Mon.Jun 13, 2016

9 Tips To Take The Boring Out of Your Content Marketing

Marketing Insider Group

Do you feel like you work in a boring industry, or think your product or service isn’t interesting enough, to be able to create compelling content that won’t bore people to death and will get them talking about your brand?

The Ugly Truth About Beautiful Content

Sales Engine

If you plan to join your competitors and the leaders of your industry in the move toward content marketing , there is something you should know. If your aim is to produce really good, informative, and nurturing content (and that should be your aim, because what’s the point otherwise?),

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3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan

Marketing Insider Group

Okay, I’ll admit it immediately. Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics?

Predictive Analytics: A Content Marketer’s Secret Weapon

Ignite Tech

We had a great time co-hosting a webinar with Uberflip last week about why predictive analytics matters for content marketers. Research shows that most B2B content just isn’t living up to its true potential.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Is “Last Idea In, First Content Out” Killing Your Content Strategy?

Marketing Insider Group

We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. Two relate to this story. We carefully defined the client’s marketing and sales use case requirements.

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6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask

bizible

It seems like more and more people are talking about marketing attribution these days. That’s a good thing. Marketers are now being held accountable to more than just leads and need attribution to connect their efforts to revenue.

Why You Need Both the Big Picture and Small One

Hive9

One of the benefits of marketing performance software is that businesses can break down their data silos to start seeing the marketing big picture. That high-level view is important, but it’s just as important to see all the smaller components that make up the larger story. Hive9

Why Content Marketing Needs Ghostwriters

Contently

In the season two finale of the CBS hit Madam Secretary , the Secretary of State sends her speechwriter, Matt Mahoney, to deliver a graduation speech on her behalf. It’s the secret wish or fear of those who master words behind the scenes: to claim the spotlight for their unrecognized work.

Marketing to Millennials: Does it Matter to You?

Fathom

Millennials have been called a lot of things both good and bad. Entitled. Elusive. Diverse. Altruistic. Educated. Whatever you think of millennials, though, it still remains a fact that many organizations are scrambling to figure out how to speak to millennials through their marketing.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize).

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Customer Success and Marketing: 3 Strategies to Improve Customer Retention

Kapost

Making the decision to invest in new technology is a long, arduous process. Multiple stakeholders are involved, various technologies must be assessed, and the list of competing requirements can throw a vendor into the middle of a long-anticipated internal brawl over priorities.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

Sponsored Comments: Can Genius Build the Next Big Ad Platform?

Contently

Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet.

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Accelerating Waves of Marketing Technology: My Interview on Scott Brinker's ChiefmartechTV

Customer Experience Matrix

I had the pleasure last week of appearing as the first guest on Scott Brinker's chiefmartechTV , an internet broadcast that will features interviews on marketing technology topics. The official topic was accelerating waves of marketing technology , although we did manage to sneak in Personalized Mona Lisa. You can view the broadcast here. See if you can count how many times my cat forces her way into the picture. marketing software marketing technology martech personalization soctt brinker

6 of the Best Professional Bio Examples We've Ever Seen

Hubspot

A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. That's when we scramble.

[Video] How Modern Marketers Resonate With Their Audience

SnapApp

A few weeks ago, marketers from around the globe converged on Las Vegas for one of the largest marketing events of the year: Marketo Summit. The SnapApp team was there in full force, and had a great time chatting with customers and colleagues about the future of marketing.

Effective Calls to Action Require More Science Than Art

Hinge Marketing

When professional services marketers set out to create an effective call to action, or CTA, they often design according to a vague sense of what looks good, feels right, or lines up with some perceived best practice. We have long argued that professional services marketing is more science than art.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

If Marketing Metrics Are Driving You Crazy, Read This

Marketo

Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Today it’s pipeline, yesterday it was MQLs, and last week it was customer acquisition cost (CAC).

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chiefmartecTV: From cave paintings to the Personalized Mona Lisa

chiefmartech

Last week we livestreamed of the first episode of chiefmartecTV , a new monthly talk show that I have started hosting on Blab to discuss marketing technology topics that lend themselves to more of a discussion — or debate — than a blog post monologue.

4 Ways to Battle the Content Marketing Paradox

Modern Marketing

We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content.

Facebook Ad Examples That Convert

Sprout Social

More than 1.65 billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. With an audience that spans the globe, you can be sure that members of your target audience are counted among them.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Are You Left-Brained or Right-Brained? [Flowchart]

Hubspot

You've probably heard people refer to themselves as "left-brained" or "right-brained" as a way to explain their dominating analytical or creative skills. But where do those terms come from?

5 Keys to Evaluating a Sales Enablement Partner

Overground

We outline 5 keys to evaluating a B2B sales enablement partner that will drive maximum value to your company by aligning sales strategies to your company's goals to improve business processes, win new business and increase revenue

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Top Takeaways from the Top Minds in Marketing: Recap of the Argyle CMO Forum

QuanticMind

The Argyle Chief Marketing Officer Leadership Forum, #ArgyleCMO—held on June 8th in San Francisco—packed a tremendous amount of insight and inspiration into just one day.

Outbound Marketing: Measuring The Impact Of Market Intelligence On Campaigns

Sales Intelligence View

Realizing the importance of measurement and value, InsideView has published a whitepaper titled “Measuring The Impact Of Market Intelligence Across the Lead-to-Revenue Process.” This paper provides a value framework with seven detailed metrics evolved by InsideView to calculate the influence of market intelligence across the lead-to-revenue journey.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.