Launch Marketing

JUNE 9, 2021

Your B2B website is one of, if not the most, important aspect of your company. It’s essential to keep it up-to-date and aligned with key messaging points and branding elements. While the front end of your website, what your site visitors will see, the backend is crucial to maintain and update as well. So, all aspects of your website need to be updated and maintained to ensure continuity in both the backend and frontend.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

KoMarketing Associates

JUNE 9, 2021

As more marketers look to influencer marketing to achieve their top objectives, new research indicates that Instagram is growing in importance as a platform. HypeAuditor recently conducted the “State of Influencer Marketing Report 2021,” and statistics showed that the majority of marketing specialists (79%) consider Instagram “important” for their influencer marketing campaigns.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

Fusion Marketing Partners

JUNE 9, 2021

In my March column for CustomerThink, titled “Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit,” […].

Pricing 155

Pricing Price B2B 155

The Daily Egg

JUNE 9, 2021

Shopify knows ecommerce. The platform has been helping online business owners sell products since 2006. It has five different plans and a barrage of helpful ecommerce features. However, where Shopify really shines is with its customer support team. If you place a high value on extra support, Shopify could be a great platform for your […]. The post Shopify Review appeared first on The Daily Egg.

eCommerce 138

eCommerce Features Product Business 138

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Only B2B

JUNE 9, 2021

Cold email marketing has been in the marketing industry since many years. We can say since the dawn of internet. The notion or process of finding the huge businesses or prospects has been the strategy since long because, it works! Cold emailing is the best and proven way to grow your network and increase sales. The idea of sending an email to the business can be daunting, especially for small companies.

Small Business Marketing 126

Small Business Marketing Email Marketing Planning Business 126

Biznology

JUNE 9, 2021

Image Source: Pexels. Data is everywhere. With millions of devices interacting with networks every day, the potential for data collection and cultivation is virtually limitless. The right application of data-powered tech means businesses can streamline their processes and prepare for inevitabilities. Nowhere is this more vital than across supply chains.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104

Content Marketing Institute

JUNE 9, 2021

Fewer than half of Google searches now result in a click. But that doesn’t mean you should give up on SEO. It means you need a two-part plan: One for benefitting from zero-click searches and one for getting clicks. Here’s how to build it. Continue reading → The post Do You Really Want a Zero-Click Ranking on Google? appeared first on Content Marketing Institute.

Google 129

Google SEO Planning Search Marketing 129

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. I started in the newspaper world and moved into public relations agency life before hearing this phrase. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Creating a MAT may seem simple but comes with many considerations.

Media 122

Media PR Paid Search Agency Distribution 122

Oktopost

JUNE 9, 2021

Listen to the Podcast: Malin Liden, SAP’s Vice President, Head of EMEA Marketing Transformation Office takes the hot seat today. For more tips and strategies on digital transformation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from leaders on digital transformation?

Digital Transformation 118

Digital Transformation Effectiveness Transparency Click Rate 118

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Brandfolder

JUNE 9, 2021

Whether you’re working with photos, videos, audio files, written documents, templates, marketing materials, or sales decks (the list goes on), a digital asset management (DAM) solution can help your teams….

Digital Asset Management 105

Digital Asset Management Work Management Marketing Management Tools 105

The Daily Egg

JUNE 9, 2021

Building a website from scratch can be difficult, especially if you don’t know coding or don’t have a technical background. Luckily, spending hours, days, or even weeks trying to figure out how to use certain software is an issue of the past with Squarespace. Squarespace is a modern platform that hosts millions of websites for […]. The post How to Use Squarespace appeared first on The Daily Egg.

Software 103

Software Marketing Websites Spending Ad Building 103

Go Beyond SEO

JUNE 9, 2021

If you haven’t already jumped on the Google My Business bandwagon, now’s the time. Leaving a Google My Business profile unclaimed (psst: even if you’re virtual) is like leaving an entire host of free marketing opportunities on the table and willingly ignoring their existence…and you know better than that. Here’s the deal: 80 percent of internet searches go through Google.

Google 88

Google Ideal Customer Profiles Business Lead Scoring 88

LeadsRX

JUNE 9, 2021

DOWNLOAD YOUR COPY NOW. There are boatloads of vendors offering varying levels of ID solutions in an effort to thwart off the pending end of third-party cookies. Marketers want solutions, so they can continue to identify and track consumers to better market and re-market to them. Marketers want to reach consumers effectively, but also within the rules of increasingly more strict customer data privacy regulations, be they from operating systems, web browsers or governments.

Vendors 101

Vendors Multi-Touch Attribution Privacy Rules 101

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SEMrush

JUNE 9, 2021

Create shareable and successful content with Semrush. Find out how to create a content plan for SEO, brand awareness, and conversions with our guide.

