Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. The connection between customer acquisition and content.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Lead Forensics

JULY 30, 2024

If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. As an example, look at the content we share here at Lead Forensics.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Marketri

OCTOBER 15, 2024

Marketing is changing at a pace we couldn’t have anticipated just a few years ago. As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. In-house marketing won’t exist in most mid-sized companies.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. Why the gap? One big factor is resistance to change.

Top of Funnel 117

Top of Funnel Marketing AI Paid Search Agency Companies 117

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. What is Buyer Intent in Content Marketing? Source: HubSpot. Quick Takeaways.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Orange Owl Blog

MARCH 5, 2025

B2B Marketing The B2B Buyer Journey: A Comprehensive Guide Orange Owl March 6, 2025 Share : Table of Contents Introduction Understanding the buyer journey is crucial in B2B marketing. What is the B2B Buyer Journey? Decision: The buyer selects a vendor and finalizes the purchase.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Targeted content campaigns paired with the right channels proved essential to this result.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Theirs is distinctly digital. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Produce the content they love.

B2B Marketing 136

B2B Marketing Trends Top of Funnel B2B 136

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Leveraging AI to refine and enhance your B2B content marketing strategies ensures they deliver the maximum impact. What Is B2B Content Marketing?

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Trade Press Services

APRIL 28, 2025

For B2B marketers, truly knowing their customers is the holy grail, but getting there is no easy feat. With the right prompts for generative AI (GenAI) tools like ChatGPT, Microsoft Copilot, and Jasper, marketers can simulate buyer conversations, extract insights from raw data, and even fill in the gaps when feedback is sparse.

Top of Funnel 96

Top of Funnel Marketing Management B2B Marketing Marketing AI 96

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

Marketing Insider Group

DECEMBER 14, 2020

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. Quick Takeaways. What do they want?

Top of Funnel 363

Top of Funnel Lead Scoring Lead Ranking Generation 363

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Processing.

Top of Funnel 112

Top of Funnel Conversion Cost per Acquisition Lead Ranking 112

Learn from the Pros

MAY 15, 2025

Thats Chris Kraft, a video marketing veteran who knows a thing or two about what makes business audiences tick. In 2025, video content isnt just having a moment; its owning the stage in B2B marketing , offering a perfect blend of storytelling, education, and sales enablement. Grab some popcorn; youll thank me later.

Top of Funnel 59

Top of Funnel Video Marketing Webinar Metrics Marketing & Strategy 59

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 325

Top of Funnel Marketing Strategy Marketing & Strategy Planning 325

Marketing Insider Group

JUNE 18, 2024

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.

AIDA 304

AIDA Lead Ranking Top of Funnel Marketing AI 304

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

B2B Digital Marketer

MARCH 27, 2025

Using Buyer Insights, Psychological Frameworks, and A/B Testing to Write Copy That Drives Conversions Are you tired of throwing marketing dollars at the wall and hoping something sticks? Pull directly from sales calls, discovery sessions, and customer feedback. A clear intent-to-convert path using real buyer signals. (9:59

Top of Funnel 52

Top of Funnel Work Management Copywriting Marketing Management 52

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Great SaaS blogs have a personality that makes technical content approachable. Maintaining timely content is essential in the SaaS industry where products change often.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Marketing Insider Group

SEPTEMBER 27, 2021

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. Content, audience, schedules, channels, KPIs — where do you even start? Audience should be #1 priority for any digital content plan.

Top of Funnel 361

Top of Funnel Marketing & Strategy Content Lead Ranking 361

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales.

Top of Funnel 320

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Leads 320

Oktopost

AUGUST 1, 2024

This process is at the top of your sales funnel and buyer journey; without it, you’d have no new customers (or very few!). Generating demand is great, but your business won’t survive without actual sales. of marketers state generating high-quality leads is their biggest challenge.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 355

Research B2B Marketing Top of Funnel Marketing Automation Services 355

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. A content strategy is a holistic approach to delivering information to customers.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Webbiquity

JANUARY 18, 2022

Below are nine vital observations, from the report and other sources, for any marketing leader interesting in taking advantage of intent data to drive revenue. Allocating scare marketing resources to the acquisition and utilization of intent data is probably not for you if: Your company is a small, early-stage startup.

Intent Data 336

Intent Data Marketing AI Intent Lead Ranking 336

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with marketing email bounces : Shows contacts whose emails have bounced, indicating potential issues with email validity.

CRM 123

CRM Top of Funnel Account Based Marketing Paid Search Agency 123

Heinz Marketing

MAY 12, 2025

This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Simple email or content campaign : 46 weeks Multichannel or ABM campaign : 812+ weeks This includes time for audience building, content development, internal reviews, and tech setup.

Top of Funnel 68

Top of Funnel Ideal Customer Profiles Planning Campaigns 68

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Integrated marketing also eliminates redundancies and focuses resources on tactics that drive results.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Only B2B

DECEMBER 4, 2024

Timing is everything in sales and B2B marketing. If you dissect your sales process, you will find two key factors: connection and action. It’s a domino effect: the more targeted your approach, the higher the chances they’ll take action, leading to greater sales. What is Intent-Based Marketing?

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. By appending CRM and marketing platforms with enriched data, users can increase the quality and quantity of information, either in bulk or in real time.

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130