Tue.May 30, 2023

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

With a global financial recession looming (already here?), 2023 looks like a tough year for marketing budgets. However, the outlook varies considerably by industry and company size. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success.

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Local Landing Pages: A Strategy For Ranking Local Search Terms via @sejournal, @localseoguide

Search Engine Journal

Before you invest a lot in creating Location Pages, you need to have a strategy. Determine local intent first with this guide. The post Local Landing Pages: A Strategy For Ranking Local Search Terms appeared first on Search Engine Journal.

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? You’re not alone. In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What’s a Webhook?

SendGrid

Read about what a webhook is, how it can be used with your apps, and how to get started using webhook APIs. The post What’s a Webhook? appeared first on SendGrid.

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The Future of Email Marketing: Trends and Predictions for the Years to Come

Benchmark Email

Email marketing has long been a staple of digital marketing, but it’s an ever-evolving field that requires businesses to stay up-to-date with the latest trends and technologies. But with things changing so often, staying up to speed is a job in and of its own. In this article, we’ll explore the current state of email… The post The Future of Email Marketing: Trends and Predictions for the Years to Come appeared first on Benchmark Email.

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7 ways to get to know your audience better

Martech

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out.

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B2B Lead Generation Companies – Right Way to Choose

Binary Demand

Lead generation is the lifeblood of any business. Whether you are a small startup or an established enterprise, the ability to consistently attract and capture potential customers is vital for sustained growth and success. However, your ultimate objective is to expand your business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads.

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Marketing among top AI applications for small businesses

Martech

Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases are the top applications for using AI technology. AI use cases. Small businesses said they are considering AI for a wide range of use cases. For instance 39% of those considering AI plan to use tools to help them save time.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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B2B Lead Generation Companies – Right Way to Choose

Binary Demand

Lead generation is the lifeblood of any business. Whether you are a small startup or an established enterprise, the ability to consistently attract and capture potential customers is vital for sustained growth and success. However, your ultimate objective is to expand your business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads.

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Conversion Rate Optimization: 10 Fast Tips for Busy Marketers

SmartBug Media

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. And although it’s great to rank No. 1 on Google, if visitors to your website aren’t converting down the sales funnel into customers, there is a problem that needs solving. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors.

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Video Marketing For Law Firms: 8 Tactics For Lead Gen Success via @sejournal, @jasonhennessey

Search Engine Journal

Try these 8 tried and testing tactics to generate law firm leads with video. The post Video Marketing For Law Firms: 8 Tactics For Lead Gen Success appeared first on Search Engine Journal.

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3 ways to maximize the power of reception marketing

Martech

“Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many successful campaigns today. It’s crucial to offer your target audience the support they need when they need it. This means creating and delivering content that answers their questions, solves their pain points and encourages them to invest in your product — all at the right time and place.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. The more you can do to solidify your brand’s status on social media, the more you are able to pull ahead in terms of thought leadership and share of voice; the more you interact with your audience, the better you can expect your click-through and conversion rates to be.

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Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]

Content Marketing Institute

To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how.

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Why Trust Signals Through Content Are the Key to Converting Visitors

DivvyHQ

Are you struggling to convert website visitors into customers? A lack of trust signals could be the culprit. Trust signals play a crucial role in establishing credibility and building trust with your online audience. In today's article by guest contributor Ryan Grundy, Content Writer for Sage Software, Ryan explores their importance and impact on customer conversion.

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Webinar: How to build consumer trust in a cookieless world

Martech

Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Is A Marketing Degree Worth It?

Navigate the Channel

We should be more specific here. Is a bachelor’s degree in marketing worth the cost of time and money in today’s business environment? And, if you already have a bachelor’s degree in another field that’s not marketing, is it worth it to secure another degree? Can you cultivate marketing as a skill right out of college? Do usable skills now take longer to mature?

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Direct-Sold @ LiveIntent: Coming Summer 2023 to a platform near you

Liveintent

Here at LiveIntent, we’ve been busy behind the scenes on some exciting enhancements to our ad server (along with a revamped integration) to help us help you meet your operational direct-sold needs. We’re just about ready to roll out the red carpet and premiere our new features and integration, but since you’ve been such a big supporter of LiveIntent (and the reason why we made these improvements in the first place), we wanted to give you an exclusive sneak peek at what we’ve been working on behi

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The How and Why of Inclusive Marketing

Navigate the Channel

You’ve probably had several conversations in your workplace focused on diversity, equity and inclusion (and maybe belonging). Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing.

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Let’s talk ABM: 8 ways to get ABM right, every time

Strategic-IC

How do you get Account-based Marketing right? We’d say it’s about getting the foundations right. We’d also say it’s about getting the right support, the right people, and doing the ‘right’ homework first. And for one of our latest podcast guests, the secret to getting ABM right is something she has undoubtedly mastered over the years. In a recent episode of Let’s talk ABM , we had the pleasure of speaking with Jess Larkin , Senior Strategic Marketing Manager for Financial Services at Confluent ,

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Darby Gilliland Joins ER Marketing’s Account Team as an Account Coordinator

Navigate the Channel

Kansas City, Mo. – ER Marketing is pleased to announce Darby Gilliland joined the agency as an account coordinator. Gilliland was most recently a master’s student in communications and a Human Resources communications assistant at the University of Arkansas in Fayetteville. Within her various internships and assistantships at UA, Gilliland worked to hone her core competencies of project management, strategic planning, writing, editing and public speaking.

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The Future of Google Search and What it Means for SEO

Ignite

Firstly, a disclaimer. Other than the introduction of this blog article, the majority of this content was generated using a confluence of the latest generative a.i. tools. It only makes sense that we would.

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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. It also has the potential to rewrite it for the better. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images.

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Gartner rips CMOs over martech while business demands ‘more with less’

Sword and the Script | B2B

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. That’s according to the latest Gartner 2023 CMO Spend and Strategy Survey : “CMOs have seen technology investments tumble into new lows of unproductivity, with utilization rates falling from 58% in 2020 to 42% in 2022.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Content Analytics Shouldn’t Be Scary: A Letter to Journalists

Parse.ly

Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about … The post Content Analytics Shouldn’t Be Scary: A Letter to Journalists appeared first on Parse.ly.

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Boosting Enrollment with a Data-Driven Digital Campaign

QuanticMind

CHALLENGE 1o8 Agency partnered with Basis Technologies to launch an awareness campaign with the state of Illinois, Illinois Cares for Kids, and the Governor's Office of Early Childhood Development. Interviews identified various causes for low enrollment in publicly-funded early childhood development programs, such as parental concerns of illness exposure and computer inaccessibility in low-income homes.

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The Future of Email Marketing: Trends and Predictions for the Years to Come

Benchmark Email

Email marketing has long been a staple of digital marketing, but it’s an ever-evolving field that requires businesses to stay up-to-date with the latest trends and technologies. But with things changing so often, staying up to speed is a job in and of its own. In this article, we’ll explore the current state of email… The post The Future of Email Marketing: Trends and Predictions for the Years to Come appeared first on Benchmark Email.