Mon.Jun 13, 2016

9 Tips To Take The Boring Out of Your Content Marketing

Marketing Insider Group

Do you feel like you work in a boring industry, or think your product or service isn’t interesting enough, to be able to create compelling content that won’t bore people to death and will get them talking about your brand? Sure, under normal circumstances real estate services may sound pretty snooze-worthy. But when you’re looking to buy […]. The post 9 Tips To Take The Boring Out of Your Content Marketing appeared first on Marketing Insider Group. Content Marketing

The Ugly Truth About Beautiful Content

Sales Engine

If you plan to join your competitors and the leaders of your industry in the move toward content marketing , there is something you should know. If your aim is to produce really good, informative, and nurturing content (and that should be your aim, because what’s the point otherwise?), it’s not going to be cheap. Or easy. You’re not Coca-Cola; no one expects you to hire the world’s best creative minds or to spend billions on marketing.


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3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan

Marketing Insider Group

Okay, I’ll admit it immediately. Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Or do you use it like most people in that you only really look […]. The post 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan appeared first on Marketing Insider Group. Marketing Strategy

Predictive Analytics: A Content Marketer’s Secret Weapon

Ignite Tech

We had a great time co-hosting a webinar with Uberflip last week about why predictive analytics matters for content marketers. Research shows that most B2B content just isn’t living up to its true potential. With a predictive-driven content marketing strategy, however, B2B marketers are able to leverage historical data from their content to produce more effective materials by relying less on educated guesswork and more on data.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Is “Last Idea In, First Content Out” Killing Your Content Strategy?

Marketing Insider Group

We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. Two relate to this story. We carefully defined the client’s marketing and sales use case requirements. And for actionable next steps, a carefully considered and prioritized list of content that was required […]. The post Is “Last Idea In, First Content Out” Killing Your Content Strategy? appeared first on Marketing Insider Group. Content Marketing

More Trending

6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask


It seems like more and more people are talking about marketing attribution these days. That’s a good thing. Marketers are now being held accountable to more than just leads and need attribution to connect their efforts to revenue. According to a survey of B2B marketers , about three-quarters of organizations have some sort of attribution in place. Maybe you’ve read some articles or heard coworkers talking about attribution, and feel like you’re missing part of the picture.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize).

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Why You Need Both the Big Picture and Small One


One of the benefits of marketing performance software is that businesses can break down their data silos to start seeing the marketing big picture. That high-level view is important, but it’s just as important to see all the smaller components that make up the larger story. Hive9

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Why Content Marketing Needs Ghostwriters


In the season two finale of the CBS hit Madam Secretary , the Secretary of State sends her speechwriter, Matt Mahoney, to deliver a graduation speech on her behalf. It’s the secret wish or fear of those who master words behind the scenes: to claim the spotlight for their unrecognized work. Matt opens the speech by acknowledging the awkwardness of the situation and then delivers a poignant address about the value of anonymous contributions.

Accelerating Waves of Marketing Technology: My Interview on Scott Brinker's ChiefmartechTV

Customer Experience Matrix

I had the pleasure last week of appearing as the first guest on Scott Brinker's chiefmartechTV , an internet broadcast that will features interviews on marketing technology topics. The official topic was accelerating waves of marketing technology , although we did manage to sneak in Personalized Mona Lisa. You can view the broadcast here. See if you can count how many times my cat forces her way into the picture. marketing software marketing technology martech personalization soctt brinker

Sponsored Comments: Can Genius Build the Next Big Ad Platform?


Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad. The site began as a place where people could decode song lyrics, annotating explanations on the side of the page while other users could upvote or downvote the explanations.

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Customer Success and Marketing: 3 Strategies to Improve Customer Retention


Making the decision to invest in new technology is a long, arduous process. Multiple stakeholders are involved, various technologies must be assessed, and the list of competing requirements can throw a vendor into the middle of a long-anticipated internal brawl over priorities. The potential impact a new technology can have on a team, department, or entire business unit is huge and, unfortunately, not always positive.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

4 Ways to Battle the Content Marketing Paradox


We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. A recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. As Americans become increasingly glued to more and more devices, spending 5.6

6 of the Best Professional Bio Examples We've Ever Seen


A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. That's when we scramble. And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Marketing to Millennials: Does it Matter to You?


Millennials have been called a lot of things both good and bad. Entitled. Elusive. Diverse. Altruistic. Educated. Whatever you think of millennials, though, it still remains a fact that many organizations are scrambling to figure out how to speak to millennials through their marketing. When does it make sense to focus on marketing to millennials, though? If they’re not your target demographic, can you just ignore them?

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chiefmartecTV: From cave paintings to the Personalized Mona Lisa


Last week we livestreamed of the first episode of chiefmartecTV , a new monthly talk show that I have started hosting on Blab to discuss marketing technology topics that lend themselves to more of a discussion — or debate — than a blog post monologue. Our special guest for this episode was David Raab , truly one of the most brilliant marketing technology analysts in the industry — and also one of the funniest, if you like your humor dry and stirred, as I do.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

[Video] How Modern Marketers Resonate With Their Audience


A few weeks ago, marketers from around the globe converged on Las Vegas for one of the largest marketing events of the year: Marketo Summit. The SnapApp team was there in full force, and had a great time chatting with customers and colleagues about the future of marketing. Marketers are inspired by the Marketo Summit because of the energy, creativity, and innovation displayed by their peers, sponsors, and speakers alike.

Effective Calls to Action Require More Science Than Art

Hinge Marketing

When professional services marketers set out to create an effective call to action, or CTA, they often design according to a vague sense of what looks good, feels right, or lines up with some perceived best practice. We have long argued that professional services marketing is more science than art. And the most successful calls to action encouraging user action because they are shaped by leading behavioral science.

When Agile Marketing Goes Overboard—and How to Reel it In

Content Standard

Six months after my 2016 resolution to adopt the agile manifesto into my professional life and personal life, I woke up with a pounding headache and a crowded desktop: Trello boards littered with aged cards, a Pomello productivity widget in the corner of my screen, one Dropbox Paper beta account, a half-eaten Asana checklist, and 74 emails from sales representatives asking me why I’d abandoned a tool that has helped marketers just like me boost their brain power by 400 percent.

If Marketing Metrics Are Driving You Crazy, Read This


Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Today it’s pipeline, yesterday it was MQLs, and last week it was customer acquisition cost (CAC).

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

5 Keys to Evaluating a Sales Enablement Partner

Crafted Agency

We outline 5 keys to evaluating a B2B sales enablement partner that will drive maximum value to your company by aligning sales strategies to your company's goals to improve business processes, win new business and increase revenue

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Outbound Marketing: Measuring The Impact Of Market Intelligence On Campaigns

Sales Intelligence View

Realizing the importance of measurement and value, InsideView has published a whitepaper titled “Measuring The Impact Of Market Intelligence Across the Lead-to-Revenue Process.” This paper provides a value framework with seven detailed metrics evolved by InsideView to calculate the influence of market intelligence across the lead-to-revenue journey.

Facebook Ad Examples That Convert

Sprout Social

More than 1.65 billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. With an audience that spans the globe, you can be sure that members of your target audience are counted among them. Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone.

Are You Left-Brained or Right-Brained? [Flowchart]


You've probably heard people refer to themselves as "left-brained" or "right-brained" as a way to explain their dominating analytical or creative skills. But where do those terms come from? In the 1960s, Psychologist Roger Sperry and his colleagues conducted experimental split-brain surgeries on epileptic patients. By cutting the structure that holds the two hemispheres of the brain together, they noticed they could reduce the seizures epileptic patients were experiencing.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.