Wed.Jan 10, 2018

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.

5 Tips to Implement In Your Account-Based Marketing Strategy

Act-On

Marketers continue to invest in ABM because it is paying dividends. Here are five tips for implementing your account-based marketing strategy. Account-Based Marketing

Tips For Keeping Your Marketing Legal

Marketing Insider Group

Everybody, including the FTC, customers, competitors, and random people on the street, are looking to catch your business in a lie. If they do catch your business doing something wrong, especially in your marketing, it can mean a major payday for them, typically in the form of a lawsuit. As the public face for the […]. The post Tips For Keeping Your Marketing Legal appeared first on Marketing Insider Group. Marketing Strategy

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Leads are Hard 

ViewPoint

A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. Readers circled the advertisers they were interested in and mailed back (or faxed back) the card to the publisher which then provided their advertisers with the appropriate leads.

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How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

Make your life easier with social media marketing tools and apps

Biznology

It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier. If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you.

3 Simple Tools for Hiring Great Content Creators in Less Time

Content Marketing Institute

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work.

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How to Generate Leads with Webinars

Modern B2B Marketing

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.”

Emerging Types of Innovative Digital Content

Content Standard

Just like that super old box of cereal in the back of your cupboard, your brand’s digital content can grow stale over time. You know the story: After honing your content marketing strategy, content production starts to run on autopilot.

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Move from Sales Rep to Trusted Adviser with the Right Discovery Call Preparation

Outreach

Trust is a non-renewable resource, and it may be running out. Look at it from the buyer's perspective. Buyers have a hard time trusting sales reps because they’ve been burnt. The Harvard Business Review found that buyers consider just 18 percent of sales reps to be trusted advisers.

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The one thing everybody forgets about Gartner’s hype cycle, even in martech

chiefmartech

The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describe a 5-stage pattern that almost all new technologies follow: A technology trigger introduces new possibilities — things like AI, chatbots, AR/VR, blockchain, etc.

The Introvert's Guide to Nailing a Job Interview [Infographic]

Hubspot

When people see the word "introvert," they often think of qualities that don't actually describe introverted people at all. Quiet." Even "antisocial.". But how we have grown to think of introverts has strayed far from realities.

The Quiz Factor: How MarketingProfs Used Spirit Animals to Drive Event Booth Traffic

SnapApp

A universal motive of all organizations sponsoring an event is to get event attendees to their booth. That’s goal number one. .

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Hubspot

Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check.

Our Top 6 Marketing Plan Failures and How to Fix Them

Marketri

Yeah, I admit the title is a bit negative—especially for the New Year, when everyone feels hopeful and optimistic. But now's the time to focus on getting on track for growth. If you ignore fixable marketing plan failures and your competitors’ plans seem turbocharged, you have a serious problem.

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The most important time to build pipeline? When you’re already killing it

Heinz Marketing

It was years ago working with residential real estate agents that I learned first-hand about the sales pipeline roller coaster. The gist is this: You’re new to real estate so you start prospecting. The prospecting starts generating business, which makes you busy – so you stop prospecting. You work through that business, close a couple deals, but then have no pipeline of future business.

How Technology Is Changing Sales and Marketing

LeadCrunch

Sales and marketing have come a long way. Back in the day, salespeople went door to door, peddling all kinds of different things, from vacuums to seeds and more. Nowadays, the only salespeople that seem to come to the door are offering either pest control services, alarm systems, home repairs and services, or all-purpose cleaning supplies.

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Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Questions to ask before you draw up a partnership agreement

Marketing Converts

The Chris Gethard Show is AMAZING; it’s a comedy talk show that is NOT for everyone (and that’s an understatement). Really? Is it raunchy? Eh, it’s not like Howard Stern, but its topics can be. For example, in its 2014 Halloween show it took up the topic of “ Who’s Your Favorite Serial Killer?

Is Your Video Infrastructure Ready for 2018?

Vidyard

As the popularity of video multiplies, so do its uses. Yesterday, it was confined to the marketing department and considered expensive. Today, video is cheap, nimble, and available to anyone who wants it. Salespeople use it to retire their quotas. Support managers use it to help customers quickly. Product teams use it to announce , HR teams to inspire , and PR folks to pitch. And we are only just getting started.

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Questions to ask before you draw up a partnership agreement

Marketing Converts

The Chris Gethard Show is AMAZING; it’s a comedy talk show that is NOT for everyone (and that’s an understatement). Really? Is it raunchy? Eh, it’s not like Howard Stern, but its topics can be. For example, in its 2014 Halloween show it took up the topic of “ Who’s Your Favorite Serial Killer?

Kapost Customer Awards: Meet Innovative Marketing Teams Across the Globe

Kapost

A win for one marketer is a win for all. Why, you might ask? Because there’s always something to learn from successful marketing teams. And there’s a lot to learn from.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Make 2018 Your Breakout Sales Year

Olympia Consulting Sales

If you want to have a breakout sales year in 2018, it’s essential that you have a great start. To help you in achieving that goal, let’s take a quick look at your 2017 results. Here are a couple of important questions to ponder: 1. Did you fully achieve your sales goals for 2017? If … The post Make 2018 Your Breakout Sales Year appeared first on Olympia Consulting. Sales

Part 1: Migration Setup & Mappings – A Developer’s Walkthrough of the Drupal 8 Migrate Module

Bluetext

About Drupal 8 Migrate. The migrate module has been moved into the core in Drupal 8, showing the community dedicated to making the process of upgrading between versions or migrating into Drupal easier. The migrate module takes advantage of the Drupal 8 Plugin system, offering developers with several plugin types that they can implement: MigrateProcessPlugin, MigrateSourcePlugin, and MigrateDestinationPlugin. Quick Recap of our previous blog: Complete rewrite & moved into Drupal 8 core.

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