Wed.Jun 09, 2021

Ten Things to Remember for Your B2B Website Redesign

Launch Marketing

Your B2B website is one of, if not the most, important aspect of your company. It’s essential to keep it up-to-date and aligned with key messaging points and branding elements.

6 Digital Marketing Strategies To Set Your Small Business Up For Success

SendX

Until a decade ago, big used to matter. Homes. Businesses. The world had a natural affiliation towards everything bigger. Even bigger enterprises were considered to being worthy of calling legitimate businesses. A bigger enterprise meant value was created at scale.

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How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service

Marketing Insider Group

How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part of your strategy (and we think it should always be part of your strategy).

79% of Marketers Say Instagram is ‘Important’ for Influencer Marketing

KoMarketing Associates

As more marketers look to influencer marketing to achieve their top objectives, new research indicates that Instagram is growing in importance as a platform.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Using Tech to Streamline and Future-Prep Your Supply Chain

Biznology

Image Source: Pexels. Data is everywhere. With millions of devices interacting with networks every day, the potential for data collection and cultivation is virtually limitless. The right application of data-powered tech means businesses can streamline their processes and prepare for inevitabilities.

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Common B2B Marketing Mistakes You Need to Avoid

Oktopost

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. Nowadays, there is no shortage of powerful (and fast) ways brands can interact with customers.

Do You Really Want a Zero-Click Ranking on Google?

Content Marketing Institute

Fewer than half of Google searches now result in a click. But that doesn’t mean you should give up on SEO. It means you need a two-part plan: One for benefitting from zero-click searches and one for getting clicks. Here’s how to build it.

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5 Emails for Summer Campaign Inspiration

Benchmark Email

Summer is here! It’s the time of year for taking time off from work and setting up much-needed vacations. Taking advantage of the warmer weather (or traveling to climates with warmer weather) is what summer is all about.

Malin Liden on Effective Digital Transformation

Oktopost

Listen to the Podcast: Malin Liden, SAP’s Vice President, Head of EMEA Marketing Transformation Office takes the hot seat today. For more tips and strategies on digital transformation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

This Is Why Cold Email Marketing Works Great For Small Businesses

Only B2B

Cold email marketing has been in the marketing industry since many years. We can say since the dawn of internet. The notion or process of finding the huge businesses or prospects has been the strategy since long because, it works!

Web Tracking – the Ultimate Member Service

Higher Logic

The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic. See how web tracking, a powerful tool within marketing automation, can help your association target and personalize member content. The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic.

Triblio at B2BMX: ABM Yesterday, Today, & Tomorrow

Triblio

Predictive orchestration: Level up Tomorrow’s ABM. After much anticipation, the time has come! This week we were thrilled to be participating in DemandGen’s B2BMX: Next Level ABM, one of the industry’s top events of the year!

Steps to take to support Pride

Champion Communications

When I see that a business supports Pride, I get a mixture of thoughts. Curiosity, relief, pride and perhaps also a feeling of security, that I am about to step into a culture where, at least in part, the employees are likely to respect each other and appreciate diversity.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Let’s Get Modular: Webinar Recording + Q&A

Litmus

Building emails with email modules is a great way to make your production process more efficient. We spent some time in our latest webinar to talk about this hot topic with Brandon Lawson and Ryan Wallace from Ferguson Enterprises as well as Lauren Kremer and Scott Epple from the Litmus team.

How to Get Better Results for Your GMB Listing with Fewer Tools via @sejournal, @LuckenbaughMark

Search Engine Journal

Learn how centralizing your local SEO efforts can help you do more in less time and get better results for your Google My Business listings. The post How to Get Better Results for Your GMB Listing with Fewer Tools appeared first on Search Engine Journal. AdNouncement Lite Local Search

How to Find the Best Digital Asset Management Tool for Your Teams

Brandfolder

Whether you’re working with photos, videos, audio files, written documents, templates, marketing materials, or sales decks (the list goes on), a digital asset management (DAM) solution can help your teams

Google Integrates With WooCommerce For Easy Product Uploads via @sejournal, @MattGSouthern

Search Engine Journal

WooCommerce has launched an extension that allows all 4.4 million merchants to easily upload their product inventory to Google for free. The post Google Integrates With WooCommerce For Easy Product Uploads appeared first on Search Engine Journal. News Tools

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Blog: Don’t Bother With Bots: How to AI Assistants Improve Website Chat

Conversica

Website chat is fairly common. While largely present on ecommerce websites as a way of answering questions and directing website visitors to the pages they’re looking for, website chat is growing in popularity across B2B and B2C organizations.

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Google Shows How to Create Web Stories in 5 Steps via @sejournal, @martinibuster

Search Engine Journal

New video and blog post shows how easy it is to create a web story in 5 steps and 5 minutes The post Google Shows How to Create Web Stories in 5 Steps appeared first on Search Engine Journal. News SEO

How to Add Constant Contact to WordPress (2 Methods)

Optinmonster

Do you want to make email marketing easier by connecting Constant Contact to your WordPress site? By integrating Constant Contact with WordPress, you can automate the process of growing your email list and sending broadcasts to subscribers.

LinkedIn Lists Top 10 In-Demand Marketing Skills via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn has published a report of the top 10 in-demand marketing skills in 2021, based on what employers are looking for in job postings. The post LinkedIn Lists Top 10 In-Demand Marketing Skills appeared first on Search Engine Journal. LinkedIn News

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What is: digital out-of-home advertising?

Choozle

Digital out-of-home (DOOH) refers to any media that’s displayed in environments that are viewable to the general public, such as digital billboards, screens found in businesses, shopping malls, and other highly-trafficked locations.

How to Test Your AMP Pages: The Complete Guide via @sejournal, @dansmull

Search Engine Journal

Learn how to implement, validate, monitor, and fix the most common AMP errors to improve SEO with this step-by-step testing guide. The post How to Test Your AMP Pages: The Complete Guide appeared first on Search Engine Journal.

With the Cookie Crunch Nearing, Vox Media Flexes Its First-Party Muscle

33Across

Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate.

How to Get More Views on YouTube: Experts Share Tips via @sejournal, @gregjarboe

Search Engine Journal

YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views. The post How to Get More Views on YouTube: Experts Share Tips appeared first on Search Engine Journal. Content Marketing YouTube

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.