Wed.Apr 08, 2020

Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Marketing Insider Group

In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. The growth of the internet has altered the customer journey significantly. I was particularly struck by this research by Salesforce that found that 90 percent of the buyer’s journey is completed before they even contact a sales rep.

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What Brands Need to Know About California’s New Privacy Law

Oracle

In 2018 and 2019, the buzz in online digital circles was about “ GDPR ” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy. And now in 2020, look for a similar amount of buzz to surround “CCPA” – the California Consumer Privacy Act that went into effect on January 1, 2020.

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Email Marketing Hacks: How to Grow your Email List Organically

Unbound B2B

Introduction. Imagine no longer having to sink your time into 1:1 selling! Okay, you may still have to sink some time into this, depending on your business, but you can limit it with email marketing. Email marketing allows you to quickly reach more people without using more of your time, so you can focus on the good stuff – like, serving customers, making money, and other ways you love to build your business.

How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects

Zoominfo

If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? Keep reading for our best practices! B2B Marketing B2B Sales

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Most B2B Marketers ‘Strongly Agree’ in Delivering a Seamless, Consistent Customer Experience

KoMarketing Associates

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company. Lean Data recently published “The State of Revenue Operations” report, looking back on how the customer experience shaped B2B marketers’ work back in all of 2019.

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5-Step B2B Marketing Plan for Covid-19

LeadCrunch

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. If you don’t have a way to replace event marketing… immediately skip to the next section and do a virtual event or webinar now. Need an audience? Pay for registrations.

B2B Messaging: Why it Matters More in Times of Crisis

Oktopost

Businesses are being forced to rethink B2B messaging. There is a whole new work-from-home culture that is now present. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? In our second episode of Oktopost’s original discussion series, “ The Globalization of Social Media ”, Scott Vaughan , Chief Growth Officer at Integrate, Inc.,and

How To Generate Sales Leads Without Cold Calling?

Only B2B

For people working in sales, especially the ones who are new in the business dread to make cold calls but are required to do so. Working over the phones, a lot of people have wondered how to generate sales leads without cold calling and have researched several tactics for the same. Sales coaches, trainers, and management everywhere consider sales to be just a number game and preach to make the calls in order to keep their sales pipeline full. To be honest, we understand their dilemma.

How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it. Continue reading → The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Achieving Meaningful Customer Insights from IoT

Martech Advisor

Tom Treanor, Global Head of Marketing, Arm Treasure Data, offers perspective on achieving meaningful customer insights from IoT data. Most marketers today already struggle to keep up with the waves of data that websites, CRM, email, and mobile apps capture about their customers. The challenge will only worsen as the Internet of Things (IoT) continues to proliferate consumers' lives and bring with it a deluge of additional data as billions of new devices and sensors are deployed globally.

How to Use Facebook Audience Insights for Content Creation

BuzzSumo

Social Media Marketing Facebook audience insights tool how to use Facebook audience insights

5 Tips For Being a Data-driven B2B Marketing Genius

TrueInfluence

B2B demand generation guru, Ruth Stevens, author of “B2B Data-Driven Marketing,” was a recent guest on The True Influence Accelerating Revenue Podcast. In “How to Think Like a B2B Data-Driven Marketing Genius,” we cover a lot of ground, including what it takes to navigate the data-driven world of digital marketing. One tip we came away with — Don’t underestimate the importance of data, especially with all the types now available and actionable.

All Together: How Our Employee Community Keeps Us Connected During COVID-19

Higher Logic

Pictured above: Some members of our Higher Logic PRIDE community host their first virtual happy hour. When Higher Logic decided to go temporarily full-remote on March 11, I think a lot of us thought we’d probably be back in the office in a couple weeks. Now it’s been almost a month, and we’ve had to adapt to the idea of suddenly being a remote company.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

We Redesigned The Way You Create. Discover The New Design Flow

Bannersnack

It’s almost the middle of 2020, so we thought it was time for a change. Nowadays, no one has the time nor the patience to deal with tangled design flows. We know this better than anyone. This is why we’ve been working hard on redesigning the way you create in Bannersnack. Today, we’re presenting the […]. News & Updates

9 Tips for Creating Instagram Video Ads that Actually Generate Sales

Single Grain

If you want to get the most out of Instagram these days, you need to go beyond just publishing photos. Videos drive the highest engagement on this network – 21.2% more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. But again, just publishing any video won’t automatically get you sales. You need to be strategic about this.

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Why You Need to Use Website Alert Banners + 5 Examples

Optinmonster

Are you updating your website’s services and looking for the best way to inform all of your clients? Sometimes it can be frustrating to look for the most effective way of communicating this information. Luckily, there’s an easier solution: website alert banners.

8 ways to stay connected while working from home

Choozle

Like most tech companies, the Choozle team is working remotely during the COVID-19 pandemic. Here are eight virtual team building activities we’ve come up with to stay connected to our co-workers during this time. In the words of our CEO and co-founder, Andrew Fischer, our goal during this time is to “keep us individually safe and minimize exposure, but also to do our part to collectively bend the curve and slow the velocity of the spread.”

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Hello B2B World, I’m Jason!

Metadata

Today is an exciting day for me – it’s my first day as VP of Marketing for Metadata.io, and my first time leading an entire marketing function! And what an interesting time to start a new role like this… There are so many things in my head right now – I’ll keep this article to a higher-level summary and will be writing more in the weeks and months to come. Why I joined! I’ve worked with Metadata.io

Can you script empathy?

Heinz Marketing

Knowing exactly what to say in a moment like this can be extremely delicate. On one hand, there’s plenty of business as usual going on all around us. Prospects are buying, sellers are selling. On the other hand, there is a massive amount of hurt, grief and distraction at play. Entire industries have ground to a halt. Protective financial strategies are impacting employees, vendors, supply chains and more. Can you still sell in this environment? Yes, absolutely.

Which Video Conferencing Platform is Best for Large Group Meetings?

TrustRadius Project Management

There is no shortage of web conferencing tools out there, but not all are suited for large meetings. A virtual meeting app may work well for chatting with a client but struggle with group meetings of 10 people or more. Thankfully, TrustRadius has thousands of user reviews for different web conferencing options, complete with information about use cases and pros & cons, to help you make this decision. .

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The Scoop On Growing Brand and Work Relationships…Even From Home

Insider Interviews

Ironically, at a time when we cannot physically touch, adding a human touch is more essential than ever -- especially at work, even while we WFH. I turned to Erica Keswin, a “workplace strategist,” bestselling author and advisor to major companies aiming to improve performance by improving relationships.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Coronavirus Sets New Waves of Digital Transformation

SocialBakers

COVID-19 has challenged all businesses to digitally transform during the pandemic. And in some cases, businesses have to make the hard decision whether to close their doors or digitally innovate even further. Social Media News

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Ready to Automate Your Marketing Reports? Start Here

Martech Advisor

In this article, Kerrie Davis, Director of Analytics of R2i discusses how to do better things than do copy and paste data into a spreadsheet and tweak charts, so automating routine marketing reports is a no-brainer. But before you get started, take a look at these 10 steps that can help you create a report that not only looks great but also spotlights how your efforts are contributing to the bottom line.

5 Steps to Begin Creating Customer Behavior Models (And Why You Need Them)

Convert

Over the past few years, marketers have started to adopt far more data-driven tools and methodologies than ever before. They’ve done so because the sheer amount of data available about their customers (and potential customers) is now sufficient to draw conclusions about what types of digital marketing efforts work best. Using that data to fuel. Marketing

Screen sharing tips and best practices for remote teams

Sprout Social

Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.