Tue.Sep 03, 2019

Why I’m Placing the Biggest Bet of My Life on Content


I’m an operator. By that, I don’t mean you can talk to me by dialing zero on a landline, or that I operate heavy machinery. Rather, I love bringing order to things. I love helping people and businesses reach their peak performance and be their absolute best.

When Good Enough Shouldn’t Be: The Best Time to Send Emails

Modern Marketing

When is the best time to send email? This question has been one of the most asked in the email marketing industry for well over a decade. And the urgency to answer this question correctly has only grown.

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7 Meaningful Activities to Develop Your Brand’s Voice


Which words would your friends and family members use to describe you? Witty? Helpful? Now, which words would you use to describe your company? If this is a hard question to answer, your company needs to work on developing its brand voice. Which words would you use to describe your company?

How to Save Your Digital Marketing Strategy

Marketing Insider Group

You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

You Have More Employee Advocates Than You Think


The following is a sponsored article from our partner, GaggleAMP. A common excuse to pursue an employee advocacy strategy is that people don’t think their employees want to be part of an employee advocacy program, but that’s just not the case. In fact, you have more employee advocates than you think.

More Trending

Voice Engine Optimization’s Growing Importance


While VEO — voice engine optimization — isn’t critical yet for most B2B businesses, it’s importance is clearly growing, even for those firms that aren’t currently feeling its impact. To date, VEO is directly mostly on location-based or time-dependent products and services.

Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches


Who is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step.


10 Tips To Write Email Marketing Content That Will Convert

Only B2B

When it comes to creating email marketing content, the major determinant of your campaign’s success or failure depends on the way you put your message in front of your users. The post 10 Tips To Write Email Marketing Content That Will Convert appeared first on ONLY B2B. blogs email marketing Email Marketing Blogs

5 Strategies to Drive Sales Productivity


Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How Albacross Gets 20+ Demos Monthly With Retargeting Emails


Obviously, that’s an incredibly powerful feature, but a lot of our customers keep asking our support the same question: How to leverage these leads, and more importantly, how to automate the process.

How To Increase Referrals– and Win More Business [Video]

Hinge Marketing

?. In the second video of this series on referral marketing, Liz Harr will continue talking about referral marketing, something that everybody in professional services is used to when it comes to bringing in new business, generating more leads. TRANSCRIPTION: Hi.

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The Best Twitter Traffic Hacks to Grow Your Business

Single Grain

Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day , it’s easy for yours to get lost in the shuffle. Not only that, but it’s estimated that the average lifespan of a tweet is a mere 18 minutes. That’s low.

What Is Data Cleansing Methodology?

Only B2B

All data sources possibly incorporate errors and missing values – which is data cleaning methodology is used to address these inconsistencies. Not cleaning data can prompt a scope of issues, The post What Is Data Cleansing Methodology? appeared first on ONLY B2B. blogs Data Cleansing

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Fantastic Video Podcasts and How to Record Them


It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 hours each week.

Laissez les bon data rouler: Meet Parse.ly at ONA Sept. 12-14 in NOLA


You hear the sound of jazz, smell fried dough and melting sugar, and see people laughing, dancing, and generally having a good time. So where are you? . The Parse.ly booth at the Online News Association’s annual gathering — ONA19 — of course! For the past several years, Parse.ly

Enterprise Content Marketing: Integrating Content Technology Effectively Across the Enterprise


Yet another major challenge for enterprise marketers: different departments having free rein over the organizational systems and technology they use. The result: duplication of data and effort, and no information flow between departments. Is it time to standardize and perhaps.simplify? Read on. .

9 Innovative AI and Robotics Ideas to Improve Customer Experience

Martech Advisor

Customer Experience (CX) is at the center of every organization’s growth strategy and technology is significant in transforming it. Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

marketing + finance: building a profitable partnership


how chief marketing and finance officers can collaborate to drive growth. steve kessen 7-minute read. in brief.

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3 Reasons Why Your MQL Conversion Rate is Low (+ How to Fix it)


Salespeople know that “coffee is for closers,” meaning it only counts if you can get your prospect over the finish line, and generate revenue for the business. . source.

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When to Use Photos vs. Illustrations on Your Website

SmartBug Media

Just because the design phase of your website launch or redesign may not officially begin until your copy has been approved doesn’t mean that you should be ignoring the creative side of your website until then.

Most Viewed Video Ads: Brands Use Celebrity to Gain Consumer Attention


In this week’s roundup of our Most Viewed Video Ads chart, Revlon and Samsung both snag a spot in the top 10 with Google Home taking the lead. Check out some of the top spots below with the full Top 10 list at the bottom: Google.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

More U.S. Marketers are Turning to this Tech Solution for Influencer Marketing

Digital Marketing World Forum

User-generated content is proven to drive 6.9x higher engagement than brand-generated content online. Consumers want to hear from other consumers. Since the dawn of advertising, word-of-mouth referrals have been the marketing holy grail.

How to Build Trust Through Exceptional CX

Golden Spiral

The Article in 60 Seconds. Customer experience, or CX, is already top priority in the B2C space, but B2B companies are catching on to the powerful effect that it can have for building trust.

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Brand Intelligence: AI for Marketers and Creatives


Since our successful launch in 2012, Brandfolder has become a leading Digital Asset Management (DAM) platform, helping manage millions of brand assets for customers including Slack, JetBlue, Lyft, Papa John’s

How CMO Trends Drive the Industry

Martech Advisor

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Social Media Attribution: How to Get Started


When someone makes a purchase or signs up for your product, how do you know where they came from? Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution to the rescue!

Why Social Media Should Be Included in Your Marketing Strategy

Blue Flame Thinking

As marketers, we are tasked with mapping the customer journey in order to understand how they interact with our brand. However, it can be difficult to pinpoint every interaction that a consumer has with us due to the many different channels that are available today. In a world where almost 3.5

Taxi for Email Wants to Send You to Litmus Live Boston for Free


It’s hard to believe we’re only a month and a half away from our second conference of the year, Litmus Live Boston (October 9-11).