SEMrush
SEPTEMBER 4, 2019
A data-powered guide for ad publishers and content creators wanting to turn their website, blog or any other online medium into a monetization powerhouse. Learn the magic formula of monetization, combine the trinity force of SEO, CPC and CTR and make the most out of your domain‘s advertising potential with SEMrush tools!
Direct Response Coach
SEPTEMBER 4, 2019
The post Gaps in your Email Schedule – and how to avoid them appeared first on McCarthy and King Marketing.
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InsightSquared
SEPTEMBER 4, 2019
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. This is no small feet. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. .
Marketing Insider Group
SEPTEMBER 4, 2019
Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best. In her January 2019 Forbes piece, Beheshti points out that 66 percent of the workforce doesn’t show up to work with “passion, purpose, presence, and energy.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
InsightSquared
SEPTEMBER 4, 2019
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. This is no small feat. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. .
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hive9
SEPTEMBER 4, 2019
One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.” This is particularly apt in the world digital marketing, where a lack of specific strategies to achieving clear goals will sink any business, big or small. For that reason, we’ve listed five features every marketer needs to look for when selecting an effective marketing-planning software solution.
KoMarketing Associates
SEPTEMBER 4, 2019
Many marketers are now turning to customer data platforms (CDPs) in order to reap the full benefits of their analytics. However, new research suggests that not all marketers have been successful when it comes to assembling CDPs and implementing them in their strategies. The Customer Data Platform Institute recently published the “Understanding CDP Users: CDP Institute Member Survey 2019” to provide more insight into how marketers are using CDPs, as well as where there is room for improvement.
Sprout Social
SEPTEMBER 4, 2019
When Instagram first began in 2010, smartphone cameras were still lacking in features and quality. Instagram photos were taken with the in-app camera and on today’s screens, those old posts look blurry and pixelated. Now, the feed is a mix of smartphone photos and professionally processed photos. The smartphone camera is good enough now that it’s possible to use it on the fly and some won’t even know the difference.
Direct Response Coach
SEPTEMBER 4, 2019
The post Gaps in your Email Schedule – and how to avoid them appeared first on McCarthy and King Marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ATAK Interactive
SEPTEMBER 4, 2019
The two leading e-commerce platforms, by the number of installations, are WooCommerce and Magento. Both are versatile and powerful, and the best choice depends on a business’s particular needs. Magento is software specialized for e-commerce web pages, while WooCommerce is a WordPress plugin which lets sites host online stores. To choose between them, you should understand their features, costs, and requirements.
Content Marketing Institute
SEPTEMBER 4, 2019
Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make implementation a success. Continue reading → The post Got a Plan? Content Marketing Success Demands It appeared first on Content Marketing Institute.
Martech Advisor
SEPTEMBER 4, 2019
The need to personalize communications, particularly those appearing on mobile devices, cannot be overstated. Smaato's Glenn Fishback examines how far along marketers are in their efforts. Personalization has grown in importance in mobile marketing over the past few years, with 52 percent of consumers saying they will switch brands due to non-personalized communication.
Ontraport
SEPTEMBER 4, 2019
If it’s true that dog people love dogs and cat people love cats, with little overlap, as is often believed, businesses in the pet industry would be best served by targeting cat people one way and dog people another. They’d segment their audience into groups based on pet type so that people who love dogs […]. The post The Right Way to Segment Your List appeared first on The Ontraport Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech Advisor
SEPTEMBER 4, 2019
Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. It also helps publishers optimally leverage their ad inventory. Here are the top five programmatic ad platforms for 2020 and beyond. The programmatic display ad spend in the U.S. is forecasted to reach $68.87 billion in 2020 compared to $47.37 in 2018. Brands and organizations have realized the power of programmatic advertising and are including it in their advertising strategy.
Oktopost
SEPTEMBER 4, 2019
The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. Choosing the best solutions in such a crowded field can be difficult.
