Anteriad

MAY 24, 2023

The post 4 Reasons to Use B2B Marketing Managed Services appeared first on Anteriad.

B2B Marketing 97

B2B Marketing B2B Service Marketing 97

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Marketing 270

Marketing B2B Marketing Marketing Report Marketing Strategy 270

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search strategies.

Search Marketing 188

Search Marketing Content Marketing Google Optimization 188

Velocity Partners

MAY 24, 2023

Hello. Come on in. And you brought wine! You shouldn’t have. We don’t expect you to care about our new site and new direction as much as we do — but the reasons behind it all are super-relevant to every B2B marketer. Even you. Because B2B marketing has changed a LOT since we launched the old V site. In pretty important ways… The start of a new era We saw the tides turning a few years ago: the thing we sold, the way we made it, and the people we sold it to started to change.

B2B Marketing 105

B2B Marketing B2B Sales Content Marketing Marketing Strategy 105

Advertisement

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing. Bing, once considered a smaller player in the search engine game, has been quietly integrating advanced AI technology into its platform.

Google 171

Google Search Marketing User-Generated Content Marketing Strategy 171

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. Part of knowing which social media platforms are the best placements for ads requires extensive research to learn the utility of each social space, the demographics that are attracted to each, and the intent of the users there.

Social Media 93

Social Media Statistics Advertisements Advertising 93

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.

Email Marketing 97

Email Marketing Digital Marketing Funnels Marketing Gartner 97

Benchmark Email

MAY 24, 2023

If you’re DIY’ing your SEO strategy, then you’re probably giving your content strategy a lot of focus and attention. You may already be thinking of your content strategy as a tree: the trunk is your main topic, the branches are the subtopics, and the leaves are individual, related content pieces or blog posts. Your internal… The post Internal Linking Tree: What is it, Why You Need One, and How to Create It appeared first on Benchmark Email.

Advertising Benchmark 93

Advertising Benchmark SEO Content Content Marketing 93

Content Marketing Institute

MAY 24, 2023

With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how.

Content 93

Content Leads Lead Companies 93

Advertisement

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

Search Engine Journal

MAY 24, 2023

This is why SEO and web development agencies aspiring to service thousands of clients should consider Duda The post What Is Duda Website Platform And Is It A Good Fit For Agencies? appeared first on Search Engine Journal.

Ad Agencies 88

Ad Agencies Marketing Websites SEO Service 88

Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle. There’s also a shortfall in user satisfaction.

Ad Building 87

Ad Building Marketing Gartner Email Marketing 87

Sprout Social

MAY 24, 2023

Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. It’s a direct line to your residents and constituents, who expect you to be active and ready to engage on topics that are most important to them. It’s no longer an anomaly to see public sector accounts going viral. But managing the social media presence of a government agency comes with a unique set of challenges.

Social Media 85

Social Media Media Tools Ad Agencies 85

Search Engine Journal

MAY 24, 2023

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking In GA4 appeared first on Search Engine Journal.

Optimization 80

Optimization Content Analytics 80

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

RDW Group

MAY 24, 2023

Content is what keeps the social media engine burning – and it’s also one of the most challenging aspects of … The post 5 Considerations When Developing an Effective Content Strategy appeared first on RDW Group.

Content 80

Content Effectiveness Social Media Media 80

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We could start almost every post with that last part.) Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

B2B 65

B2B Word of Mouth Product B2B Marketing 65

Hubspot

MAY 24, 2023

Negotiation is a delicate balancing act. As a sales rep, you straddle the space between helping your prospect find a solution that works for them and protecting your company’s interests. By the time you’ve reached the negotiation phase of the sales process, you and your prospect have a common goal: getting your company’s offering into their hands. It’s a joint effort, and you should be working — not fighting — with your buyer to reach an ideal solution.

Marketing Prospects 75

Marketing Prospects Pricing Price Urgency Marketing 75

Spiralytics

MAY 24, 2023

Regardless of industry, you want your brand to appear credible. In the case of B2B companies, you want to prove to businesses that you are worthy of their time and hold the expertise necessary to provide them with what they need. Meanwhile, for B2C companies, you want to prove to potential and current customers that your product or service solves a pain point for them.

