Wed.Apr 08, 2020

Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Marketing Insider Group

In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness.

Link 252

What Brands Need to Know About California’s New Privacy Law

Modern Marketing

In 2018 and 2019, the buzz in online digital circles was about “ GDPR ” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Email Marketing Hacks: How to Grow your Email List Organically

Unbound B2B

Introduction. Imagine no longer having to sink your time into 1:1 selling! Okay, you may still have to sink some time into this, depending on your business, but you can limit it with email marketing.

Most B2B Marketers ‘Strongly Agree’ in Delivering a Seamless, Consistent Customer Experience

KoMarketing Associates

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Tips For Being a Data-driven B2B Marketing Genius

TrueInfluence

B2B demand generation guru, Ruth Stevens, author of “B2B Data-Driven Marketing,” was a recent guest on The True Influence Accelerating Revenue Podcast.

More Trending

We Redesigned The Way You Create. Discover The New Design Flow

Bannersnack

It’s almost the middle of 2020, so we thought it was time for a change. Nowadays, no one has the time nor the patience to deal with tangled design flows. We know this better than anyone. This is why we’ve been working hard on redesigning the way you create in Bannersnack.

5 Ways to Jumpstart Your Content Strategy During Coronavirus

Conductor

The coronavirus and its economic repercussions have disrupted operations for a wide range of businesses, leaving many brands to question their relevance during this time.

How to Use Facebook Audience Insights for Content Creation

BuzzSumo

Social Media Marketing Facebook audience insights tool how to use Facebook audience insights

How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Build a Content Marketing Team for Your Blog

Hatchbuck

Thanks to the low cost of entry, content marketing is an extremely competitive niche. Hundreds, perhaps even thousands of sites, are fighting it out for the same keywords.

Build 79

5-Step B2B Marketing Plan for Covid-19

LeadCrunch

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines.

Why You Need to Use Website Alert Banners + 5 Examples

Optinmonster

Are you updating your website’s services and looking for the best way to inform all of your clients? Sometimes it can be frustrating to look for the most effective way of communicating this information. Luckily, there’s an easier solution: website alert banners.

8 ways to stay connected while working from home

Choozle

Like most tech companies, the Choozle team is working remotely during the COVID-19 pandemic. Here are eight virtual team building activities we’ve come up with to stay connected to our co-workers during this time.

Work 75

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

Hubspot

The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. At HubSpot, we’re asking ourselves the same questions many of you are: What now?

Coronavirus Sets New Waves of Digital Transformation

SocialBakers

COVID-19 has challenged all businesses to digitally transform during the pandemic. And in some cases, businesses have to make the hard decision whether to close their doors or digitally innovate even further. Social Media News

Case 108

Can you script empathy?

Heinz Marketing

Knowing exactly what to say in a moment like this can be extremely delicate. On one hand, there’s plenty of business as usual going on all around us. Prospects are buying, sellers are selling. On the other hand, there is a massive amount of hurt, grief and distraction at play.

Hello B2B World, I’m Jason!

Metadata

Today is an exciting day for me – it’s my first day as VP of Marketing for Metadata.io, and my first time leading an entire marketing function!

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How To Generate Sales Leads Without Cold Calling?

Only B2B

For people working in sales, especially the ones who are new in the business dread to make cold calls but are required to do so. Working over the phones, a lot of people have wondered how to generate sales leads without cold calling and have researched several tactics for the same.

5 Steps to Begin Creating Customer Behavior Models (And Why You Need Them)

Convert

Over the past few years, marketers have started to adopt far more data-driven tools and methodologies than ever before.

Using Salesforce Campaign Hierarchies

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Taking a break from COVID-19 content to share with you what I’ve recently learned about campaign hierarchies in Salesforce. I’m not sure how I didn’t know about this before but at least I know now!

9 Tips for Creating Instagram Video Ads that Actually Generate Sales

Single Grain

If you want to get the most out of Instagram these days, you need to go beyond just publishing photos. Videos drive the highest engagement on this network – 21.2%

Ads 69

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Complete Guide to Marketo Engage Product Updates from Adobe Summit 2020

Perkuto

Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year.

Screen sharing tips and best practices for remote teams

Sprout Social

Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams.

xiQ Webinar: AI FOR B2B: GOING VIRTUAL WITH GIANNI GIACOMELLI Video Page

xiQ

AI for B2B: Going Virtual with Gianni Giacomelli. An engaging discussion between Gianni Giacomelli – Chief Innovation Leader at Genpact and Head of Innovation Design at Massachusetts Institute of Technology CIDL and Usman Sheikh, Founder & CEO at xiQ, Inc.

Achieving Meaningful Customer Insights from IoT

Martech Advisor

Tom Treanor, Global Head of Marketing, Arm Treasure Data, offers perspective on achieving meaningful customer insights from IoT data. Most marketers today already struggle to keep up with the waves of data that websites, CRM, email, and mobile apps capture about their customers.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!