Influitive
MARCH 24, 2017
Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.
Marketing Insider Group
MARCH 24, 2017
For the 115th episode of The Marketing Book Podcast, I interviewed Jeb Blount, author of “Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal.” Jeb Blount explains that the sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more […].
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Hive9
MARCH 24, 2017
One of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth. You know the work you do is valuable and helps the company make money, but it hasn’t always been easy to convince people in other departments and the c-Suite that’s the case.
Adobe Experience Cloud Blog
MARCH 24, 2017
Author: Chandar Pattabhiram The countdown is on! In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. This year is going to be bigger and better than ever before. What I love about Summit is that it gives everyone a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement– The Marketing Nation.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
MARCH 24, 2017
Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Lead Agency
MARCH 24, 2017
Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. Whilst it comes as no surprise that the B2B marketing ecosphere is changing, there have been some noteworthy shifts in how B2B purchasing decisions are happening, but also who is responsible for influencing them.
chiefmartech
MARCH 24, 2017
This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. There has been a huge influx of new martech solutions over the past few years — chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.
Content Standard
MARCH 24, 2017
You’ve spent years developing your personas and you’re tasked with building a content strategy that will meet the distinct needs of each one. This should be easy. In true Pygmalion fashion , you’ve shaped their personalities, and you’re even more familiar with the intimate details of these prototypical models than you are with your own family members.
Sprout Social
MARCH 24, 2017
Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat , the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Check out additional advice from the team on creating brand content that earns shares.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
33Across
MARCH 24, 2017
Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon. The post 33Across Celebrates Our Biggest Hackathon appeared first on 33Across.
VisumCX
MARCH 24, 2017
I was speaking to a B2B marketer recently about their need to create content that was aligned to the customer journey. She told me that after a week of meetings between marketing and sales, it was decided that sales was going to create the customer facing content and messaging for the organization. In her words “we have lost that battle.” The explanation given was that sales has a unique view into their customers and buyers and given that perspective; they should be the group that develops the c
33Across
MARCH 24, 2017
Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon. The post 33Across Celebrates Our Biggest Hackathon appeared first on 33Across.
Akoonu
MARCH 24, 2017
Marketing and Sales are very different organizations, but regardless of whether you are a manager or an individual contributor in either organization, your goal is to produce results. "There is no such thing as failure. There are only results.” Tony Robbins. People are more likely to produce results when they are held accountable to them. However, accountability isn’t accidental.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Freeman Company
MARCH 24, 2017
The Drum Arms hosts sessions during Advertising Week Europe
Walker Sands
MARCH 24, 2017
Biznology
MARCH 24, 2017
Want more revenue and profit for your business? Of course you do; who doesn’t? But what really leads to profits? And how can digital deliver on that for your business? Good questions, if I do say so myself. Even better: I’ve got some answers for you. Content is king. Customer experience is queen. Data is the crown jewels. Okay, so these sound clever and all.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Kapost
MARCH 24, 2017
Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” But we all know that more content isn’t synonymous with better content.
JotForm
MARCH 24, 2017
One important tool for every human, and especially for web workers, is the calendar. A majority of the daily organization is done on them – and not just on a single device such as the paper planner from the old days. It is important that appointments and tasks are correctly displayed, and kept.
Hubspot
MARCH 24, 2017
In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored -- among other topics -- just how we became so obsessed with food. Some believe it began with food permeating popular culture -- for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, "Can I do that?".
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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