Anteriad

MAY 24, 2023

The post 4 Reasons to Use B2B Marketing Managed Services appeared first on Anteriad.

Marketing Management 86

Marketing Management B2B Marketing Service B2B 86

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search strategies.

Search Marketing 301

Search Marketing Google Optimization Tips 301

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing. Bing, once considered a smaller player in the search engine game, has been quietly integrating advanced AI technology into its platform.

Google 209

Google User-Generated Content Intent Search Marketing 209

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

MAY 24, 2023

With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how.

Leads 118

Leads Lead Marketing Qualified Leads Content 118

Benchmark Email

MAY 24, 2023

If you’re DIY’ing your SEO strategy, then you’re probably giving your content strategy a lot of focus and attention. You may already be thinking of your content strategy as a tree: the trunk is your main topic, the branches are the subtopics, and the leaves are individual, related content pieces or blog posts. Your internal… The post Internal Linking Tree: What is it, Why You Need One, and How to Create It appeared first on Benchmark Email.

Advertising Benchmark 105

Advertising Benchmark SEO Marketing & Strategy Content 105

Martech

MAY 24, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. She’s also figured out how to combine her first love, musical theater, with martech. ( Interview edited for length and clarity.) Q: How did you get started in marketing?

Budget Programs 102

Budget Programs B2B Thought Leadership Paid Search Agency Thought Leadership 102

Salesforce Marketing Cloud

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. But not everyone uses it to its full potential — and that likely comes down to the prompt — or questions and statements — you feed into GAI products.

Generation 98

Generation Work Management Copyright Social Media 98

Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle. There’s also a shortfall in user satisfaction.

Paid Search Agency 101

Paid Search Agency Ad Building Advertising Agencies Planning 101

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Binary Demand

MAY 24, 2023

[ps2id id=’overview’ target=”/]Account-based marketing (ABM) is a tactic that is gaining popularity among organizations looking for fresh approaches to their marketing. Businesses can provide better experiences and close more sales by concentrating on the best accounts. However, ABM might magically fix some of your marketing issues only after a while.

Account Based Marketing 97

Account Based Marketing ABM Demand Generation B2B 97

Ahrefs

MAY 24, 2023

So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. Audio · Voice And City Ambiance How did they fare? Let’s find out.

Best Practices 97

Best Practices Marketing 97

Search Engine Journal

MAY 24, 2023

This is why SEO and web development agencies aspiring to service thousands of clients should consider Duda The post What Is Duda Website Platform And Is It A Good Fit For Agencies? appeared first on Search Engine Journal.

Ad Agencies 95

Ad Agencies Marketing Websites CMS Development SEO 95

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. But you know what? Customers are always super important, no matter what. Their happiness, loyalty, and support can make or break a company, especially when things get tough. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy.

Word of Mouth 95

Word of Mouth Loyalty Differentiation Paid Search Agency 95

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

ATAK Interactive

MAY 24, 2023

Internet marketing has become a crucial aspect of any business, big or small. In today's digital age, it is vital to have an online presence to attract potential customers and increase sales. However, creating and maintaining a successful online marketing strategy requires expertise, time, and resources that many business owners may not possess. This is where an internet marketing agency comes in.

Internet Marketing 78

Internet Marketing Paid Search Agency Advertising Agencies Ad Agencies 78

Velocity Partners

MAY 24, 2023

Hello. Come on in. And you brought wine! You shouldn’t have. We don’t expect you to care about our new site and new direction as much as we do — but the reasons behind it all are super-relevant to every B2B marketer. Even you. Because B2B marketing has changed a LOT since we launched the old V site. In pretty important ways… The start of a new era We saw the tides turning a few years ago: the thing we sold, the way we made it, and the people we sold it to started to change.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Creativity Ad Agencies 85

ClearVoice

MAY 24, 2023

The internet is full of SEO content written for bots, not people. Most SEO content doesn’t get shared on social media. It’s not getting engagement on LinkedIn. And sometimes it’s never read by anyone at all. Thought leadership content is user-specific content designed to be helpful and informative. This content stands out, drives engagement, and makes people think.

