Wed.May 24, 2023

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4 Reasons to Use B2B Marketing Managed Services


The post 4 Reasons to Use B2B Marketing Managed Services appeared first on Anteriad.

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93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months

KoMarketing Associates

Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search strategies.

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Introducing… Velocity 3.0

Velocity Partners

Hello. Come on in. And you brought wine! You shouldn’t have. We don’t expect you to care about our new site and new direction as much as we do — but the reasons behind it all are super-relevant to every B2B marketer. Even you. Because B2B marketing has changed a LOT since we launched the old V site. In pretty important ways… The start of a new era We saw the tides turning a few years ago: the thing we sold, the way we made it, and the people we sold it to started to change.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Why Google Magi Will Force You to Rethink Search

Marketing Insider Group

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing. Bing, once considered a smaller player in the search engine game, has been quietly integrating advanced AI technology into its platform.

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30 Social Media Advertising Statistics to Improve Your Strategy

Single Grain

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. Part of knowing which social media platforms are the best placements for ads requires extensive research to learn the utility of each social space, the demographics that are attracted to each, and the intent of the users there.

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Email marketing is dying: 3 actions to help it survive (and thrive)


Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.

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Internal Linking Tree: What is it, Why You Need One, and How to Create It

Benchmark Email

If you’re DIY’ing your SEO strategy, then you’re probably giving your content strategy a lot of focus and attention. You may already be thinking of your content strategy as a tree: the trunk is your main topic, the branches are the subtopics, and the leaves are individual, related content pieces or blog posts. Your internal… The post Internal Linking Tree: What is it, Why You Need One, and How to Create It appeared first on Benchmark Email.

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How To Turn Your Content When the Economy Leads Your Audience To Twist

Content Marketing Institute

With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how.

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The Marketer’s Guide to B2B Swag Strategy

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

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What Is Duda Website Platform And Is It A Good Fit For Agencies? via @sejournal, @martinibuster

Search Engine Journal

This is why SEO and web development agencies aspiring to service thousands of clients should consider Duda The post What Is Duda Website Platform And Is It A Good Fit For Agencies? appeared first on Search Engine Journal.

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3 steps to building a three-star marketing technology function


Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle. There’s also a shortfall in user satisfaction.

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Social media tools for government: What your team needs for success

Sprout Social

Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. It’s a direct line to your residents and constituents, who expect you to be active and ready to engage on topics that are most important to them. It’s no longer an anomaly to see public sector accounts going viral. But managing the social media presence of a government agency comes with a unique set of challenges.

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How To Set Up Scroll Depth Tracking In GA4 via @sejournal, @vahandev

Search Engine Journal

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking In GA4 appeared first on Search Engine Journal.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

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5 Considerations When Developing an Effective Content Strategy

RDW Group

Content is what keeps the social media engine burning – and it’s also one of the most challenging aspects of … The post 5 Considerations When Developing an Effective Content Strategy appeared first on RDW Group.

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We could start almost every post with that last part.) Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

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7 Things You Should Never Say in a Negotiation


Negotiation is a delicate balancing act. As a sales rep, you straddle the space between helping your prospect find a solution that works for them and protecting your company’s interests. By the time you’ve reached the negotiation phase of the sales process, you and your prospect have a common goal: getting your company’s offering into their hands. It’s a joint effort, and you should be working — not fighting — with your buyer to reach an ideal solution.

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E-E-A-T in SEO: How To Build Authority and Trust in Your Website


Regardless of industry, you want your brand to appear credible. In the case of B2B companies, you want to prove to businesses that you are worthy of their time and hold the expertise necessary to provide them with what they need. Meanwhile, for B2C companies, you want to prove to potential and current customers that your product or service solves a pain point for them.

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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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Let’s talk ABM: 8 ways to master ABM as a team of one


ABM takes a village.but what if there is only one of you? Does that exclude you from doing Account-based Marketing? There is much to do. There are many moving parts. There are many things to orchestrate. So, when you’re a team of one – how do you manage it? In a recent episode of Let’s talk ABM , we had the opportunity to speak with Justin Fordham , Head of ABM at 360Learning , about the ins and outs of launching ABM solo.

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How Does an Advertiser Benefit From Using Google Trends?

Schubert B2B

As an advertiser, you’re always looking for ways to stay ahead of the competition and increase your reach. Are you asking yourself, how does an advertiser benefit from using Google Trends? Google Trends can help an advertiser identify consumer trends, optimize keywords, analyze seasonal trends, and understand regional differences.

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Optimising the power of B2B PR: Top Tips

Champion Communications

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Ironically for a sector relying on the art of persuasion, PR has not always been able to convince clients and executive teams of its full worth.

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The Voice of the People: Oktopost Earns Leadership Badges in Social Media Excellence


We are thrilled to share some exciting news with you: Oktopost has recently been awarded a series of prestigious badges across various social media categories, demonstrating our commitment to excellence and customer satisfaction. These badges serve as a testament to our versatility, agility, and unwavering dedication to our customers. Let’s take a moment to highlight some of the remarkable badges we proudly received: Fastest implementation for Enterprise Best support for Enterprise Easiest

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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Customer-Led Growth in a Downturn Economy

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. But you know what? Customers are always super important, no matter what. Their happiness, loyalty, and support can make or break a company, especially when things get tough. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy.

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The Complete Guide to Closing Calls


A closing call is like the finish line of a marathon. It’s nerve-wracking for you and your prospect. It’s a call steeped in emotion for everybody involved. As a salesperson, you’ve invested a lot of time in your prospect by the time a closing call rolls around. You’re under pressure to meet quota, and losing a deal at the buzzer indicates to your manager that you’re not in control of the sales process.

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It’s 2023: Time to Do Away With Your Note Taking App


Is your note-taking app a virtual black hole of thoughts and ideas that (inevitably) never see the light of day? If you are part of a content team, wouldn't those ideas be more useful when shared within a content operations platform? Obviously, this is just one use case for note-taking apps, but they certainly have their shortcomings when used within a content operation.

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Major B2B ABM Mistakes Businesses Must Be Aware Of

Binary Demand

[ps2id id=’overview’ target=”/]Account-based marketing (ABM) is a tactic that is gaining popularity among organizations looking for fresh approaches to their marketing. Businesses can provide better experiences and close more sales by concentrating on the best accounts. However, ABM might magically fix some of your marketing issues only after a while.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Managing Your Paid Media Budget Like a Performance Marketing Pro


This is the second post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. How can I get something out of nothing? That’s the question every demand gen marketer is asking themselves right now. If you’re a demand gen marketer, you’re used to hearing, “Hey, times are tough, but I need you to double your results with half the budget.

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The 9 Trends and Forecasts for Nurse Executives for the Future of Nursing Leadership

Fount Media

The nursing leadership in the healthcare sector has a big impact on how medical care is given to patients and where it is given. When healthcare organisations are presented with new problems and possibilities, nurse executives will need to adapt to shifting trends and establish new strategies in order to The post The 9 Trends and Forecasts for Nurse Executives for the Future of Nursing Leadership appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Want Better Answers From Generative AI? Write Better Prompts.

Salesforce Marketing Cloud

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. But not everyone uses it to its full potential — and that likely comes down to the prompt — or questions and statements — you feed into GAI products.