Sat.May 28, 2022 - Fri.Jun 03, 2022

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6 B2B Marketing TikTok Examples (That Are Actually Done Right)

Oktopost

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. Now the platform features content from seemingly everything under the sun-cleaning hacks, cyber security tips, celebrity gossip, news breakdowns, and trendy dances—those never went away! But surprisingly, TikTok has emerged as a powerful tool for B2B marketers.

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The Art Of Cold Calling Is Alive And Well! Cold Calling, Connecting, Converting, And Crushing On The Phone

Only B2B

If you’ve been in marketing or sales for more than a decade, you’ve probably heard the phrase “cold calling is dead.” This is, in fact, one of the most well-known statements in the industry. Despite this, many of the most successful companies are still cold calling in 2022, and they aren’t going away anytime soon. Why? Is cold calling still a viable option?

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48% of Marketers Cite Social Media as Top Area of Desired Growth

KoMarketing Associates

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers. At the time, 28% of respondents admitted that social media marketing is their department’s weakest skill.

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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Create the Perfect Email Survey Invitation (With Examples)

SendX

Sending emails could never go wrong; that's what most companies think. And this is correct. It allows the companies to build relationships with their customers. Most companies are going one step further and implementing surveys in their emails. By sending an email survey invitation, you get to know the likes, dislikes, and any customers' suggestions.

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36% of Marketers Still Find It ‘Extremely Difficult’ to Access Data and Analytics

KoMarketing Associates

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Nielsen recently published its annual global marketing report titled , “Era of Alignment: Future-focused Strategies for Brand Building and Customer Acquisition,” and statistics indicated that most marketers are still challenged by elements of audience data.

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Demand Generation Provider Activate Marketing Services Acquires Green Leads

Smashmouth Marketing

Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. SAN FRANCISCO , June 1, 2022 /PRNewswire/ --. Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads.

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12 Actions That Help Improve Your Google Keyword Rankings via @sejournal, @kristen_vaughn

Search Engine Journal

Take a closer look at various SEO considerations and learn how you can more effectively use keywords to drive search traffic. The post 12 Actions That Help Improve Your Google Keyword Rankings appeared first on Search Engine Journal.

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The Key to Account-Based Marketing Success

Zoominfo

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches. The catch? Without a strong data foundation, even the most well-thought-out ABM playbook will fail.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Write Headlines That Work

CopyBlogger

Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention. The post How to Write Headlines That Work appeared first on Copyblogger.

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5 Steps You Can Take Now To Make Future Content Updates Easier

Content Marketing Institute

If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how.

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The Top 10 Social Media Sites & Platforms 2022 via @sejournal, @theshelleywalsh

Search Engine Journal

Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences. The post The Top 10 Social Media Sites & Platforms 2022 appeared first on Search Engine Journal.

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Why Product Marketing Should Own Twitter

Oktopost

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Arguably, one of the most important traits of a product marketer is being a good listener. Makes sense.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to edit TikTok videos: 20 tips for success

Sprout Social

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. It can help you take advantage of new trends, grab attention, and stand out in the sea of videos your audience is constantly swiping through.

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QuickBooks Time Review

The Daily Egg

QuickBooks Time is a solid time-tracking tool. It provides remote workers with numerous ways to clock in and offers geo-tracking so employers. The post QuickBooks Time Review appeared first on The Daily Egg.

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Is Google Making Another Push Into Ecommerce? via @sejournal, @MattGSouthern

Search Engine Journal

Google is reportedly gearing up for another strong push to conquer ecommerce. Here's what you need to know to get prepared. The post Is Google Making Another Push Into Ecommerce? appeared first on Search Engine Journal.

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How to Streamline and Automate Creative Workflows

DivvyHQ

Have you defined workflows for producing different types of content assets? Does your team follow those workflows consistently? If not, there’s probably room to improve your content production processes. In today's post, Divvy co-founder Brock Stechman is digging in to what makes a workflow successful and how to use technology to perfect the process.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How (and why) to post to Instagram from PC or Mac

Sprout Social

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac.

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Is Google Analytics going away? What marketers need to know

Martech

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!

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11 Tips For Promoting Your Local Business On Instagram via @sejournal, @ashleymadhatter

Search Engine Journal

In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement. The post 11 Tips For Promoting Your Local Business On Instagram appeared first on Search Engine Journal.

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. 97% of consumers research products and services before making a purchasing decision.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Zoom Alternatives

The Daily Egg

In any discussion about video conferencing software, it’s worth noting that digital conference calling and screen sharing had become quite popular for. The post Zoom Alternatives appeared first on The Daily Egg.

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Social Media Lead Generation: Reality or Utopia?

Televerde

Social media began as a way for people to connect with each other, share content, and network. Now, it’s become an effective aspect of a business’s digital marketing strategy. In today’s market, one way to drive business is through social media lead generation. Currently, there are nearly 4 billion people with active social media accounts. That’s a huge pool of potential customers, so it makes sense that companies would turn to social platforms to attract business.

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Twitter Removing TweetDeck For Mac In July via @sejournal, @MattGSouthern

Search Engine Journal

Twitter is dropping support for the Mac version of TweetDeck on July 1, at which time it will only be accessible through a web browser. The post Twitter Removing TweetDeck For Mac In July appeared first on Search Engine Journal.

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Why ‘Know Your Why’ Isn’t Such Great Content Marketing Advice [Rose-Colored Glasses]

Content Marketing Institute

You've heard the advice to "know your why." But that won't help you differentiate with content – unless you connect your brand's why to your audience's why. Robert Rose shares a step-by-step process to help.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Amazon Drive Review

The Daily Egg

Amazon Drive isn’t the most feature-packed cloud storage solution on the market, but it’s still a good option for photo storage and. The post Amazon Drive Review appeared first on The Daily Egg.

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Why lifecycle marketing matters for your social team

Sprout Social

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration.

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Google: Don’t Sweat Small Fluctuations via @sejournal, @MattGSouthern

Search Engine Journal

Google continues its 'Ask Googlebot' video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. The post Google: Don’t Sweat Small Fluctuations appeared first on Search Engine Journal.

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