Scoop.it

MARCH 14, 2024

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. How to Raise SERP CTR to Skyrocket Traffic. But here’s the real kicker.

CTR 40

CTR SERP Activities Google 40

seo.co

APRIL 29, 2022

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. We declare something to be a ranking factor when it’s sufficiently measurable and apparently capable of influencing rankings in SERPs. P tags in an HTML document represent paragraphs.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Kevin Indig

OCTOBER 3, 2023

Learn More So, it’s out: leaked documents in Google’s antitrust lawsuit confirm Google uses clicks in ranking. Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. For a long time, the narrative was “we’re not using clicks in ranking.”

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

seo.co

SEPTEMBER 4, 2022

Title tags are a type of meta tag – a form of information about a particular webpage that’s found in the HTML code of the document. Additionally, title tags represent the text you see highlighted in blue in most SERPs. Remember, title tags are often the first thing a potential visitor will see when encountering your page in SERPs.

Tagging 97

Tagging SEO SERP Keywords 97

KoMarketing Associates

APRIL 19, 2018

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. Analyze the Existing SERPs. As you review the SERPs, take notes in all the below areas.

SEO 149

SEO Top of Funnel SERP B2B 149

Contently

FEBRUARY 8, 2023

Only a little over half had a documented content marketing strategy despite nearly all (97 percent) reporting that content marketing was a part of their marketing strategy. Your creation has to satiate even the most finicky eaters. ” You can see “car maintenance cost” and “car service” both do well.

Marketing AI 173

Marketing AI Trends Google SEO 173

Martech

AUGUST 31, 2021

User stories were created to get rid of heavy documentation and to spur a conversation with the team. Four tools to check for title changes in the SERPs. You can check for changes via historical SERPs in Site Explorer > Organic Keywords 2.0. Simply toggle the date field to view the SERPs for that particular day.

Work Management 77

Work Management Paid Search Agency SERP Marketing Management 77

Act-On

SEPTEMBER 24, 2023

A simple SEO tip: Make sure your page title will show up in a compelling way on the search engine results pages (SERPs). Simple SEO: Use keywords in the file names of documents and images. It helps readers understand what’s in the document – and what’s good for the readers is also good for SEO.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Excelsior Research

FEBRUARY 7, 2022

Tired of posting documents and pictures and still receiving zero results? Are users searching for solutions on SERPs? It shows the number of people typing a keyword in SERPs to search for a query. Tips and tricks to increase your website rank with keyword research tools. You are not alone. Are people’s queries resolved?

Keywords 98

Keywords Research Marketing Websites SERP 98

KoMarketing Associates

FEBRUARY 23, 2017

If you notice, for example, that list-style posts dominate SERPs for a target keyword, you might consider putting together a similar list with updated stats, additional, relevant insights, etc. As noted by Content Marketing Institute, 60% of content marketers have a documented content strategy in place, meaning that nearly half do not.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

Brightedge

AUGUST 22, 2022

Google implements several new features: “pros and cons” rich snippets, image windows in the main search engine results pages (SERPs), and AI filtering of misleading information in featured snippets. If you publish review content on your site, it’s worth reading the documentation on Google Search Central.

SEO 52

SEO CMS Development Ethics SERP 52

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search. The first experience yields brand loyalty, the second one a search for alternatives.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. By date range. By queries.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

DivvyHQ

JULY 23, 2019

Find all of the main call-to-action buttons (CTA’s) and document them. Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics. Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Hubspot

SEPTEMBER 12, 2019

As it turns out, we had a few other tricks up our sleeve along the way that gave our images some extra juice on the search engine results pages (SERPs), all of which are just good best practices in commercial content creation. And these resources appear in image form on many SERPs that are important to us. Optimized Alt Text.

Hubspot 74

Hubspot Traffic SERP Template 74

Marketing 261

DECEMBER 1, 2019

When there are several people across varying departments writing, editing, approving, and implementing website pages, using a format like this template gives your SEO and OG meta tags a uniform structure and documented process that everyone can follow. How to Use This Template.

Tagging 62

Tagging Template SEO Marketing Websites 62

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. With this analysis, we can figure out whether they have featured snippets displaying or not, along with the % of their organic keywords with a featured snippet as a SERP feature. isn’t far off.

Case Studies 64

Case Studies Case Study Features Studies 64

Brightedge

FEBRUARY 16, 2021

The SERP wasn’t relevant to the query. Data Cube offers monthly documentation to report on shifts in keyword rankings. For example, Google tested and tested before releasing BERT and discovered searching “do estheticians stand a lot at work” matched to a page with “stand-alone” in the copy, simply because the word “stand” was present.

