Biznology
AUGUST 24, 2018
Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective marketing tactic and adopt a new approach is actually a vital skill to develop. Marketing blunders are unavoidable, but how you deal with them can make all the difference.
Adobe Experience Cloud Blog
AUGUST 24, 2018
It’s much easier to ask what results marketing delivers than it is to find the answer. There are several challenges: from knowing when to measure to dealing with multi-touch attribution and influencers. These factors and others make it difficult to measure the contribution that a given marketing activity has on revenue. As John Wanamaker famously remarked, “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.
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The Mx Group
AUGUST 24, 2018
91% of B2B businesses embark on content marketing in an effort to generate demand. And with good reason! Content marketing costs less and generates three times the leads compared to traditional marketing. But while we can all agree content marketing itself is a good idea, it doesn’t deliver leads automatically. The content distribution strategy can make or break its success.
Contently
AUGUST 24, 2018
Content marketing articles typically don’t go viral. But in 2016, one of ours did. Our editorial staff and design team collaborated to imagine what thirteen classic literary works would sound like with clickbait headlines. It was a spoof on the Upworthy-style titles that had taken over the media. Someone found the article and posted it on Reddit.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Act-On
AUGUST 24, 2018
In this week's Act-On blog recap, we have rounded up a few marketing tips and upcoming webinars that will help you elevate your marketing strategy.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
AUGUST 24, 2018
Content marketing articles typically don’t go viral. But in 2016, one of ours did. Our editorial staff and design team collaborated to imagine what thirteen classic literary works would sound like with clickbait headlines. It was a spoof on the Upworthy-style titles that had taken over the media. Someone found the article and posted it on Reddit.
Vidyard
AUGUST 24, 2018
I knew the first day of college, sitting in my Managerial Accounting class, that one, accounting was not going to be easy, and two, I liked to talk way too much to be crunching numbers for the rest of my life. From then on, I decided to pursue a career in sales. Today, I’m a dedicated and passionate inside account manager serving the first responder industry, working to grow HD Electric ‘s presence in the industry while providing tools to allow First Responders to complete rescue and
Outreach
AUGUST 24, 2018
I curled over the kitchen island in my home. My wife rubbed my shoulders. A searing pain shot through my upper back and along both sides of my neck. The pain was nothing new. By this point, I had seen 24 medical professionals to try and solve this strange health mystery that I had been living with for about 8 months. It was truly a living hell to wake up every day and be in so much pain that I couldn’t even go to the gym and lift weights like any active 31-year-old male should be able to do.
Hubspot
AUGUST 24, 2018
7 Top Free Accounting Software Options. Wave. ZipBooks. SlickPie. GnuCash. CloudBooks. TurboCASH. xTuple PostBooks. If you’re an entrepreneur running a business, you understand how important it is to stay on top of finances. Cash flow, taxes, and managing finances are some of the biggest challenges businesses face. Knowing who owes you and if you owe a supplier or creditor is crucial to success.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Albert
AUGUST 24, 2018
August. 24. 2018. by Noa Segall. Head of Search & Display Data Research. How Agencies, Publishers, and Brands Are All Working to Break Down Programmatic Silos. As ads are bought and sold on an increasingly minute-to-minute basis in an effort to create more personalized experiences for more users, the line dividing programmatic from other types of advertising is blurring.
Kapost
AUGUST 24, 2018
Where it concerns defining the role of a company’s services, there are few tools more useful than a service-level agreement. Simply put, SLAs are agreements stating what two parties want. The post How an SLA Can Save Your Relationship with Sales appeared first on Kapost Content Marketing Blog.
Hubspot
AUGUST 24, 2018
For all the issues putting social media in the news these days, one of the most fascinating might be the topic of content moderation. What qualifies as content violation? What constitutes hate speech? Can artificial intelligence be trusted to figure it out -- and for that matter, can humans? The questions keep piling up. And we wanted to know: What's the public perception of all this?
Speakr
AUGUST 24, 2018
YO BANNER ADS. I’ma let you finish, but Influencer Marketing had the greatest digital advertising strategy of ALL TIME. Influencer selection can all too often feel meticulous, nuanced, and confusing. If you’ve ever felt overwhelmed by the thousands of possible influencer choices for your campaign, you’re not alone: 73% of marketers agreed that selecting influencers was their biggest challenge.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Acrolinx
AUGUST 24, 2018
Google CEO Sundar Pichai once said that Artificial Intelligence (AI) is one of the “most important things humanity is working on… more profound than… electricity or fire.” That … Continue reading "How to Get Started with Artificial Intelligence in Content Marketing". The post How to Get Started with Artificial Intelligence in Content Marketing appeared first on Acrolinx.
