Heinz Marketing
MAY 22, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity.
Search Engine Journal
MAY 22, 2023
MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.
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Oktopost
MAY 22, 2023
Chloe Stevens reveals expert tips for crafting a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.” Today more than ever, audiences demand authenticity from brands on social media.
DivvyHQ
MAY 22, 2023
What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. Quick hint: They do a lot.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Hinge Marketing
MAY 22, 2023
How do today’s accounting firms build and utilize their marketing budgets? And what can we specifically learn from those firms growing the fastest? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Martech
MAY 22, 2023
I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines.
Search Engine Journal
MAY 22, 2023
Discover how even small teams have been able to build 1,000 backlinks per month. The post How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint appeared first on Search Engine Journal.
Martech
MAY 22, 2023
The European Union fined Meta $1.3 billion on Monday saying Facebook’s parent company broke the bloc’s laws by transferring E.U. citizens’ user data to the United States. The Irish Data Protection Commission, which handed down the order, said the transfers violated the E.U.’s General Data Protection Regulation (GDPR). Meta’s European headquarters are in Dublin.
Sprout Social
MAY 22, 2023
The road to wellness isn’t linear. Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations’ eyes to the crucial business impact digital and social media marketing can have. Social can tackle some of the biggest problems the healthcare industry is facing.
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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
Martech
MAY 22, 2023
Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies.
Navigate the Channel
MAY 22, 2023
Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency. You know it takes repeated time and effort to grow your following, but you just haven’t hit the sweet spot for planning and posting.
Martech
MAY 22, 2023
The ability to register for a service in a seamless, friction-free way, is an essential but often overlooked part of the customer experience. We’re all familiar with the concept of providing connected, engaging CX across marketing, sales and customer service channels. Over the last couple of years, the importance of supply chain transparency has become key to CX too.
Navigate the Channel
MAY 22, 2023
It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well. Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
SendGrid
MAY 22, 2023
Email and social media are both thriving (not dying). Learn how to use them together to boost your social media engagement and drive results. The post 6 Ways to Boost Your Social Media Engagement with Email Marketing appeared first on SendGrid.
Navigate the Channel
MAY 22, 2023
Amazon Business’ sales accounted for 1.4 percent of B2B product sales on U.S. e-commerce sites in 2020, according to Statista. And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. Maybe it’s a perception of Amazon as a small-business enemy, or maybe it’s the realization that Amazon was a business saver during the pandemic, but B2B business owners are conflicted over Amazon’s value.
Schubert B2B
MAY 22, 2023
In modern digital times, finding the right answer to the question “how to choose a web design agency?” is vitally important for your business’s successful and strong online presence. To make the correct choice you would have to first determine your goals and plan your budget.
Navigate the Channel
MAY 22, 2023
You may hear “keyword’ multiple times in a day/week/month and still be unsure why keyword density or keyword relevancy matters. And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. They matter because keywords aren’t just marketing talk, they’re regular human talk. Think of keywords as topics, or ideas that form content on a website.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Schubert B2B
MAY 22, 2023
The internet has made it possible for people to find the answers to every question they could possibly have with just a tap of their keyboard. At no point has information been more accessible than it is now.
33Across
MAY 22, 2023
MediaPost covers the 33Across Q1 Programmatic Cookie Alternative Trends Report. The data reveals programmatic cookie alternative pricing, and. The post Data Reveals Programmatic Cookie Alternative Pricing, Impressions appeared first on 33Across.
Schubert B2B
MAY 22, 2023
Content marketing is, by far, the most effective marketing technique. Loading a website up with a wealth of useful content can do wonders for boosting sales. However, adding content isn’t enough. That content must be easy to find, read, and share. This is how web design impacts content marketing.
Stevens & Tate
MAY 22, 2023
Brand leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter. This marketing strategy uses the power of an existing brand to support a company’s entry into a new, but related product category by communicating valuable product information to the consumer. Utilizing recognizable pop culture can help you establish credibility.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Schubert B2B
MAY 22, 2023
Every business owner knows that they need to engage in marketing. If a business isn’t marketing, then gaining customers and clients is an uphill battle. While traditional forms of marketing still work, the internet has provided new opportunities for marketing.
Optinmonster
MAY 22, 2023
Does your website get a ton of traffic but not a lot of email subscribers? If so, you’re in the right place. It’s a waste of energy and resources when your website can’t convert. Aish.com knew they were letting visitors slip through their fingers and wanted to make a change fast. They turned to OptinMonster to help them boost their conversion rates.
Benchmark Email
MAY 22, 2023
Revenue generation is the lifeblood of any organization. Without sufficient revenue, a business cannot cover its operational costs, invest in future growth, or remain financially sustainable in the long term. Marketing plays a vital role in attracting customers, generating leads, and converting them into paying customers, thereby driving revenue for the business.
Visitor Queue
MAY 22, 2023
The race to build high-quality content has never been faster – and we don’t see this ending any time soon. With AI-generated content booming, marketers wonder how to incorporate it into their daily lives. When talking about AI-generated content, SEO is a hot topic. Is it good for SEO? Is it bad? Stick around to […] The post AI-Generated Content and Search Engine Optimization appeared first on Visitor Queue Blog | Identify Website Traffic.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Modern B2B
MAY 22, 2023
So why the focus on customers? At a time when there’s a lack of investment and a critical eye on value, there’s a refocus to maintain revenue and seek growth from existing customers as much as possible. We know it costs more to acquire a new customer than it does to retain an existing one – and increasing customer retention rates by 5% boosts profits by 25% to 95%.
Sana Commerce
MAY 22, 2023
So, you’re moving ahead with a new ERP implementation. At the same time, you want to get your e-commerce project set up as soon as possible. You’re waiting on the ERP implementation so that you can shift your focus to your e-commerce project to start planning for the future of your business. The only downside is that it will take months before you’re up and running with your new ERP system.
Bannerflow
MAY 22, 2023
Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services.
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