potential, or current customer could be considered email marketing. However, the term is usually used to refer to: Sending emails enhances a merchant’s relationship with its current or previous customers and. The post The Futility Of Email Marketing Without Technology appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Email Marketing 52

Email Marketing Paid Search Agency Marketing Companies 52

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates. Google Analytics enables you to gain a clear understanding of how your website is performing for current and prospective clients and take action to improve i

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Only B2B

DECEMBER 29, 2022

Once again, it’s that time of year. You guessed it, right? Season for trends & predictions has arrived! We’ve had a busy year at ONLY B2B. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Continuing to maintain contact with clients at every stage of their journey.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Contently

DECEMBER 27, 2022

It’s almost 2023. Before you watch the ball drop on December 31st, it’s important you take a minute to look at the work you did in 2022 and evaluate its effectiveness. The end of the year is when many of us take a well-deserved break from the daily grind. While we may be absent from our Slack channels for the next week or two, now’s not the time to step away from our customers and prospects.

Planning 143

Planning Marketing Plans Multi-Touch Attribution Content Marketing 143

FunnelEnvy

DECEMBER 26, 2022

Technology, especially digital tools like email, electronic signatures, and marketing automation, has significantly impacted our business operations. But one of the more underrated elements of business change is the evolution of the people involved. Every generation is different from the previous one, and while you shouldn’t hold preconceived notions about individuals solely because of their age, it is possible to draw broad conclusions about age groups as a whole.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. Personas help you craft spot-on messages that resonate with your audience and elicit an action or response. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them. What Are Marketing Personas? Marketing personas are semi-fictional representations of a company’s ideal customer.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

KoMarketing Associates

DECEMBER 29, 2022

Many marketers have turned to marketing technology (martech) to resolve pain points, but new research suggests that existing martech stacks are going unused. Furthermore, most do not have plans to invest more of their budget in martech in the new year. Ascend2 recently published “The Future of the Martech Stack” report, and statistics indicated that most marketers (71%) are leveraging less than 50% of their martech stack capabilities.

Planning 220

Planning Work Management Budget Programs Paid Search Agency 220

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Influitive

DECEMBER 29, 2022

Welcome to the final post in our multi-part series covering the latest Customer Marketing Summit. Catch up on parts 1 (aligning with customer success), 2 (measuring success and ROI), and 3 (building a successful CAB). Throughout the day, speakers and attendees expressed their focus on driving customer-led growth. Defining what exactly that means and how […].

Ad Building 130

Ad Building Marketing & Strategy ROI Marketing Strategy 130

Search Engine Journal

DECEMBER 29, 2022

Easily automate technical SEO audit and website analysis work with Google Chrome Canary. The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal.

Features 143

Features SEO Analysis Automation 143

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.

ROI 135

ROI Process Personalization Lead Ranking 135

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Social Media

Influitive

DECEMBER 26, 2022

Welcome to post #3 of our CMA recap series! Catch up on part 1 (aligning with customer success) and part 2 (measuring success and ROI). If your 2023 planning includes launching – or revamping a CAB – Dr. Tiffany Raymond (head of Global Customer Advocacy at PayPal) and Jui Tamhane (Product Marketing Manager at Google) […]. The post Building & Launching Successful Customer Advisory Boards appeared first on Influitive.

Ad Building 130

Ad Building ROI Planning Google 130

Search Engine Journal

DECEMBER 30, 2022

A looming ChatGPT watermark will expose auto-generated content. What is it and will the watermark be easy to defeat? The post How The ChatGPT Watermark Works And Why It Could Be Defeated appeared first on Search Engine Journal.

Generation 143

Generation Content SEO 143

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023.

Advertising Agencies 119

Advertising Agencies Advertisements Advertising Paid Search Agency 119

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Lake B2B

DECEMBER 26, 2022

Regardless of the size or industry a company belongs to, it has several business processes that ensure it delivers its product or service. And these processes are made up of a series of activities and tasks. For the smooth functioning of any organization, each business process must operate optimally. This reduces cost and drives productivity, […].

Analysis 105

Analysis Process Business Cost 105

Search Engine Journal

DECEMBER 29, 2022

Here are our top 10 picks of new PPC features and developments this year. What does all this mean for the future of PPC? The post 10 Biggest & Best PPC Features Of The Year appeared first on Search Engine Journal.

PPC 142

PPC Features Best Practices Trends 142

Madison Logic

DECEMBER 29, 2022

BC Partners enters agreement with Clarion Capital Partners to drive the next chapter of growth for Madison Logic. Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within its continued focus on the TMT sector. NEW YORK, 29 December 2022 – BC Partners, a leading international investment firm, announced today that it has signed a definitive agreement to acquire a majority stake in Madison Logic, the global leader in Account Based Marketing (A

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Martech

DECEMBER 28, 2022

As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are reading this, so do you! Besides the fact that those with access to the internet are better off than 99% of the rest of the world’s population, there are many other reasons to feel hopeful as the new year appr

Trends 119

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 119

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Anyword

DECEMBER 28, 2022

Nowadays, several industries require copywriters to have expertise in a myriad of different topics and skill sets.This includes search engine optimization. As content writers, we need to have a certain level of understanding of SEO for optimal performance. And because of this, it can be daunting to keep up with the ever-changing world of SEO. But is it really necessary for content writers to know the full ins and outs of search engine optimization?

SEO 98

SEO Copywriting Lead Scoring Lead Ranking 98

Search Engine Journal

DECEMBER 25, 2022

What steps should you take to start your career path in social media? This social media career guide answers these questions and more. The post Social Media Career Path: How To Get Started appeared first on Search Engine Journal.

Social Media 140

Social Media Media 140

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re talking about who your buyer personas are outside of their nine-to-five day job. We’re answering questions like: Why should marketing professionals be interested in your buyer personas in their five-to-nine lives? How can we as marketers appeal to the entire persona?

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT.

eCommerce 117

eCommerce CMS Development Marketing AI SMS 117

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Ahrefs

DECEMBER 29, 2022

We’ve pulled a list of keywords that are currently trending or trended in the past three months from our database of 19.2 billion keywords.

Trends 111

Trends Keywords Research 111

Search Engine Journal

DECEMBER 26, 2022

Learn what ChatGPT is and why it may become one of the most important tools of our time. The post What is ChatGPT And How Can You Use It? appeared first on Search Engine Journal.

Tools 136

Tools 136

Visitor Queue

DECEMBER 26, 2022

Every time we think we have a handle on our sales tactics and we are on top of the world, we discover new sales trends to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order […]. The post 30 Sales Trends You Need to Know for 2023 appeared first on Visitor Queue Blog | Identify Website Traffic.

Trends 95

Trends Tactics Traffic Order 95