Thought Leadership 81

Thought Leadership Content Distribution SEO 81

Search Engine Journal

MAY 24, 2023

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking In GA4 appeared first on Search Engine Journal.

Optimization 80

Optimization Content Analytics 80

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

RDW Group

MAY 24, 2023

Content is what keeps the social media engine burning – and it’s also one of the most challenging aspects of … The post 5 Considerations When Developing an Effective Content Strategy appeared first on RDW Group.

Effectiveness 80

Effectiveness Marketing & Strategy Content Social Media 80

Hubspot

MAY 24, 2023

Negotiation is a delicate balancing act. As a sales rep, you straddle the space between helping your prospect find a solution that works for them and protecting your company’s interests. By the time you’ve reached the negotiation phase of the sales process, you and your prospect have a common goal: getting your company’s offering into their hands. It’s a joint effort, and you should be working — not fighting — with your buyer to reach an ideal solution.

Pricing 81

Pricing Price Urgency Marketing Marketing Prospects 81

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We could start almost every post with that last part.) Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Schubert B2B

MAY 24, 2023

As an advertiser, you’re always looking for ways to stay ahead of the competition and increase your reach. Are you asking yourself, how does an advertiser benefit from using Google Trends? Google Trends can help an advertiser identify consumer trends, optimize keywords, analyze seasonal trends, and understand regional differences.

Advertisements 62

Advertisements Advertising Trends Google 62

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Spiralytics

MAY 24, 2023

Regardless of industry, you want your brand to appear credible. In the case of B2B companies, you want to prove to businesses that you are worthy of their time and hold the expertise necessary to provide them with what they need. Meanwhile, for B2C companies, you want to prove to potential and current customers that your product or service solves a pain point for them.

SEO 62

SEO Marketing Websites Ad Building Blogger 62

Schubert B2B

MAY 24, 2023

As an advertiser, you’re always looking for ways to stay ahead of the competition and increase your reach. Are you asking yourself, how does an advertiser benefit from using Google Trends? Google Trends can help an advertiser identify consumer trends, optimize keywords, analyze seasonal trends, and understand regional differences.

Advertisements 62

Advertisements Advertising Trends Google 62

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Ironically for a sector relying on the art of persuasion, PR has not always been able to convince clients and executive teams of its full worth.

PR 62

PR Tips B2B B2B Sales 62

Oktopost

MAY 24, 2023

We are thrilled to share some exciting news with you: Oktopost has recently been awarded a series of prestigious badges across various social media categories, demonstrating our commitment to excellence and customer satisfaction. These badges serve as a testament to our versatility, agility, and unwavering dedication to our customers. Let’s take a moment to highlight some of the remarkable badges we proudly received: Fastest implementation for Enterprise Best support for Enterprise Easiest

Social Media 62

Social Media Media Customer Satisfaction Case Study 62

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

DivvyHQ

MAY 24, 2023

Is your note-taking app a virtual black hole of thoughts and ideas that (inevitably) never see the light of day? If you are part of a content team, wouldn't those ideas be more useful when shared within a content operations platform? Obviously, this is just one use case for note-taking apps, but they certainly have their shortcomings when used within a content operation.

Tools 65

Tools Content Efficiency Planning 65

The Daily Egg

MAY 24, 2023

Ecwid is a lightweight, flexible, and intuitive ecommerce extension that makes it easy to manage inventory across multiple sales channels in one. The post Ecwid Review appeared first on The Daily Egg.

eCommerce 64

eCommerce Advertising Channels Marketing Websites 64

Hubspot

MAY 24, 2023

A closing call is like the finish line of a marathon. It’s nerve-wracking for you and your prospect. It’s a call steeped in emotion for everybody involved. As a salesperson, you’ve invested a lot of time in your prospect by the time a closing call rolls around. You’re under pressure to meet quota, and losing a deal at the buzzer indicates to your manager that you’re not in control of the sales process.

Work Management 71

Work Management Vendors Act-On Lead Ranking 71