Marketing Insider Group
JULY 11, 2016
For most people, email outreach isn’t just difficult—it’s embarrassing. Persuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention. That’s why crafting an effective outreach email is important. The goal is not to bore the recipient or waste her time. If you do, […]. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group.
Biznology
JULY 11, 2016
Evolution as understood by Charles Darwin was supposed to happen very slowly and gradually. That’s why he, and many other scientists, were puzzled by an event that happened about 540 million years ago, known as the Cambrian Explosion. During that period, life as it was known went in overdrive mode, and a world that was mostly comprised by simple life forms, suddenly – in geological scale – became extremely diversified, with most major animal phyla appearing in a span of 25 mil
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Marketing Insider Group
JULY 11, 2016
It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience. So how do you make sure the content you’re producing […]. The post Personalization Is The Future Of Content Marketing appeared first on Marketing Insider Group.
The Effective Marketer
JULY 11, 2016
What should product marketers read? That’s a question I’m often asked and decided to list all the books I typically recommend, especially if you are starting off in your product marketing journey. The full list is on this post at Medium: The Product Marketer’s Essential Reading List. I hope you like it!
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JULY 11, 2016
Your website is an incredibly powerful conversion channel – unless no one is converting. Many marketers have no idea if their website is an effective lead generation tool (which probably means it’s not as effective as it could be). Running marketing experiments isn’t just for data scientists. Marketers now have tools at our disposal to find […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
JULY 11, 2016
When businesses want to learn how to get followers on Instagram, there’s a lot of shady and unethical services offering to do it for you. At Sprout Social, we’ll be the first to tell you it’s always better to organically build your social media audience. By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics.
Contently
JULY 11, 2016
With 46 million YouTube subscribers, PewDiePie is arguably the most powerful individual force in the gaming industry. His channel is the largest on YouTube by a large margin: The closest, HolaSoyGerman, has 28 million subscribers. No one in the traditional media industry comes even close: He has almost 40 million more subscribers than IGN , the most popular game publisher on the platform.
Adobe Experience Cloud Blog
JULY 11, 2016
Author: Anastasia Pavlova Are you familiar with the Pareto principle, otherwise known as the 80/20 rule? Essentially, it states that 80% of your business wealth will come from 20% of your customer base. Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base.
PureB2B
JULY 11, 2016
Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business. When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. Not only does your offer have to be compelling enough for them to provide their contact details in exchange for it, your CTA needs to be persuasive enough to entice those visitors
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hinge Marketing
JULY 11, 2016
You often hear that professional services are “all about the people.” That’s true. And it’s why talent acquisition is so important to the success of a professional services firm. Finding, attracting, and keeping good talent can make or break a services organization. There’s an old saying about professional services: “all your assets walk out the door every night.
PureB2B
JULY 11, 2016
Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business. When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. Not only does your offer have to be compelling enough for them to provide their contact details in exchange for it, your CTA needs to be persuasive enough to entice those visitors
Contently
JULY 11, 2016
Last year, NPR published a blog post titled “Help A Blind Person Identify Everyday Things.” This sort of language is fairly common, probably not something that would offend most people. Yet referring to individuals as blind first, and a person second, could suggest that their disability is the primary thing that defines them. Instead, many prefer that writers refer to the subject as a person who is blind.
Sprout Social
JULY 11, 2016
Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina (@chrismessina) August 23, 2007.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Kapost
JULY 11, 2016
Carter Stepanovsky cares. Carter’s a customer success mana ger at Kapost. Given the descriptive title, it’s fairly easy to deduce the job’s role and responsibilities. But it’s fascinating still to unravel the behind-the-scenes details of a function that might otherwise be taken for granted. In this part two of our series featuring interviews of various specialists within Kapost, I speak with Carter who proved to be a wonderful spokesperson.
Hubspot
JULY 11, 2016
We spend hours planning out every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch or lovingly modify templates so that we’re putting our best foot forward with our email marketing campaigns. With all the blood, sweat, and tears that go into our emails, there’s nothing more heartbreaking than finding out the message never made it to our subscribers.
Vidyard
JULY 11, 2016
We all know events are a great time to share your content. In fact, in-person events are rated as the most effective content marketing tactic, according to the Content Marketing Institute. But what about the content you can produce from your event? You’ve done the legwork to get your customers, prospects, and influencers face-to-face. Why not take it a step further and capture them on video!
SnapApp
JULY 11, 2016
Demand Gen Report recently released new data on the current state of lead scoring , which spotlighted some important insights marketers need to know. From the overall effectiveness of lead scoring to the importance of team collaboration, the data point to a few key areas for improvements that can make this aspect of lead generation much more worthwhile.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JULY 11, 2016
The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention. It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe. There is no bigger stage for celebrating advertising that moves us than the Cannes Lions International Festival of Creativity.
Crafted Agency
JULY 11, 2016
The top 3 reasons why sales enablement is a game changer for your B2B sales organization to increase revenue and drive new customer acquisition.
Hubspot
JULY 11, 2016
Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself.
LeanData
JULY 11, 2016
You just moved into a new apartment. And now you’re asking yourself: Who else should have access to my place? The property manager, of course, has a key. Maybe you’ll want to give one to your mother. There are other people that might need to get inside from time to time. You know, the cable guy and so on. But you’re not going to give them keys so they can come and go as they please, right?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Freeman Company
JULY 11, 2016
Three simple steps to increase the fun factor and attendee engagement at your next brand experience.
LeanData
JULY 11, 2016
You just moved into a new apartment. And now you’re asking yourself: Who else should have access to my place? The property manager, of course, has a key. Maybe you’ll want to give one to your mother. There are other people that might need to get inside from time to time. You know, the cable guy and so on. But you’re not going to give them keys so they can come and go as they please, right?
Contently
JULY 11, 2016
“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty,” Teddy Roosevelt famously said, when a young journalist transitioning to a role at a branded content studio asked for advice. Jokes aside, I’ve been lucky enough to experience the upside of the native ad industry’s explosive growth.
LeanData
JULY 11, 2016
You just moved into a new apartment. And now you’re asking yourself: Who else should have access to my place? The property manager, of course, has a key. Maybe you’ll want to give one to your mother. There are other people that might need to get inside from time to time. You know, the cable guy and so on. But you’re not going to give them keys so they can come and go as they please, right?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Standard
JULY 11, 2016
The overwhelming majority of mobile sharing still occurs in the dark, but brands are finding light at the end of the tunnel. By embracing dark social as part of a mobile content strategy, brands can capture user attention and drive engagement. A report from RadiumOne found that globally, 82 percent of content shared on mobile is shared via messaging, email, or text.
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