Contently

SEPTEMBER 3, 2019

I’m an operator. By that, I don’t mean you can talk to me by dialing zero on a landline, or that I operate heavy machinery. Rather, I love bringing order to things. I love helping people and businesses reach their peak performance and be their absolute best. I started my career as a financial analyst, but the last dozen years of my career have been spent in content, on the revenue side of the fast-changing digital media and marketing landscape.

Paid Search Agency 164

Paid Search Agency Content Network Marketing Advertising Agencies 164

ClearVoice

SEPTEMBER 3, 2019

Which words would your friends and family members use to describe you? Witty? Kind? Helpful? Now, which words would you use to describe your company? If this is a hard question to answer, your company needs to work on developing its brand voice. Which words would you use to describe your company? If this is a hard question to answer, your company needs to work on developing its brand voice.

Activities 88

Activities Guidelines CMO Custom Publishing 88

Marketing Insider Group

SEPTEMBER 3, 2019

You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy. If you don’t continually review and adapt your marketing strategy, there’ll probably come […].

Marketing & Strategy 216

Marketing & Strategy Marketing Strategy Marketing Business 216

Biznology

SEPTEMBER 3, 2019

The following is a sponsored article from our partner, GaggleAMP. A common excuse to pursue an employee advocacy strategy is that people don’t think their employees want to be part of an employee advocacy program, but that’s just not the case. In fact, you have more employee advocates than you think. Many people in your organization are already mentioning your brand or sharing your branded content on social media, so they’re willing to promote your brand and be advocates for you.

Advertising Agencies 137

Advertising Agencies Social Media Trust Marketing Network Marketing 137

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Only B2B

SEPTEMBER 3, 2019

When it comes to creating email marketing content, the major determinant of your campaign’s success or failure depends on the way you put your message in front of your users. The post 10 Tips To Write Email Marketing Content That Will Convert appeared first on ONLY B2B.

Email Marketing 115

Email Marketing Tips Content B2B Marketing 115

Content Marketing Institute

SEPTEMBER 3, 2019

If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy. Continue reading → The post How to Develop a Content Strategy: Start With These 3 Questions appeared first on Content Marketing Institute.

Marketing & Strategy 110

Marketing & Strategy Content Resources Marketing Strategy 110

Only B2B

SEPTEMBER 3, 2019

All data sources possibly incorporate errors and missing values – which is data cleaning methodology is used to address these inconsistencies. Not cleaning data can prompt a scope of issues, The post What Is Data Cleansing Methodology? appeared first on ONLY B2B.

B2B 105

B2B 105

Martech Advisor

SEPTEMBER 3, 2019

Customer Experience (CX) is at the center of every organization’s growth strategy and technology is significant in transforming it. Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics. Customer experience is the most important and challenging element of an organization’s business strategy.

Marketing AI 105

Marketing AI Amazon Customer Satisfaction Work Management 105

The Daily Egg

SEPTEMBER 3, 2019

(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. One of the biggest challenges we hear from our community is how hard it […]. The post Content Marketing’s “Inside Baseball” Laid Bare: If you Write It, They Still May Not Come appeared first on The Daily Egg.

Content 103

Content Communities Content Marketing Case Studies 103

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hinge Marketing

SEPTEMBER 3, 2019

?. In the second video of this series on referral marketing, Liz Harr will continue talking about referral marketing, something that everybody in professional services is used to when it comes to bringing in new business, generating more leads. TRANSCRIPTION: Hi. In this video series, I’ll continue talking about referral marketing, something that everybody in professional services is used to when it comes to bringing in new business, generating more leads.

Video Marketing 87

Video Marketing Business Thought Leadership Network Marketing 87

Seismic

SEPTEMBER 3, 2019

Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets. Organizations are growing their sales teams and chasing more aggressive sales goals, but they aren’t scaling their processes, best practices, and sales tools at the same rate. As a result, productivity continues to decline, year-over-year.

Product 89

Product Marketing & Strategy Allocation Work Management 89

SnapApp

SEPTEMBER 3, 2019

Salespeople know that “coffee is for closers,” meaning it only counts if you can get your prospect over the finish line, and generate revenue for the business. . source. While this bottom line-focused ethos has always been a part of sales culture, marketers are increasingly on the hook for how the leads they deliver perform and convert within a sales cycle.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Conversion Rate 84

Brandpoint

SEPTEMBER 3, 2019

The Chicago Digital Summit was a week full of “firsts” for me, as well as for Brandpoint! Brandpoint has attended the Minneapolis leg of the conference as as sponsor the past two years, but this was Brandpoint’s first time at the Chicago location and we were super excited to see what it was about. As for me, this was not only my first time attending the Digital Summit, but my first time at a work conference at all.

Conference 83

Conference Trust Marketing Social Media Statistics 83

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

SEPTEMBER 3, 2019

Who is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step. Google Ads is the easiest place to start because you control what it shows and it‘s right at the top.

