KoMarketing Associates

DECEMBER 22, 2021

As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area. DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy. However, most marketers (46%) say that their top challenge remains tackling personalization at scale toward target accounts.

Account Based Marketing 235

Account Based Marketing ABM Marketing Report Marketing & Strategy 235

Biznology

DECEMBER 22, 2021

On the marketing privacy and security front in 2022, things are going to get worse – and better. That’s just the way technology seems to march forward. Progress isn’t always positive, but it is relentless and there are always people and organizations pushing to make that progress beneficial to consumers and marketers alike. Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Search Engine Journal

DECEMBER 22, 2021

Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.

Domain 145

Domain Google Companies 145

Content Marketing Institute

DECEMBER 22, 2021

If you didn't get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one). Continue reading → The post 10 Content Marketing Articles Readers (Like You) Loved This Year appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Content Paid Search Agency Marketing 144

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Search Engine Journal

DECEMBER 22, 2021

A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here. The post 8 Python Libraries For SEO & How To Use Them appeared first on Search Engine Journal.

SEO 145

SEO 145

Search Engine Journal

DECEMBER 22, 2021

Discover the right balance between incorporating important keywords with also matching the intent for the topic. Here are some tips on title tag optimization. The post Title Tag Optimization: A Complete How-to Guide appeared first on Search Engine Journal.

Tagging 143

Tagging Optimization Intent Keywords 143

Martech

DECEMBER 22, 2021

“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?

Email Marketing 137

Email Marketing Ethics Privacy Protection Deliverability 137

Search Engine Journal

DECEMBER 22, 2021

A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here. The post 8 Python Libraries For SEO & How To Use Them appeared first on Search Engine Journal.

SEO 135

SEO 135

Litmus

DECEMBER 22, 2021

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important?

Email Marketing 134

Email Marketing Planning Design Mobile Marketing 134

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Zoominfo

DECEMBER 22, 2021

At ZoomInfo, we’re constantly working behind the scenes to improve our product so that you can continue to grow your business. With every update, we prioritize helping you understand each new feature and how it can be of use to you and your team. That’s why we’re introducing “What’s New at ZoomInfo,” a quick monthly overview of the latest and greatest updates across the ZoomInfo platform.

Zoominfo 130

Zoominfo Template Buy Work Management 130

Only B2B

DECEMBER 22, 2021

Data is the backbone of every effective content strategy. There’s a reason why the concept “data-driven content marketing” has become so popular recently. You can’t count on speculations and intuitive feeling in today’s dynamic environment – that’s a certain way to burn up your money and eventually end up nowhere.

Marketing & Strategy 127

Marketing & Strategy Buyer Personas Content Marketing Analytics Tools 127

SEMrush

DECEMBER 22, 2021

With an eye toward ecommerce, we‘ve crunched the data and come up with 5 market defining trends for 2022. From supply chains to blockchains, staying ahead of these trends will ensure your online business thrives this coming year.

eCommerce 126

eCommerce Trends Business Marketing 126

Martech

DECEMBER 22, 2021

The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference.

Work Management 125

Work Management Marketing Automation Services Marketing Management Paid Search Agency 125

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Search Engine Journal

DECEMBER 22, 2021

DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that's said to be faster than Google Chrome. The post DuckDuckGo To Release Desktop Version Of Mobile App appeared first on Search Engine Journal.

Google 124

Google Tools 124

Martech

DECEMBER 22, 2021

There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a staggering pace for some ten years. I’m talking about more fundamental change. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

The Mx Group

DECEMBER 22, 2021

Companies 118

Companies 118

Envy

DECEMBER 22, 2021

Slow down? Cyber security startups are popping up like mushrooms after the rain. It makes sense—cybercriminals are getting more sophisticated, and companies (and mere mortals) need better security solutions to protect their mission-critical data and assets. But not all cyber security startups were created equal—some are clearly leading the field. Here are our picks for the top 11 emerging cyber security startups and why we t hink they’re the ones worth watching. 1.

