Tue.Jul 23, 2019

B2B Video Marketing Trends Shaping Social Media

KoMarketing Associates

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. .

How to Manage Your Audience Like an Asset to Achieve Personalization

OneSpot

Content strategists and content marketing leaders have dedicated their life’s work to content and the many facets of it—its structure, flow, adaptability, and usability across channels. While content expertise is arguably one of the most important skill sets for any marketing organization, the most valuable asset for a marketing organization to thrive goes beyond content—it’s who interacts with the content and how. In short, it’s the audience.

How European marketers are navigating data in light of GDPR and ePrivacy Regulation

ClickZ

Since 2018, marketers in Europe have not only had to deal with the implementation of GDPR , but they are also having to prepare for forthcoming changes to ePrivacy Regulation as the EU seeks to reinforce ‘trust and security in the Digital Single Market.’

How to Start Using Video for Business

Webbiquity

Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Secrets to Activating Your Employees For Marketing ROI

Marketing Insider Group

While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […]. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Employee Activation

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Building an Effective B2B Marketing Automation Strategy

Act-On

Maximize your investment with these tips for building and implementing a B2B marketing automation strategy. Marketing Automation

When Good Enough Shouldn’t Be: Optimizing Automated Emails

Modern Marketing

Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. In this blog post series, we’ll be examining several overlooked opportunities to increase your email marketing performance.

Make the most of your marketing events

Sales Lead Insights

Ideas on how to leverage the expense of B2B marketing events. The post Make the most of your marketing events appeared first on Sales Lead Insights. Events & trade shows

Four things that prevent marketing teams from getting the most from AI

Biznology

Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? The same goes for internal IT projects.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

2020 Content Marketing: What’s Clear and What Needs to Be in Focus

Content Marketing Institute

If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision test – and what’s still blurry.

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Building the Ideal Content Marketing Metrics Dashboard – What You Should Include

DivvyHQ

You produce and publish content for your brand like a champ, but how do you know if it’s effective? Well, you won’t unless you measure it. But keeping up with lots of data points from an ever-growing number of data sources can be cumbersome.

Build 90

Intent Signals: The Pathway to Accelerating Pipeline Results

TrueInfluence

What did sales and marketing teams do before the advent of intent signals? Probably wasted a lot of time and resources in an attempt to reach their ideal prospects. Contact intent shows which prospects are actively conducting digital research for a specific topic.

Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

9 Types of Videos That Will Jumpstart Your Marketing Efforts

ClearVoice

The days of video being the “future” of marketing efforts are no more. Today, there is more than enough evidence that the future is already here. Consider the following: More than 80 percent of businesses use video as a marketing tool.

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How to Prove Your SaaS Product's ROI

Golden Spiral

The Article in 60-Seconds. Does your product truly do what you say it does?”. Strategy

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Freelancers: 5 Tips For Managing Your Sales Pipeline and Getting More Done

Hatchbuck

The most talked-about benefit of freelancing is the joy of being your own boss. The thing that doesn’t get discussed? The “feast or famine” lifestyle that either keeps you running on a hamster wheel to meet deadlines, or biting your nails to find new clients during dry spells. We understand.

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What are fake influencers and how can you spot them?

Sprout Social

As consumers, we’re often swayed by the opinions of people we consider as experts in the field. We seek out reliable review videos and blog posts from influential figures as we research products or services.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What Is Live Stream Shopping?

Single Grain

“Attention shoppers: there’s a sale happening right now — on your phone.”.

Koch Industries’ Jenny Kim on Criminal Justice Reform and Second Chances

Televerde

Each year, approximately 700,000 women and men finish their prison sentences and reenter communities across the country. But here’s the thing: these men and women are often met with barriers to employment because of their criminal backgrounds. With joblessness being the No.

How to Deal With a Toxic Work Environment, According to Science [Infographic]

Hubspot

A toxic work environment can impact your physical health , mental health, and overall level of happiness at work. As a result, it can compromise the quality of work you produce -- which can negatively impact both your team, and your career.

How to Troubleshoot Your Facebook Ads for Better Results

SmartBug Media

Having trouble with your Facebook ads? Not getting the results you had hoped for? Don’t give up! With over 2.38

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Refreshing advice: how Policygenius used organic search to boost on-site recirculation by 300%

Parse.ly

This post was adapted from a webinar with Hanna Horvath. Get the rest of Horvath’s tips here.

Google’s New Topic Layer and Its Impact on Content 

Content Science Review

Google’s Knowledge Graph was its attempt to provide a richer search experience by associating content with people, places, and events. Article

How to Improve your Website’s “People Pages” to Attract Top Talent [Video]

Hinge Marketing

?. “How can we improve our website when it comes to attracting top talent?” ” It’s a common question we hear from our clients. In this video blog, Karl Feldman provides some actionable tips for you to follow to improve your website to attract top talent.

Weekly Wisdom with Ross Tavendale: Project Management in SEO

SEMrush

In this Weekly Wisdom, we are going to look at two concepts of project management, as well as diving into my own SEO framework and how we use in client accounts. We will also discuss the framework for delivering it. SEO Weekly Wisdom

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.