Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. According to Harvard Business Review, boosting customer retention by just 5% can actually increase your revenue by 25% to 95%.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Search Engine Journal

MAY 30, 2022

Google is reportedly gearing up for another strong push to conquer ecommerce. Here's what you need to know to get prepared. The post Is Google Making Another Push Into Ecommerce? appeared first on Search Engine Journal.

eCommerce 132

eCommerce Google 132

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. 97% of consumers research products and services before making a purchasing decision.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Search Engine Journal

MAY 30, 2022

Google continues its 'Ask Googlebot' video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. The post Google: Don’t Sweat Small Fluctuations appeared first on Search Engine Journal.

Google 123

Google Video Marketing Marketing Websites Tools 123

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SmartBug Media

MAY 30, 2022

Are you worried about getting capital for your e-commerce brand? Do you wonder if it’s possible to successfully scale your business when you just have a few members on your team? We’re interviewed Mark Samuel, the founder and CEO of IWON Organics , who believes that you can build an e-commerce brand with five key employees, as long as you know your “why.

Resources 98

Resources Ad Building Brand Identity Branding 98

Opt Intelligence

MAY 30, 2022

Consumer behavior is not immune to seasonal changes, and your marketing needs to follow suit. Summer means kids home from school, more people on vacation. This can often mean less time spent online. And while that hardly means you should pause your marketing efforts, it does mean you may need to revamp your online marketing strategy a bit. Here are a few tips for a successful summer marketing campaign.

Marketing & Strategy 70

Marketing & Strategy Marketing Strategy Co-Registration Opt-in 70

Search Engine Journal

MAY 30, 2022

Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show. The post How To Dominate Google Merchant Center [Podcast] appeared first on Search Engine Journal.

Google 71

Google Traffic Tips Media 71

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is to get caught up in the details when discussing your campaigns, but sometimes, it helps to take a back seat and review what is happening with lead generation as a whole – how other marketers are faring.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Televerde

MAY 30, 2022

Your customers are the reason your business exists. While you hope they stick with you for a long time, customer loyalty is not guaranteed. To keep your business growing, you need effective lead generation strategies. Without a steady stream of new leads, revenue will stagnate. You need to have a clear, purpose-driven lead generation strategy to bring in the customers and revenue your business needs to thrive.

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

PureB2B

MAY 30, 2022

Which method should you use? If you’re the kind of person who keeps a close eye on developing advertising and marketing techniques, working on always staying up to date with the latest advancements in the field, there’s a pretty good chance you’ll have heard of both AMB and TAS – or account-based marketing and target account selling. For those of you who have been frantically working on upping your account-based marketing game, nurturing clients and improving your one-on-one, targeted marketing,

Account Based Marketing 62

Account Based Marketing Planning Work Management ABM 62

Convert

MAY 30, 2022

In March of 2022, Utah Governor Spencer J. Cox signed into law the Senate Bill ( SB) 227 , also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. Any data connected to an identified or identifiable individual is known as personal data.

Privacy 52

Privacy CPA Cost per Acquisition Privacy Policies 52

PureB2B

MAY 30, 2022

Every sales rep knows the frustration of sorting through piles of prospective leads, and then still having to do all the work of actually attracting those leads and convincing them to buy. Well, imagine a universe where every lead is high-quality and you can start the sales process focused on the best fitting accounts with high value. How much time could be saved on making every sale?

Account Based Marketing 62

Account Based Marketing ABM Planning Paid Search Agency 62

Conversica

MAY 30, 2022

Get More Value Out of Your Virtual Events and Webinars. Virtual events and webinars have been around for a while, but these digital meeting and online education spaces got a major boost in 2020—I’m sure you know why. This presented a number of challenges and opportunities for businesses. As companies were forced to transition away from in-person events temporarily, they struggled with new technologies (such as video hosting and streaming platforms) as well as ways to raise awareness around these

Webinar Metrics 52

Webinar Metrics Lead Scoring Lead Ranking Top of Funnel 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

PureB2B

MAY 30, 2022

Buyers are 48% more likely to consider vendors that personalize marketing to address their specific needs. If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn. A B2B buyer persona is the best way to ensure your team is completely aligned on who you’re marketing to, and how you should sell to them.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

Smartyads

MAY 30, 2022

Affiliate marketing is one of the major revenue-generating sources for publishers and advertisers. According to a survey, 31% of publishers say it is their second major source of generating revenue, while for 9% it is their primary source of revenue. Over 80% of brands around the.

