Tue.Jul 23, 2019

B2B Video Marketing Trends Shaping Social Media

KoMarketing Associates

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. .

How to Manage Your Audience Like an Asset to Achieve Personalization


Content strategists and content marketing leaders have dedicated their life’s work to content and the many facets of it—its structure, flow, adaptability, and usability across channels. While content expertise is arguably one of the most important skill sets for any marketing organization, the most valuable asset for a marketing organization to thrive goes beyond content—it’s who interacts with the content and how. In short, it’s the audience.

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How European marketers are navigating data in light of GDPR and ePrivacy Regulation


Since 2018, marketers in Europe have not only had to deal with the implementation of GDPR , but they are also having to prepare for forthcoming changes to ePrivacy Regulation as the EU seeks to reinforce ‘trust and security in the Digital Single Market.’

How to Start Using Video for Business


Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Secrets to Activating Your Employees For Marketing ROI

Marketing Insider Group

While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […]. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Employee Activation

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Building an Effective B2B Marketing Automation Strategy


Maximize your investment with these tips for building and implementing a B2B marketing automation strategy. Marketing Automation

Report: ‘Pioneering’ CMOs Differ in their Strategy from Marketing Counterparts

KoMarketing Associates

“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Now, new research is shedding light on what they do differently than their colleagues.

Make the most of your marketing events

Sales Lead Insights

Ideas on how to leverage the expense of B2B marketing events. The post Make the most of your marketing events appeared first on Sales Lead Insights. Events & trade shows

Four things that prevent marketing teams from getting the most from AI


Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? The same goes for internal IT projects.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

2020 Content Marketing: What’s Clear and What Needs to Be in Focus

Content Marketing Institute

If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision test – and what’s still blurry.

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Weekly Wisdom with Ross Tavendale: Project Management in SEO


In this Weekly Wisdom, we are going to look at two concepts of project management, as well as diving into my own SEO framework and how we use in client accounts. We will also discuss the framework for delivering it. SEO Weekly Wisdom

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Intent Signals: The Pathway to Accelerating Pipeline Results


What did sales and marketing teams do before the advent of intent signals? Probably wasted a lot of time and resources in an attempt to reach their ideal prospects. Contact intent shows which prospects are actively conducting digital research for a specific topic.

Building the Ideal Content Marketing Metrics Dashboard – What You Should Include


You produce and publish content for your brand like a champ, but how do you know if it’s effective? Well, you won’t unless you measure it. But keeping up with lots of data points from an ever-growing number of data sources can be cumbersome.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Prove Your SaaS Product's ROI

Golden Spiral

The Article in 60-Seconds. Does your product truly do what you say it does?”. Strategy

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9 Types of Videos That Will Jumpstart Your Marketing Efforts


The days of video being the “future” of marketing efforts are no more. Today, there is more than enough evidence that the future is already here. Consider the following: More than 80 percent of businesses use video as a marketing tool.

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Why Keyword Mapping is Essential to Reach Your Content Marketing Goals


Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground.

Freelancers: 5 Tips For Managing Your Sales Pipeline and Getting More Done


The most talked-about benefit of freelancing is the joy of being your own boss. The thing that doesn’t get discussed? The “feast or famine” lifestyle that either keeps you running on a hamster wheel to meet deadlines, or biting your nails to find new clients during dry spells. We understand.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

What Is Live Stream Shopping?

Single Grain

“Attention shoppers: there’s a sale happening right now — on your phone.”.

What are fake influencers and how can you spot them?

Sprout Social

As consumers, we’re often swayed by the opinions of people we consider as experts in the field. We seek out reliable review videos and blog posts from influential figures as we research products or services.

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Koch Industries’ Jenny Kim on Criminal Justice Reform and Second Chances


Each year, approximately 700,000 women and men finish their prison sentences and reenter communities across the country. But here’s the thing: these men and women are often met with barriers to employment because of their criminal backgrounds. With joblessness being the No.

How to Improve your Website’s “People Pages” to Attract Top Talent [Video]

Hinge Marketing

?. “How can we improve our website when it comes to attracting top talent?” ” It’s a common question we hear from our clients. In this video blog, Karl Feldman provides some actionable tips for you to follow to improve your website to attract top talent.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Refreshing advice: how Policygenius used organic search to boost on-site recirculation by 300%


This post was adapted from a webinar with Hanna Horvath. Get the rest of Horvath’s tips here.

Most Viewed Video Ads: Samsung’s Galaxy S10 Tops the Chart


Last week, Google made another strong showing on the chart with three campaigns taking spots in the top 10 with Samsung leading the way! The week also includes food and beverage brands like Bacardi and Taco Bell. Take a look at some of the top ads below: Samsung.

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Google’s New Topic Layer and Its Impact on Content 

Content Science Review

Google’s Knowledge Graph was its attempt to provide a richer search experience by associating content with people, places, and events. Article

How to Troubleshoot Your Facebook Ads for Better Results

SmartBug Media

Having trouble with your Facebook ads? Not getting the results you had hoped for? Don’t give up! With over 2.38

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!