Wed.Dec 22, 2021

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Report: Marketers Anxious to Execute ABM Strategies Despite Challenges

KoMarketing Associates

As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area. DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy. However, most marketers (46%) say that their top challenge remains tackling personalization at scale toward target accounts.

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Marketing Privacy and Security Predictions for 2022

Biznology

On the marketing privacy and security front in 2022, things are going to get worse – and better. That’s just the way technology seems to march forward. Progress isn’t always positive, but it is relentless and there are always people and organizations pushing to make that progress beneficial to consumers and marketers alike. Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022.

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What’s New at ZoomInfo: Buying Committees, Email Templates, Candidate Filters

Zoominfo

At ZoomInfo, we’re constantly working behind the scenes to improve our product so that you can continue to grow your business. With every update, we prioritize helping you understand each new feature and how it can be of use to you and your team. That’s why we’re introducing “What’s New at ZoomInfo,” a quick monthly overview of the latest and greatest updates across the ZoomInfo platform.

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Google Loses Top Domain Spot To TikTok via @sejournal, @MattGSouthern

Search Engine Journal

Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Marketers: Where will you be a year from now?

Martech

I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch break, stuck in traffic or zoning out on yet another video call. So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year.

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10 Content Marketing Articles Readers (Like You) Loved This Year

Content Marketing Institute

If you didn't get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one). Continue reading → The post 10 Content Marketing Articles Readers (Like You) Loved This Year appeared first on Content Marketing Institute.

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Title Tag Optimization: A Complete How-to Guide via @sejournal, @coreydmorris

Search Engine Journal

Discover the right balance between incorporating important keywords with also matching the intent for the topic. Here are some tips on title tag optimization. The post Title Tag Optimization: A Complete How-to Guide appeared first on Search Engine Journal.

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Email marketing will be a success story in 2022

Martech

“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?

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8 Python Libraries For SEO & How To Use Them via @sejournal, @rvtheverett

Search Engine Journal

A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here. The post 8 Python Libraries For SEO & How To Use Them appeared first on Search Engine Journal.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Guide to Calls-To-Action (CTAs) in Email Marketing

Litmus

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important?

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What Ecommerce Trends Will Define 2022?

SEMrush

With an eye toward ecommerce, we‘ve crunched the data and come up with 5 market defining trends for 2022. From supply chains to blockchains, staying ahead of these trends will ensure your online business thrives this coming year.

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DuckDuckGo To Release Desktop Version Of Mobile App via @sejournal, @MattGSouthern

Search Engine Journal

DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that's said to be faster than Google Chrome. The post DuckDuckGo To Release Desktop Version Of Mobile App appeared first on Search Engine Journal.

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How to overcome data silos and fragmentation

Martech

The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Tips for Making Your Story into Theirs

Heinz Marketing

By Tom Swanson , Engagement Manager at Heinz Marketing. “A story doesn’t work when its your story. It works when it becomes their story”. Seth Godin said that in a blog post, and it is so easy to look at that and just agree, but there is one key thing to unpack. The word “ becomes ” is the key component of that entire quote, because that is what we need to do.

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Updated WordPress Plugin Offers 100+ Free Templates via @sejournal, @martinibuster

Search Engine Journal

The makers of the popular Astra WordPress theme updated their Starter Templates Library Plugin with new development features and 100+ free templates The post Updated WordPress Plugin Offers 100+ Free Templates appeared first on Search Engine Journal.

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How iOS 15 has impacted open rates for creators

ConvertKit

On September 20, 2021, Apple released their new OS, iOS 15. There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? Apple’s Mail Privacy Protection feature will automatically load the pixels in an email to prevent email senders from collecting any information about the receiver.

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Good morning: A good time to be in marketing ops

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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It’s All About Branding:

MindFire

Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business). Joy ( his real name ) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia. Connect with him on LinkedIn here or via email here. In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how branding can help you and your business grow. ( A little secret: Andrew is planning to release more podcasts in 2022 … interviews like this on

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Why Your Sales and Marketing Teams Deserve Better B2B Data

Smarte

Why Your Sales and Marketing Teams Deserve Better B2B Data. Your prospects, buyers, and competitors are going digital and moving faster than usual. LinkedIn did a survey that suggested that 81% of sales professionals are using video conferencing for their day-to-day activities. Face-to-face meetings are reducing with each passing day. Scheduling and conducting meetings with prospects are now different and faster than it ever was before.

