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The Top B2B Content Marketing Strategy Ideas To Consider Using Today

Marketing Insider Group

Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to?

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Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives.

Survey 238

How the Halo Effect Drives Demand Generation and Leads

Marketing Insider Group

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company we keep.”

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. By doing an audit, you can find if your existing activities are accomplishing your intended goals.

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AMP for Email: The Pros and Cons for Marketers

Modern Marketing

Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email design, which is why we’ve spent the better part of the past decade making our emails mobile-friendly.

Email 266

Should I Prioritize ABM Tactics Ahead of Demand Generation?

The Point

What is GDPR and Why Does It Matter?

Biznology

Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you could be at risk if your website is accessible from EU countries.

How to Engage Your Audience Before, During and After Your Marketing Event

SnapApp

Whether you are hosting, speaking, exhibiting or just attending, events are a great way to generate demand, build useful connections, and get people excited about your product. But engaging an audience before, during, and after an event takes a lot of work.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Experience Matters. Are You Catering to Your B2B Buyers?

Content4Demand

“Ah, what a lovely day to be in the city,” I sa id to my colleague as we trudge d through the rain. We were venturing to an event space in Union Square, New York City, where Ceros promised to make the case for why “experience matters.” . We made our way in and realized we were…in a kitchen?

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

TrueInfluence

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best content. B2B content syndication connects you with potential customers you may not even know are shopping for what you are selling.

Intent 101

7 Lessons from Game of Thrones To Advance Your Career

Engagio

Game of Thrones is one of the most highly anticipated and entertaining series this year, and arguably the most popular show of all time. But what can it teach you about how to advance your career? It turns out a lot! Business can be competitive, even cutthroat.

Dwell 101

The Email Metrics Marketers Measure—And The Ones They Should

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait on the results to come rolling in so you can judge whether or not the email you sent was successful.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Inbound Marketing Tactics That'll Skyrocket Your Search Traffic

Albacross

Inbound marketing if done right can bring a lot of passive income to your business. Unlike traditional marketing methods, you do not need to spend a lot of money to reach out to the people that are not even in your target market.

Weekly Wisdom with Mikhail Alfon: Working with Micro Influencers

SEMrush

Everyone talks about working with influencers, but few know how to do it well. Mikhail breaks down finding the right influencers and how to determine engagement, authenticity, and past branded content. He also explains ways to managing micro influencer campaigns and how to measure them.

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Is Agile Marketing Right for B2B Tech Companies?

Golden Spiral

How agile are you? Does your product development team use agile product development to improve current products and develop new products? The agile process has proven to increase employee satisfaction and results.

10 Client-Centric Terms to Win Business (and Others to Leave Behind)

ClearVoice

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing?

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Why You Shouldn’t Ignore Search Intent Optimization

Content Marketing Institute

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading → The post Why You Shouldn’t Ignore Search Intent Optimization appeared first on Content Marketing Institute. Company News

[Storytellers Interview | Thrive Global] Curiosity + Creativity – The Building Blocks of Branded Content

Keywee

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day.

Using Buying Groups to Accelerate Your Sales Process

InsightSquared

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Then, there was “Account-Based Marketing.” The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies.

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The Top 10 Brand Personalities of 2019

DivvyHQ

New brands emerge every day, but few are successful with about 20% failing in the first year. So what makes a brand successful? To me, part of the answer lies in what I call the brand personality. How brands present themselves to the world matters a lot if we want to be remembered. When brands connect with an audience it’s usually because they have found a way to differentiate themselves from the pack through their various personality characteristics.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content.

How to build the perfect LinkedIn Page

Sprout Social

With a rapidly growing user base of 610 million professionals, LinkedIn provides organizations with unique opportunities.

Marketing’s Next Frontier: Measuring Message [Webinar]

Kapost

These days, it seems there’s hardly be anything marketers can’t measure when it comes to our content. We track engagement trends, cover our content with metadata tags, and pour over performance. The post Marketing’s Next Frontier: Measuring Message [Webinar] appeared first on Kapost Blog. Marketing Analytics The Future of Content

Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram

Hubspot

Instagram officially has one billion monthly active users -- and 80% of those users follow a business. Your business isn't on Instagram? Well, chances are good that your customer is. So it might be time to start 'doing it for the 'gram'.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.