KoMarketing Associates
JULY 23, 2019
It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.
ClickZ
JULY 23, 2019
Since 2018, marketers in Europe have not only had to deal with the implementation of GDPR , but they are also having to prepare for forthcoming changes to ePrivacy Regulation as the EU seeks to reinforce ‘trust and security in the Digital Single Market.’ A new report by Apteco looks into how marketers are dealing with these regulations. How are these changes impacting on the way they use data?
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Webbiquity
JULY 23, 2019
Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix.
Marketing Insider Group
JULY 23, 2019
While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […]. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JULY 23, 2019
“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Now, new research is shedding light on what they do differently than their colleagues. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
JULY 23, 2019
Everybody is always looking for the next great marketing hack. The next great tactic that is going to skyrocket their sales and company growth. That one glorified A/B test to change everything… But more often than not, this leads to neglecting key factors that we know impact sales. Product pages don’t need to be fancy, […] The post 4 Stupid Simple Ways To Increase Product Page Conversions (Today) appeared first on The Daily Egg.
Content Marketing Institute
JULY 23, 2019
If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision test – and what’s still blurry. Continue reading → The post 2020 Content Marketing: What’s Clear and What Needs to Be in Focus appeared first on Content Marketing Institute.
Hubspot
JULY 23, 2019
When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably not. In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019.
SEMrush
JULY 23, 2019
In this Weekly Wisdom, we are going to look at two concepts of project management, as well as diving into my own SEO framework and how we use in client accounts. We will also discuss the framework for delivering it.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Science Review
JULY 23, 2019
Google’s Knowledge Graph was its attempt to provide a richer search experience by associating content with people, places, and events.
DivvyHQ
JULY 23, 2019
You produce and publish content for your brand like a champ, but how do you know if it’s effective? Well, you won’t unless you measure it. But keeping up with lots of data points from an ever-growing number of data sources can be cumbersome. When you have everything centralized in a content marketing metrics dashboard, it enables you to have access to real-time data and make smarter marketing decisions.
Hinge Marketing
JULY 23, 2019
?. “How can we improve our website when it comes to attracting top talent?” It’s a common question we hear from our clients. In this video blog, Karl Feldman provides some actionable tips for you to follow to improve your website to attract top talent. TRANSCRIPTION: One question we get a ton of is, “How can we improve our website when it comes to attracting top talent?
Buffer
JULY 23, 2019
They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PureB2B
JULY 23, 2019
Businesses have begun to understand the importance and impact an account-based marketing (ABM) strategy can have on their success. Most account focused outreach efforts originate from the inside sales team. This method is common in B2B; sales representatives reach out to a decision-maker in a prospective client with intention to provide the solution their company’s product can resolve.
BenchmarkONE
JULY 23, 2019
The most talked-about benefit of freelancing is the joy of being your own boss. The thing that doesn’t get discussed? The “feast or famine” lifestyle that either keeps you running on a hamster wheel to meet deadlines, or biting your nails to find new clients during dry spells. We understand. That’s why we’ve put together this list of tips on how to keep new customers coming in the door while effectively serving your current clients and keeping everyone happy. .
Televerde
JULY 23, 2019
Each year, approximately 700,000 women and men finish their prison sentences and reenter communities across the country. But here’s the thing: these men and women are often met with barriers to employment because of their criminal backgrounds. With joblessness being the No. 1 predictor of recidivism, organizations like the Society for Human Resource Management (SHRM) and Koch Industries are urging business to rethink their hiring practices (see SHRM’s Getting Talent Back to Work initiative ) and
Parse.ly
JULY 23, 2019
This post was adapted from a webinar with Hanna Horvath. Get the rest of Horvath’s tips here. Staff reporter Hanna Horvath, of Policygenius, knew that her readers are typically people in their thirties and forties, going through major life changes like getting married, having kids, buying homes, and navigating the unfamiliar financial responsibilities that go with them.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DivvyHQ
JULY 23, 2019
Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Properly optimizing your website is a crucial step to gaining traffic to your website.
Moz
JULY 23, 2019
Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag.
The Mx Group
JULY 23, 2019
The post Top Takeaways From Frost & Sullivan’s Executive MindXchange appeared first on The Mx Group.
Seismic
JULY 23, 2019
Buyers have taken control of the sales cycle, and successful salespeople today know they need to act like trusted advisors with prospects to simplify their decision-making process, understand their needs and behavior, and deliver immediate value, otherwise they will lose the deal. Good sales managers and sales reps won’t just accept that a deal was lost – they’ll want to know how it can be prevented in the future.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Heinz Marketing
JULY 23, 2019
By Maria Geokezas, VP of Client Services at Heinz Marketing. In our journey to define the customer experience strategy for Heinz Marketing, I’ve had the opportunity to meet and talk to business leaders from a variety of backgrounds and experiences. Most recently, I spoke with Sharman Ghio , a marketing and brand strategist, to gain her perspective on company culture and what that means for customer experience.
Kapost
JULY 23, 2019
According to ITSMA, a whopping 87% of marketers who use account-based marketing (ABM) campaigns say that its ROI outperforms other marketing investments. Further, a SiriusDecisions study discovered that 92% of. The post 6 ABM Campaigns You Can Learn From appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
SnapApp
JULY 23, 2019
Marketers have access to more strategies and technologies than ever before. There’s no shortage of new tactics that promise to be the golden ticket to great leads, like ABM or conversational marketing. But with so many new and shiny approaches out there, it’s easy to lose sight of the tried and true channels that consistently generate leads. Not to mention, investing in a chat tool or hiring an agency to run your ABM campaigns can drain your marketing dollars, fast.
PureB2B
JULY 23, 2019
Businesses have begun to understand the importance and impact an account-based marketing (ABM) strategy can have on their success. Most account focused outreach efforts originate from the inside sales team. This method is common in B2B; sales representatives reach out to a decision-maker in a prospective client with intention to provide the solution their company’s product can resolve.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Golden Spiral
JULY 23, 2019
The Article in 60-Seconds. “Does your product truly do what you say it does?”.
EveryoneSocial
JULY 23, 2019
The relevance of employee communications today. In a social-first workforce, employees are already informally communicating internally via Messenger (Facebook), Messages (Apple), Hangouts (Google), Discord, and WhatsApp to name the biggies. Email’s here to stay, and then there’s the official office chat tool of choice, often Slack. As anyone in a larger organization has experienced, Slack can become a cacophony of distractions from one’s focus-flow, inhibiting deep work.
Conversica
JULY 23, 2019
Are you trying to optimize your Sales and Marketing funnel, but struggling to engage with all of your leads in a cost-effective manner? Have you ever considered adding a Sales AI Assistant to your team to help you find Sales-ready leads earlier and faster in the cycle? Whether you are aware of Sales AI Assistants or not, you’ll need to determine whether you have a funnel optimization problem or not.
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