Sat.May 28, 2022 - Fri.Jun 03, 2022

6 B2B Marketing TikTok Examples (That Are Actually Done Right)

Oktopost

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016.

8 key tips for marketing to existing B2B customers

Tomorrow People

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in.

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The Art Of Cold Calling Is Alive And Well! Cold Calling, Connecting, Converting, And Crushing On The Phone

Only B2B

If you’ve been in marketing or sales for more than a decade, you’ve probably heard the phrase “cold calling is dead.” ” This is, in fact, one of the most well-known statements in the industry.

How to Create the Perfect Email Survey Invitation (With Examples)

SendX

Sending emails could never go wrong; that's what most companies think. And this is correct. It allows the companies to build relationships with their customers. Most companies are going one step further and implementing surveys in their emails.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

The Content-Driven Guide to Disruptive Marketing [With Examples]

Marketing Insider Group

If you’re a marketer, you know it’s hard to stand out from the crowd today! Technology, the internet, and constant access to smartphones have made it difficult to get noticed by consumers who are inundated with brand advertising and content.

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Why Product Marketing Should Own Twitter

Oktopost

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

5 Steps You Can Take Now To Make Future Content Updates Easier

Content Marketing Institute

If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how. Continue reading → Company News

4 Content Marketing Lessons Influencers Can Teach SMBs

Marketing Insider Group

Remember when actual brands set the trends for successful marketing? Ah, the good old days. Today, it’s influencers who are in charge, showing brands what it means to really connect with an audience and successfully promote new products on social channels.

36% of Marketers Still Find It ‘Extremely Difficult’ to Access Data and Analytics

KoMarketing Associates

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time.

12 Tips to Reduce Bounce Rate and Boost Your Conversions

Optinmonster

Do you want to reduce the bounce rate on your website? High bounce rate can seriously affect your conversion rates. If most of your users are abandoning your website after one page, you probably won’t have the chance to convert them into subscribers or customers.

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How to Streamline and Automate Creative Workflows

DivvyHQ

Have you defined workflows for producing different types of content assets? Does your team follow those workflows consistently? If not, there’s probably room to improve your content production processes.

The gender pay gap in the creator economy: what can we do?

ConvertKit

It’s a known (yet unfortunate) fact that women earn less than men in the workplace. But many creators don’t realize a gender wage gap exists in the creator economy. Despite women setting their own rates and naming their own prices, they’re still earning less than men.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How Salesforce Marketing Cloud (SFMC) Integrates with Litmus

Litmus

When it comes to creating great email campaigns, every minute matters. Our integrations help email marketers save time and streamline their workflow.

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Why ‘Know Your Why’ Isn’t Such Great Content Marketing Advice [Rose-Colored Glasses]

Content Marketing Institute

You've heard the advice to "know your why." But that won't help you differentiate with content – unless you connect your brand's why to your audience's why. Robert Rose shares a step-by-step process to help. Continue reading → Company News

How to Grow SMS (Text) Marketing List on Your Site (5 Ways)

Optinmonster

Wondering how to get more subscribers on your text marketing list? The good news is, you already have a great way to grow your SMS marketing: your website! With more users than ever on mobile devices, it’s easy to convert website visitors into SMS subscribers.

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The Content Supply Chain: A Quick Overview

DivvyHQ

A manufacturing supply chain involves everything it takes to turn raw materials into finished products that are delivered to consumers. A content supply chain is very similar.turning ideas into valuable content assets that reach your desired final destination: your target audience's brain.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

How to Manage a Social Media Crisis and Save Your Job: 9 Tips

Hootsuite

Time moves at a different pace on social media. One minute, your brand is a beloved internet meme. The next, you’re the target of some blazing online ire. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike.

Take Binary Bias Out of Your Content Conversations

Content Marketing Institute

Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way. Continue reading → Company News

Preparing for the end of third-party cookies as a creator

ConvertKit

There are two types of creators. Those who anxiously search everything they can about the death of third-party cookies. And those who aren’t quite sure what third-party cookies are and why they matter in the first place.

12 Actions That Help Improve Your Google Keyword Rankings via @sejournal, @kristen_vaughn

Search Engine Journal

Take a closer look at various SEO considerations and learn how you can more effectively use keywords to drive search traffic. The post 12 Actions That Help Improve Your Google Keyword Rankings appeared first on Search Engine Journal. Content Strategy SEO SEO Strategy

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Grow Your Business With Facebook Marketplace: Guide + Tips

Hootsuite

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Think Craigslist, but with Messenger. Sure, Facebook Marketplace may have started as an online garage sale. These days, it’s an ecommerce powerhouse.

5 Reasons Why Your Landing Page Conversions Don’t Bump With Traffic Jumps

Content Marketing Institute

When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls. Continue reading → Company News

Semrush’s Top 100 Influencers in Content Marketing [2022]

SEMrush

Explore our list of the top 100 content marketing influencers and experts to collaborate with, learn from and follow in 2022. Their specialisms range from SEO to digital branding, storytelling to community building. Content Creation

12 Essential SEO Data Points For Any Website via @sejournal, @martinibuster

Search Engine Journal

Optimizing a website according to best practices is a start, but then what? Here are 12 SEO data points to help you make ongoing improvements. The post 12 Essential SEO Data Points For Any Website appeared first on Search Engine Journal.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

How An Email Marketing Platform Can Optimize Your Strategy

Litmus

Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert.

Growing My Business Too Fast Caused Me to Redefine Growth Entirely

Buffer Marketing

When I first started my leadership communications company Pencil or Ink , I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one. Fast forward three years.

How to Find Low-Competition Keywords with Semrush [Super Easy]

SEMrush

How can you find low-competition keywords to boost your website’s rank? Find out here. Keyword Research