KoMarketing Associates

DECEMBER 22, 2021

As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area. DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy. However, most marketers (46%) say that their top challenge remains tackling personalization at scale toward target accounts.

Account Based Marketing 235

Account Based Marketing ABM Marketing Report Marketing & Strategy 235

Biznology

DECEMBER 22, 2021

On the marketing privacy and security front in 2022, things are going to get worse – and better. That’s just the way technology seems to march forward. Progress isn’t always positive, but it is relentless and there are always people and organizations pushing to make that progress beneficial to consumers and marketers alike. Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Zoominfo

DECEMBER 22, 2021

At ZoomInfo, we’re constantly working behind the scenes to improve our product so that you can continue to grow your business. With every update, we prioritize helping you understand each new feature and how it can be of use to you and your team. That’s why we’re introducing “What’s New at ZoomInfo,” a quick monthly overview of the latest and greatest updates across the ZoomInfo platform.

Zoominfo 130

Zoominfo Template Buy Work Management 130

Search Engine Journal

DECEMBER 22, 2021

Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.

Domain 145

Domain Google Companies 145

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

DECEMBER 22, 2021

I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch break, stuck in traffic or zoning out on yet another video call. So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year.

Work Management 142

Work Management Ideal Customer Profiles Lead Scoring Lead Ranking 142

Content Marketing Institute

DECEMBER 22, 2021

If you didn't get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one). Continue reading → The post 10 Content Marketing Articles Readers (Like You) Loved This Year appeared first on Content Marketing Institute.

Content Marketing 139

Content Marketing Content Paid Search Agency Marketing 139

Search Engine Journal

DECEMBER 22, 2021

Discover the right balance between incorporating important keywords with also matching the intent for the topic. Here are some tips on title tag optimization. The post Title Tag Optimization: A Complete How-to Guide appeared first on Search Engine Journal.

Tagging 143

Tagging Optimization Intent Keywords 143

Martech

DECEMBER 22, 2021

“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?

Email Marketing 136

Email Marketing Ethics Privacy Protection Deliverability 136

Search Engine Journal

DECEMBER 22, 2021

A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here. The post 8 Python Libraries For SEO & How To Use Them appeared first on Search Engine Journal.

SEO 135

SEO 135

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Litmus

DECEMBER 22, 2021

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important?

Email Marketing 133

Email Marketing Planning Design Mobile Marketing 133

SEMrush

DECEMBER 22, 2021

With an eye toward ecommerce, we‘ve crunched the data and come up with 5 market defining trends for 2022. From supply chains to blockchains, staying ahead of these trends will ensure your online business thrives this coming year.

eCommerce 126

eCommerce Trends Business Marketing 126

Search Engine Journal

DECEMBER 22, 2021

DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that's said to be faster than Google Chrome. The post DuckDuckGo To Release Desktop Version Of Mobile App appeared first on Search Engine Journal.

Google 124

Google Tools 124

Martech

DECEMBER 22, 2021

The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference.

Work Management 123

Work Management Marketing Automation Services Marketing Management Paid Search Agency 123

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Heinz Marketing

DECEMBER 22, 2021

By Tom Swanson , Engagement Manager at Heinz Marketing. “A story doesn’t work when its your story. It works when it becomes their story”. Seth Godin said that in a blog post, and it is so easy to look at that and just agree, but there is one key thing to unpack. The word “ becomes ” is the key component of that entire quote, because that is what we need to do.

Tips 122

Tips Work Management Word of Mouth Marketing Management 122

Martech

DECEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession.

Advertising Agencies 110

Advertising Agencies Privacy Touchpoints Acquisitions 110

Search Engine Journal

DECEMBER 22, 2021

The makers of the popular Astra WordPress theme updated their Starter Templates Library Plugin with new development features and 100+ free templates The post Updated WordPress Plugin Offers 100+ Free Templates appeared first on Search Engine Journal.

Template 107

Template Features 107

ConvertKit

DECEMBER 22, 2021

On September 20, 2021, Apple released their new OS, iOS 15. There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? Apple’s Mail Privacy Protection feature will automatically load the pixels in an email to prevent email senders from collecting any information about the receiver.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

MindFire

DECEMBER 22, 2021

Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business). Joy ( his real name ) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia. Connect with him on LinkedIn here or via email here. In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how branding can help you and your business grow. ( A little secret: Andrew is planning to release more podcasts in 2022 … interviews like this on

Branding 98

Branding Brand Identity Advertising Agencies Paid Search Agency 98

Smarte

DECEMBER 22, 2021

Why Your Sales and Marketing Teams Deserve Better B2B Data. Your prospects, buyers, and competitors are going digital and moving faster than usual. LinkedIn did a survey that suggested that 81% of sales professionals are using video conferencing for their day-to-day activities. Face-to-face meetings are reducing with each passing day. Scheduling and conducting meetings with prospects are now different and faster than it ever was before.

