Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, pr

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Only B2B

FEBRUARY 20, 2023

Businesses that sell products or services to other businesses (B2B) require an effective appointment setting process to meet potential customers and convert them into paying clients. However, deciding whether to build an in-house appointment setting team or to outsource the process can be challenging. Appointment setting, when done correctly, may completely transform any business.

Work Management 127

Work Management Ad Building Marketing Management B2B 127

Search Engine Journal

FEBRUARY 20, 2023

Learn about TikTok's Creativity Program Beta, a new monetization tool to help creators earn more money with longer content. The post TikTok’s Latest Monetization Tool: Creativity Program Beta appeared first on Search Engine Journal.

Creativity 108

Creativity Tools Content 108

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more). Facebook Ads has a lot of features that you’ll want to take advantage of, including their Facebook Video Ads feature. 6 Practices For Using Facebook Video Ads The foll

Facebook 107

Facebook Practices Video Marketing Ads 107

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Lake B2B

FEBRUARY 20, 2023

Remember when Uber launched its ride-sharing app back in 2009? It was all the rage. But a similar platform today might not create as much hype. Why? Because technology keeps evolving. And with it, businesses. What is in trend today might become redundant tomorrow. But even with a whopping 213.65 million companies worldwide, the tech […] The post 10 Top Tech Companies In The World: Redefining The Industry appeared first on Blog.

Paid Search Agency 105

Paid Search Agency Companies Trends Business 105

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Here are some effective tips to consider as you begin to develop your firm’s strategy. Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. It’s taken longer for that promise to become real, but we’re now at the inflection point. The rise of streaming services and the proliferation of smart TVs are leading more people to cut the cord and turn to CTV. This switch leads to many advantages, including the ability to target specific demographics.

Advertisements 94

Advertisements Advertising Tips Ad Exchange 94

Search Engine Journal

FEBRUARY 20, 2023

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.

Ad Agencies 92

Ad Agencies Software SEO Tools 92

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Here are some effective tips to consider as you begin to develop your firm’s strategy. Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Ahrefs

FEBRUARY 20, 2023

It’s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling out one of those classic “us” vs.

Comparison 99

Comparison Studies SEO 99

Search Engine Journal

FEBRUARY 20, 2023

Google responds to increase in erroneous use of 403/404 responses from publishers and Content Delivery Networks as a way to rate limit Googlebot The post Google: Don’t Use 403/404 Error Responses For Rate Limiting Googlebot appeared first on Search Engine Journal.

Google 90

Google Content SEO 90

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023.

Paid Search Agency 89

Paid Search Agency Spending Ads Companies 89

Search Engine Journal

FEBRUARY 20, 2023

Microsoft has implemented new changes to improve Bing's chat feature, including a cap of 50 chat turns per day. The post Microsoft Limits Bing AI Chat Messages Per Day appeared first on Search Engine Journal.

Features 89

Features SEO 89

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

FEBRUARY 20, 2023

2022 was another great year for email marketing. Last year, 40 billion people used email daily. What’s more, over 80% of companies utilize email marketing to gain and keep customers. With email marketing software being the second most used tool, it’s needless to say that email marketing has not only proven to be effective but… The post Email Marketing Software Comparison: A 2022 Recap appeared first on Benchmark Email.

Comparison 81

Comparison Software Email Marketing Advertising Benchmark 81

Search Engine Journal

FEBRUARY 20, 2023

Meta launches "Meta Verified" bundle offering users account verification, protection, support, and visibility for a monthly subscription. The post Meta Verified: New Subscription Bundle On Facebook & Instagram appeared first on Search Engine Journal.

Bundling 85

Bundling Facebook 85

The Lead Agency

FEBRUARY 20, 2023

Account-based marketing (ABM) is quickly becoming more popular for B2B mar k eters looking to build relationships with their most strategic and profitable accounts. ABM has been a buzzword in B2B marketing strategy for several years, but unlocking the secrets of a successful Account Based Marketing campaign can be daunting. With the right approach, ABM can be a powerful tool to drive growth and success.

