Fri.Mar 01, 2024

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5 Ways Marketing Leaders Help Sales Expand Pipeline

Act-On

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report , the probability of CEOs and marketing leaders agreeing on top marketing metrics is like a flip of a coin (50/50). But despite a growing disconnect, most can agree on one important priority: revenue growth.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments. Integrated marketing and PR strategies are a requirement for all businesses.

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Top 50 Global Thought Leaders and Influencers on Education 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

Education 129
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eCommerce Email Marketing: Email Types, Examples, & Tips

Optinmonster

Do you want to develop an effective eCommerce email marketing strategy? One that nurtures your leads, encourages customer loyalty, and wins more sales? Running an online business is hard. Without a strong email marketing strategy, it can be impossible to build the meaningful customer relationships required for growth. Fortunately, you don’t have to come up with eCommerce email ideas on your own.

eCommerce 119
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks.

Tactics 113

More Trending

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Google sued for $2.27 billion by European publishers

Martech

Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden.

Google 91
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The DIY Mobile SEO Guide: How to Be Mobile-First in 2024

Optinmonster

Have you got a mobile SEO strategy for your business? If you don’t, you’re ignoring most of your potential buyers. That’s a big mistake. The stats show that mobile has become increasingly important in generating leads and making sales. Plus, Google’s tweaking all of its algorithms – even for desktop search – to reflect this change.

SEO 90
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How Sur La Table uses AI to power customer experience

Martech

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

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Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions

Content Marketing Institute

Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Transforming CX and EX Journeys With Welcome Wagons

CMSWire

A recent experience reminded me of how powerful a community can be in supporting a new CX and EX journey. Continue reading.

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Website Popup Design: 9 High-Converting Examples Proven to Work

Optinmonster

Do you want to improve your popup design so you can generate more leads and drive more sales? The design of your website popups can make or break their success. Your popups need to catch attention, showcase your offer or incentive, and persuade your website visitors to take action. Here at OptinMonster, we’re experts at popup design. For over a decade, we’ve been helping businesses use popups and other onsite marketing campaigns to convert their website traffic into leads and revenue

Design 72
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Microsoft Dynamics vs. Salesforce CRM: Who Wins?

CMSWire

When a CRM is clear and simple to navigate, your team spends less time figuring out how to use it and more time doing the actual work. Continue reading.

CRM 83
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10 Fundamentals Even Prolific Writers Should Review

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Writers can often get caught in habitual pitfalls. It’s good to revisit fundamental principles to combat falling for those traps. Consider these ten practices to ensure you avoid common writing traps: Eliminate redundancies: Remove repetitive expressions or ideas to enhance brevity and clarity in your writing.

Opt-in 70
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Customer Retention: Strategies, Key Metrics & Examples

CMSWire

Acquiring a new customer can be significantly more expensive than retaining an existing one. Continue reading.

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Fear Factor: Decoding the Psychology of Fear in Marketing

Ignite

Imagine two consumers at the crossroads of decision-making. One is considering opening a bank account, while the second is contemplating buying a home security system. Both scenarios trigger a unique set of fears and concerns. The truth is that fear-based marketing strategies don’t operate under a one-size-fits-all approach. What compels a consumer to act when faced with a financial decision (i.e., opening a bank account), may fall flat in the realm of personal safety.

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The Top 10 Strategies for Mastering Inbound Marketing

Stevens & Tate

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. The benefits of inbound marketing can be a game changer for your business. By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. Here are ten efficient ways to leverage inbound marketing for your business’s advantage. 1.

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Enhancing Visuals in Ads with AI Technology

Bannersnack

4 minutes read 1. Introduction Visual elements play a crucial role in advertising by capturing consumers’ attention and conveying brand messages effectively. With the rise of AI technology, there is a significant potential to revolutionize ad creation by leveraging its capabilities to enhance visuals. This article explores how AI enhances visuals in advertising, ultimately leading to more impactful and engaging campaigns.

Ads 52
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Thought Leader and Influencer Interview with Maria Villablanca Co-Founder and CEO, Future Insights Network

Thinkers360

At a Glance Maria Villablanca Co-Founder and CEO, Future Insights Network Focus Areas: Supply chain, Procurement, Digital Transformation Thinkers360 In-Depth Profile & Portfolio: Maria Villablanca Social Media: LinkedIn | Twitter Podcast: Transform Talks: The Supply Chain Transformation Highlighted Content : #204 – Supply Chain disruptors and trends of 2024 with Richard Howells , We NEED More Anti-Fragile Leaders in Supply Chain.

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5 Important Observations About the Evolution of SGE in February 2024

Brightedge

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). This is a pivotal moment for observing Google's search technology, as we are witnessing their experimentation and learning processes as they happen. Our Ultimate Guide to SGE has been regularly updated with our findings, highlighting new features and adjustments in the user search experience.

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Flex Your Global Marketing Muscles

Drew Neisser

Expanding into new markets can bring incredible growth opportunities for B2B brands. But how can marketers navigate the complexities of cultural nuances to build successful global marketing strategies? Spoiler alert: It’s not easy tying together a global marketing model under different time zones, budgets, languages, cultures, and different sets of resources.

CMO 52
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How Fast Should A Web Page Load In 2024? With Best Tips to Improve!

Huptech Web

A 1 second delay can lead to a 7% reduction in conversions. Woah, that’s a huge number! Do you face the same issue? Are you a newbie business owner? If yes, then this guide is especially for you. We’ll shed some light on many concepts, such as webpage load time, ways to improve conversions through increasing page speed , and much more! What is Page Load Speed?

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Our year as a B Corp: Looking back (and ahead)

Modern B2B

Why we became certified For businesses, it’s no longer ok to be ‘good enough’ and in order to make a change we must strive to do more. This means making tough decisions day in, day out. Companies that are measuring their environmental and social impacts are helping society to be a little bit nicer. We resonated with the ethos of what it meant to be a B Corp – we felt that we were already doing a good job when it came to our employees, our clients and our impact.

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Harnessing the power of generative AI with Johan Thorbjornsson

B2BMarketing.net

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing spoke with Johan Thorbjornsson, Partner, McKinsey and Company about the pros and cons of utilizing generative AI. They dive into everything from which leaders oversee AI technology to the business implications of genAI as well as the pros and cons that come with experimentation.

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Top 10 Lusha Alternatives in 2024

SalesIntel

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. As the landscape of sales intelligence evolves, it’s essential to explore platforms that offer even more value and effectiveness.

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6 Benefits of Paid Search Advertising

Valasys

In the bustling digital marketplace, where fighting for attention is relentless, navigating a path to visibility demands not just will but also well-thought-out strategies. One such strategy that has proven to be invaluable is paid search advertising. Did you know that businesses make $2 for every $1 spent on pay-per-click (PPC) advertising? By strategically placing ads right at the top of search engine results pages (SERPs), enterprises not only illuminate their presence but also attract valuab

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Pitfalls of Bad Data

Terminus

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad data and its profound impact on both the prospect and customer journey.

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6 Key Benefits of Investing in Digital Marketing Tools for Business Growth

Valasys

As businesses navigate the dynamic and competitive world of today, digital marketing stands as a pivotal element in their journey towards growth and success. According to Gylgonyl, the founder of InternationalSEO.agency, adopting digital marketing tools is far more than a mere trend; it’s a strategic move to seize the abundant opportunities that the digital realm offers.

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Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign 

BDB

Have you heard of the ‘rule of 7’? It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times.