Martech
NOVEMBER 20, 2023
Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.
Navigate the Channel
NOVEMBER 19, 2023
The secret of effective marketing is to scale without increasing costs. What is the answer to this dilemma in most cases? Automation! However, this begs the question – how do you automate your B2B customer journey without depersonalizing? Consumers on every scale are demanding more of a personalized experience. With all of the choices they have today, you have no other option – you must comply.
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Goodish Agency
NOVEMBER 21, 2023
The key takeaway is that while GA4 real-time data is a powerful tool, it should not be the only resource you rely on for making important business decisions.
Zoominfo
NOVEMBER 20, 2023
The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
NOVEMBER 21, 2023
Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heinz Marketing
NOVEMBER 21, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024.
SalesGrape
NOVEMBER 18, 2023
Introduction: Navigating the B2B Marketing Landscape in the Education Sector In today’s competitive business world, effective marketing strategies are crucial for success. This is especially true in the education sector, where educational institutions rely on attracting and retaining students to thrive. However, B2B marketing in the education industry comes with its own unique set of challenges and opportunities.
Visitor Queue
NOVEMBER 21, 2023
As we approach 2024, the effectiveness of your B2B email marketing strategy can make or break the success of your business. With 77% of marketers seeing an increase in their email engagement over the last 12 months, it’s easy to see why marketers continue to prioritize email marketing. But, with so many different ways to […] The post How to Improve Your B2B Email Marketing Strategy in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.
Top Rank Marketing
NOVEMBER 20, 2023
Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. On the other hand, a well planned marketing strategy can distinguish you from competitors, establish your brand as an industry authority, bolster custo
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SendX
NOVEMBER 22, 2023
Learn how to improve domain reputation with proven methods. Discover tips for authentication, list management, engagement, handling spam complaints, and more.
Marketing Insider Group
NOVEMBER 20, 2023
At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enter the world of prompt engineering. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool.
Webbiquity
NOVEMBER 20, 2023
Tight budgets, inflation, recession(?), AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox.
Ahrefs
NOVEMBER 23, 2023
Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
SendX
NOVEMBER 23, 2023
Deferred Email refers to an email that has been temporarily delayed by the recipient's email server. This deferral is not a deliberate action by the sender but rather a response from the receiving server due to various reasons.
Marketing Insider Group
NOVEMBER 21, 2023
How does a playing card company end up becoming one of the world’s most enduringly popular video game makers ? Or how does an online bookseller evolve into the most popular global marketplace ? Nintendo and Amazon understood the ageless principle that your product is not what you sell. If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing.
The Forward Observer
NOVEMBER 24, 2023
The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Do you want to stand out in a very competitive market? Or do you want to accelerate your sales career? The StorySelling Method will teach you how to tell powerful stories that actually work in sales.
Ahrefs
NOVEMBER 23, 2023
It helps you: In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Marketing Craftmanship
NOVEMBER 22, 2023
Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. MYTH #1: Your B2B Firm Needs a Client Newsletter Marketers want you to believe that your firm needs a newsletter.
Marketing Insider Group
NOVEMBER 23, 2023
What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.
ANNUITAS
NOVEMBER 22, 2023
Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform.
Ahrefs
NOVEMBER 24, 2023
With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the early noughties.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Marketing Craftmanship
NOVEMBER 22, 2023
PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Unfortunately, most B2B firms fail to achieve a return on their PR investment, for 3 reasons: Most B2B firms are focused on the quantity, rather than the quality, of their media placements.
Top Rank Marketing
NOVEMBER 22, 2023
B2B influencer marketing is having a moment. Our 2023 B2B Influencer Marketing Report found that 85% of B2B marketers have influencers in the mix. That’s up from 34% in 2020 and 46% in 2022. And not only are more marketers trying out B2B influence, more than ever are seeing success. Our respondents rated influencer marketing the 2nd most successful tactic in their programs, second only to social media marketing.
Heinz Marketing
NOVEMBER 23, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients. For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential.
Sprout Social
NOVEMBER 21, 2023
If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. However, when everyone unites around shared goals, beautiful music is made. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Looking for proof? Look no further than Instant Brands.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Craftmanship
NOVEMBER 22, 2023
In a perfect world, the most experienced and qualified B2B firms always win the business. But in our real world, prospects apply a very different selection factor. Prospects will always be more concerned with the career-related risks involved in hiring any outside resource. Bluntly, they fear that if the firm they select fails, then they will pay a price.
CopyBlogger
NOVEMBER 24, 2023
Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.
Navigate the Channel
NOVEMBER 21, 2023
You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.
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