Tue.Sep 03, 2019

Why I’m Placing the Biggest Bet of My Life on Content


I’m an operator. By that, I don’t mean you can talk to me by dialing zero on a landline, or that I operate heavy machinery. Rather, I love bringing order to things. I love helping people and businesses reach their peak performance and be their absolute best.

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When Good Enough Shouldn’t Be: The Best Time to Send Emails

Modern Marketing

When is the best time to send email? This question has been one of the most asked in the email marketing industry for well over a decade. And the urgency to answer this question correctly has only grown.

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7 Meaningful Activities to Develop Your Brand’s Voice


Which words would your friends and family members use to describe you? Witty? Helpful? Now, which words would you use to describe your company? If this is a hard question to answer, your company needs to work on developing its brand voice. Which words would you use to describe your company?

How to Save Your Digital Marketing Strategy

Marketing Insider Group

You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

You Have More Employee Advocates Than You Think


The following is a sponsored article from our partner, GaggleAMP. A common excuse to pursue an employee advocacy strategy is that people don’t think their employees want to be part of an employee advocacy program, but that’s just not the case. In fact, you have more employee advocates than you think.

More Trending

Voice Engine Optimization’s Growing Importance


While VEO — voice engine optimization — isn’t critical yet for most B2B businesses, it’s importance is clearly growing, even for those firms that aren’t currently feeling its impact. To date, VEO is directly mostly on location-based or time-dependent products and services.

5 Strategies to Drive Sales Productivity


Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets.

How Albacross Gets 20+ Demos Monthly With Retargeting Emails


Obviously, that’s an incredibly powerful feature, but a lot of our customers keep asking our support the same question: How to leverage these leads, and more importantly, how to automate the process.

Keep Webinar Love Alive


By Holly Celeste Fisk, Marketing. If webinars are part of your marketing strategy, you know how much work goes into planning and executing them. Are you sure you’re doing all you can to leverage that content to get the greatest ROI for your efforts and extend their value for as long as you can?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Best Twitter Traffic Hacks to Grow Your Business

Single Grain

Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day , it’s easy for yours to get lost in the shuffle. Not only that, but it’s estimated that the average lifespan of a tweet is a mere 18 minutes. That’s low.

Laissez les bon data rouler: Meet Parse.ly at ONA Sept. 12-14 in NOLA


You hear the sound of jazz, smell fried dough and melting sugar, and see people laughing, dancing, and generally having a good time. So where are you? . The Parse.ly booth at the Online News Association’s annual gathering — ONA19 — of course! For the past several years, Parse.ly

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12

10 Tips To Write Email Marketing Content That Will Convert

Only B2B

When it comes to creating email marketing content, the major determinant of your campaign’s success or failure depends on the way you put your message in front of your users. The post 10 Tips To Write Email Marketing Content That Will Convert appeared first on ONLY B2B. blogs email marketing Email Marketing Blogs

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

9 Innovative AI and Robotics Ideas to Improve Customer Experience

Martech Advisor

Customer Experience (CX) is at the center of every organization’s growth strategy and technology is significant in transforming it. Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics.

marketing + finance: building a profitable partnership


how chief marketing and finance officers can collaborate to drive growth. steve kessen 7-minute read. in brief.

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3 Reasons Why Your MQL Conversion Rate is Low (+ How to Fix it)


Salespeople know that “coffee is for closers,” meaning it only counts if you can get your prospect over the finish line, and generate revenue for the business. . source.

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How to Get the Most out of Ahrefs With MarketMuse


Ahrefs is a favored SEO tool, while MarketMuse Suite is a sophisticated content intelligence platform. Together they enhance your SEO/content creation and optimization effort. The post How to Get the Most out of Ahrefs With MarketMuse appeared first on MarketMuse. Content Strategy Tools

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What Is Data Cleansing Methodology?

Only B2B

All data sources possibly incorporate errors and missing values – which is data cleaning methodology is used to address these inconsistencies. Not cleaning data can prompt a scope of issues, The post What Is Data Cleansing Methodology? appeared first on ONLY B2B. blogs Data Cleansing

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Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches


Who is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step.


17 of the Best Instagram Apps to Take Your Posts to the Next Level


While the Instagram app itself provides tons of useful functionality , sometimes you need a little extra help to take things to the next level. Fortunately for marketers, there’s no shortage of tools designed to up your Instagram game.

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Enterprise Content Marketing: Integrating Content Technology Effectively Across the Enterprise


Yet another major challenge for enterprise marketers: different departments having free rein over the organizational systems and technology they use. The result: duplication of data and effort, and no information flow between departments. Is it time to standardize and perhaps.simplify? Read on. .

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How CMO Trends Drive the Industry

Martech Advisor

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak.

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Why Social Media Should Be Included in Your Marketing Strategy

Blue Flame Thinking

As marketers, we are tasked with mapping the customer journey in order to understand how they interact with our brand. However, it can be difficult to pinpoint every interaction that a consumer has with us due to the many different channels that are available today. In a world where almost 3.5

10 Ways Marketing Automation Can Save You Time (and Money)

Outbound Engine

We’re all busy. Honestly, we seem to be busier than ever. Ask someone, “how are you?” ” and it’s pretty likely some form of “I’m busy/work is busy/the kids are keeping me busy” will be in their answer.

Most Viewed Video Ads: Brands Use Celebrity to Gain Consumer Attention


In this week’s roundup of our Most Viewed Video Ads chart, Revlon and Samsung both snag a spot in the top 10 with Google Home taking the lead. Check out some of the top spots below with the full Top 10 list at the bottom: Google.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.