Tony Zambito

FEBRUARY 21, 2022

B2B Leaders Must Develop Unified Approaches to Buyer Strategies and Customer-Centricity. Even though the business world is experiencing tumultuous change, B2B’s structure and governance are still very much fragmented. Hierarchy dominates. Functions and departments are represented by an elevator button. Stop at a reception desk of a typical multi-story B2B corporation headquarters, you are likely to be told that the marketing department is on floor 7, sales is on floor 2, operations on

Marketing & Strategy 210

Marketing & Strategy B2B Sales Gartner Touchpoints 210

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. But when you actually calculate your feature adoption rate, you notice that the percentage is less than you’d hoped.

Features 156

Features Product Tips Work Management 156

Brandpoint

FEBRUARY 21, 2022

We know — working from home isn’t always easy. It can be lonely, monotonous, stressful, overwhelming and hard to keep your home life and work life separate. After all, everything is taking place under the same roof. But there are some undeniable benefits that, for our team, at least, make it all worthwhile. Brandpoint has been remote since the start of the pandemic, but some of our employees were already working from home or doing a hybrid model, so all in all, the concept wasn’t new.

Paid Search Agency 127

Paid Search Agency Lead Ranking Spending Creativity 127

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. But most of them don’t really do much to mitigate that fear. This is a critical error of epic proportions. Let’s state the obvious: Social media governance is not the sexy side of social. It is about as exciting to most social media managers as getting a tooth pulled.

Social Media 125

Social Media Media Budget Programs Rules 125

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

FEBRUARY 21, 2022

Women across the globe are still battling the effects of the pandemic, both at home and at work. Careers quickly stalled for those required to care for children or ailing parents, causing about 2 million women in the U.S. to leave the workforce in the first year and a half of the COVID-19 pandemic — nearly twice the shortfall seen among men. No previous recessions have so disproportionately affected women.

Zoominfo 100

Zoominfo B2B Sales Positioning Promotion 100

Benchmark Email

FEBRUARY 21, 2022

When it comes to personalized, targeted messaging, product recommendations are generally at the top of the priority list — and for good reason. For consumers, product recommendations are a way to get a curated list of items they may find useful based on their individual needs and preferences. And for eCommerce marketers, they’re a creative… The post What Are Product Recommendations and How to Use them In Your Email Marketing appeared first on Benchmark Email.

Email Marketing 119

Email Marketing Product eCommerce Curation 119

Search Engine Journal

FEBRUARY 21, 2022

Your enterprise brand name recognition can bring in some clicks but make sure you consider these 7 tips to maximize your presence. The post 7 Big Enterprise Content Marketing Strategies You Need To Know appeared first on Search Engine Journal.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy Content Marketing Webinar Metrics 114

Salesforce Marketing Cloud

FEBRUARY 21, 2022

When it comes to email strategy and outreach, you can’t afford to be left behind. Marketers develop email best practices and personalized email campaigns that create a rich, holistic customer experience. You know email campaigns should follow the flow of the customer journey. But in my industry experience, I’ve found that too many marketers leave opportunities on the table.

Marketing AI 98

Marketing AI Email Marketing Practices Best Practices 98

Search Engine Journal

FEBRUARY 21, 2022

Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers. The post 10 TikTok Marketing Tips & Best Practices appeared first on Search Engine Journal.

Practices 104

Practices Tips Best Practices Search Marketing 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Salesforce Marketing Cloud

FEBRUARY 21, 2022

Representation matters Inspiring a new series Being the #AskTheTrailblazer host Trailblazer impact Trailblazer Community impact Get involved! As someone who made a career pivot into tech, I understand the impact that representation plays in fostering a growth mindset. At the beginning of my career, I leveraged Trailhead—Salesforce’s free online learning platform —my global network, countless tutorials, and workshops to learn about Salesforce and how to have an impact in the technology sector.

Communities 98

Communities Peer-to-peer Fulfillment Touchpoints 98

Search Engine Journal

FEBRUARY 21, 2022

Google's John Mueller answers the question of whether author expertise is important to Google's algorithm. The post Is Author Expertise Important To Google’s Algorithm? appeared first on Search Engine Journal.

Google 98

Google SEO 98

Martech

FEBRUARY 21, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how do you plan to reach your audiences? I think it’s fair to say that marketing is at an inflection point — and that goes for advertising and publishing too.

Internet Marketing 98

Internet Marketing Custom Publishing Newsletter Planning 98

Salesforce Marketing Cloud

FEBRUARY 21, 2022

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. When its business began in 2004, KIND built a strong B2B distribution model with great success. The next step? Tackling the untapped opportunity of direct-to-consumer (D2C) channels.

