Mon.Dec 14, 2020

7 Ways to Create Content that Generates Leads

Marketing Insider Group

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have.

Happy Holidays

Industrial Marketing Today

I wish all of you, my loyal readers, a wonderful Holiday Season. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year. The post, %Happy Holidays% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.


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How to improve your website structure to enhance SEO and profit?


As the web evolved, its pages became more and more complex. However, no matter how much time has passed, the priority is still satisfying the needs of your visitors. This is the reason you need to improve your website structure.

Building Buyer Confidence More Important Due To COVID-19

Tony Zambito

In sports, confidence is often mentioned as one of the key ingredients to winning. I saw this firsthand with my daughter and her competitive experience in gymnastics. She attended the same gym as Amy Chow, the U.S. Olympic Gold and Silver Medal winner in the 1996 Olympics.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Mobile-friendly: Why Your Website Needs to be Optimized for Mobile Devices


Can you tell if your website or your company’s blog is mobile-friendly ? If you don’t know — or don’t even understand what that term means —, we have a lot to talk about. In 2018, 52.2% of all online traffic happened via mobile devices.

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What Brand Journalism is And How Companies Are Using This Strategy


We’re in the content era. Content now is as valuable as the products themselves. That’s why brands are investing a whole lot of money in it. Content Marketing has helped companies understand how to plan their communication, produce at a large scale, and distribute pieces everywhere.

Ecommerce trends: Shift to online shopping may be permanent


30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation.

7 Lessons from a 96-Year-Old Content Marketing Tradition

Content Marketing Institute

Imagine crowds lining up for miles just to see your content marketing. Imagine it’s so successful that it becomes the central plot point in a Hollywood movie. That’s the stuff of content marketers’ dreams, but it’s real for this brand.

The Voice Search Revolution Is Here: How You Need to Adapt Your Content

Content Standard

“Alexa, turn on my bedroom lights. and play my top hits playlist. And, while we’re at it, order me a large cheese pizza from the nearest Dominos.” ” “Okay,” the familiar voice responded, fulfilling my requests without missing a beat.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

What 9 social media leaders are taking with them into 2021

Sprout Social

What a year it’s been. Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a contentious general election.

How Three New Instagram Shopping Tools Could Help Marketers Boost Sales


For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic.

The B2B Sales Journey: An Odyssey

BOP Design

The 2021 B2B Sales Journey Odyssey begins with digital marketing because, without it, there are no sales. Each digital platform should share a story about how your company can solve your prospect’s problem.

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How to Grow Brand Awareness on Snapchat, According to Snapchat's Product Marketing Manager


Snapchat has undoubtedly become a powerful advertising tool for marketers aiming to reach millennials and Gen Z — and for good reason. For one, Snapchat reaches 75% of millennials and Gen Z. Additionally, Snapchatters are highly engaged on the platform.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What influences email open rates? (Besides your subject line)


What influences email open rates? Besides your subject line). Those things include. Your list. Email delivery time. The length of your subject line (Has to be between 6 to 10 words). Your ISP reputation. Your list: How clean your list is? Are you segmenting them according to the metrics?

Maximize Return During Tough Times Through Testing


Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now.

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5 key programmatic advertising trends you need to know | 2021


Programmatic advertising trends for 2021 promise an exciting time for online marketing. Indeed, if there was ever a method of advertising keeping the industry on its toes, it’s programmatic.

6 B2B Social Selling Strategies and Tips

Visitor Queue

The first thing that may come to mind when you think of social selling is that salesperson that fires you a message on LinkedIn immediately after connecting with them. Then messages you multiple times in the following days. Because of approaches like this, social selling gets a bad wrap.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

8 e-commerce advertising trends to boost results in 2021


E-commerce advertising trends for 2021 could be the saviour for many for brands. Especially as 2020 swept the rug out from under many brands’ feet! Making them realise just how important a good e-commerce offering is. Indeed, those who were not prepared suffered when it came to sales.

Using a Marketing Wheel to Create a Marketing Plan

FMG Suite

Marketing is all about storytelling, and digital marketing is all about digital storytelling. Building marketing campaigns , executing marketing tactics, and creating an overall plan contribute to creating a story.

6 Best LinkedIn Automation Software

Visitor Queue

As I am sure you are all aware (those of you reading this), digital marketers and salespeople are making/have made the very fast transition to using LinkedIn for their needs. This is typically done through an automation tool to generate leads into a funnel for them to contact.

2021 Retail Trends: What the Experts are Predicting


It’s been a wild year in terms of retail trends. Nearly everything changed in 2020, as consumers and retailers adapted to the restrictions of the pandemic. Overall retail sales declined 3.9%

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Hide Your IP Address – How To

Visitor Queue

We are all human beings, with names, personalities, family, and friends, but we are also several rows of numbers. From the time we are born, we are given a number and that continues as you get older with your driver’s license, health card, passport, etc. The same thing happens when you get online.

Quick Tips and Tricks to Reduce Page Size and Increase Load Speed

SmartBug Media

Every webpage on the internet has a file size. This size is determined by several factors such as HTML, CSS, JavaScript, fonts, and assets like images and videos. If a webpage’s size is really large, it will take longer for it to load.

How to Link Instagram to your Facebook Page in 4 Easy Steps


Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits.

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A Guide to Digital PR and Why It's Important for SEO and Link Building


If you‘re not using digital PR as part of your link building strategy, you‘re missing out on a huge opportunity to gain a competitive advantage, and in this guide, we take a look at why that is, diving deep into the different tactics you can use and the benefits when compared to other common approaches.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.