Search Marketing 52

Search Marketing Traffic Marketing & Strategy Marketing Strategy 52

PureB2B

MAY 30, 2022

There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? Luckily, the answer to those questions is yes. Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PathFactory

MAY 30, 2022

Microsites for Priority Accounts. What Is It? For those target accounts that are “tier 1” (priority) accounts, we can help deliver a personalized experience to increase conversion or leads but also increase expansion into existing accounts. Value Proposition. Build a scalable microsite that delivers sales person contact info, specific marketing content, case studies and use cases that are targeted towards a specific priority account.

Microsite 52

Microsite Account Based Marketing ABM Case Studies 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

PureB2B

MAY 30, 2022

Want to build targeted lists of pre-qualified leads? You need a source of B2B data. But, sourcing B2B data in a time and cost efficient way is hard. In this guide we’ll show you the benefits of using B2B data, and the best methods to source, cleanse, validate, and store your data. Let’s get into it. What is B2B Data? Business-to Business Data, often referred to as B2B Data, is information that can be used to help power your marketing and sales campaigns.

B2B 62

B2B Account Based Marketing Validation Sales Qualified Leads 62

PathFactory

MAY 30, 2022

Custom Reporting. What Is It? Specific reports that are outside the scope of PathFactory’s out-of-the-box reporting. Value Proposition. Every company is different in terms of what is required from a reporting perspective. And while our built-in reports are extremely deep, sometimes they will not highlight something key that requires say a special combination of tables, or a metric that exists but isn’t accessible via standard reports.

Content 52

Content Ad Building Examples Best Practices 52

PureB2B

MAY 30, 2022

Logistics is a critical component for any business that ships products directly to a consumer. Despite this, price still dominates many buyers’ decisions when it comes to procuring a third-party logistics (3PL) partner for their business. For 3PL companies looking to close more sales, a race-to-the-bottom sales strategy can provide quick wins, but will eventually damage the bottom line by eroding overall revenue.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

Valasys

MAY 30, 2022

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables marketers to create personalized customer experiences and organize the complete customer journey from the first touchpoint to the final transaction. Share This Post Shares. The post What is Salesforce Marketing Cloud & How Is It Beneficial appeared first on Valasys Media.

Touchpoints 52

Touchpoints Marketing Automation Services Marketing Automation Automation 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

PureB2B

MAY 30, 2022

The value of account-based marketing (ABM) has often been quantified in terms of its impact on revenue generation. A report from MRP Prelytix , in fact, found that 84% of companies that use ABM have reported positive revenue gains. But ABM can affect other performance indicators, too—especially those that involve the customer experience (CX). By enabling businesses to deliver highly personalized interactions and offers to the right prospects, ABM can help improve overall CX.

Account Based Marketing 62

Account Based Marketing ABM Work Management Touchpoints 62

Valasys

MAY 30, 2022

Google Search May 2022 core update went live on the 25th of May, 2025; however, according to official reports, it will still take 1-2 weeks for the update to fully roll out. Just like every other core update this update will have an evident impact on-site owners. Share This Post Shares. The post Google Search May 2022 Core Update: What to Expect appeared first on Valasys Media.

Google 52

Google Media 52

PureB2B

MAY 30, 2022

How to Target the Right Buyer in Your Demand Generation Campaign. Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. And converting those needs into actual demand requires a nuanced alignment of both communication and analytical understanding.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PathFactory

MAY 30, 2022

1:Many. What Is It? Tier 3 accounts: The bulk of your target accounts represent “bottom of the iceberg” and require a more scalable 1:many approach. Value Proposition. Build a dynamic webpage for a particular industry or persona that delivers marketing content specific to that industry/persona. Examples. Dynamic Logos. Industry Based ABM.

Account Based Marketing 40

Account Based Marketing ABM Resources Marketing Strategy 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. 97% of consumers research products and services before making a purchasing decision.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

PathFactory

MAY 30, 2022

1:Few. What Is It? Tier 2 accounts: these may justify a bit more personalization asdfasdfasfd. Value Proposition. More filtered audience (specific audience + region + persona). Examples. Video Welcome from Rep. Tier 2 – list ABM. Account Based. Persona Based Pages.

Account Based Marketing 40

Account Based Marketing ABM Video Marketing Examples 40

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is to get caught up in the details when discussing your campaigns, but sometimes, it helps to take a back seat and review what is happening with lead generation as a whole – how other marketers are faring.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62