B2B vs B2C Ecommerce: What’s the Difference?
Salesforce Marketing Cloud
AUGUST 1, 2024
B2B ecommerce used to be a simple thing: businesses would just put up a website and wait for their customers to come. What’s the difference between B2B ecommerce and B2C ecommerce? B2B ecommerce utilizes online platforms to sell products or services to other businesses. B2C e-commerce targets personal consumers.
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