Account Based Marketing 62

Account Based Marketing Enterprise Management B2B Marketing Work Management 62

Ahrefs

FEBRUARY 20, 2023

Aggregators typically don’t create content because the content is being provided to them through other creators. Think Google, Facebook, YouTube, or Spotify. Integrators are on the opposite side of the spectrum.

Aggregators 62

Aggregators Case Study Case Studies Studies 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

FEBRUARY 20, 2023

As self-employment rates continue to reach new heights , terms like contractor, consultant, and freelancer have become more commonplace. While these roles provide valuable services, they have key differences — namely, in the work they carry out and their level of expertise. Here, we'll explore the role of contractors and consultants, and pinpoint the differences between the two.

Consulting 60

Consulting Work Management Marketing Management Paid Search Agency 60

Exo B2B

FEBRUARY 20, 2023

It’s hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of content. I quickly developed a great interest in Open AI’s artificial intelligence tool, ChatGP.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52

SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? One of the most important aspects of your CRM that require constant upkeep is your deal pipeline. The more control and visibility you have of your sales pipeline, the more revenue you’ll bring in. HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Porch Group Media

FEBRUARY 20, 2023

When brands think of a media network, they think of display media and targeting because with many of them, that’s all they do. The Porch Group Media Network takes this strategy and adds 6 to 7 additional channels that make for better analytics all around. Michelle: So the media network is all about impressions and being able to get in front of a person.

First-Mover Advantage 52

First-Mover Advantage Media Work Management Marketing Management 52

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? One of the most important aspects of your CRM that require constant upkeep is your deal pipeline. The more control and visibility you have of your sales pipeline, the more revenue you’ll bring in. HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Acrolinx

FEBRUARY 20, 2023

Content is always part of the solution because if you’ve got a question, content gives you the answer. This is the principle that today’s guest lives by … Continue reading "Why Content is Always Part of the Solution and How to Prove its Value, with Katya Allison" The post Why Content is Always Part of the Solution and How to Prove its Value, with Katya Allison appeared first on Acrolinx.

Content 52

Content 52

Forrester B2B

FEBRUARY 20, 2023

Forrester’s Survey Data Reveals Difficult Truths About Many Account-Based Marketing (ABM) Programs Every two years, Forrester conducts a State Of ABM Survey. In 2022, 155 marketing professionals in B2B organizations across North America, Europe, and Asia Pacific provided us with a detailed look at their ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Forrester Customer Surveys 52

Porch Group Media

FEBRUARY 20, 2023

When brands think of a media network, they think of display media and targeting because with many of them, that’s all they do. The Porch Group Media Network takes this strategy and adds 6 to 7 additional channels that make for better analytics all around. Michelle: So the media network is all about impressions and being able to get in front of a person.

First-Mover Advantage 52

First-Mover Advantage Media Work Management Marketing Management 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Valasys

FEBRUARY 20, 2023

Social media platforms are witnessing an increase in users year after year. For instance, Facebook alone has almost 3 billion monthly active users. Approximately 59% of people worldwide use social media, and the average daily usage of social media is 2 hours 31 minutes, as reported by a survey. Businesses have largely shifted their focus to social media strategies to make their products and services as widely known as possible.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Mereo

FEBRUARY 20, 2023

Welcome our guest thought leader: Tim Ohai is a leading growth consultant. He is the Founder and Principal of Kupu Solutions, having previously served as Global Director of Sales Effectiveness for Workday and other sales enablement roles at Shell Oil and Pennzoil. Connect with him here. In conversation after conversation with senior revenue leaders, I keep hearing the same thing: “I’m not sure my team is executing our strategy.

Marketing & Strategy 41

Marketing & Strategy Lead Ranking Sales Cycle Advertising Benchmark 41

Valasys

FEBRUARY 20, 2023

What proportion of leads that go into your sales funnel become customers? You might gain from targeted lead generation if your lead-to-customer conversion rate dissatisfies you. Too many low-quality leads entering your sales funnel is the likely cause of poor sales conversion rates. They are the outcome of a lead generating engine that generates random leads that might not actually be interested in your product because it doesn’t apply precise criteria to segment and pre-qualify leads.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40