ClickZ
SEPTEMBER 4, 2019
Inbound marketing platform HubSpot announced Wednesday a partnership with marketing data engine Supermetrics that lets users – for the first time – automatically acquire and integrate data from multiple HubSpot portals or accounts. The new Supermetrics connector , which can be utilized without programming or integration work, enables the capture, analysis and reporting of data from multiple HubSpot sources into Google Sheets, Google Data Studio and Microsoft Excel.
SendGrid
SEPTEMBER 4, 2019
With thousands of potential renderings, spam filters on high alert, and the risk of broken links, email testing isn't a nice-to-have—it's a need-to-have. The post Email Testing Walkthrough and Examples: Send Flawless Emails Every Time appeared first on SendGrid.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ATAK Interactive
SEPTEMBER 4, 2019
The two leading e-commerce platforms, by the number of installations, are WooCommerce and Magento. Both are versatile and powerful, and the best choice depends on a business’s particular needs. Magento is software specialized for e-commerce web pages, while WooCommerce is a WordPress plugin which lets sites host online stores. To choose between them, you should understand their features, costs, and requirements.
DivvyHQ
SEPTEMBER 4, 2019
Great writing skills aren’t the be-all and end-all when you’re hiring a new content marketing writer. To develop a successful working relationship, you also need to choose someone who has the right personality traits and work ethic to succeed. Here are seven traits to avoid.
ATAK Interactive
SEPTEMBER 4, 2019
The two leading e-commerce platforms, by the number of installations, are WooCommerce and Magento. Both are versatile and powerful, and the best choice depends on a business’s particular needs. Magento is software specialized for e-commerce web pages, while WooCommerce is a WordPress plugin which lets sites host online stores. To choose between them, you should understand their features, costs, and requirements.
Data Cleaning/CRM Appending
SEPTEMBER 4, 2019
In spite of tremendous advances in social media, marketing emails are on the top as ever for B2B businesses to be in touch with their leads as well as customers. As a whole lot of digital marketing teams have realized the fact that email marketing provides high ROI and conversion rates, a recipient’s inbox has […]. The post Four ways to improve your Email Marketing strategy in 2020 appeared first on BizProspex.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
SEPTEMBER 4, 2019
At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers?
Martech Advisor
SEPTEMBER 4, 2019
If B2B companies are going to make it in today’s competitive market, they need to optimize their channel partners. Just like your account-based strategy delivers results for your revenue team, here’s how to win the channel with ABM, shares, Latane Conant, CMO of 6sense. Every sales and marketing leader knows channel partners are one of their most valuable assets.
Hubspot
SEPTEMBER 4, 2019
I’ve been doing a lot of research and thinking this year about how consumer behavior has changed, and how businesses can take advantage of these shifts to grow better and faster. So often, sweeping shifts in business strategy begin with subtle shifts in our own lives. To explain what I mean, let me tell you about a typical night in my house. HubSpot is dog friendly, so everyday I bring my dog Romeo to the office and then, at day’s end, we ride home together in a Lyft.
BOP Design
SEPTEMBER 4, 2019
For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. In this post, we share simple tips for B2B marketers to promote content pieces. Share on Social Media.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Jifflenow
SEPTEMBER 4, 2019
And just like that, a meeting has come to an end! Right from curating the agenda, ensuring the right participants, and concluding the meeting with a Q&A session, organizing a meeting is a long but effective process. But a meeting manager’s task is not yet completed for the steps taken after is just as important as the meeting itself which is to summarize and record the meeting.
BenchmarkONE
SEPTEMBER 4, 2019
Long-term clients are the bread and butter of a successful marketing agency. While it’s certainly a good idea to always be working on ways to bring in new business, it’s those long-term clients who are going to help you build a strong and sustainable portfolio — especially if you’re running a small or mid-size firm. Not convinced that long-term clients are more valuable than shiny new ones?
Televerde
SEPTEMBER 4, 2019
I read recently that 63% of salespeople say cold calling is what they dislike most about their jobs. Hey, I’ve been there. I know it’s the most challenging aspect of any sales job. I started on the phones, growing my career to become the VP of Customer Success and then Chief Marketing Officer (I’m now Chief Social Responsibility Officer but that’s another blog, for another day).
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