Marketing Insider Group

MARCH 21, 2018

You know what would be great? Being a little bit fitter. A little thinner. You know what else would be great? Some cool new marketing tactic that produces a 200 percent increase in leads in four short weeks. You know what’s not great—people claiming they can magically change your life with this one simple trick. […]. The post The Uncomfortable Similarity Between the Diet Industry and Marketing appeared first on Marketing Insider Group.

Tactics 187

Tactics Marketing & Strategy Marketing Leads 187

KoMarketing Associates

MARCH 21, 2018

Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research. Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. Research revealed that a lack of real-time customer insights (31 percent) is still holding organizations back from CX success.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

Biznology

MARCH 21, 2018

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible to create bad experiences even if you have good people and plenty of funding. In fact it happens often, thanks to organizational blockers. It’s time to redesign the organizations themselves. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience.

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee the projects.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Act-On

MARCH 21, 2018

Choosing a marketing automation platform is tough. Here's how to pick a tool you and your team will be happy with now, and a few years from now.

Marketing Automation Services 138

Marketing Automation Services Marketing Automation Automation Best Practices 138

Adobe Experience Cloud Blog

MARCH 21, 2018

It’s been an intense start to the year, hasn’t it? As marketers, we tend to load up the front half of our year with too many events and (sometimes unrealistic) goals. By the end of Q2, we’re exhausted. Our budgets are under scrunity and suddenly, becoming a novelist or going back to school to fulfill your lifelong passion of becoming a professional ballerina (despite not making it past beginning ballet at age five) is starting to look REALLY good.

Budget Programs 134

Budget Programs Thought Leadership Class Work Management 134

Fusion Marketing Partners

MARCH 21, 2018

One of the dilemmas we face as executives, marketers or sales professionals that care about B2B revenue growth, is how […].

B2B 114

B2B B2B Sales B2B Marketing Marketing 114

Roketto

MARCH 21, 2018

At the time of writing, I’ve been running Roketto for eight years, along with my business partner Chris Onyett. For someone who never thought they would be in sales, this last year has been a real eye-opener. I didn’t realize it before I started this company, but the moment you open a service-based business you become a salesperson (whether you like it or not).

Top of Funnel 89

Top of Funnel Cold Calling Generation Advertising Agencies 89

Hubspot

MARCH 21, 2018

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free to use. And even the free ones might not be the easiest to use or have all the features you need.

Best Practices 101

Best Practices Work Management Marketing Management Domain 101

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Liveintent

MARCH 21, 2018

Email has always been a great mechanism for communicating to a large group of your customers, but if you’re only using it to broadcast the same, indiscriminate message to everyone, you’re limiting its relevancy and power to drive performance. These days, marketers celebrate their ability to use data to supercharge email – the most ubiquitous and deterministic identifier in their toolbox.

Email Marketing 91

Email Marketing Work Management Marketing Management Advertising Agencies 91

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Only B2B

MARCH 21, 2018

Top 9 Benefits Of Data Cleansing That Will Blow Your Mind. All round the globe, there is one holiday season where all of us are sent on a mission. Mission to clean our houses and give away unnecessary stuff. Your business data is no different. It needs regular cleaning. Did you know that data decays at an average rate of 2 percent per month , which means 25 to 30 percent of your organization’s contact data to go bad each year?

Paid Search Agency 90

Paid Search Agency Buyer Personas Advertising Agencies Marketing Budget 90

Vidyard

MARCH 21, 2018

The General Data Protection Regulation (GDPR) is almost here and many organizations are still unsure if GDPR effects them, or how to prepare. To help you better understand what GDPR is and why these changes affect North American organizations we enlisted the help of Vidyard’s Senior Counsel and Privacy Officer – Jonathan Dunlop to break down what you need to know about GDPR.

Work Management 87

Work Management Vendors Privacy API 87

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

MARCH 21, 2018

Inside vs. Outside Sales. Inside sales reps often sell remotely, from an office base, while outside sales reps travel, brokering face-to-face deals. 47% of all salespeople work in inside sales, with 53% representing outside sales. But who has higher on-target earnings, better quota attainment, and brings in more revenue? New research has those answers.

Ad brokers 88

Ad brokers Paid Search Agency Sales Cycle B2B Sales 88

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. If you’re in charge of your company’s content, you’re undoubtedly in charge of keeping it consistent no matter who’s writing it: you, a colleague, or even outside freelance help. How do you stay consistent? How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course.

Personalization 75

Personalization Guidelines Template Rules 75

Circle Studio

MARCH 21, 2018

A critical component of a winning B2B tradeshow marketing strategy is a well-designed, well-planned, impactful booth. In a crowded exhibition hall, your tradeshow booth will either be your firm’s greatest asset or perhaps your greatest liability. Exhibiting comes at a premium, so it’s important to make the most of your space, regardless of how big or how small it is.

