Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

ClickZ

OCTOBER 28, 2020

Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible. Learn more by downloading their free white paper from ClickZ. Virtual events present a huge opportunity to repurpose audio content beyond the initial event—but only if that content is accessible.

Content 143

Content Video Marketing Automation Touchpoints 143

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Brandpoint

MAY 18, 2020

That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. A shared Google document could be a repository for content ideas and key references from both sides. Learn more here ! .

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Kevin Indig

MAY 29, 2023

In fact, a recently leaked document outlines how Open Source is a threat to Alphabet, Microsoft and OpenAI since models are cheap enough to evolve in a distributed way. Ironically, Featured Snippets might not get traffic anymore when AI Snapshots are present. Some YMYL queries do a good job of citing research, even papers.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Hubspot

MAY 18, 2020

It has to be able to be distributed through the mail. In all likelihood, you would create what's known as a sell sheet — a document that could be described as the physical equivalent of the elevator pitch. It's often distributed to prospects through the mail, via email, or at actual meetings. What would you do then?

Distribution 74

Distribution Statistics Template Guidelines 74

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

CoSchedule

SEPTEMBER 21, 2022

Physical document (chart paper or whiteboard). Better Documentation. Documenting upcoming events, projects, campaigns, and related tasks in an internal comms calendar gives you and your team a record of all that’s due, what you’re working on, and what you’ve completed. Physical Board Or Paper Of Some Kind.

Template 52

Template Enterprise Management Work Management Marketing Management 52

Hinge Marketing

MAY 23, 2016

First, these documents are an excellent lead generator. Video can be used to present your firm, explain complex services or introduce your team. 8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. 9) E-newsletter.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 120

Customer Experience Matrix

JANUARY 15, 2010

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers. The good folks at Autonomy apparently had similar thoughts. Both are useful additions to the vision.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. But you can do something else: add private content, like documents, images, videos, and presentations that aren’t publicly available through an online link. Upload your own document. demo today.

Process 53

Process Optimization Curation RSS 53

SmartBug Media

JANUARY 30, 2020

Gather analytics on your sales cycle, lead distribution, and previous marketing efforts. When it comes to white papers and case studies, gate your content to generate new leads. Today, conference organizers are seeking presentations delivered by multiple speakers. The system should contain templates and distribution lists.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

ClearVoice

AUGUST 17, 2020

Whether you want to invest in one quarter or one year, you can enjoy a documented strategy, content plan and analysis of the campaign’s success to evaluate the ROI of your marketing dollars. Content distribution shouldn’t be an afterthought. Marketing strategy development. The takeaway? Campaign evaluation.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

WriteSpark

MARCH 26, 2009

The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses.

Comparison 120

Comparison Copywriting Banner Ads Press 120

Salesforce Marketing Cloud

DECEMBER 8, 2023

That presents an opportunity for your brand to capitalize on and develop trust with audiences which lead to stronger relationships and better customer experiences. New product announcements, brand news, white papers, and webinars are all examples of content typically found in promotional emails.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

AccuData

JUNE 28, 2020

You may make an application for BAfoG, irrespective of how very long you are presently in Germany. For you have various forms ( “Kinds”) full and distribute standard BAfoG for your college towards the sensible. Some evidence and documents needed for the applying.

Research 40

Research Dwell Comparison Education 40

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature. 1) Include relevant CTAs in your eBooks.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53

BenchmarkONE

SEPTEMBER 9, 2020

Presenting a consistent brand identity across all platforms and channels can increase your revenue by 23 percent. Knowing that will inform how you want to present your brand and how you want to market your products to them. How you’ll be using your content and your distribution strategy. Small businesses can be fragile.

SMB 61

SMB Brand Identity Branding Top of Funnel 61

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. “Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. Content Amplification: How to Promote and Distribute Content Effectively. You can access all the presentations with video on demand.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature. 1) Include relevant CTAs in your eBooks.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature. 1) Include relevant CTAs in your eBooks.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature. 1) Include relevant CTAs in your eBooks.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

Inbox Insight

SEPTEMBER 24, 2018

What’s more, insight could be as simple as a table comparing product features with those of a competitor; it could be as complex as a white paper report on industry-wide trends. You must present a depth of knowledge that no one else has, either by already having that knowledge, or by commissioning targeted research.

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. We focus on grade 10 for e-books and grade 12 for white papers and books. As many pairs of eyes as possible should read a document before it goes live. At its purest, readability is about keeping things simple.

Peer-to-peer 97

Peer-to-peer Privacy Policies Education Paid Search Agency 97

DivvyHQ

FEBRUARY 21, 2019

They reflect themes and conflicts that present themselves in our everyday lives — often in amusing, dramatic or profound ways. Based on a true story, The Post narrates the attempts of journalists at The Washington Post to publish classified documents about the Vietnam War (“The Pentagon Papers”) back in the 1970s.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.

Work Management 359

Work Management B2B Marketing Marketing Management Content Marketing 359

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Practical view of content distribution. Click To Tweet.

Paid Content 105

Paid Content Distribution Paid Search Agency Content 105

Heinz Marketing

MARCH 21, 2022

You can catch every episode of Sales Pipeline Radio past, present, future, always available on Demand at salespipelineradio.com. If someone has exhibited some intense signals or attended a webinar or downloaded a white paper. I think we’re somewhere north of 300 episodes now. That’s adequate.

Work Management 82

Work Management Marketing Management Budget Programs Marketing Budget 82

Contently

SEPTEMBER 29, 2016

Digital marketers seem to have wised up when it comes to relying on social media distribution platforms. But lead scoring doesn’t fix another big problem that gated content can present: Some strong leads may bounce from landing pages, wary of giving their email address to yet another brand. The problem.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Lead Scoring Webinar Metrics 60

Everything Technology Marketing

NOVEMBER 14, 2009

It depicts all the network members, such as buyers, competitors, distribution channels, and influencers, and graphically represents the relationship of these members to each other. The sales enablement tools might include call scripts, presentations for initial meetings, personas, use cases, playbooks, etc.

Planning 100

Planning Contingency Planning Marketing Analytics Tools Tactics 100

Marketing Insider Group

OCTOBER 28, 2019

Whether it’s a blog post, a highly technical white paper, or a how-to video, great content marketers put the customer’s greatest needs at the heart of every piece of content they produce. Have You Researched, Developed, and Documented Your Content Strategy? Then, document this change in your strategy.

Marketing & Strategy 224

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 224

Hubspot

JUNE 28, 2010

eBooks and whitepapers are two formats for sharing longer written documents on the web. While both of these terms are often used interchangably, they are actually two different types of documents. White papers are used to educate readers and help people make decisions.” ” Even the definition puts me to sleep.

Budget Programs 28

Budget Programs Wikipedia Marketing Budget Thought Leadership 28

Buzz Marketing for Technology

JUNE 19, 2008

Expressing in detail what currently constitutes best practice in distance education they seek to address concerns that regional accreditation standards are not relevant to the new distributed learning environments, especially when those environments are experienced by off-campus students. Curriculum and Instruction.

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100