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The Basics of Running a Small Business

BenchmarkONE

The nuts and bolts of starting a small business can seem overwhelming. You have to manage multiple tasks, from legal and intellectual property protection to sales and marketing. More often than not, the execution of these tasks shapes whether your business will take off or not. . You’d like your business to take off and gain the means to grow revenue quickly.

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#43 Tracking Mobile App Advertising and In-App Events

LeadsRX

The mobile app industry has long struggled to capture complete attribution of its marketing campaigns, hoping that one magic-bullet ad would make it “the next big app.”. In this episode, we explore a solution to monitor all marketing channels to identify mobile app installations, mobile app events, and mobile app conversions. The benefits of determining what types of events are working best and what type of customer acquisition campaigns are working best are huge.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 Marketing Ideas to Get More Clients in 2022

FMG Suite

Financial advisors find new ways to find clients and grow their businesses every year. 2022 will be no exception. . Financial advisors seeking to improve their marketing will see many new initiatives and strategies in the upcoming year. Here are three ways to increase your assets under management and grow your business in 2022. Leverage Online Reviews.

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The Infectious Potential of Mindfulness

6sense

CEO Jason Zintak reflects on the unbridled optimism that he is experiencing — along with our employees, customers and partners — in light of 6sense’s recent Breakthrough customer event, and the company receiving several noteworthy awards. The past few weeks have been a whirlwind, and in the best possible way. And they’ve reminded me once again of the undeniable, world-changing power of people, positivity, and community.

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How to Practice SEO and Accomplish a Strong ROI

Golden Spiral

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you’re struggling, you’re not alone. While many marketers and analysts know that data gathering and attribution can be difficult, the latest research from leading marketing data analytics platform Adverity , shows that at the C-level, 54% of CMOs have trouble with wrangling the data to illustrate ROI or calculate it.

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SaaS Valuation Calculator: Learn How Much Your Business is Worth

accelerate agency

There comes a time in the life of a SaaS business where a SaaS valuation is needed: It can tell you approximately how much your company is worth in the contemporary market. So, if you’ve reached that point in your business lifecycle, read on to learn: What makes SaaS companies so valuable? Types of SaaS valuations Key SaaS metrics for calculating valuation How to find your SaaS valuation multiple Five ways to improve your SaaS valuation Conclusion What makes SaaS companies so valuable?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Why Your Sales and Marketing Teams Deserve Better B2B Data in 2022

Smarte

Why Your Sales and Marketing Teams Deserve Better B2B Data in 2022. Your prospects, buyers, and competitors are going digital and moving faster than usual. LinkedIn did a survey that suggested that 81% of sales professionals are using video conferencing for their day-to-day activities. Face-to-face meetings are reducing with each passing day. Scheduling and conducting meetings with prospects are now different and faster than it ever was before.

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SaaS Valuation Calculator: Learn How Much Your Business is Worth

accelerate agency

There comes a time in the life of a SaaS business where a SaaS valuation is needed: It can tell you approximately how much your company is worth in the contemporary market. So, if you’ve reached that point in your business lifecycle, read on to learn: What makes SaaS companies so valuable? Types of SaaS valuations Key SaaS metrics for calculating valuation How to find your SaaS valuation multiple Five ways to improve your SaaS valuation Conclusion What makes SaaS companies so valuable?

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Year In Review - 2021 System Updates

GreenRope

Year In Review - 2021 System Updates. Just in time for Christmas, our holiday cheer misters (aka our developers) checked your feedback list, they checked it twice, and added a few new features you’re sure to find nice! Here are a few of our favorite updates from 2021. Project Live - The new Live tab shows people currently working on a project with their timers active and the amount of time since their times have started or stopped.