Design 68

Design B2B Display Conference 68

Kapost

MARCH 21, 2018

I recently sat down with the queen of Agile marketing (my words, not hers) to pick her brain about what this buzzword-sounding concept means for today’s B2B marketers. Andrea Fryrear. The post I Sat Down with a Agile Marketing Expert—Here’s What I Learned appeared first on Kapost Content Marketing Blog.

Marketing & Strategy 71

Marketing & Strategy B2B Marketing Marketing B2B 71

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Only B2B

MARCH 21, 2018

Top 9 Benefits Of Data Cleansing That Will Blow Your Mind. All round the globe, there is one holiday season where all of us are sent on a mission. Mission to clean our houses and give away unnecessary stuff. Your business data is no different. It needs regular cleaning. Did you know that data decays at an average rate of 2 percent per month , which means 25 to 30 percent of your organization’s contact data to go bad each year?

Paid Search Agency 69

Paid Search Agency Buyer Personas Advertising Agencies Marketing Budget 69

Outreach

MARCH 21, 2018

A lot has been written about when a company should launch a Sales Development function. Whereas it used to be standard that you’d launch Inside Sales after your Vice President and Account Executive team were in place, it’s increasingly common to launch Sales Development at an earlier stage to help the founders test, refine, and scale their sales model from the ground up. .

Marketing Strategy 66

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing 66

Hubspot

MARCH 21, 2018

Update on March 21, 2018, 5:09 PM EST: Facebook COO Sheryl Sandberg has also issued a statement here. After several days of silence, Facebook CEO Mark Zuckerberg has finally issued an official statement on the misuse of user data by analytics firm Cambridge Analytica. The statement is of particular interest to the many people who have wondered why the two Facebook executives with the greatest name recognition -- Zuckerberg and COO Sheryl Sandberg -- remained silent on the situation since the new

Television marketing 72

Television marketing Facebook Rules Privacy 72

Outreach

MARCH 21, 2018

Spring is here and that means one thing: it’s spring cleaning time! I’m not just talking about trying to Konmari your closet for the 15th time. It’s also time to clean up your Salesforce data with our latest release: Picklists! It’s hard for Salesforce admins to keep data clean when you have a million different reps using a million different naming conventions (or at least, misspelling the naming conventions your team has put in place).

Validation 66

Validation Outreach Paid Search Agency Rules 66

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

G2M Solutions

MARCH 21, 2018

This article was originally posted on the Spyralitics Performance Marketing Blog. B2B Marketing budgets in Australia are being negotiated right now, as we get ready for the start of the new fiscal year. What are you doing about your content marketing in 2018?

Statistics 59

Statistics B2B Marketing Content Marketing B2B 59

Semcasting

MARCH 21, 2018

With online advertising becoming a staple in the marketing portfolio of most organizations, there are plenty of generic lead generation tactics available. Whether they come in forms as rudimentary as keyword buys, social posts, or geo-targeted display ads, these common approaches are often simply “check-the-box” solutions to generate click-throughs and form fills in an attempt to fill the top of the funnel.

Lead Scoring 58

Lead Scoring Lead Ranking Lead Generation Leads 58

Aberdeen

MARCH 21, 2018

For the entrepreneur looking to enter (and hopefully disrupt) a specific industry, there’s a lot to know and learn. Perhaps most importantly, you need to quickly determine the needs of your target consumers, and figure out exactly what your competition is doing to meet them. This will enable you to emulate the strategies and tactics that have already proven to be effective, and allow you to identify – and capitalize on – gaps in service on the part of your competition.

Process 55

Process Top of Funnel Paid Search Agency Purchase 55

Convert

MARCH 21, 2018

As a marketer, you can’t afford to be out of touch with your target audience. If you want your strategies to help increase conversions, you need a firm grasp of who they are, what makes them tick, and what they’re looking for at any given time. You need to stop casting a wide net and.

Sales Qualified Leads 53

Sales Qualified Leads High Quality Lead Conversion Keywords 53

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

xiQ

MARCH 21, 2018

Personality-Based Marketing. AI for Personalizing Account-Based Marketing. GET IN TOUCH WITH US. Establish Thought Leadership & Qualified Leads. xiQ’s AI-powered Workbench curates millions of content sources and lets you create custom content for distribution to prospects, customers, partners and account teams – IN MINUTES! Its never been easier, cheaper, and faster to discover and leverage content for your marketing advantage.

Lead Ranking 48

Lead Ranking Enterprise Management Thought Leadership Lead Scoring 48

JotForm

MARCH 21, 2018

There are many reasons why you may want to set an expiration date on a form, so that new respondents are prevented from submitting the form past the point when you’d like to stop receiving new responses. With JotForm, you can create forms that expire on a specific date or after a certain number of s.

Product 48

Product 48

SWZD

MARCH 21, 2018

How to Integrate Social Media into an Audience-First Demand Generation Plan. So you find yourself using tried and true methods of spreading the word about your solution in the B2B world. But you wonder, “Is there more I could do when it comes to social media for demand generation ?”. A brand’s arsenal of trusted demand gen marketing tools is indispensable.

Demand Generation 48

Demand Generation Social Media Demand Planning 48