Sat.Dec 24, 2022 - Fri.Dec 30, 2022

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR.

PR 135
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11 Proven Ways to Generate Organic Leads and Increase Traffic

Optinmonster

Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything.

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The Futility Of Email Marketing Without Technology

Fount Media

Email marketing is sending commercial messages, typically to a group of people, using email. Every email sent to a potential, or current customer could be considered email marketing.

Media 52
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Google Analytics for a B2B Website: What Am I Looking At?

BOP Design

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement.

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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Potential B2B Marketing Predictions and Trends for 2023

Only B2B

Once again, it’s that time of year. You guessed it, right? Season for trends & predictions has arrived! We’ve had a busy year at ONLY B2B. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy.

More Trending

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96% of Marketers Focusing on Customer Loyalty to Adapt to Shifting Demands

KoMarketing Associates

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate.

Loyalty 218
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2022 Learnings to Inform Your 2023 Content Marketing Plan

Contently

It’s almost 2023. Before you watch the ball drop on December 31st, it’s important you take a minute to look at the work you did in 2022 and evaluate its effectiveness. The end of the year is when many of us take a well-deserved break from the daily grind.

Plan 83
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How to Optimize Your Funnel for Today’s Generation of B2B Decision Makers

FunnelEnvy

Technology, especially digital tools like email, electronic signatures, and marketing automation, has significantly impacted our business operations. But one of the more underrated elements of business change is the evolution of the people involved.

Funnel 60
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How to Create a Marketing Persona in 5 Steps

SmartBug Media

Creating marketing personas is an important part of marketing strategy in any industry. Personas help you craft spot-on messages that resonate with your audience and elicit an action or response.

Persona 78
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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71% of Marketers are Using Less Than 50% of Martech Stack Capabilities

KoMarketing Associates

Many marketers have turned to marketing technology (martech) to resolve pain points, but new research suggests that existing martech stacks are going unused. Furthermore, most do not have plans to invest more of their budget in martech in the new year.

Planning 199
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The Top 10 Posts on Webbiquity for 2022

Webbiquity

As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year. It’s interesting that no single topic stood out among the top posts from the past 12 months.

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Building a Customer-Led Growth Strategy

Influitive

Welcome to the final post in our multi-part series covering the latest Customer Marketing Summit. Catch up on parts 1 (aligning with customer success), 2 (measuring success and ROI), and 3 (building a successful CAB).

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Best Practices for Generating Content Briefs for AI

Contently

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How The ChatGPT Watermark Works And Why It Could Be Defeated via @sejournal, @martinibuster

Search Engine Journal

A looming ChatGPT watermark will expose auto-generated content. What is it and will the watermark be easy to defeat? The post How The ChatGPT Watermark Works And Why It Could Be Defeated appeared first on Search Engine Journal. News SEO

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Meta Keywords: Should You Use Them?

SEMrush

Meta keywords give search engines details about a page‘s content. But should you use them? Find out here. On-page SEO

Keyword 111
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Building & Launching Successful Customer Advisory Boards

Influitive

Welcome to post #3 of our CMA recap series! Catch up on part 1 (aligning with customer success) and part 2 (measuring success and ROI).

Build 130
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Mastering the Most Important Content Metrics for 2023

Contently

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity.

MQL 78
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Chrome Canary Features For Technical SEO

Search Engine Journal

Easily automate technical SEO audit and website analysis work with Google Chrome Canary. The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal. Technical SEO Web Dev SEO

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What is Upselling and How Marketing Automation Can Help You Use It

BenchmarkONE

If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. You’ve been upsold. . Businesses in every industry include upselling in their marketing strategy.

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30 Sales Trends You Need to Know for 2023

Visitor Queue

Every time we think we have a handle on our sales tactics and we are on top of the world, we discover new sales trends to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order […].

Trends 74
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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it!

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel.

Funnel 72
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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10 Biggest & Best PPC Features Of The Year via @sejournal, @brookeosmundson

Search Engine Journal

Here are our top 10 picks of new PPC features and developments this year. What does all this mean for the future of PPC? The post 10 Biggest & Best PPC Features Of The Year appeared first on Search Engine Journal. Digital Trends PPC

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The 5 to 9 Buyer Persona

SmartBug Media

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re talking about who your buyer personas are outside of their nine-to-five day job.

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How to Do Keyword Research for YouTube that Gets You Views

SEMrush

We‘ve compiled a foolproof guide to doing keyword research for YouTube that will get you more views. YouTube & Video

Youtube 94
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Is It Really Necessary for Content Writers to Be SEO Experts?

Anyword

Nowadays, several industries require copywriters to have expertise in a myriad of different topics and skill sets.This includes search engine optimization. As content writers, we need to have a certain level of understanding of SEO for optimal performance.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Social Media Career Path: How To Get Started via @sejournal, @brentcsutoras

Search Engine Journal

What steps should you take to start your career path in social media? This social media career guide answers these questions and more. The post Social Media Career Path: How To Get Started appeared first on Search Engine Journal. Careers Social Media

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Guest Blogging Services: Filtering Out Poor Publishers for Guest Posting

seo.co

Link building for SEO remains a solid long-term strategy for growing search engine rankings and increasing online exposure. Whether via manual link building (e.g. HARO or broken link building), guest posting services or guest blogger outreach services, dozens of link building strategies abound.

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Start Your New Year with More Qualified Leads

Opt Intelligence

Did you know that this is the best time of year to grow your email list? Cold weather sends everyone indoors, and there are only so many board games to play and movies to watch. Internet browsing and phone scrolling goes way up, and with it, a large, captive audience for you to target.

Leads 62