Google 82

Google Ads Branding Brand Identity 82

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 hours each week. Business is the second most popular category , which means podcasts are a great opportunity to engage with new audiences as a brand.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Search Engine Journal

SEPTEMBER 3, 2019

This guide will help you optimize your content for questions and keywords in this age of semantic search. The post Questions & Keywords: How Should You Optimize Your Content? via @Manish_Analyst appeared first on Search Engine Journal.

Keywords 75

Keywords Optimization Content SEO 75

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 hours each week. Business is the second most popular category , which means podcasts are a great opportunity to engage with new audiences as a brand.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Parse.ly

SEPTEMBER 3, 2019

You hear the sound of jazz, smell fried dough and melting sugar, and see people laughing, dancing, and generally having a good time. So where are you? . The Parse.ly booth at the Online News Association’s annual gathering — ONA19 — of course! For the past several years, Parse.ly has been a staple at ONA. We’ve come not only to fill you up with some delicious (green) food, but also to talk data with you.

Conference 74

Conference Course User-Generated Content Trends 74

Martech Advisor

SEPTEMBER 3, 2019

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. Those who witnessed the early dawn of digitalization have already seen their role evolve from primary brand megaphone to consumer experience architect.

CMO 70

CMO Trends Work Management Multi-Channel 70

Digital Marketing World Forum

SEPTEMBER 3, 2019

User-generated content is proven to drive 6.9x higher engagement than brand-generated content online. Why? Consumers want to hear from other consumers. Since the dawn of advertising, word-of-mouth referrals have been the marketing holy grail. There’s no denying that someone you trust saying, “How good is that brand?!” is far more powerful than a brand themselves saying, “How good am I?!”.

Work Management 69

Work Management Marketing Management Word of Mouth User-Generated Content 69

SmartBug Media

SEPTEMBER 3, 2019

Just because the design phase of your website launch or redesign may not officially begin until your copy has been approved doesn’t mean that you should be ignoring the creative side of your website until then. Considering that 48 percent of people believe that a website's design is the number one determinant of credibility, your design decisions should be given a lot of weight.

Marketing Websites 65

Marketing Websites Design Trends Differentiation 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Brandfolder

SEPTEMBER 3, 2019

Since our successful launch in 2012, Brandfolder has become a leading Digital Asset Management (DAM) platform, helping manage millions of brand assets for customers including Slack, JetBlue, Lyft, Papa John’s,

Digital Asset Management 61

Digital Asset Management Creativity Branding Brand Identity 61

illumin

SEPTEMBER 3, 2019

In this week’s roundup of our Most Viewed Video Ads chart, Revlon and Samsung both snag a spot in the top 10 with Google Home taking the lead. Check out some of the top spots below with the full Top 10 list at the bottom: Google. Meet Google Home, a voice-activated speaker powered by the Google Assistant. Ask it questions. Tell it to do things.

Ads 61

Ads Video Marketing Branding Brand Identity 61

Golden Spiral

SEPTEMBER 3, 2019

The Article in 60 Seconds. Customer experience, or CX, is already top priority in the B2C space, but B2B companies are catching on to the powerful effect that it can have for building trust. Customer experience leverages technology, people, and workflows to deliver personalized experiences to individuals who interact with your brand so that, no matter the platform or touchpoint, customers receive exceptional service.

Ad Building 54

Ad Building Touchpoints Price Pricing 54

EveryoneSocial

SEPTEMBER 3, 2019

The culture of employee advocacy and the nature of social programs is shifting. And we’ve been in this game for years — where in the beginning — only certain companies understood the value of getting their organization more socially active both internally and externally. . Fast forward to today, many large and enterprise companies are adopting an internal social program.

Budget Programs 56

Budget Programs Efficiency Case Studies Case Study 56

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Convert

SEPTEMBER 3, 2019

Let’s start out by asking you a question. Say you are in an exciting new relationship. What kind of partner would you prefer. Someone who is taciturn and offers no information about herself? Or someone who makes you feel welcome in their space and lets you take a peek into their world as a promise.

Optimization 53

Optimization 53

Madison Logic

SEPTEMBER 3, 2019

Damien Charles is an Enterprise Sales Director at Madison Logic, based in our NYC office. He’s been contributing his sales and business expertise to the Madison Logic team for just over a year now. What drew you to Madison Logic? When did you know that ML was the right job for you? Madison Logic has. The post Employee Spotlight: Damien Charles appeared first on Madison Logic Blog.

Lead Gen 53

Lead Gen Business Lead Marketing Qualified Leads 53

DivvyHQ

SEPTEMBER 3, 2019

Yet another major challenge for enterprise marketers: different departments having free rein over the organizational systems and technology they use. The result: duplication of data and effort, and no information flow between departments. Is it time to standardize and perhaps.simplify? Read on. .

Effectiveness 52

Effectiveness Planning Content Marketing Content 52