Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
Customer Experience Matrix
JUNE 13, 2016
Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize).
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