The ROI Guy
AUGUST 24, 2018
Often, we’re asked “What’s the best way to gain quick adoption of business value and ROI from sales reps, channel partners and prospects?”. And one of the best ways to do this with your Alinean tools is leveraging our unique Campaign Mode feature. With Campaign Mode, your marketing, value consulting or sales enablement team can upload a spreadsheet into the Alinean Administrative Console.
Ontraport
AUGUST 24, 2018
Sales teams no longer need to be bound by static pipeline views that are just that — views. With ONTRAPORT’s new Deals and Companies feature, sales reps can not only see their entire pipeline at a glance, but they can also set in motion automated follow-up for their prospects with a simple drag and drop. […]. The post Sales Teams Can Now Visually Manage and Automate Sales Pipelines in One Place appeared first on The ONTRAPORT Blog.
The ROI Guy
AUGUST 24, 2018
You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Anyword
AUGUST 24, 2018
Publishers used to rely almost exclusively on ad revenues, but in 2018, we’ve seen the industry increasingly leaning toward alternative revenue sources. But one of the most powerful sources of revenue is still underutilized – the newsletter. Publishers generally already have a large and captive email audience. When done correctly, newsletter monetization can be a non-intrusive and brand-safe way to generate significant revenue.
Magisto
AUGUST 24, 2018
Magisto’s next big upgrade is here – but how does this apply to you? Great question. Our new partnership with iStock is bigger than BIG – it is a serious breakthrough when it comes to stock footage. You can now search and use more than 3 million NEW videos, and 25 million premium quality photos. Raise your hand if all of your social media marketing dreams have just come true?
Albert
AUGUST 24, 2018
As ads are bought and sold on an increasingly minute-to-minute basis in an effort to create more personalized experiences for more users, the line dividing programmatic from other types of advertising is blurring. The post How Agencies, Publishers, and Brands Are All Working to Break Down Programmatic Silos appeared first on Albert™.
Magisto
AUGUST 24, 2018
Magisto’s next big upgrade is here – but how does this apply to you? Great question. Our new partnership with iStock is bigger than BIG – it is a serious breakthrough when it comes to stock footage. You can now search and use more than 3 million NEW videos, and 25 million premium quality photos. Raise your hand if all of your social media marketing dreams have just come true?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Directive Agency
AUGUST 24, 2018
Quora Asks: “What’s the best way for a B2B business to build links for SEO?” If you’re looking for the best ways to build links as a B2B business, I have three for you that I would recommend. Partner Links. The first one is going to be the easiest one, and if you go to your website right now for your B2B business, scroll to the very bottom.
Magisto
AUGUST 24, 2018
Magisto’s next big upgrade is here – but how does this apply to you? Great question. Our new partnership with iStock is bigger than BIG – it is a serious breakthrough when it comes to stock footage. You can now search and use more than 3 million NEW videos, and 25 million premium quality photos. Raise your hand if all of your social media marketing dreams have just come true?
Bannerflow
AUGUST 24, 2018
AI and marketing look set to become ever more closely aligned. Whether that’s through the emergence of more personalised advertising or changing the way we produce ad copy. There is a shift in our perception of what is possible. Already, algorithms make our world go around. They drive digital giants Google and Facebook, and through these algorithms we view what is (apparently) relevant content.
Terminus
AUGUST 24, 2018
In the past, marketing was more madness, less method. Account-based marketing , however, is tactical. Specific. For most organizations, ABM means figuring out how to get a bigger footprint in a bigger company. But not just any bigger company — specially chosen companies that are worth pursuing due to their high value. Another piece of the puzzle is that bigger companies have many more business units.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
InsightSquared
AUGUST 24, 2018
Every revenue leader is looking to accelerate growth and improve performance. Most, if not all, are looking to grow by a substantial margin. After all, you don’t often hear “If I could just improve by half a percent more, we’d hit our stride.” But what if the way to achieve meaningful growth of 10%, 25%, or even 100% in fact lies with the half-a-percent improvements?
MarketJoy
AUGUST 24, 2018
Written By. Reshu Rathi. Share. Get a Free Quote. [contact-form-7]. Cold emailing works – it’s one of the most powerful tools to bring in new customers for businesses among marketing channels. But there’s often a disconnect between what the stats say and what you get from this marketing channel. Well, when you do a deep dive into why cold emailing is not driving the returns you expected, you often discover small mistakes are the cause.
Hubspot
AUGUST 24, 2018
This year, more than 700 companies have raised over $18 billion , without giving a single percentage of equity stake to their investors. The catch? There really isn’t one. Through initial coin offerings, companies can create and sell their own digital currencies to investors and raise a ton of money without giving away any equity, which they would have to do if they sold stock to investors or raised money from venture capitalists.
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