Google 125

Google Long Tail Marketing Keywords FAQ 125

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Atomic Reach

MARCH 15, 2019

Elekta depended on a company called Seismic, which used a Microsoft tool to find out which sales documents representatives used most often and which were most effective with clients. The system analyzed which sales documents got used most often, and which got the preferred results.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Brightedge

MARCH 31, 2022

Search engines like Bing and Google provide extensive documentation for web admins. Google has been vocal about many aspects of how its algorithm works, with regularly updated documentation, Youtube videos, blog posts, tweets, and more. The Google Algorithm Is a Complete Mystery. Generic Top-Level Domains Improve Rankings.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

seo.co

APRIL 29, 2021

Ranking: Once Google has analyzed the indexed URLs, it presents them accordingly on the SERPs due to search queries. Crawlers access the indexed pages more frequently than the newer websites, and Google takes an ample amount of time to analyze the pages before ranking them in SERPs. Crawl Demand. Crawl Traps On Your Website.

Budget Programs 64

Budget Programs SEO Lead Ranking Lead Scoring 64

Velocity Partners

FEBRUARY 20, 2024

How do we identify gaps for improved collaboration, documentation of processes, and the development of sales enablement materials? This might be a sign to consider building a branded campaign separately, monitoring CTRs from SERPs to see the impact of such a tactic. You get the point.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

ClearVoice

JUNE 21, 2022

How you win the SERPs is by sticking with your particular narrative throughout an entire article, and at the same time, fulfilling the intent of that query,” Reaves adds. All SEO content should be considered a living-breathing document that needs to be refreshed and reevaluated many times. Don’t let evergreen content stagnate. .

SEO 111

SEO FAQ Content Work Management 111

Content Standard

JUNE 12, 2020

On May 4, Google released a core update that shook up the SERPs to a 9.4 According to the search engine giant , it’s “providing the tools and documentation now to get you started, but there is no immediate need to take actions now.” out of 10 on SEMrush’s volatility sensor in just two days.

Lead Scoring 71

Lead Scoring Lead Ranking Google SERP 71

Conductor

SEPTEMBER 9, 2021

Our AI engine generates on-demand lists of the top ranking subtopics and terms to incorporate into your copy for any topic, geared towards boosting your content to the top of the SERP. Bring more visibility and clarity to your reporting and provide documentation for the rest of your team to follow the path to content success.

Features 59

Features SERP Correlation Content 59

Brightedge

AUGUST 2, 2022

Google has published documentation about how to write high-quality reviews. This is a valuable summary for SEOs and marketers that don’t have time to read the full document. In the last couple of weeks, you may have noticed a decrease in the number of times the People Also Ask feature appeared in the SERPs.

SEO 52

SEO Guidelines FAQ Ad Frequency 52

ClearVoice

MARCH 31, 2023

If Google catches your AI-generated content, they’ll penalize your content, which lowers your SERP rankings. Briefs merge information from multiple stakeholders into one document. The answer is yes. Google says AI-generated content violates Google guidelines. Can Google detect AI content? The answer is no.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Moz

JANUARY 3, 2019

Multimedia: Evaluate SERP and add desired media Are you providing other desired media types? Optimize for intent: Evaluate SERP and PPC, note which SERP features show up You want to also optimize for intent. So you want to evaluate that SERP. A lot of pages miss this. That would be a clear CTA. It's important to have. ?

SEO 69

SEO SERP Tagging PPC 69

Brightedge

JUNE 16, 2022

The number of website-specific FAQs on SERPS also seems to have increased. Google Search Central documentation has been updated as well, so check that out. You’ll also need to ensure that you meet technical guidelines for factors like media length and accessibility (outlined in the documentation).

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Brightedge

JUNE 16, 2022

The number of website-specific FAQs on SERPS also seems to have increased. Google Search Central documentation has been updated as well, so check that out. You’ll also need to ensure that you meet technical guidelines for factors like media length and accessibility (outlined in the documentation).

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Brightedge

APRIL 1, 2022

In other news, there are several new search engine results page (SERP) features. Google published some additional advice on Google Search Central, which complements existing documentation, for sites with review content. Searchers in the US will see two new sections on some English-language SERPs.

SEO 52

SEO Opinions SERP Lead Scoring 52

Kevin Indig

MAY 29, 2023

In fact, a recently leaked document outlines how Open Source is a threat to Alphabet, Microsoft and OpenAI since models are cheap enough to evolve in a distributed way. Before AI, Google was able to rearrange snippets and sometimes SERP features. I worry about more longtail searches. Search would move to the OS.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Sprout Social

AUGUST 10, 2022

The ad was parodied, stocks took a hit and negative searches for Peloton dominated the SERPs for weeks. Grab our template to document your crisis management plan in three steps. High-end sporting goods maker Peloton endured significant criticism in December 2019 when one of its viral ads was termed “sexist and dystopian.”

PR 132

PR Work Management Paid Search Agency Planning 132