Mon.Jun 13, 2016

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize).

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The Ugly Truth About Beautiful Content

Sales Engine

If you plan to join your competitors and the leaders of your industry in the move toward content marketing , there is something you should know. If your aim is to produce really good, informative, and nurturing content (and that should be your aim, because what’s the point otherwise?), it’s not going to be cheap. Or easy. You’re not Coca-Cola; no one expects you to hire the world’s best creative minds or to spend billions on marketing.

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ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such

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9 Tips To Take The Boring Out of Your Content Marketing

Marketing Insider Group

Do you feel like you work in a boring industry, or think your product or service isn’t interesting enough, to be able to create compelling content that won’t bore people to death and will get them talking about your brand? Sure, under normal circumstances real estate services may sound pretty snooze-worthy. But when you’re looking to buy […]. The post 9 Tips To Take The Boring Out of Your Content Marketing appeared first on Marketing Insider Group.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Accelerating Waves of Marketing Technology: My Interview on Scott Brinker's ChiefmartechTV

Customer Experience Matrix

I had the pleasure last week of appearing as the first guest on Scott Brinker's chiefmartechTV , an internet broadcast that will features interviews on marketing technology topics. The official topic was accelerating waves of marketing technology , although we did manage to sneak in Personalized Mona Lisa. You can view the broadcast here. See if you can count how many times my cat forces her way into the picture.

More Trending

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Credible or not? 5 questions to evaluate research sources

Biznology

Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast. Although the post was published just a couple of days earlier, the data supporting the author’s argument was outdated by years.

Research 108
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Is “Last Idea In, First Content Out” Killing Your Content Strategy?

Marketing Insider Group

We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. Two relate to this story. We carefully defined the client’s marketing and sales use case requirements. And for actionable next steps, a carefully considered and prioritized list of content that was required […].

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Why You Need Both the Big Picture and Small One

Hive9

One of the benefits of marketing performance software is that businesses can break down their data silos to start seeing the marketing big picture. That high-level view is important, but it’s just as important to see all the smaller components that make up the larger story.

Software 101
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Why Content Marketing Needs Ghostwriters

Contently

In the season two finale of the CBS hit Madam Secretary , the Secretary of State sends her speechwriter, Matt Mahoney, to deliver a graduation speech on her behalf. It’s the secret wish or fear of those who master words behind the scenes: to claim the spotlight for their unrecognized work. Matt opens the speech by acknowledging the awkwardness of the situation and then delivers a poignant address about the value of anonymous contributions.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Customer Success and Marketing: 3 Strategies to Improve Customer Retention

Kapost

Making the decision to invest in new technology is a long, arduous process. Multiple stakeholders are involved, various technologies must be assessed, and the list of competing requirements can throw a vendor into the middle of a long-anticipated internal brawl over priorities. The potential impact a new technology can have on a team, department, or entire business unit is huge and, unfortunately, not always positive.

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If Marketing Metrics Are Driving You Crazy, Read This

Adobe Experience Cloud Blog

Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Today it’s pipeline, yesterday it was MQLs, and last week it was customer acquisition cost (CAC). In marketing, the one thing that is a constant is change, and it can feel overwhelming to finally agree on a set of metrics with your team, then go to a conference or see a tweet from an analyst and realize that you’re m

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Sponsored Comments: Can Genius Build the Next Big Ad Platform?

Contently

Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad. The site began as a place where people could decode song lyrics, annotating explanations on the side of the page while other users could upvote or downvote the explanations.

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[Video] How Modern Marketers Resonate With Their Audience

SnapApp

A few weeks ago, marketers from around the globe converged on Las Vegas for one of the largest marketing events of the year: Marketo Summit. The SnapApp team was there in full force, and had a great time chatting with customers and colleagues about the future of marketing. Marketers are inspired by the Marketo Summit because of the energy, creativity, and innovation displayed by their peers, sponsors, and speakers alike.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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5 Keys to Evaluating a Sales Enablement Partner

Crafted Agency

We outline 5 keys to evaluating a B2B sales enablement partner that will drive maximum value to your company by aligning sales strategies to your company's goals to improve business processes, win new business and increase revenue.

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Are You Left-Brained or Right-Brained? [Flowchart]

Hubspot

You've probably heard people refer to themselves as "left-brained" or "right-brained" as a way to explain their dominating analytical or creative skills. But where do those terms come from? In the 1960s, Psychologist Roger Sperry and his colleagues conducted experimental split-brain surgeries on epileptic patients. By cutting the structure that holds the two hemispheres of the brain together, they noticed they could reduce the seizures epileptic patients were experiencing.

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chiefmartecTV: From cave paintings to the Personalized Mona Lisa

chiefmartech

Last week we livestreamed of the first episode of chiefmartecTV , a new monthly talk show that I have started hosting on Blab to discuss marketing technology topics that lend themselves to more of a discussion — or debate — than a blog post monologue. Our special guest for this episode was David Raab , truly one of the most brilliant marketing technology analysts in the industry — and also one of the funniest, if you like your humor dry and stirred, as I do.

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When Agile Marketing Goes Overboard—and How to Reel it In

Content Standard

Six months after my 2016 resolution to adopt the agile manifesto into my professional life and personal life, I woke up with a pounding headache and a crowded desktop: Trello boards littered with aged cards, a Pomello productivity widget in the corner of my screen, one Dropbox Paper beta account, a half-eaten Asana checklist, and 74 emails from sales representatives asking me why I’d abandoned a tool that has helped marketers just like me boost their brain power by 400 percent.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Five Things Marketing Agencies Need in an Automation Platform

ActiveDEMAND

Five Things Marketing Agencies Need in an Automation Platform Comprised of marketers, marketing agencies understand all the benefits that a marketing automation platform – such as ActiveDEMAND by JumpDEMAND – provides, and because they are selling themselves as agencies specializing in specific industries, they have responsibilities to fulfill on behalf of their various clients.

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Top Takeaways from the Top Minds in Marketing: Recap of the Argyle CMO Forum

QuanticMind

The Argyle Chief Marketing Officer Leadership Forum, #ArgyleCMO—held on June 8th in San Francisco—packed a tremendous amount of insight and inspiration into just one day. In addition to the keynote presentation, there were group discussions, fireside chats, and panel discussions, not to mention the opportunity for informal chats with other marketers.

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There is an ‘I’ in Print

The Freeman Company

The trends changing the print industry and the future of live engagements

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Facebook Ad Examples That Convert

Sprout Social

More than 1.65 billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. With an audience that spans the globe, you can be sure that members of your target audience are counted among them. Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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6 of the Best Professional Bio Examples We've Ever Seen

Hubspot

A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. That's when we scramble. And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

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Effective Calls to Action Require More Science Than Art

Hinge Marketing

When professional services marketers set out to create an effective call to action, or CTA, they often design according to a vague sense of what looks good, feels right, or lines up with some perceived best practice. We have long argued that professional services marketing is more science than art. And the most successful calls to action encouraging user action because they are shaped by leading behavioral science.