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Content Marketing Tips from Computer Games

Writing on the Web

If you write content designed to trigger action in readers, pay attention to this. Here are three dynamics we can learn from online games that can be applied to content marketing: Appointment dynamics : this persuasion trigger is probably what Cialdini would call the scarcity or urgency factor. A lot, apparently. Blog this on Blogger.

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Compelling Content: Pushing Readers’ Hot Buttons

Writing on the Web

Use emotional words and phrases , and think about triggering their hot buttons. Obviously it’s all about your readers. The better you know who they are and what they like, the easier it is to write content for them. There are universal drives and human motivators. Human beings are all driven by hot button motivators.

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Online Persuasion: Seeing Through the Eyes of Your Customers

Writing on the Web

Use persuasion triggers. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. When successful web writers create online content , they appeal to the senses and the emotions. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires.

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How to Make Social Proof Work Online

Writing on the Web

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Do some client recommendations work better than others? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us.

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Online Persuasion: What Do Clients Say?

Writing on the Web

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s called social proof. Share this on Bebo. Blog this on Blogger.

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Engaging Content: Get Emotional, Really Emotional

Writing on the Web

Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. And even though our decisions are filtered through all parts of the brain, including our thinking brain, we are heavily influenced by instincts and unconscious triggers. How do we know?