February, 2021

How To Stay Top-of-Mind For Your Audience With Content Curation

BuzzSumo

It’s tough getting your business or brand to stay top-of-mind for your audience. But with strategic content curation, you can become the go-to industry source they’re looking for. There’s one problem, though: So. Content. Those three words probably sum up the internet as a whole.

More evidence that the Golden Age of Salestech has arrived

chiefmartech

Just last month, I wrote that salestech is the new martech , and that it’s supercharging both professions. Here’s more data to support that case. First, the 2021 Enterprise SalesTech Landscape above, produced by Nancy Nardin of Smart Selling Tools, was released last week.

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3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You

Content Marketing Institute

The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about.

The essential guide to email segmentation

ConvertKit

How many times do you go to your inbox only to find that you hold no interest in most of the emails you open? Even if they’re sent from brands and creators you admire and often buy from, their marketing efforts have completely missed the mark and they’re just hitting you with everything they’ve got.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

4 Excellent Customer-Focused Marketing Examples from Top Brands

Televerde

When thinking about building a successful sales and marketing strategy, delighting your customers is critical to your company’s overall success. With an evolving digital landscape, it’s more important than ever to understand how you can fit in your customer’s lives and provide long-term value.

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What is BIMI and why should email marketers care?

Litmus

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened.

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Refreshing the Content Experience for Prospects

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. This week, I’m attending B2B Marketing Exchange where marketing leaders across the B2B space are discussing how to move past the pivot of 2020 and implement new channels and strategies for 2021.

The Role of Emotion and Storytelling For Brand Building

RockContent

Every brand has to be built, and there are countless tools to do so. However, one of the most powerful is to use emotions. Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection.

A Proven Method for Operational Excellence

Measure Up Marketing

The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to achieve long-term sustainable growth. At its heart, operational excellence is about how, every person within an organization delivers value to a customer.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

10 Action Words To Write Catchy Subject Lines

SendX

How many unread emails do you have in your inbox? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that get opened have a catchy, power packed, irresistible subject line.

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5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business.

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time.

Don’t Be a Jerk on LinkedIn

Biznology

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. Your reputation is perhaps your most valuable business asset. So your behavior on LinkedIn must reflect the way you want to be perceived.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

How to Do a Keyword Research for Your SEO Strategy

RockContent

SEO is the key to the success of your Content Marketing strategy. If you want your content to be seen and found on the internet, you have to apply SEO techniques. There’s no other way. That’s why it’s essential to master these methods since you use them pretty much every day.

The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past.

Top 10 Email Marketing Tips for Financial Services

SendX

Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game.

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

4 Tips For Effective Landing Page Design

Zoominfo

What aspect of ZI’s platform is the most underutilized and why do you think that’s the case? Picture just a blank white web page with a form to fill out, and basic text that reads “Fill out form for [insert offer here].”. Sounds pretty boring, right?

Understanding your audience: How to build a persona matrix

Tomorrow People

How the first step of any successful go-to-market is to understand and map out each persona’s characteristics. Due diligence when you’re the vendor as well as the buyer. Before buying an expensive item you’ll more than like shop around, read some reviews, and do some research.

5 Ways Brand Archetypes Help New Businesses Nail Branding

RockContent

The main goal of effective branding is to connect to consumers by creating memorable and lasting impressions. Not only to capture their attention in just seconds, but to keep them wanting to return to your brand. A powerful way to connect to consumers is through storytelling.

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Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Having an active and engaged list of email subscribers is an incredibly valuable asset. Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up.

10 Sales Influencers You Should Be Following On Social Media

Zoominfo

Almost everyone thinks salespeople are all about beating their competition (well, there might be a little truth to that). But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers.

Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

“Aren’t writers just writers?” ” The question came from a strategy colleague when I was helping a brand staff its new content studio.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.