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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

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How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge

Vision Edge Marketing

The concept emphasizes placing the customer at the core of business operations, anticipating their needs, and creating exceptional experiences to sustain long-term value for both your customer and your organization. Peter Fader, a prominent scholar in customer-centricity, provides an additional layer to this concept.

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How to use customer data to develop marketing insights

Biznology

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal. Before we start, you may be wondering if collecting customer data is in any way illegal.

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Unifying projects and products: The power of program management in martech

Martech

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

When you understand the unique challenges and goals of customers, you are better positioned to foster long-term loyalty, expand your footprint within a customer’s organization, and increase share of wallet. This spirit of ongoing refinement is essential for sustaining growth over the long term.

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Four Key Areas of Marketing Strategy Development

Launch Marketing

To ensure you cover all elements of marketing strategy development, we examine some important steps that get overlooked and how you can address them. Marketing frameworks or models are useful tools that can help structure thinking and planning as you develop your strategy. Do you have clear short, mid and long-term business goals?

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Stop doing short-term digital campaigns

Biznology

But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns. Short-term campaigns undercut any chance for this kind of digital success. How does this help?