Enterprise Management 118

Enterprise Management Startups Work Management Marketing Management 118

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

DECEMBER 22, 2021

By Tom Swanson , Engagement Manager at Heinz Marketing. “A story doesn’t work when its your story. It works when it becomes their story”. Seth Godin said that in a blog post, and it is so easy to look at that and just agree, but there is one key thing to unpack. The word “ becomes ” is the key component of that entire quote, because that is what we need to do.

Tips 115

Tips Work Management Word of Mouth Marketing Management 115

Martech

DECEMBER 22, 2021

Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your audience cares about as well. Customers are no longer just voting for brands or products via their purchases. Now, they’re also voting for the future they would like to see the world move towards — a future in which climate change is being addressed, centuries of socioeconomic and racial injustices are being corrected and equality a

Resources 111

Resources Paid Search Agency Advertising Agencies Digital Marketing Funnels 111

Search Engine Journal

DECEMBER 22, 2021

The makers of the popular Astra WordPress theme updated their Starter Templates Library Plugin with new development features and 100+ free templates The post Updated WordPress Plugin Offers 100+ Free Templates appeared first on Search Engine Journal.

Template 107

Template Features 107

Martech

DECEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession.

Advertising Agencies 110

Advertising Agencies Privacy Touchpoints Acquisitions 110

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ConvertKit

DECEMBER 22, 2021

On September 20, 2021, Apple released their new OS, iOS 15. There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? Apple’s Mail Privacy Protection feature will automatically load the pixels in an email to prevent email senders from collecting any information about the receiver.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

MindFire

DECEMBER 22, 2021

Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business). Joy ( his real name ) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia. Connect with him on LinkedIn here or via email here. In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how branding can help you and your business grow. ( A little secret: Andrew is planning to release more podcasts in 2022 … interviews like this on

Brand Identity 98

Brand Identity Branding Advertising Agencies Paid Search Agency 98

SmartBug Media

DECEMBER 22, 2021

In today’s technology-driven world, data is more important than ever. Most companies are collecting at least some kind of data, but not all companies are using their data to its fullest potential. Data-driven decisions can help companies make smarter choices for their business and for their prospects and customers, which is why it’s so important to not only collect data but also process it with the right data visualization tool.

Tools 98

Tools Enterprise Management Pricing Price 98

Smarte

DECEMBER 22, 2021

Why Your Sales and Marketing Teams Deserve Better B2B Data. Your prospects, buyers, and competitors are going digital and moving faster than usual. LinkedIn did a survey that suggested that 81% of sales professionals are using video conferencing for their day-to-day activities. Face-to-face meetings are reducing with each passing day. Scheduling and conducting meetings with prospects are now different and faster than it ever was before.

B2B Sales 98

B2B Sales B2B Marketing B2B Cold Calling 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

BenchmarkONE

DECEMBER 22, 2021

The nuts and bolts of starting a small business can seem overwhelming. You have to manage multiple tasks, from legal and intellectual property protection to sales and marketing. More often than not, the execution of these tasks shapes whether your business will take off or not. . You’d like your business to take off and gain the means to grow revenue quickly.

Small Business Marketing 82

Small Business Marketing Business Work Management Acquisitions 82

LeadsRX

DECEMBER 22, 2021

The mobile app industry has long struggled to capture complete attribution of its marketing campaigns, hoping that one magic-bullet ad would make it “the next big app.”. In this episode, we explore a solution to monitor all marketing channels to identify mobile app installations, mobile app events, and mobile app conversions. The benefits of determining what types of events are working best and what type of customer acquisition campaigns are working best are huge.

Mobile Advertising 78

Mobile Advertising Advertising Advertisements Mobile Marketing 78

FMG Suite

DECEMBER 22, 2021

Financial advisors find new ways to find clients and grow their businesses every year. 2022 will be no exception. . Financial advisors seeking to improve their marketing will see many new initiatives and strategies in the upcoming year. Here are three ways to increase your assets under management and grow your business in 2022. Leverage Online Reviews.

Work Management 72

Work Management Ad Exchange Paid Search Agency Marketing Management 72