SEO 62

SEO Marketing Websites Ad Building Trust Marketing 62

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

Strategic-IC

MAY 24, 2023

ABM takes a village.but what if there is only one of you? Does that exclude you from doing Account-based Marketing? There is much to do. There are many moving parts. There are many things to orchestrate. So, when you’re a team of one – how do you manage it? In a recent episode of Let’s talk ABM , we had the opportunity to speak with Justin Fordham , Head of ABM at 360Learning , about the ins and outs of launching ABM solo.

Account Based Marketing 62

Account Based Marketing ABM Marketing Strategy B2B Sales 62

Schubert B2B

MAY 24, 2023

As an advertiser, you’re always looking for ways to stay ahead of the competition and increase your reach. Are you asking yourself, how does an advertiser benefit from using Google Trends? Google Trends can help an advertiser identify consumer trends, optimize keywords, analyze seasonal trends, and understand regional differences.

Advertisements 62

Advertisements Advertising Trends Google 62

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Ironically for a sector relying on the art of persuasion, PR has not always been able to convince clients and executive teams of its full worth.

PR 62

PR B2B Tips B2B Sales 62

Oktopost

MAY 24, 2023

We are thrilled to share some exciting news with you: Oktopost has recently been awarded a series of prestigious badges across various social media categories, demonstrating our commitment to excellence and customer satisfaction. These badges serve as a testament to our versatility, agility, and unwavering dedication to our customers. Let’s take a moment to highlight some of the remarkable badges we proudly received: Fastest implementation for Enterprise Best support for Enterprise Easiest

Social Media 62

Social Media Media Customer Satisfaction Case Study 62

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. But you know what? Customers are always super important, no matter what. Their happiness, loyalty, and support can make or break a company, especially when things get tough. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy.

Word of Mouth 64

Word of Mouth Social Media Loyalty Marketing Strategy 64

Hubspot

MAY 24, 2023

A closing call is like the finish line of a marathon. It’s nerve-wracking for you and your prospect. It’s a call steeped in emotion for everybody involved. As a salesperson, you’ve invested a lot of time in your prospect by the time a closing call rolls around. You’re under pressure to meet quota, and losing a deal at the buzzer indicates to your manager that you’re not in control of the sales process.

B2B Sales 67

B2B Sales Vendors Act-On Process 67

DivvyHQ

MAY 24, 2023

Is your note-taking app a virtual black hole of thoughts and ideas that (inevitably) never see the light of day? If you are part of a content team, wouldn't those ideas be more useful when shared within a content operations platform? Obviously, this is just one use case for note-taking apps, but they certainly have their shortcomings when used within a content operation.

Content 57

Content Tools Content Marketing Efficiency 57

Binary Demand

MAY 24, 2023

[ps2id id=’overview’ target=”/]Account-based marketing (ABM) is a tactic that is gaining popularity among organizations looking for fresh approaches to their marketing. Businesses can provide better experiences and close more sales by concentrating on the best accounts. However, ABM might magically fix some of your marketing issues only after a while.

Account Based Marketing 52

Account Based Marketing ABM B2B B2B Marketing 52

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

Metadata

MAY 24, 2023

This is the second post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. How can I get something out of nothing? That’s the question every demand gen marketer is asking themselves right now. If you’re a demand gen marketer, you’re used to hearing, “Hey, times are tough, but I need you to double your results with half the budget.

Media 52

Media Marketing Demand Advertising Funnels 52

Fount Media

MAY 24, 2023

The nursing leadership in the healthcare sector has a big impact on how medical care is given to patients and where it is given. When healthcare organisations are presented with new problems and possibilities, nurse executives will need to adapt to shifting trends and establish new strategies in order to The post The 9 Trends and Forecasts for Nurse Executives for the Future of Nursing Leadership appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Forecasting 52

Forecasting Trends Email Marketing Marketing Strategy 52

Salesforce Marketing Cloud

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. But not everyone uses it to its full potential — and that likely comes down to the prompt — or questions and statements — you feed into GAI products.

Generation 52

Generation Social Media CRM Campaigns 52