Marketing Insider Group
JANUARY 9, 2017
Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […].
Customer Experience Matrix
JANUARY 9, 2017
If it weren’t the print edition, I would have sworn today’s New York Times business section had been personalized for me: there were articles on self-driving cars , virtual reality , and how “ Data Could Be the Next Tech Hot Button ”. That precisely matches my current set of obsessions. It’s especially apt because the article on data makes a point that’s been much on my mind: government regulation may be the only factor that prevents AI-powered virtual reality from taking over the world, and gov
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Marketing Insider Group
JANUARY 9, 2017
My wife probably doesn’t like—check that—I know she doesn’t like it, but I’m on my smartphone a lot at home. I’m checking on sports scores or scanning my social feeds, but I’m doing one thing more than anything else. I’m always checking my email. The Radicati Group estimates the number of email users worldwide is […].
Contently
JANUARY 9, 2017
Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JANUARY 9, 2017
Social media may have helped marketers connect with clients and prospects in 2016 more than they initially thought. The “2016 Social Commerce Survey” from SUMO Heavy found that last year, 72 percent of buyers used social media on a daily basis. About 47 percent claimed that they utilized it multiple times per day. Only 11 percent said that they did not use social media at all.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hive9
JANUARY 9, 2017
At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. It’s entirely possible to hear the term “marketing planning” and conflate it with simply having a budget or a general penned strategy, but the two aren’t the same thing. That’s merely step one in the kind of iterative process we’re talking about when we use the term.
Kaon
JANUARY 9, 2017
Original article published on Mobile Marketing Watch. . B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ). So it’s no wonder that mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US.
Adobe Experience Cloud Blog
JANUARY 9, 2017
Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your potential and existing customers to take it.
Sprout Social
JANUARY 9, 2017
Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing these communities takes knowledge and a fair share of hunches. Managing multiple accounts makes it hard to know the best times to publish on social media.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hinge Marketing
JANUARY 9, 2017
Bringing in new clients is essential to the health of every professional services firm. And nothing is more central to the success of that endeavor than an effective sales and marketing strategy. This article will focus on how to develop a strategy for your firm. Let’s begin by clearing up some basic confusion: what is the difference between sales and marketing?
Vidyard
JANUARY 9, 2017
One of my favorite things about my team is that we are constantly focused on helping each other do better. After one of us finishes a call that doesn’t progress, someone may say something along the lines of, “Ah man, so close, I could have taken that somewhere!” That’s when we start discussing what happened in the call, and together try to figure out how we could have driven it better.
Hubspot
JANUARY 9, 2017
Ah, late December -- I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve. We resolved to do things like lose weight, find love, and save money. But once the new year has come and gone, sadly, only 8% of us successfully accomplished what we set out to do.
Vidyard
JANUARY 9, 2017
One of my favorite things about my team is that we are constantly focused on helping each other do better. After one of us finishes a call that doesn’t progress, someone may say something along the lines of, “Ah man, so close, I could have taken that somewhere!” That’s when we start discussing what happened in the call, and together try to figure out how we could have driven it better.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
JANUARY 9, 2017
Earlier this year, our associate marketing director at Fractl , a US-based content marketing agency, returned from a speaking engagement at a marketing conference in Peru. The conference, comprising a mix of international attendees and speakers predominantly from the Americas, focused on global marketing innovations in content strategy and SEO. Besides the beautiful photos, she returned with some intriguing insights.
Sprout Social
JANUARY 9, 2017
For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and current customers. Social media isn’t any different. Social media managers in particular need to keep track of who they are interacting with across multiple social channels. Maintaining a social media CRM is vital for ensuring customer retention and quantifying social ROI.
Top Rank Marketing
JANUARY 9, 2017
The post 20 Talented Brand Marketers to Follow on LinkedIn appeared first on B2B Marketing Blog - TopRank®.
Brandfolder
JANUARY 9, 2017
Have you heard us talk about our golden rule? If you haven’t, it goes a little something like “Build software as you’d like others to build software for you.” We.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Freeman Company
JANUARY 9, 2017
VR is emerging as the hot new technology to rock the marketing world and beyond
Brandfolder
JANUARY 9, 2017
Have you heard us talk about our golden rule? If you haven’t, it goes a little something like “Build software as you’d like others to build software for you.” We.
The Freeman Company
JANUARY 9, 2017
How VR merges the creative with the practical — with unlimited potential
Engagio
JANUARY 9, 2017
To say account based strategies were prominent in 2016 is an understatement. It was the flavor of the month… for 12 months. Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Freeman Company
JANUARY 9, 2017
Q&A with B-to-B Dream Team member Shantel Gascoigne of Microsoft
Leadspace
JANUARY 9, 2017
Building an effective, end-to-end lead generation strategy is far from simple. But if there’s anything I’ve learned in more than a decade leading B2B sales teams, it’s that lead generation strategies live and die by the quality of the data they are built upon. So many companies struggle to reach their potential for the simple reason that their databases are not in order.
Biznology
JANUARY 9, 2017
You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning? Micro-learning is the instructional design strategy embraced by eLearning professionals to reach a workforce—younger employees in particular—who are distracted, stressed out, and disengaged.
Hubspot
JANUARY 9, 2017
When you hear "infomercial" you might picture a suburban mom on a fruitless quest through her cluttered kitchen cabinets to find a single matching container lid from her 10,000 piece Tupperware collection. Or a hapless man engaged in a heated but ultimately ill-fated wrestling match with his garden hose. What was once an ad format no self-respecting agency would deign to touch after the 90s has suddenly found itself in vogue again, thanks to a growing consumer taste for all things nostalgic and
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Contently
JANUARY 9, 2017
When the Content Marketing Institute releases its annual Benchmark report, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. I always expect to see a dramatic rise, but it usually lingers around 33 percent.
Hubspot
JANUARY 9, 2017
When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of the questions deliver interesting insights on the state of digital marketing. And thanks to the work of Orbit Media Studios , this data has been collected, made available and fun to consume.
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