Advertising Channels 98

Advertising Channels Cross-Selling Fulfillment B2B 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

FEBRUARY 21, 2022

For the past 20 years at Real Story Group, we’ve helped hundreds of enterprises make good martech stack decisions, and over that span, I’ve been fortunate to advise a wide array of technology selection teams. I saw a lot of things go well, and many things go…not so well. Oh, the lessons we learned! The most important finding, though, was that spreadsheet-heavy, waterfall-based selection methods just weren’t cutting it anymore.

Vendors 98

Vendors Tips Allocation SWOT 98

Search Engine Journal

FEBRUARY 21, 2022

The ‘Discovered - Currently not indexed’ status in Google Search Console’s Index Coverage report can last forever as there’s no guarantee every page gets indexed. The post Google Says ‘Discovered – Currently Not Indexed’ Status Can Last Forever appeared first on Search Engine Journal.

Google 97

Google SEO 97

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. But with so many options, marketers have found planning and navigating these changes to be a bit of an unmapped obstacle course. With the impending loss of the third-party cookie , the demand for personalization , the growing number of platforms and channels, and the increased need for agile marketing , brands struggle

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

Search Engine Journal

FEBRUARY 21, 2022

UpdraftPlus WordPress Plugin vulnerability potentially compromised over 3 million installations. The post WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations appeared first on Search Engine Journal.

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95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Episode Summary. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community.

Social Media 80

Social Media Enterprise Management Media B2B 80

Search Engine Journal

FEBRUARY 21, 2022

Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. The post How Google Crawls Pages With Infinite Scrolling appeared first on Search Engine Journal.

Google 94

Google SEO 94

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social sellin

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Search Engine Journal

FEBRUARY 21, 2022

Hiring a technical SEO specialist? Use these sample interview questions to explore their experience, skills, and level of technical SEO knowledge. The post 15+ Technical SEO Interview Questions For Your Next Hires appeared first on Search Engine Journal.

SEO 88

SEO Sample Education 88

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Optinmonster

FEBRUARY 21, 2022

Are you looking for an in-depth AWeber review to see if this email service provider is right for you? Email service providers (ESPs) are a vital piece of your marketing toolbox. They have a bundle of tools to build, grow, and connect you with your email list. ESPs help you design eye-catching emails, automate everyday marketing tasks, and create email workflows.

Budget Programs 75

Budget Programs Work Management Marketing Management Template 75

Conversica

FEBRUARY 21, 2022

To give customers truly great outcomes, Customer Success teams must understand a customer’s pain points, challenges, and struggles—then help solve them. It’s all about being “ customer-obsessed ” in manners big and small to ensure the customer feels heard and valued. This strategic process begins with customer onboarding and continues as long as they remain a customer in order to retain and ultimately expand revenue from the base.

Work Management 72

Work Management Marketing Management Case Studies Eye-Tracking 72

Hubspot

FEBRUARY 21, 2022

Cold calling — a staple of several (if not most) sales org's operations that's every bit as frustrating as it is prevalent. It's a tricky process that takes a lot of patience, persistence, practice, and finesse to nail consistently. Here, we'll take a closer look at what cold calling is, review why sales orgs still leverage it, and see some strategies you can employ to do it right.

Cold Calling 67

Cold Calling Outreach Cross-Selling Conversion Rate 67

Brandfolder

FEBRUARY 21, 2022

*Race relations. Climate change. Gender equality. These and other social, environmental, and public health issues have come center stage over the last several months, causing society as a whole to.

Branding 59

Branding Brand Identity 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

accelerate agency

FEBRUARY 21, 2022

If you’re operating in the SaaS sector , it can often take longer to see a significant ROI (return on investment) than in other niches. You’re likely investing heavily in initial marketing, sales, and promotions without seeing that investment repaid quickly. Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

Data Cleaning/CRM Appending

FEBRUARY 21, 2022

Introduction: It is projected that more than 40 million people use LinkedIn and Indeed to look for job opportunities. Around 87% of recruiters rely primarily on LinkedIn to evaluate and communicate with highly-skilled candidates. As more and more candidates rely on social media and recruiting websites, recruiting firms and staffing agencies must benefit […].

Linkedin 52

Linkedin Ad Agencies Social Media Marketing Websites 52

accelerate agency

FEBRUARY 21, 2022

If you’re operating in the SaaS sector , it can often take longer to see a significant ROI (return on investment) than in other niches. You’re likely investing heavily in initial marketing, sales, and promotions without seeing that investment repaid quickly. Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52