B2B Sales 98

B2B Sales B2B Marketing B2B Cold Calling 98

BenchmarkONE

DECEMBER 22, 2021

The nuts and bolts of starting a small business can seem overwhelming. You have to manage multiple tasks, from legal and intellectual property protection to sales and marketing. More often than not, the execution of these tasks shapes whether your business will take off or not. . You’d like your business to take off and gain the means to grow revenue quickly.

Small Business Marketing 82

Small Business Marketing Business Work Management Acquisitions 82

LeadsRX

DECEMBER 22, 2021

The mobile app industry has long struggled to capture complete attribution of its marketing campaigns, hoping that one magic-bullet ad would make it “the next big app.”. In this episode, we explore a solution to monitor all marketing channels to identify mobile app installations, mobile app events, and mobile app conversions. The benefits of determining what types of events are working best and what type of customer acquisition campaigns are working best are huge.

Mobile Advertising 78

Mobile Advertising Advertisements Advertising Mobile Marketing 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

FMG Suite

DECEMBER 22, 2021

Financial advisors find new ways to find clients and grow their businesses every year. 2022 will be no exception. . Financial advisors seeking to improve their marketing will see many new initiatives and strategies in the upcoming year. Here are three ways to increase your assets under management and grow your business in 2022. Leverage Online Reviews.

Work Management 72

Work Management Ad Exchange Paid Search Agency Marketing Management 72

6sense

DECEMBER 22, 2021

CEO Jason Zintak reflects on the unbridled optimism that he is experiencing — along with our employees, customers and partners — in light of 6sense’s recent Breakthrough customer event, and the company receiving several noteworthy awards. The past few weeks have been a whirlwind, and in the best possible way. And they’ve reminded me once again of the undeniable, world-changing power of people, positivity, and community.

Peer-to-peer 62

Peer-to-peer Advertising Agencies Communities Lead Scoring 62

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you’re struggling, you’re not alone. While many marketers and analysts know that data gathering and attribution can be difficult, the latest research from leading marketing data analytics platform Adverity , shows that at the C-level, 54% of CMOs have trouble with wrangling the data to illustrate ROI or calculate it.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

accelerate agency

DECEMBER 22, 2021

There comes a time in the life of a SaaS business where a SaaS valuation is needed: It can tell you approximately how much your company is worth in the contemporary market. So, if you’ve reached that point in your business lifecycle, read on to learn: What makes SaaS companies so valuable? Types of SaaS valuations Key SaaS metrics for calculating valuation How to find your SaaS valuation multiple Five ways to improve your SaaS valuation Conclusion What makes SaaS companies so valuable?

Churn Rate 52

Churn Rate Work Management Paid Search Agency Business 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Smarte

DECEMBER 22, 2021

Why Your Sales and Marketing Teams Deserve Better B2B Data in 2022. Your prospects, buyers, and competitors are going digital and moving faster than usual. LinkedIn did a survey that suggested that 81% of sales professionals are using video conferencing for their day-to-day activities. Face-to-face meetings are reducing with each passing day. Scheduling and conducting meetings with prospects are now different and faster than it ever was before.

B2B Sales 52

B2B Sales B2B Marketing B2B Cold Calling 52

accelerate agency

DECEMBER 22, 2021

There comes a time in the life of a SaaS business where a SaaS valuation is needed: It can tell you approximately how much your company is worth in the contemporary market. So, if you’ve reached that point in your business lifecycle, read on to learn: What makes SaaS companies so valuable? Types of SaaS valuations Key SaaS metrics for calculating valuation How to find your SaaS valuation multiple Five ways to improve your SaaS valuation Conclusion What makes SaaS companies so valuable?

Churn Rate 52

Churn Rate Work Management Paid Search Agency Business 52

GreenRope

DECEMBER 22, 2021

Year In Review - 2021 System Updates. Just in time for Christmas, our holiday cheer misters (aka our developers) checked your feedback list, they checked it twice, and added a few new features you’re sure to find nice! Here are a few of our favorite updates from 2021. Project Live - The new Live tab shows people currently working on a project with their timers active and the amount of time since their times have started or stopped.

Broadcasting 52

Broadcasting Template Paid Search Agency CRM 52