Planning 110

Planning Content SEO Conversion 110

Search Engine Journal

JUNE 9, 2021

New video and blog post shows how easy it is to create a web story in 5 steps and 5 minutes The post Google Shows How to Create Web Stories in 5 Steps appeared first on Search Engine Journal.

Google 98

Google Video Marketing SEO 98

Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Surprised and shocked, I went to research further and saw some more people agreeing with it. . Is Email Marketing really dead? I hardly think so. . According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are the most critical tactic in their conte

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Search Engine Journal

JUNE 9, 2021

Learn how to implement, validate, monitor, and fix the most common AMP errors to improve SEO with this step-by-step testing guide. The post How to Test Your AMP Pages: The Complete Guide appeared first on Search Engine Journal.

Validation 98

Validation SEO 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Optinmonster

JUNE 9, 2021

Do you want to make email marketing easier by connecting Constant Contact to your WordPress site? By integrating Constant Contact with WordPress, you can automate the process of growing your email list and sending broadcasts to subscribers. That’s why, in today’s post, we’re going to show you the BEST way to connect Constant Contact with WordPress.

Contacts 84

Contacts Marketing Management Contact Marketing Rules 84

Search Engine Journal

JUNE 9, 2021

Learn how centralizing your local SEO efforts can help you do more in less time and get better results for your Google My Business listings. The post How to Get Better Results for Your GMB Listing with Fewer Tools appeared first on Search Engine Journal.

Tools 98

Tools SEO Google Business 98

seo.co

JUNE 9, 2021

SEO is one of the most critical marketing investments a company can make online. Statistics show that working with a skilled SEO team is one of the most significant ROI producers in the digital world. But it takes time for SEO to generate results. SEO can take between four and six months to produce measurable profits. But for the most competitive terms, ranking in coveted top positions can take a three or more years.

SEO 81

SEO Budget Programs Domain Keywords 81

Search Engine Journal

JUNE 9, 2021

WooCommerce has launched an extension that allows all 4.4 million merchants to easily upload their product inventory to Google for free. The post Google Integrates With WooCommerce For Easy Product Uploads appeared first on Search Engine Journal.

Google 98

Google Product Tools 98

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Oktopost

JUNE 9, 2021

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. Nowadays, there is no shortage of powerful (and fast) ways brands can interact with customers. With many engagement tools and new technologies now available, brands have more options to nurture and build superb customer relationships. Marketing automation for business has also become a thing, with experts providing customizable and powerful solutions, so marketing goals are easier to attain.

Marketing Management 75

Marketing Management B2B Marketing Marketing Automation Services B2B 75

Search Engine Journal

JUNE 9, 2021

Opportunities for affiliate earnings, easier shop creation and more fan contributions will help creators build a career in social media The post New Instagram Tools for Creators to Earn More Income appeared first on Search Engine Journal.

Tools 86

Tools Social Media Media Ad Building 86

Moz

JUNE 9, 2021

We're excited to welcome local SEO expert, Joy Hawkins, back to the MozCon Virtual stage! Ahead of the show, we talked with Joy about her research into Google Posts, what she loves most about her work in local SEO, and more.

SEO 73

SEO Google Research 73

Search Engine Journal

JUNE 9, 2021

LinkedIn has published a report of the top 10 in-demand marketing skills in 2021, based on what employers are looking for in job postings. The post LinkedIn Lists Top 10 In-Demand Marketing Skills appeared first on Search Engine Journal.

Linkedin 85

Linkedin Demand Marketing Report Search Marketing 85

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Conversica

JUNE 9, 2021

Website chat is fairly common. While largely present on ecommerce websites as a way of answering questions and directing website visitors to the pages they’re looking for, website chat is growing in popularity across B2B and B2C organizations. Customer-facing teams within these businesses are leveraging website chat to engage website visitors in the moment and drive them to take action.

Marketing AI 71

Marketing AI Marketing Websites SMS eCommerce 71

Search Engine Journal

JUNE 9, 2021

Optimizing your WordPress site is a necessity, and plug-ins can make your job easier. Here are 13 of the most useful WordPress SEO plugins. The post 13 Best WordPress SEO Plugins appeared first on Search Engine Journal.

SEO 81

SEO Best Practices Optimization 81

Hubspot

JUNE 9, 2021

Only 3% of buyers trust salespeople. In fact, the only people that buyers trust less than sales reps are car salespeople, politicians, and lobbiers. Sales tie downs are here to help fix that. They allow you to build trust and loyalty with your buyers, as well as close more deals. Unlike a regular sales process, using sales tie downs with your potential customers implements routine questions that allow you to check in, make sure the prospect is following along, and ensure that you’re talking abou

Sales Cycle 78

Sales Cycle Differentiation Loyalty Features 78