Mon.May 22, 2023

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The Power of Video Marketing in B2B

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity.

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Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites via @sejournal, @martinibuster

Search Engine Journal

MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.

Analytics 140
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The State of Modern Accounting Marketing Budgets

Hinge Marketing

How do today’s accounting firms build and utilize their marketing budgets? And what can we specifically learn from those firms growing the fastest? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

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Expert Tips for Crafting a Strong Social Strategy

Oktopost

Chloe Stevens reveals expert tips for crafting a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.” Today more than ever, audiences demand authenticity from brands on social media.

Tips 118
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How ChatGPT Can Help Marketers Drive Revenue for Their Business

Benchmark Email

Revenue generation is the lifeblood of any organization. Without sufficient revenue, a business cannot cover its operational costs, invest in future growth, or remain financially sustainable in the long term. Marketing plays a vital role in attracting customers, generating leads, and converting them into paying customers, thereby driving revenue for the business.

Business 106

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What Does a Content Marketing Manager Do Exactly?

DivvyHQ

What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. Quick hint: They do a lot.

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6 Ways to Boost Your Social Media Engagement with Email Marketing

SendGrid

Email and social media are both thriving (not dying). Learn how to use them together to boost your social media engagement and drive results. The post 6 Ways to Boost Your Social Media Engagement with Email Marketing appeared first on SendGrid.

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The Future of SEO: Search Marketing Trends for 2023 and Beyond

ClearVoice

Nothing gets the internet talking more than an apocalypse. So it’s no surprise that every year, some pundit say SEO is over. With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond.

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Unlocking Growth: The Power of Customer Marketing in B2B

Modern B2B

So why the focus on customers? At a time when there’s a lack of investment and a critical eye on value, there’s a refocus to maintain revenue and seek growth from existing customers as much as possible. We know it costs more to acquire a new customer than it does to retain an existing one – and increasing customer retention rates by 5% boosts profits by 25% to 95%.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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White Hat SEO: How to Play by the Rules

Ahrefs

In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics.

SEO 105
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AI-Generated Content and Search Engine Optimization

Visitor Queue

The race to build high-quality content has never been faster – and we don’t see this ending any time soon. With AI-generated content booming, marketers wonder how to incorporate it into their daily lives. When talking about AI-generated content, SEO is a hot topic. Is it good for SEO? Is it bad? Stick around to […] The post AI-Generated Content and Search Engine Optimization appeared first on Visitor Queue Blog | Identify Website Traffic.

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Marketers under pressure to cut martech spend

Martech

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies.

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How to Structure Your Website’s Architecture for SEO

Ahrefs

But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed.

SEO 107
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint via @sejournal, @hethr_campbell

Search Engine Journal

Discover how even small teams have been able to build 1,000 backlinks per month. The post How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint appeared first on Search Engine Journal.

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5 Tips for Planning Social Media Content in Advance

Navigate the Channel

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency. You know it takes repeated time and effort to grow your following, but you just haven’t hit the sweet spot for planning and posting.

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Why Content Marketing Is Important For B2B

Schubert B2B

Every business owner knows that they need to engage in marketing. If a business isn’t marketing, then gaining customers and clients is an uphill battle. While traditional forms of marketing still work, the internet has provided new opportunities for marketing.

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5 Reasons to Add Podcasts to Your Marketing Mix

Navigate the Channel

It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well. Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Choose a Web Design Agency

Schubert B2B

In modern digital times, finding the right answer to the question “how to choose a web design agency?” is vitally important for your business’s successful and strong online presence. To make the correct choice you would have to first determine your goals and plan your budget.

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Building on B2B Sales With Amazon Business

Navigate the Channel

Amazon Business’ sales accounted for 1.4 percent of B2B product sales on U.S. e-commerce sites in 2020, according to Statista. And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. Maybe it’s a perception of Amazon as a small-business enemy, or maybe it’s the realization that Amazon was a business saver during the pandemic, but B2B business owners are conflicted over Amazon’s value.

Amazon 65
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How Content Marketing is Changing The Game

Schubert B2B

The internet has made it possible for people to find the answers to every question they could possibly have with just a tap of their keyboard. At no point has information been more accessible than it is now.

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Data Reveals Programmatic Cookie Alternative Pricing, Impressions

33Across

MediaPost covers the 33Across Q1 Programmatic Cookie Alternative Trends Report. The data reveals programmatic cookie alternative pricing, and. The post Data Reveals Programmatic Cookie Alternative Pricing, Impressions appeared first on 33Across.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Web Design Impacts Content Marketing

Schubert B2B

Content marketing is, by far, the most effective marketing technique. Loading a website up with a wealth of useful content can do wonders for boosting sales. However, adding content isn’t enough. That content must be easy to find, read, and share. This is how web design impacts content marketing.

Design 62
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Brand Leveraging: Partnering with a Positive Brand Brings Attention to Your Own

Stevens & Tate

Brand leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter. This marketing strategy uses the power of an existing brand to support a company’s entry into a new, but related product category by communicating valuable product information to the consumer. Utilizing recognizable pop culture can help you establish credibility.

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Why Content Marketing Is Important For B2B

Schubert B2B

Every business owner knows that they need to engage in marketing. If a business isn’t marketing, then gaining customers and clients is an uphill battle. While traditional forms of marketing still work, the internet has provided new opportunities for marketing.

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LinkedIn Relationship Explorer Seeks To Surface Top Decision Makers At Key Accounts

ABM in Action

LinkedIn Sales Solutions ’ portfolio of solutions leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with buyers at scale. LinkedIn Sales Insights helps sales operations plan smarter while Sales Navigator seeks to help sales teams target, understand and engage the people and accounts needed to bring plans to life.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Power of Video Marketing in B2B

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity.

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How Amplience Achieved A 6.5X Higher Conversion Rate From Activity To First Meeting

ABM in Action

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels. The Challenge: Since most of the SaaS-based software firm’s deals are executed in collaboration with a partner, its extensive partner network is integral to building the business.

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services.