Wed.May 24, 2023

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4 Reasons to Use B2B Marketing Managed Services

Anteriad

The post 4 Reasons to Use B2B Marketing Managed Services appeared first on Anteriad.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search strategies.

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93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months

KoMarketing Associates

Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

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Why Google Magi Will Force You to Rethink Search

Marketing Insider Group

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing. Bing, once considered a smaller player in the search engine game, has been quietly integrating advanced AI technology into its platform.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How To Turn Your Content When the Economy Leads Your Audience To Twist

Content Marketing Institute

With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how.

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Want Better Answers From Generative AI? Write Better Prompts.

Salesforce Marketing Cloud

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. But not everyone uses it to its full potential — and that likely comes down to the prompt — or questions and statements — you feed into GAI products.

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Major B2B ABM Mistakes Businesses Must Be Aware Of

Binary Demand

[ps2id id=’overview’ target=”/]Account-based marketing (ABM) is a tactic that is gaining popularity among organizations looking for fresh approaches to their marketing. Businesses can provide better experiences and close more sales by concentrating on the best accounts. However, ABM might magically fix some of your marketing issues only after a while.

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The 9 Best Speech-to-Text Apps in 2023 (Tried & Tested)

Ahrefs

So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. Audio · Voice And City Ambiance How did they fare? Let’s find out.

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What Is Duda Website Platform And Is It A Good Fit For Agencies? via @sejournal, @martinibuster

Search Engine Journal

This is why SEO and web development agencies aspiring to service thousands of clients should consider Duda The post What Is Duda Website Platform And Is It A Good Fit For Agencies? appeared first on Search Engine Journal.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Customer-Led Growth in a Downturn Economy

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. But you know what? Customers are always super important, no matter what. Their happiness, loyalty, and support can make or break a company, especially when things get tough. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy.

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.

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How to Choose the Right Internet Marketing Agency for Your Business

ATAK Interactive

Internet marketing has become a crucial aspect of any business, big or small. In today's digital age, it is vital to have an online presence to attract potential customers and increase sales. However, creating and maintaining a successful online marketing strategy requires expertise, time, and resources that many business owners may not possess. This is where an internet marketing agency comes in.

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Salary and Career: Kathleen Voboril can make martech sing

Martech

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. She’s also figured out how to combine her first love, musical theater, with martech. ( Interview edited for length and clarity.) Q: How did you get started in marketing?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Introducing… Velocity 3.0

Velocity Partners

Hello. Come on in. And you brought wine! You shouldn’t have. We don’t expect you to care about our new site and new direction as much as we do — but the reasons behind it all are super-relevant to every B2B marketer. Even you. Because B2B marketing has changed a LOT since we launched the old V site. In pretty important ways… The start of a new era We saw the tides turning a few years ago: the thing we sold, the way we made it, and the people we sold it to started to change.

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3 steps to building a three-star marketing technology function

Martech

Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle. There’s also a shortfall in user satisfaction.

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Thought Leadership Content: How to Establish Authority in Your Industry

ClearVoice

The internet is full of SEO content written for bots, not people. Most SEO content doesn’t get shared on social media. It’s not getting engagement on LinkedIn. And sometimes it’s never read by anyone at all. Thought leadership content is user-specific content designed to be helpful and informative. This content stands out, drives engagement, and makes people think.

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How To Set Up Scroll Depth Tracking In GA4 via @sejournal, @vahandev

Search Engine Journal

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking In GA4 appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Considerations When Developing an Effective Content Strategy

RDW Group

Content is what keeps the social media engine burning – and it’s also one of the most challenging aspects of … The post 5 Considerations When Developing an Effective Content Strategy appeared first on RDW Group.

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7 Things You Should Never Say in a Negotiation

Hubspot

Negotiation is a delicate balancing act. As a sales rep, you straddle the space between helping your prospect find a solution that works for them and protecting your company’s interests. By the time you’ve reached the negotiation phase of the sales process, you and your prospect have a common goal: getting your company’s offering into their hands. It’s a joint effort, and you should be working — not fighting — with your buyer to reach an ideal solution.

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We could start almost every post with that last part.) Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

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How Does an Advertiser Benefit From Using Google Trends?

Schubert B2B

As an advertiser, you’re always looking for ways to stay ahead of the competition and increase your reach. Are you asking yourself, how does an advertiser benefit from using Google Trends? Google Trends can help an advertiser identify consumer trends, optimize keywords, analyze seasonal trends, and understand regional differences.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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E-E-A-T in SEO: How To Build Authority and Trust in Your Website

Spiralytics

Regardless of industry, you want your brand to appear credible. In the case of B2B companies, you want to prove to businesses that you are worthy of their time and hold the expertise necessary to provide them with what they need. Meanwhile, for B2C companies, you want to prove to potential and current customers that your product or service solves a pain point for them.

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How Does an Advertiser Benefit From Using Google Trends?

Schubert B2B

As an advertiser, you’re always looking for ways to stay ahead of the competition and increase your reach. Are you asking yourself, how does an advertiser benefit from using Google Trends? Google Trends can help an advertiser identify consumer trends, optimize keywords, analyze seasonal trends, and understand regional differences.

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Optimising the power of B2B PR: Top Tips

Champion Communications

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Ironically for a sector relying on the art of persuasion, PR has not always been able to convince clients and executive teams of its full worth.

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The Voice of the People: Oktopost Earns Leadership Badges in Social Media Excellence

Oktopost

We are thrilled to share some exciting news with you: Oktopost has recently been awarded a series of prestigious badges across various social media categories, demonstrating our commitment to excellence and customer satisfaction. These badges serve as a testament to our versatility, agility, and unwavering dedication to our customers. Let’s take a moment to highlight some of the remarkable badges we proudly received: Fastest implementation for Enterprise Best support for Enterprise Easiest

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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It’s 2023: Time to Do Away With Your Note Taking App

DivvyHQ

Is your note-taking app a virtual black hole of thoughts and ideas that (inevitably) never see the light of day? If you are part of a content team, wouldn't those ideas be more useful when shared within a content operations platform? Obviously, this is just one use case for note-taking apps, but they certainly have their shortcomings when used within a content operation.

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Ecwid Review

The Daily Egg

Ecwid is a lightweight, flexible, and intuitive ecommerce extension that makes it easy to manage inventory across multiple sales channels in one. The post Ecwid Review appeared first on The Daily Egg.

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The Complete Guide to Closing Calls

Hubspot

A closing call is like the finish line of a marathon. It’s nerve-wracking for you and your prospect. It’s a call steeped in emotion for everybody involved. As a salesperson, you’ve invested a lot of time in your prospect by the time a closing call rolls around. You’re under pressure to meet quota, and losing a deal at the buzzer indicates to your manager that you’re not in control of the sales process.